It is a process of creating visual and structural elements for an email to make it more engaging,...
Sales
9 Min read
Understanding OTE in sales: A guide to on-target earnings
In the sales world, compensation structures can be quite varied and...
Sales processSales
12 Min read
Miller Heiman sales process [Top 6 techniques to close deals]
The Miller Heiman sales process was designed to bring organization to the sometimes crazy world of...
Marketing strategy
18 Min read
Marketing metrics: Key data points every marketer should track
Metrics in marketing are just what a compass for a ship, guiding marketing efforts toward their...
Sales
12 Min read
Gross sales vs net sales: Know which metric matters the most
Imagine! Selling around $100,000 products, the exact sales figure tends to be lower after the...
Ticketing software
11 Min read
Why we built our own ticketing software in Salesmate (Instead of sticking with traditional software)
At Salesmate, we’ve always focused on creating a CRM that doesn’t force users to rely on a...
Email marketing
25 Min read
21 Brilliant email marketing examples to elevate your campaigns
The prospect's inbox has become a battlefield where you and your competitors fight to grab...
Marketing tips
10 Min read
TAM SAM SOM: Understanding their meanings and calculation methods
TAM, SAM, and SOM are metrics integral to crafting a robust business plan. They assist in...
Sales
15 Min read
Top 16 sales associate skills that you must have in 2024
"Sales are contingent on the salesman's attitude, not the prospect's attitude." William Clement...
Email marketing
20 Min read
eCommerce email marketing guide – Boost conversions in 2025
Email marketing for eCommerce is a strategy to drive more website traffic and lead conversions via...
Email marketing
21 Min read
Master the email marketing customer journey: A guide for 2024!
Thousands of emails are sent and received through Salesmate every...
ComparisionCRM
7 Min read
When and how to leave HubSpot CRM!
You’ve reached a crossroads with HubSpot CRM. The platform that once seemed like the perfect fit...
Sales recruitment
19 Min read
15 Best recruitment CRM software to streamline your hiring process
The hiring cycle can be 60% shorter with an optimized recruitment...
Marketing
18 Min read
STP Marketing guide: Maximize your campaign impact in 2024
Not everyone seeks the same things in life—especially when it comes to something as personal as...
CRM
12 Min read
The Future of CRM: Expert Predictions for 2025
You’ve put in countless hours perfecting your CRM strategy—choosing the right software,...