14 Best email automation tools to enhance your campaigns

Creating and executing any kind of email campaign is a time-consuming task. On top of that, if you’re not utilizing email automation tools, then you might not get desired results.

When it comes to email marketing, implementing automation has become a necessity. Email automation software can help you reach the right people with the right message at the right time.

However, with so many available platforms, it can be a difficult choice to find the right way to automate your emails. To help you make the best choice, we are sharing the list of the best-performing email automation tools.

14 Best email automation tools in 2022

Take a look at the finest email automation software we’ve found.

I’d like to point out that in the pursuit of the best tool, you should look for other features besides email automation. Maybe this would help you pick a better tool for multiple teams in your business.

1. Salesmate 

Salesmate is a cloud-based CRM software and automation journeys platform. With Salesmate, you can create and send engaging emails based on the user’s actions using Marketing Automation.

From streamlining your sales pipeline, workflow automation, calling & texting to automating entire sales, marketing, and customer support processes, Salesmate does it all! It’s the perfect software for creating effective marketing campaigns and getting the desired results. 

Key features 

• Build re-usable email templates using drag and drop email editor
• Send personalized emails to build lasting relationships. 
• Use pre-built templates to engage better. 
• Engage more with every prospect using automated follow-up sequences. 
• Create automated journeys based on certain triggers and conditions.  
• Send bulk emails and reach out to a wider audience. 
• Track your emails and analyze the performance. 

2. MailChimp 

MailChimp is the ideal email automation software for your marketing needs and helps you create automated emails that get delivered to the right audience. You can create and send drip emails to stay in constant touch with your prospects and customers. It’s an easy-to-use platform for creating and executing email campaigns.  

Key features 

• Use drag and drop builder to create relevant content. 
• With content studio storage and manage all your files in one place. 
• A/B test your email marketing campaigns. 
• Use real-time analytics to keep a tab on your campaign and email performance. 

3. Mailshake 

Mailshake empowers businesses to automate and improve their outreach and engagement by offering robust features. You can create and send personalized emails, create tasks, and engage with prospects from a single platform. 

Key features 

• Create and execute email drip campaigns. 
• Track your email marketing performance. 
• Add LinkedIn and social media channels to your outreach sequences. 
• Track and manage your leads. 

4. Omnisend 

Omnisend is a leading email automation software used for eCommerce stores and helps brands control their marketing campaigns across multiple channels. With automated emails, it has innovative templates designed to reduce cart abandonment and improve engagement with past customers.  

What’s more, Omnisend integrates with most of the major eCommerce platforms, including Magento, Shopify, and BigCommerce. 

Key features 

• With a visual email builder, customize emails to your needs. 
• Use pre-built automated workflows to increase efficiency. 
• It offers customizable email templates to suit your brand. 
• Segment your customers to execute targeted campaigns. 
• Capture and convert subscribers through popups and forms. 

5. Moosend 

Moosend helps you build a smart email marketing campaign that drives exceptional results. The software simplifies your marketing tasks and helps you accomplish your goals by breaking down your audience’s behaviors.  

With Moosend, you can build effective strategies and maximize engagement by tracking opens, clicks, social shares, among others. 

Key features 

• Advanced personalization in emails based on the user’s actions. 
• Segment the audience and send targeted emails. 
• With the A/B testing feature, you can create variations of your campaign. 
• Use automation to create journeys based on behavioral tracking. 

6. SendGrid 

SendGrid enables you to create and send automated emails to the target audience. You can drive more engagement, have personalized conversations and increase conversion using SendGrid. 

SendGrid is the most preferred platform for email marketing as it helps companies grow their user engagement and improve overall revenue. 

Key features 

• Create variations of your campaigns and A/B test them. 
• Execute email drip campaigns to engage more and stay connected with your audience.  
• Track your email marketing campaign metrics.  

7. Sendinblue 

Sendinblue is an intelligent and AI-directed platform for growing your business. It is an all-in-one platform with email marketing, SMS marketing, Chat, and CRM, and will help you grow your business by building stronger customer relationships. 

This email automation tool has a solid API and can help you get your email delivered to inboxes at a reasonable delivery rate.  

Key features 

• Easily set up and send transactional automated emails. 
• Segment your email list and send relevant information to your audience. 
• Utilize the best marketing automation software to manage your entire marketing process. 

8. GetResponse 

GetResponse is a complete email automation tool that can help you grow your audience, engage with customers, and boost online sales. 

With numerous powerful features in one easy-to-use platform, GetResponse makes online marketing easy and effective. From email marketing to landing pages and webinars, GetResponse has everything you need to transform your online business. 

Key features 

• Pre-built email templates for every occasion. 
• Split testing to measure the effectiveness of your campaign. 
• Webinar builder to connect with more audience. 
• Create compelling websites using the website builder. 
• Connect instantly with your customers using live chat. 

9. QuickMail 

QuickMail is a great email automation tool that offers a number of features to make emailing easier fast email delivery. It helps business development teams and entrepreneurs simplify processes associated with outbound operations by utilizing automated email campaigns. 

You can use QuickMail to send customized cold emails to prospects and follow up on important leads. QuickMail can send emails quickly and efficiently, making it the perfect email automation software for time-sensitive situations. 

Key features 

• Create and send personalized automated emails  
• Create email templates with custom fields. 
• A/B test your email campaigns. 
• Manage and improve your email deliverability. 

10. AWeber 

AWeber is one of the leading email automation tools on the market. It allows you to create a mailing list, design newsletters, automate your email marketing, and view and analyze statistics related to your email marketing campaigns. 

This makes AWeber an essential email automation software for anyone looking to make the most out of their email marketing. 

Key features 

• Access to a broad selection of email templates. 
• Use autoresponders to execute and automate your email campaign. 
• Gain powerful insights with reports and analytics. 
• Split-test your emails to find the right marketing strategy. 

11. Benchmark 

Benchmark is a good option for businesses looking forward to a simple and easy-to-use, easy marketing platform. It offers attractive designs along with an excellent user experience. The platform is a good choice for any small business looking for easy-to-use email marketing and automation software. 

Key features 

• Using the drag-and-drop feature, build appealing emails. 
• A/B test your email campaigns. 
• Easy to use HTML code editor. 

12. EmailOctopus 

A powerful email automation tool, EmailOctopus helps you build impactful campaigns with their email marketing services. With EmailOctopus, you can execute automated email campaigns that are acceptable and perfect for a small start-up. It balances the features by gravitating and being more developer-centric. 

Key features 

• Use automation to put your email campaigns on autopilot. 
• Use insightful information and data to send targeted emails. 
• Monitor your performance with the help of campaign reporting. 

13. Mailjet 

To effectively execute a marketing strategy, email automation is the key. Mailjet is one of the leading email automation tools that helps you stay in touch with your clients and provides automation solutions at the right time. 

With the platform, you can save a lot of time, onboard new recipients, engage and build relationships, and reactivate inactive users for the company. Mailjet helps you build an automated customer-centric strategy. 

Key features 

• Use the collaboration feature and work on your emails as a team. 
• With the subscription forms, for your email list and reach a wider audience   
• Use contact and segmentation to organize your lists. 

14. ConvertKit 

ConvertKit is a simple email automation tool for bloggers, solo entrepreneurs, and course instructors to build their brands. It doesn’t provide pre-built templates and instead encourages sending plain text emails to increase engagement. ConvertKit is a good platform for building personal brands.   

Key features 

• Build subscription lists through email signup forms. 
• With integration, expand your business by connecting to platforms. 
• Send customized target emails by using the automation feature. 

Wrapping up 

It’s crucial to look for the right email automation software, as that will define the performance of your email marketing campaign. If you’re looking for an advanced CRM with email automation, then Salesmate is the perfect choice.

Salesmate is a complete CRM and marketing automation platform that empowers growing companies to build effective sales, marketing, and customer service processes. 

You can streamline your business processes using powerful features such as automation journeys, Salesmate Chat, Meeting scheduler, contact management, deal management, and much more!