The best email marketing examples include personalization as the top element encouraging recipients to engage and act.
B2C brands frequently send promotional, cart abandonment, and product recommendation emails to boost engagement.
To nurture leads, B2B brands send educational newsletters, product updates, and webinar invites.
Follow-ups, welcome emails, and reminders are examples of email marketing automation that save time and drive better outcomes.
The prospect’s inbox has become a battlefield where you and your competitors fight to grab attention and win responses.
With dozens of brands vying for clicks, standing out is daunting. Yet, some email marketing campaigns are:
Catching attention 👀
Sparking interest 💡
Inspiring action ⚡
So, how do these emails cut through the clutter and turn a generic email into a customer favorite? The key is personalization and strategic email marketing.
Brands that truly understand their audience persona can craft personalized content that connects. It’s this targeted approach that makes their emails impossible to ignore.
In fact, 83% of customers are happy to share their details with their favorite brands for personalized experiences.
So, with better buyer persona clarity and customer insights, you can create emails that genuinely build a connection with your target prospects and drive engagement.
In this blog, we’ll explore real-world email marketing examples of how companies leverage email marketing to increase engagement, boost conversions, and build loyalty.
But before we dive into the best email marketing examples, first understand what makes an email good or bad.
What makes a good email campaign – Good vs. bad email marketing examples
The difference between a good and a bad email marketing campaign often lies in how well it resonates with the audience and drives action.
The table below highlights the core characteristics of bad and good email marketing examples:
If consciously invested in your email marketing strategy, these characteristics can bring down successful results to your campaigns.
1. Personalization that matters
Good emails deeply resonate with recipients by tailoring content to their preferences and behaviors. For instance, personalized email could suggest products based on your existing customers browsing history or offer discounts based on purchase habits.
Effective email marketing campaigns use a single, clear CTA and maintain concise, clutter-free messaging. In contrast, poorly structured emails confuse readers with too much information or CTA.
With more than half of emails being opened on mobile devices, it’s important to use designs that make it easy for recipients to engage with your content on any device.
Bad emails aren’t optimized for other devices that their target audience uses (mobile, tablets), leading to poor user experience with broken layouts, small fonts, or buttons that are hard to click.
4. Engaging visuals
Good email campaigns balance text and images, ensuring that the visuals support the content rather than distract from it.
Emails that overload the reader with too many images or lack any visual elements are bad as they make the email feel too chaotic or bland.
5. Timely and relevant content
Sending time matters when you aim to build successful email campaigns. To drive maximum outcomes from your efforts, you must send email marketing campaigns at the most engaging hour.
Using data from past interactions or behavior, successful emails reach recipients at the perfect moment, increasing engagement rates.
21 Great email marketing examples to steal ideas from
Below are the most creative email marketing campaign examples that provide actionable strategies to help you refine your email marketing efforts.
Let’s begin exploring all the personalized email marketing examples shown below.
B2B email marketing examples
In the B2B space, email marketing campaigns aim to nurture leads, provide valuable insights, and build lasting client relationships.
Here are examples of successful email marketing campaigns:
1. Ballpark – Welcoming email
A welcome email introduces your brand and immediately fosters a connection with new subscribers. Ballpart’s onboarding email greets the user by name and immediately provides key login information, including a custom URL and username, ensuring a smooth start.
What makes this email successful:
It has a personalized greeting and clear instructions, making it easy for the recipient to get started quickly.
Simplified design that focuses on the most important details—login information and next steps.
Strong CTA (“Log In Now”) drives immediate action, helping users dive into the product immediately.
Support contact is given, a good tactic that helps build trust at the first point.
How to level up your email marketing campaign:
If you are a SaaS company, consider adding a brief introduction video in your welcome email that guides users through the platform’s features or includes quick tips to maximize their tool use.
Buffer has turned this notification email into an opportunity to promote its value features, a good tactic for educating or engaging subscribers.
Also, the tone of the email marketing example seems friendly and supportive, with the team offering easy ways to get in touch.
What makes this email successful:
The update is personalized based on the user’s account activity.
Actionable content suggestions to keep the user engaged and their social accounts active.
“Go to Buffer and add more posts” is an actionable CTA encouraging further platform use.
How to level up your email marketing campaign:
Adding personalized performance metrics (e.g., engagement stats for published posts) in your emails is a great way to highlight the value of continued platform use and boost motivation.
3. Wistia -Educational/Content nurturing
This is a lead nurturing email example with clear visuals and CTA. Wistia is leveraging video content in email marketing, educating its recipients while promoting its services.
What makes this email successful:
Simple, visually engaging design with a clear focus on video content.
Direct and educational messages aimed at helping users improve their video production skills.
How to level up your email marketing campaign:
Adding customer reviews or proven case study links can enhance your lead-nurturing campaigns and increase engagement.
A webinar invite is a promotional email marketing message to draw attention to the value of attending the event, subtly positioning the brand as a thought leader in the niche.
Miro’s webinar invitation clearly defines the event details and creatively outlines the value proposition of attending the webinar.
What makes this email successful:
The content shared is targeted and compelling.
Engaging visuals with a custom illustration to align with Miro’s brand identity.
Strong, time-sensitive CTA encourages immediate registration, with a fallback option for those unable to attend live.
How to level up your email marketing campaign:
Setting a series of automated reminder emails based on the recipient’s engagement history with past webinars or offering an early-access VIP Q&A session to add exclusivity and drive registrations.
5. Otter.ai – Limited time offer promotional email
This SaaS email marketing example is a promotional campaign focused on creating urgency through a limited-time offer.
The email content highlights Otter.ai’s key features from a benefits perspective, emphasizing its end goal of improving efficiency and simplifying meeting management.
What makes this email successful:
Strong promotional offer tied to an event (World AI Day) that feels relevant and timely.
Urgency is created by highlighting the time-limited offer, motivating users to act quickly.
Bold CTA stands out, making it easy for recipients to claim the offer.
How to level up your email marketing campaign:
SaaS email marketing examples of this kind can have testimonials or short case studies on how customers have benefited from using the tool.
6. Mixpanel – Community engagement email
The email marketing example encourages thoughtful discussions around key topics, such as best practices for using events and properties, making it an educational resource.
What makes this email successful:
Highlights exclusive benefits such as early access to new features and earning rewards, providing added value for the recipient.
CTA (“Sign up”) is straightforward and invites immediate action, making it easy to join the community.
How to level up your email marketing campaign:
Consider creating personalized invitations based on user activity, such as highlighting discussions or features relevant to their past interactions. This could further boost community engagement and build stronger relationships with users.
Successful B2C email marketing campaigns focus on building emotional connections with recipients while encouraging immediate action through compelling calls to action.
Below are examples of email marketing campaigns that inspire engagement and sales.
7. H&M – Promotional email marketing campaign example
H&M’s campaign is one of the best eCommerce email marketing examples, promoting a 20% sitewide discount.
The email uses a simple, visually clean design highlighting key sections such as women’s, men’s, kids’, and home items, which helps recipients quickly navigate the content.
What makes this email successful:
A clear, time-sensitive subject line creates urgency.
The bold headline and minimal design focus on the promotion, driving engagement.
Loyalty program promotion enhances long-term customer retention.
A well-organized layout keeps the message easy to follow.
How to level up your email marketing campaign:
Incorporate personalized product recommendations or a countdown timer to create a stronger sense of urgency and boost conversions.
8. Evernote – Promoting productivity with shortcuts
This email design is quite simplified, and the design is minimalistic, highlighting the content. The educational content explains how users can perform common tasks in Evernote more efficiently by introducing keyboard shortcuts for Mac and Windows.
What makes this email successful:
Educational and helpful content gives users immediate value by teaching them productivity hacks.
Platform-specific tips for Mac and Windows ensure inclusivity, making it relevant for all users.
Clear CTA (“See more shortcuts”) drives engagement and further exploration.
How to level up your email marketing campaign:
A video demo for visual learners could also increase engagement and simplify learning.
9. Beardbrand – Product promotion email
Beardbrand masterfully blends humor and storytelling to engage subscribers and drive sales.
What makes this email successful:
A humorous, relatable tone grabs attention and makes the email entertaining.
The storytelling approach ties the product to a need (training mustache hairs) and positions the brush as the perfect solution.
User review adds social proof, boosting credibility and trust in the product.
Bold CTA encourages users to purchase with a direct “Shop Now” button.
How to level up your email marketing campaign:
You can make the experience visual with a short tutorial video demonstrating how to use the product to style.
10. Remi – Subscription renewal with upsell
This email marketing example effectively combines functional information with sales opportunities, providing value to the customers while promoting additional products to improve their experience.
What makes this email successful:
Subscription confirmation reassures users that their purchase is in progress. Plus, upsell opportunities for additional products are seamlessly integrated.
Multiple CTAs throughout the email ensure the user has ample opportunities to purchase add-ons.
A dental technician signs the email, adding a human element and credibility.
How to level up your email marketing campaign:
Adding a countdown timer could also create urgency, prompting quicker action in this type of email.
This is a great example of a smart mix of lifestyle content and real estate marketing, engaging diverse interests while subtly encouraging conversions in both categories.
What makes this email successful:
Dual-purpose content appeals to different interests—foodies and potential home buyers.
Playful language in the first section captures attention and creates a fun tone, while the second section is more professional and focused on the property listing.
Strong visual elements with high-quality images for both sections keep the reader engaged.
Clear CTAs (“Read More” and “View Photos”) encourage interaction and action.
How to level up your email marketing campaign:
For similar successful email marketing campaigns, consider adding interactive elements like a map for restaurant locations or virtual property tours for real estate listings.
Personalized content recommendations based on user preferences could further improve engagement.
12. Nuts.com – Promoting new products
This product announcement email blends informative content with strong visual and action cues for immediate engagement.
What makes this email successful:
Clear segmentation with categories like Salted, Unsalted, and 50% Less Salt makes it easy for recipients to find what suits their taste.
Simple, engaging copy emphasizes the offerings’ newness and health benefits, appealing to organic-conscious customers.
Each section includes a “Shop Now” button, encouraging users to purchase directly from the email.
How to level up your email marketing campaign:
Consider adding customer reviews or a comparison chart showcasing the health benefits of these nuts compared to traditional snacks. Plus, leverage your CRM (Customer Relationship Management) data for a personalized recommendation based on past purchases.
13. Graza – Product promotion with the brand story
This email effectively combines storytelling with a modest product pitch, creating an emotional connection with the audience while promoting the Graza olive oil.
What makes this email successful:
Founders’ personal touch with signatures adds authenticity and trust, making it feel like a direct message from the brand’s creators.
Clear product promotion with a compelling offer (Sizzle and Drizzle Duo for $30) is seamlessly integrated into the narrative.
The whimsical illustrations at the top and clean design strengthen the brand’s artisanal and premium feel.
How to level up your email marketing campaign:
Including customer reviews or testimonials can make email marketing examples wholesome, increasing trust and encouraging more conversions.
14. Headspace – Investing in self-care with urgency
This is a perfect example of limited-time promotional email marketing with a deal making it clear and appealing with a bold call-to-action button (“Get 40% off”), driving users to take advantage of the offer.
What makes this email successful:
Empathetic messaging connects with the audience by emphasizing self-investment and well-being.
The FOMO element created by the limited-time offer encourages users to act quickly.
Simple, bold CTA makes it easy for users to understand and engage with the discount.
How to level up your email marketing campaign:
To build trust, share a testimonial from a brand user who benefited from the subscription, which will create more emotional resonance with the audience.
15. Vrai – Holiday promotional email
This email from Vrai is an example of a promotional campaign with a strong empowerment theme, celebrating women in the workplace.
What makes this email successful:
Emotional connection through a quote from Lizzo resonates with the audience and sets an empowering tone.
Email is sent on holiday occasions, resulting in a boost in engagement and sales opportunities.
High-quality visuals highlight the products and help create a luxurious feel.
Clear, bold CTA (“Get Free Line Threaders”) invites immediate action.
How to level up your email marketing campaign:
A countdown timer could be added to create a sense of urgency around the Labor Day offer.
16. Asphalte – Seasonal product launch email
This email from Asphalte is a product launch and pre-order email promoting their versatile Chambray Shirt by highlighting its quality, style, and timeless appeal.
What makes this email successful:
It highlights cultural references to iconic figures like Serge Gainsbourg, Elvis Presley, and Paul Newman, emphasizing the shirt’s classic and stylish heritage.
The emphasis on versatility makes the shirt appealing for all seasons, broadening its appeal.
Simple, uncluttered layout with clear CTA buttons guiding readers to pre-order.
How to level up your email marketing campaign:
Featuring user-generated content could help build trust and provide real-life context for potential buyers.
17. NerdWallet – Financial email marketing example
The email is an educational guide while promoting NerdWallet’s all-in-one financial management platform. SaaS brands often send this email to educate readers about a tool’s benefits and promote the brand.
What makes this email successful:
The content clearly explains the core benefits of the platform for users, highlighting how it adds value.
Graphics and visuals simplify complex financial concepts, making the email more digestible.
Each section has a clear, actionable CTA that encourages users to interact with different aspects of the NerdWallet platform.
How to level up your email marketing campaign:
These kinds of email marketing examples should include social proof motivating new subscribers to take immediate action.
18. Birchbox – Turning a mistake into an opportunity
This is an apology email with a thoughtful offer, maintaining customer trust while providing an incentive to engage further with both brands.
What makes this email successful:
The subscriber’s name adds a personal touch to the email and draws the recipients’ attention.
Acknowledging the mistake immediately and offering compensation as a valuable discount.
The email is easy to follow, with clear steps to redeem the discount and the offer’s deadline.
Creates urgency by setting a deadline for using the discount code, prompting immediate action.
How to level up your email marketing campaign:
You could enhance this type of campaign by including a short video message from the team explaining how the mistake happened and thanking the customer for their understanding.
19. Grammarly – Re-engagement email
Grammarly’s email serves as a friendly nudge, offering help through educational resources and motivating users to re-engage with the service.
What makes this email successful:
The message feels personal, calling out the user’s inactivity in a friendly manner.
The “Try Grammarly It’s Free” button is central and drives action effectively.
The email design keeps things light and engaging, providing only necessary details with multiple links for users to explore further.
How to level up your email marketing campaign:
Consider adding success metrics or data insights, such as “Become 40% efficient with Grammarly,” which can add a measurable value proposition and persuade the user’s decision.
The cart abandonment email is designed to remind users about items left in their shopping cart and encourage them to complete the purchase.
What makes this email successful:
The headline, “You Left Something PAWSOME Behind!” adds humor and charm, making the email feel friendly and non-intrusive.
The email uses pet imagery that aligns with the target audience’s interests and strengthens the brand identity.
The bold “Finish Checkout” button makes it easy for recipients to complete their purchase.
It has a trust element with details like Canada-wide shipping, 60-day returns, and contact support.
How to level up your email marketing campaign:
Incorporate urgency by mentioning limited stock or offering a small discount to incentivize immediate action.
21. Busuu – Discount email
This email from Busuu is a re-engagement email that encourages inactive users to resume their learning journey by offering a limited-time discount.
What makes this email successful:
Email is personalized and incorporates urgency with a 24-hour deadline.
The hourglass graphic further supports the idea of time running out, pushing users toward conversion.
Upgrade now” is concise, actionable, and visually prominent, making it easy for users to proceed.
How to level up your email marketing campaign:
Social proof elements can make these re-engagement campaigns more credible and drive sales.
How to create your first successful email marketing campaign?
Launching your first email marketing campaign can be a game changer for your business, helping you build relationships, increase engagement, and drive conversions.
Having the support of the best email automation software can help your segmented email list, build astonishing email campaigns, and automate them.
Here’s a detailed approach to get started:
1. Build and grow your email list
Your first step is gathering subscribers who are interested in hearing from you.
According to the DMA (Data & Marketing Association), a well-segmented email campaign can increase revenue by up to 760%.
Segmentation is the foundation of an effective email marketing campaign, as this clarifies what kind of content will engage or excite your recipients.
You can segment your leads based on various factors, such as demographics, website activities, psychographics, etc.
3. Set clear goals and objectives
Set specific goals for each email campaign, like increasing sales by 10% through targeted promotions or building brand awareness via educational content.
If your goal is sales, send targeted promotions; if it’s nurturing leads, focus on educational content that builds trust.
Expert advice: Make goals specific and measurable. Instead of “I want more sales,” set a goal like “increase sales by 10% from email traffic in the next quarter.”
4. Choose the right campaign type
Depending on your objectives, choose between newsletters, promotional emails, or transactional emails.
Newsletters are great for regular updates, while transactional emails offer upsell opportunities. Make sure the email format aligns with your goals for maximum impact.
Salesmate is a robust email marketing automation CRM platform that helps you automate and personalize email campaigns, making engaging new leads and existing customers easy.
It’s designed to streamline your marketing and sales efforts, ensuring smoother email customer journeys and higher conversions.
Key features of our email marketing automation:
Lead Management Software: Easily track and nurture leads from first contact to conversion, ensuring smoother transitions with centralized lead data.
Lead Scoring Software: Prioritize leads based on their potential, helping your team focus on those most likely to convert.
Campaigns: Craft targeted emails to engage customers at scale, driving higher engagement and boosting sales.
A/B Testing: Optimize your emails by testing variations in content and design for better open rates and conversions.
Automation: Automate leads nurturing and all repetitive tasks to boost your marketing and sales productivity.
Sandy AI: Automate scheduling, responses, and email drafting with Salesmate’s AI assistant, saving time on repetitive tasks.
Sales Pipeline Management System: Monitor your email performance alongside sales interactions for a complete view of your customer journey.
Analytics and Insights: Leverage detailed analytics to refine strategies and improve marketing and sales performance.
With Salesmate, you’re not just sending emails—you’re creating personalized experiences that build lasting customer relationships, all while saving time and improving team efficiency.
Conclusion
Email marketing offers valuable opportunities for both B2B and B2C businesses.
In B2B marketing, emails often educate and nurture leads with valuable content, such as case studies and industry insights, building trust over time.
For B2C, the strategy shifts to immediate engagement using personalized recommendations, great discount offers, and promotional content to drive quick sales.
Whether promoting long-term relationships or encouraging fast action, creating meaningful interactions is essential to achieving desirable results.
Frequently asked questions
1. Is email marketing necessary for B2B?
Email marketing is a great way to stay at the top of potential clients’ minds throughout the extended B2B sales cycles. It enables B2B companies to nurture prospective clients, build brand awareness, and persuade decision-making.
2.What are the best email marketing strategies for SaaS companies?
For SaaS companies, key email marketing strategies include:
Drip campaigns for onboarding and nurturing leads.
Dynamic email automation based on user actions to engage and retain users.
Personalization using customer data to deliver relevant content and promotions.
3. How can A/B testing improve your email marketing campaigns?
A/B or split testing compares different email versions to improve your marketing. Test elements like subject lines, CTA buttons, design, or send times to find what works best for subscribers, leading to higher open rates, engagement, and conversions.
4. How much money do I need to start email marketing?
You can begin email marketing with little investment in good email marketing platforms. Also, some good email marketing platforms offer free plans for startup businesses.
5. What makes a good email marketing design?
A good email marketing design is visually appealing, mobile-friendly, consistent with your brand, and action-oriented.
Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.
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When you follow up after an interview, it reflects that you are interested in the position. Unfortunately, only 24% of job seekers take the time to send a thank-you note in the email.
Key Takeaways
The prospect’s inbox has become a battlefield where you and your competitors fight to grab attention and win responses.
With dozens of brands vying for clicks, standing out is daunting. Yet, some email marketing campaigns are:
So, how do these emails cut through the clutter and turn a generic email into a customer favorite? The key is personalization and strategic email marketing.
Brands that truly understand their audience persona can craft personalized content that connects. It’s this targeted approach that makes their emails impossible to ignore.
In fact, 83% of customers are happy to share their details with their favorite brands for personalized experiences.
So, with better buyer persona clarity and customer insights, you can create emails that genuinely build a connection with your target prospects and drive engagement.
In this blog, we’ll explore real-world email marketing examples of how companies leverage email marketing to increase engagement, boost conversions, and build loyalty.
But before we dive into the best email marketing examples, first understand what makes an email good or bad.
What makes a good email campaign – Good vs. bad email marketing examples
The difference between a good and a bad email marketing campaign often lies in how well it resonates with the audience and drives action.
The table below highlights the core characteristics of bad and good email marketing examples:
If consciously invested in your email marketing strategy, these characteristics can bring down successful results to your campaigns.
1. Personalization that matters
Good emails deeply resonate with recipients by tailoring content to their preferences and behaviors. For instance, personalized email could suggest products based on your existing customers browsing history or offer discounts based on purchase habits.
Good marketing email examples run on STP (Segmentation, Targeting, and Positioning) marketing strategy that increases the likelihood of engagement.
2. Clear and simple messaging
Effective email marketing campaigns use a single, clear CTA and maintain concise, clutter-free messaging. In contrast, poorly structured emails confuse readers with too much information or CTA.
3. Mobile-friendly design
With more than half of emails being opened on mobile devices, it’s important to use designs that make it easy for recipients to engage with your content on any device.
Bad emails aren’t optimized for other devices that their target audience uses (mobile, tablets), leading to poor user experience with broken layouts, small fonts, or buttons that are hard to click.
4. Engaging visuals
Good email campaigns balance text and images, ensuring that the visuals support the content rather than distract from it.
Emails that overload the reader with too many images or lack any visual elements are bad as they make the email feel too chaotic or bland.
5. Timely and relevant content
Sending time matters when you aim to build successful email campaigns. To drive maximum outcomes from your efforts, you must send email marketing campaigns at the most engaging hour.
Using data from past interactions or behavior, successful emails reach recipients at the perfect moment, increasing engagement rates.
21 Great email marketing examples to steal ideas from
Below are the most creative email marketing campaign examples that provide actionable strategies to help you refine your email marketing efforts.
Let’s begin exploring all the personalized email marketing examples shown below.
B2B email marketing examples
In the B2B space, email marketing campaigns aim to nurture leads, provide valuable insights, and build lasting client relationships.
Here are examples of successful email marketing campaigns:
1. Ballpark – Welcoming email
A welcome email introduces your brand and immediately fosters a connection with new subscribers. Ballpart’s onboarding email greets the user by name and immediately provides key login information, including a custom URL and username, ensuring a smooth start.
What makes this email successful:
How to level up your email marketing campaign:
If you are a SaaS company, consider adding a brief introduction video in your welcome email that guides users through the platform’s features or includes quick tips to maximize their tool use.
2. Buffer – Notification with pinch of promotion
Buffer has turned this notification email into an opportunity to promote its value features, a good tactic for educating or engaging subscribers.
Also, the tone of the email marketing example seems friendly and supportive, with the team offering easy ways to get in touch.
What makes this email successful:
How to level up your email marketing campaign:
Adding personalized performance metrics (e.g., engagement stats for published posts) in your emails is a great way to highlight the value of continued platform use and boost motivation.
3. Wistia -Educational/Content nurturing
This is a lead nurturing email example with clear visuals and CTA. Wistia is leveraging video content in email marketing, educating its recipients while promoting its services.
What makes this email successful:
How to level up your email marketing campaign:
Adding customer reviews or proven case study links can enhance your lead-nurturing campaigns and increase engagement.
4. Miro – Webinar invitation email
Image Source – Really good emails
A webinar invite is a promotional email marketing message to draw attention to the value of attending the event, subtly positioning the brand as a thought leader in the niche.
Miro’s webinar invitation clearly defines the event details and creatively outlines the value proposition of attending the webinar.
What makes this email successful:
How to level up your email marketing campaign:
Setting a series of automated reminder emails based on the recipient’s engagement history with past webinars or offering an early-access VIP Q&A session to add exclusivity and drive registrations.
5. Otter.ai – Limited time offer promotional email
This SaaS email marketing example is a promotional campaign focused on creating urgency through a limited-time offer.
The email content highlights Otter.ai’s key features from a benefits perspective, emphasizing its end goal of improving efficiency and simplifying meeting management.
What makes this email successful:
How to level up your email marketing campaign:
SaaS email marketing examples of this kind can have testimonials or short case studies on how customers have benefited from using the tool.
6. Mixpanel – Community engagement email
The email marketing example encourages thoughtful discussions around key topics, such as best practices for using events and properties, making it an educational resource.
What makes this email successful:
How to level up your email marketing campaign:
Consider creating personalized invitations based on user activity, such as highlighting discussions or features relevant to their past interactions. This could further boost community engagement and build stronger relationships with users.
B2C email marketing examples
Successful B2C email marketing campaigns focus on building emotional connections with recipients while encouraging immediate action through compelling calls to action.
Below are examples of email marketing campaigns that inspire engagement and sales.
7. H&M – Promotional email marketing campaign example
H&M’s campaign is one of the best eCommerce email marketing examples, promoting a 20% sitewide discount.
The email uses a simple, visually clean design highlighting key sections such as women’s, men’s, kids’, and home items, which helps recipients quickly navigate the content.
What makes this email successful:
How to level up your email marketing campaign:
Incorporate personalized product recommendations or a countdown timer to create a stronger sense of urgency and boost conversions.
8. Evernote – Promoting productivity with shortcuts
This email design is quite simplified, and the design is minimalistic, highlighting the content. The educational content explains how users can perform common tasks in Evernote more efficiently by introducing keyboard shortcuts for Mac and Windows.
What makes this email successful:
How to level up your email marketing campaign:
A video demo for visual learners could also increase engagement and simplify learning.
9. Beardbrand – Product promotion email
Beardbrand masterfully blends humor and storytelling to engage subscribers and drive sales.
What makes this email successful:
How to level up your email marketing campaign:
You can make the experience visual with a short tutorial video demonstrating how to use the product to style.
10. Remi – Subscription renewal with upsell
This email marketing example effectively combines functional information with sales opportunities, providing value to the customers while promoting additional products to improve their experience.
What makes this email successful:
How to level up your email marketing campaign:
Adding a countdown timer could also create urgency, prompting quicker action in this type of email.
11. Smith & Berg – Real estate promotional email
This is a great example of a smart mix of lifestyle content and real estate marketing, engaging diverse interests while subtly encouraging conversions in both categories.
What makes this email successful:
How to level up your email marketing campaign:
For similar successful email marketing campaigns, consider adding interactive elements like a map for restaurant locations or virtual property tours for real estate listings.
Personalized content recommendations based on user preferences could further improve engagement.
12. Nuts.com – Promoting new products
This product announcement email blends informative content with strong visual and action cues for immediate engagement.
What makes this email successful:
How to level up your email marketing campaign:
Consider adding customer reviews or a comparison chart showcasing the health benefits of these nuts compared to traditional snacks. Plus, leverage your CRM (Customer Relationship Management) data for a personalized recommendation based on past purchases.
13. Graza – Product promotion with the brand story
This email effectively combines storytelling with a modest product pitch, creating an emotional connection with the audience while promoting the Graza olive oil.
What makes this email successful:
How to level up your email marketing campaign:
Including customer reviews or testimonials can make email marketing examples wholesome, increasing trust and encouraging more conversions.
14. Headspace – Investing in self-care with urgency
Image Source – Really good emails
This is a perfect example of limited-time promotional email marketing with a deal making it clear and appealing with a bold call-to-action button (“Get 40% off”), driving users to take advantage of the offer.
What makes this email successful:
How to level up your email marketing campaign:
To build trust, share a testimonial from a brand user who benefited from the subscription, which will create more emotional resonance with the audience.
15. Vrai – Holiday promotional email
This email from Vrai is an example of a promotional campaign with a strong empowerment theme, celebrating women in the workplace.
What makes this email successful:
How to level up your email marketing campaign:
A countdown timer could be added to create a sense of urgency around the Labor Day offer.
16. Asphalte – Seasonal product launch email
This email from Asphalte is a product launch and pre-order email promoting their versatile Chambray Shirt by highlighting its quality, style, and timeless appeal.
What makes this email successful:
How to level up your email marketing campaign:
Featuring user-generated content could help build trust and provide real-life context for potential buyers.
17. NerdWallet – Financial email marketing example
The email is an educational guide while promoting NerdWallet’s all-in-one financial management platform. SaaS brands often send this email to educate readers about a tool’s benefits and promote the brand.
What makes this email successful:
How to level up your email marketing campaign:
These kinds of email marketing examples should include social proof motivating new subscribers to take immediate action.
18. Birchbox – Turning a mistake into an opportunity
This is an apology email with a thoughtful offer, maintaining customer trust while providing an incentive to engage further with both brands.
What makes this email successful:
How to level up your email marketing campaign:
You could enhance this type of campaign by including a short video message from the team explaining how the mistake happened and thanking the customer for their understanding.
19. Grammarly – Re-engagement email
Grammarly’s email serves as a friendly nudge, offering help through educational resources and motivating users to re-engage with the service.
What makes this email successful:
How to level up your email marketing campaign:
Consider adding success metrics or data insights, such as “Become 40% efficient with Grammarly,” which can add a measurable value proposition and persuade the user’s decision.
20. Homes Alive Pets – Cart abandonment reminder
The cart abandonment email is designed to remind users about items left in their shopping cart and encourage them to complete the purchase.
What makes this email successful:
How to level up your email marketing campaign:
Incorporate urgency by mentioning limited stock or offering a small discount to incentivize immediate action.
21. Busuu – Discount email
This email from Busuu is a re-engagement email that encourages inactive users to resume their learning journey by offering a limited-time discount.
What makes this email successful:
How to level up your email marketing campaign:
Social proof elements can make these re-engagement campaigns more credible and drive sales.
How to create your first successful email marketing campaign?
Launching your first email marketing campaign can be a game changer for your business, helping you build relationships, increase engagement, and drive conversions.
Having the support of the best email automation software can help your segmented email list, build astonishing email campaigns, and automate them.
Here’s a detailed approach to get started:
1. Build and grow your email list
Your first step is gathering subscribers who are interested in hearing from you.
There are many digital marketing lead generation strategies, such as lead magnets, opt-in forms, social media, etc., to build your email subscriber list.
Position your opt-in forms on high-traffic pages like your homepage or blog to capture more potential leads.
2. Define your target audience and segment list
According to the DMA (Data & Marketing Association), a well-segmented email campaign can increase revenue by up to 760%.
Segmentation is the foundation of an effective email marketing campaign, as this clarifies what kind of content will engage or excite your recipients.
You can segment your leads based on various factors, such as demographics, website activities, psychographics, etc.
3. Set clear goals and objectives
Set specific goals for each email campaign, like increasing sales by 10% through targeted promotions or building brand awareness via educational content.
If your goal is sales, send targeted promotions; if it’s nurturing leads, focus on educational content that builds trust.
4. Choose the right campaign type
Depending on your objectives, choose between newsletters, promotional emails, or transactional emails.
Newsletters are great for regular updates, while transactional emails offer upsell opportunities. Make sure the email format aligns with your goals for maximum impact.
5. Write engaging content and design appealing emails
All the email marketing examples we discussed have compelling and visually appealing email content to engage readers.
Your email content needs to capture attention and provide value. Here are some quicks to follow during your email creation process:
For promotional campaigns, keep your messaging clear and time-sensitive, as seen in many promotional email marketing examples, to boost conversions.
6. Test, track, and optimize your email marketing campaigns
Regular testing and tracking will improve your email campaigns over time.
To identify what works best, you should conduct A/B testing on subject lines, content, or CTAs.
Track key metrics like open and click-through rates to understand how your audience responds and optimize future emails based on this data.
Successful email marketing with Salesmate CRM
Salesmate is a robust email marketing automation CRM platform that helps you automate and personalize email campaigns, making engaging new leads and existing customers easy.
It’s designed to streamline your marketing and sales efforts, ensuring smoother email customer journeys and higher conversions.
Key features of our email marketing automation:
With Salesmate, you’re not just sending emails—you’re creating personalized experiences that build lasting customer relationships, all while saving time and improving team efficiency.
Conclusion
Email marketing offers valuable opportunities for both B2B and B2C businesses.
In B2B marketing, emails often educate and nurture leads with valuable content, such as case studies and industry insights, building trust over time.
For B2C, the strategy shifts to immediate engagement using personalized recommendations, great discount offers, and promotional content to drive quick sales.
Whether promoting long-term relationships or encouraging fast action, creating meaningful interactions is essential to achieving desirable results.
Frequently asked questions
1. Is email marketing necessary for B2B?
Email marketing is a great way to stay at the top of potential clients’ minds throughout the extended B2B sales cycles. It enables B2B companies to nurture prospective clients, build brand awareness, and persuade decision-making.
2. What are the best email marketing strategies for SaaS companies?
For SaaS companies, key email marketing strategies include:
3. How can A/B testing improve your email marketing campaigns?
A/B or split testing compares different email versions to improve your marketing. Test elements like subject lines, CTA buttons, design, or send times to find what works best for subscribers, leading to higher open rates, engagement, and conversions.
4. How much money do I need to start email marketing?
You can begin email marketing with little investment in good email marketing platforms. Also, some good email marketing platforms offer free plans for startup businesses.
5. What makes a good email marketing design?
A good email marketing design is visually appealing, mobile-friendly, consistent with your brand, and action-oriented.
Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.