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What is CRM for real estate?
A CRM, or Customer Relationship Management for real estate is a platform to centralize all sales channels and customer communication processes in one platform.
A real estate CRM makes it easier to find and manage customer data, send follow-up emails, set reminders, and schedule appointments. Tasks like these can also be automated to make you more efficient.
- Real estate CRMs effectively put data and customer management processes in place.
- They also make tracking and analyzing data easier through visualization tools to help you make better decisions.
- Real estate CRMs help you Identify pain points and make your business efficient and profitable in the long run.
- Overall, a CRM for real estate improves operational efficiency, makes the sales process fluid, and improves your revenue.
Are you facing any
of these challenges?
If yes, you need a
real estate CRM!
- My team does not know how many leads we received this month
- All my leads are scattered across various platforms
- My agents don’t have time to nurture each lead
- It’s not clear which leads are hot and important at this moment
- We are literally leaving the money on the table
- Follow-ups are inconsistent and often forgotten
- We can grow our sales if we can engage with leads & follow-up more
- Good deals are falling through the cracks, and I don’t even know
- We don’t have much visibility in our sales and team performance
How to choose real estate CRM software?
Here are a few important things to keep in mind before choosing the best real estate CRM software for your organization:
- Evaluate the requirements of your team and organization.
- Boil down the features that you primarily want to utilize and pick 5-6 best options
- Check if your financial resources and the cost of the software are aligned
- Test all the options with their free trial plans and see if it’s a right fit for your organization
- Finally, examine the performance and efficiency of each software
- Discuss with your team, and pick the most suitable option 🏆
CRM for realtors: A quick comparision
What are the best CRM for real estate
in the market?
Compare the values and market response from the top CRM for realtors.
| Features |  | Top Producer | ixactContact | Realvolve | Follow up boss |
|---|---|---|---|---|---|
| Meets Requirements | |||||
| Ease of Use | |||||
| Ease of Setup | |||||
| Ease of Admin | |||||
| Quality of Support | |||||
| Ratings | |||||
| Pricing | Starts at$12/User/Month | Starts at$60/User/Month | Starts at$38/User/Month | Starts at$94/User/Month | Starts at$69/User/Month |
Verified Customer
Verified CustomerTop 5 CRMs for real estate that you can
consider for 2023!
- Salesmate
- Top Producer
- IXACT Contact
- Realvolve
- Follow Up Boss
Salesmate
The all-in-one CRM for real estate businesses and realtors
Top Producer
Innovative real estate software solution.
IXACT Contact
Easily manage your contact information, communications, active business and online presence.
Realvolve
A flexible real estate CRM with emphasis on teams.
Follow Up Boss
Manage everything from lead capturing, lead distribution to reports in one place.
Why Salesmate is the best real estate CRM?
How Salesmate helps real estate
teams create customers for life!
LEAD MANAGEMENT & OUTREACH
Automatically capture and distribute all your leads
Capture leads from listing platforms such as Zillow, Redfin, Realtor, and your website and organize them in a single place.
Auto-assign leads to your agents and start outreach in minutes using advanced automation.
- Lead Generation Tools
- Auto-lead Assignment
- Lists & Segments
- Rich Contact Management
Automated follow-ups
Automate follow-ups with a personal touch!
Put your follow-ups on auto-pilot.
Convert more leads into loyal customers with personalized emails, texts, calls, and campaigns.
- Bulk Emails & Text
- Email & Text Sequences
- Pre-made Templates
- Track Sequence Performance
Calling and Texting
Reach more prospects with built-in calling & texting
Use the industry’s best communication features to engage with your buyer and seller using texts and calls.
Get your favorite local numbers and start making calls. As simple as that!
- Built-in Calling & Texting
- Power Dialer
- Pre-record Voicemails
- Auto Call Recording
- Call Forward & Transfer
Award-winning CRM software for real estate teams
Hundreds of awards and thousands of customer rating across all industry outlets.
CRM Software
CRM Software
Best Support
CRM for Startups
CRM Software
CRM Software
SALES PIPELINE & ACTIVITY TRACKING
Build a strong pipeline for buyers, sellers, renters, and more
Create multiple pipelines with customized labels and easily manage deals with drag and drop.
Keep deal value, pipeline value, and stage value right next to you!
SALES AUTOMATIONS & WORKFLOWS
More productivity & revenue at each stage, for every agent
You can automate your entire sales process by eliminating the repetitive tasks of assigning leads, setting up notifications, sending greetings, signing contracts, scheduling closing tasks, and much more.
- Onboard clients with a Welcome Email 📧
- Send a reminder email for open houses 🏠
- Show the best properties in an area 🌴
- Send thank you email after closing deals 🤝
Sales reports
Grow your real estate business with actionable insights
Use insights to understand and improve the performance of the real estate team and business at each stage. Coach your agents with actionable intelligence and feedback.
- Report Library
- Custom Reports
- Campaign Insights
- Custom Dashboards
- Goal Tracking
- Sales Forecasting
MOBILE CRM FOR REAL ESTATE
Sell from anywhere
Keep up with your leads, follow-ups, and customers even when you are on the road. Try the industry-best sales app for mobile and tablet devices.
Learn more about our Mobile CRM
iPhone & iPad
Android
Inside Gmail
G-Suite Apps
Salesmate is the only platform your
real estate team needs!
Power Dialer
Automatically dial your contacts for 3x productivity
Automated Workflows
Automate the sales activities, emails, assign deals and more
Team Inbox
Improve team collaboration and boost efficiency
Voicemail Drop
Auto-drop your pre-recorded
messages over voicemail
Call Recording
Record calls for crucial information and training purposes
Activity Tracking
See how the team is performing their sales activities
Text and Email templates
Forget about writing your emails and texts from scratch
Contact Management
Get 360° view of all your contacts and companies
Sales Reports
Grow your business with sales data and not assumptions
SIMPLE PLANS & TRANSPARENT PRICING
Save massive money with Salesmate!
You don’t have to spend thousands of bucks annually for a solid CRM. Choose from our simple plans.
Starter
Build & organize your sales function$12
per user/monthGrowth
Automate sales and close more deals$24
per user/monthBoost
Most PopularBecome a revenue machine$40
per user/monthEnterprise
Perfect fit for enterprise sales teamsCustom
Frequently Asked Questions
Got questions? Find answers!
How does a CRM help real estate agents?
A real estate CRM provide agents with a comprehensive suite of features to streamline the entire sales process that helps real estate agents stay organized, and more productive.
For example, using the sales pipeline feature within a CRM, agents can quickly capture leads and track activity throughout their buying or selling journey.
Additionally, CRMs provide agents with powerful analytics to identify trends in their sales reports, and help them make better decisions when targeting potential clients.
Why do real estate agents need a CRM?
Real estate agents need a CRM because it helps them to manage their interactions with prospects, stay organized, and close more deals to generate more revenue.
With a CRM in place, agents can capture leads, track their activities, and communicate with prospects through various channels such as email, and texts.
In addition, agents can organize information about properties for sale or rent, and view reports that allow them to measure the success of their activities.
What features should I look for in a real estate CRM?
When selecting CRM software for real estate agents, it is essential to consider the most relevant and beneficial features as per your business needs.
Below are some of the key features to look for:
- Lead capture and conversion
Look for a CRM that easily captures leads from multiple sources and brings all the data into the CRM as contacts and companies.
- Contact database management
A CRM should provide an organized way of managing contact information, including contact details, notes, conversation history, etc. This gives the user a complete overview of their interactions with a prospect.
- Automated workflows
A realtor CRM should provide automation tools that help agents to manage their daily tasks more efficiently. For example, automated workflows can automate lead nurturing, follow-up emails, and appointment reminders.
- Reporting and analytics
CRM reporting and analytics allow agents to evaluate their success, identify customer behavior trends, and monitor sales performance. For example, the sales pipeline report shows you how deals progress through every pipeline stage.
- Integration
Look for CRM software that integrates with other tools you use, such as email marketing platforms, project management systems, social media platforms, and other third-party software. This allows you to manage all your data in one place for a streamlined workflow.
What are the benefits of using a CRM for real estate?
CRM for real estate provides several key benefits, including:
- Increased efficiency
CRM software helps agents streamline their workflow and increase efficiency by automating tasks and managing leads and contacts in one organized system.
- Improved communication
A CRM system for realtors helps manage contact information, which allows real estate agents to communicate more effectively with their prospects.
A realtors CRM system helps agents engage with their prospects through various channels like SMS marketing, email marketing, and social media. Communication is key in the sales process, and a CRM makes it easier to keep track of customer interactions.
- Better lead management
CRMs provide tools that help real estate agents manage leads and nurture them throughout the buying journey. This enables agents to focus on the most promising prospects, improving their sales performance and increasing revenue.
- Increased customer satisfaction
CRM software in real estate helps agents provide better service to their prospects. (Using CRM tools) With the right CRM tools in place, agents can respond quickly to inquiries, stay up-to-date on prospect needs, and maintain positive relationships with their prospects.
- Scalability
A CRM is a scalable solution that can be adapted to the changing needs of real estate agents as their business grows. In addition, CRMs can be customized to fit an organization’s unique needs, so agents can grow their business without needing to invest in additional software.
What is commercial real estate and how brokers can choose one?
Commercial real estate refers to properties that are used for business activities, such as office buildings, shopping centers, warehouses, industrial spaces, and hotels. These properties are different from residential properties as they are designed to meet the specific needs of businesses and are used for commercial purposes.
Choosing the right commercial real estate property for their clients can be a challenging task for brokers. Here are some steps that brokers can follow to make the best choice:
- Assess their clients’ needs: Brokers need to understand their clients’ specific requirements and preferences in terms of location, size, and amenities. This includes understanding the client’s business operations, target market, and financial goals.
- Research the market: Gathering data on available properties and the current market trends in the area is crucial for brokers. This can help brokers understand what properties are available, what prices they are being offered at, and what their clients can expect.
- Inspect properties: Physically inspecting the properties is an important step in the process. Brokers should take the time to inspect the property in person and evaluate its condition, location, and potential.
- Analyze financial information: Brokers should also analyze the financial information of the property, including its rent roll, operating expenses, and current market trends. This information can help brokers make informed decisions about the property’s potential for return on investment.
- Negotiate terms: Once brokers have found the right property, they should negotiate the terms of the lease or sale agreement with the landlord or seller. This includes negotiating the rent, length of the lease, and other important terms and conditions.
By following these steps, brokers can make informed decisions about which commercial real estate property is best for their clients.
What are the steps to choose the best real estate CRM software?
When selecting CRM software for a real estate business, it is important to consider your business needs and budget. Here are some of the key things to consider:
- Features
Before settling on any CRM software, thoroughly assess the features each one offers to ensure it meets your business needs. Look for CRMs with features such as automated workflows, lead scoring and nurturing features tools, customer segmentation, contact management, marketing automation, and more.
- Affordability
The cost is one of the most critical factors when selecting a CRM tool for real estate. Be sure to compare different options, and additional costs such as set-up, customization, training, and ongoing support.
- User experience
The CRM should provide an intuitive and user-friendly experience for you and your team. Ensure the interface is easy to navigate, features are easy to access, and reports are easy to generate.
- Security
The CRM you choose should have robust security measures in place to protect your data and information. Be sure to look for platforms that are compliant with industry standards and regulations.
- Support
Look for a CRM provider that offers timely support and assistance through live chat, phone, or email. This will ensure any issues you encounter can be quickly and easily resolved.
- Integration
A good CRM for realtors should be able to integrate with your social media accounts, and other third-party programs. Integration is key for making sure different departments in large organizations can work together seamlessly.
Which is the most popular CRM software for realtors?
The best CRM software for real estate brokers can greatly improve their efficiency and productivity. Some of the top CRM software for real estate brokers include:
Salesmate CRM
Salesmate is a cloud-based best CRM software for real estate agents that help real estate sales teams increase efficiency, boost sales performance, and build lasting relationships with prospects.
With Salesmate, you can quickly connect to multiple lead sources and get them straight into CRM. The platform also offers automation tools to streamline your entire sales processes, such as sales, marketing, and customer success process.
LionDesk
LionDesk is the perfect customer relationship management system, providing a user-friendly interface and integrated systems to streamline your business processes.
With LionDesk, you’ll have one login connecting you with all your essential tools. In addition, this cloud-based platform offers various features, including drip campaigns, task reminders, bulk text messages, and much more.
Follow Up Boss
Follow Up Boss is a comprehensive CRM platform that helps real estate agents manage their leads, track deals, and communicate with prospects. Its comprehensive capabilities allow users to close deals more easily, and expand their business in an organized manner.
With Follow Up Boss, you can customize workflow automation to keep your sales process on track. In addition, more than 200 real estate lead providers are integrated into the app, including Ylopo, Realtor.com, Zillow, and Realtor.com.
Wise Agent
Wise Agent is the optimal real estate CRM solution for any agent, as it offers many features designed to make your job easier. It includes contact management, lead automation, transaction management, time management, and many more.
This application features a user-friendly email signature generator, enabling you to effortlessly add your real estate signature to all of your emails.
Top Producer
Top Producer is an industry-leading web-based CRM system that empowers real estate agents and brokerages to build meaningful relationships with their prospects.
From initial contact through long term repeat business, it helps you manage every aspect of customer follow up – ensuring maximum efficiency and personalization for every client interaction.
It offers various features such as transaction management, lead management, email marketing, marketing automation, and many more.
Why Salesmate is the best CRM for real estate agents?
Salesmate is the best CRM for real estate agents because it offers comprehensive features, advanced security measures, and great customer service.
Salesmate is the perfect CRM for sales teams who need to connect with multiple lead sources. With Salesmate, you can easily manage your deals, pipelines, communication channels, and more.
In addition, it can be easily integrated with other tools, making it the perfect CRM solution for real estate agents.
How much does a real estate CRM cost?
The cost of a real estate CRM will vary depending on the features and services you need. Generally, most CRM software solutions are offered on a subscription basis and range in price from $12 to $150 per user per month.
However, some providers offer discounts for yearly subscriptions or additional discounts for teams with more than one user. Additionally, many CRMs offer a free trial, so you can test the platform before committing to it.
It’s important to consider your budget and business needs when choosing a real estate CRM. Then, compare different options and make sure that the features offered are worth the price. By doing this, you can find the best CRM for your business.
How does Salesmate CRM help automate the real estate sales process?
Salesmate is essential to improve operational efficiency within a real estate organization. It helps streamline the entire sales process within a unified platform.
With Salesmate, agents can quickly capture leads, schedule meetings, track activities, manage the sales pipeline, make automated calls, and even send personalized emails based on prospects’ behavior and actions. All of this is done from a single platform so that real estate agents can focus on their business without worrying about juggling multiple tools.
Additionally, agents can track their performance with detailed reports and dashboards. It helps them identify improvement areas and stay organized with their daily tasks.
Also, Salesmate offers robust integrations with apps such as Zapier, Mailchimp, Google Calendar, PandaDoc, and DocuSign, further enhancing the CRM platform’s automation capabilities.
With Salesmate, real estate agents can cut down on time-consuming manual tasks, and focus on what matters most – making more sales!
Overall, Salesmate is an excellent tool for automating the real estate industry and is sure to become an invaluable asset in any agent’s arsenal. Salesmate makes it easy for agents to stay organized, motivated, and on top of their game with its powerful automation capabilities.