Is email blast still an effective digital marketing tool? Marketers everywhere are asking themselves this question as they consider their options for reaching customers in today’s competitive market.
In this blog post, we’ll take a look at what email blast is and how it can be used to connect with potential and existing customers. We’ll also explore some of the pros and cons as part of the marketing strategy that will help you in your future campaigns.
So, whether you’re just getting started with email marketing or you’re looking for ways to boost your results, read on for insights into using email blasts effectively!
What is an email blast and how does it work?
An email blast is a mass email that is sent to a large group of recipients all at once. It is typically used to promote sales or announcements and can be sent to both existing customers and potential new customers.
Email blasts can help marketers reach a large audience quickly and efficiently, but there are some downsides to using this method of email marketing.
Let’s take a closer look at both the pros and cons of an email blast.
Is email blast still an effective email marketing strategy?
Email blast can be an effective email marketing strategy if used correctly. Keep in mind the pros and cons of email blast before sending out a mass email to your subscribers.
And, always test different times and days to find the best time for your email blast.
Below I have mentioned some pros and cons of email blasts to give you a clear idea of this strategy.
Pros of an email blast
- Reaches a large audience quickly, email blasts are typically used to promote sales or announcements as a part of your email campaigns.
- Email blasts are quick and affordable. You can reach a large audience with just one email.
- The email blast service is low in cost, hence making it more accessible to businesses of all sizes.
Cons of an email blast
- Because email blasts are impersonal and go to such a large audience, they can easily be marked as spam and land in the spam folder.
- Email blasts tend to get lower open and click-through rates as the users are not expecting any email.
Moreover, email blasts can be considered spammy if not done correctly, timing is everything when it comes to email blasts.
You need to find the best time to email your subscribers. too early and they may not see it, too late and they may have already moved on.
So, to effectively send an email blast, you need to follow a certain technique, which we’ve covered in the next point!
How to create an email blast?
Now that you’re aware of how an email blast can help you in executing your marketing campaign, it’s time to create a perfect email blast for your audience.
So, let’s take a look at the steps to creating an email blast.
1. Rightly define your email marketing goals
The first step is to know email blast goals. You can’t create an email blast without having specific goals in mind. So, take some time out and think about what you want to achieve from your email marketing campaign.
Whether it’s brand awareness, lead generation, or customer acquisition, know your goal before starting!
2. Choose the right platform to send an email blast
There are different platforms available in the market to send an email blast. It is important to choose the right platform as it can make or break your email marketing campaign.
When you’re choosing a platform for sending an email blast, you can send it via any email service provider and personalize it using syntax.
Or, you can automate your email marketing campaigns by using email marketing software. By using the right platform, you can send automated emails without any hassle and speed up your growth.
3. Create & segment your email list
The success of an email blast depends on the email list. You need to have a well-segmented email list to make your email marketing campaign successful.
The below graph shows how effective email list segmentation is for increasing open rates.
By segmenting your email list, you can send personalized email content to your subscribers. This will help you to improve your open and click-through rates.
4. Build your email campaign
Now that you’ve defined your email blast goals, it’s time to start building your email campaign.
Start by creating a stunning email template. You can use HTML or plain text for your email blast. If you’re using HTML, then make sure to include images, videos, and CTAs.
You need to ensure that the email is short and to the point. Moreover, the email subject line should be catchy and should make the subscriber want to open and read your email.
5. Measure your email blast performance
Once you’ve sent out your email blast, it’s time to measure its performance.
Check your email blast’s performance through open rate, click-through rate, and other email marketing KPIs. These metrics will give you an idea of how successful your email marketing campaign was.
You can also track other important email marketing KPIs like unsubscribe rates, complaints, etc to gain insight into the progress and create better email campaigns.
What is the best time to send an email blast?
The best time to send an email blast will vary depending on your audience and goals. If you’re sending a blast to announce a sale or promote a new product, you’ll want to make sure your email blast goes out at a time when people are most likely to be interested in what you’re selling.
Moreover, you’ll want to avoid emailing people during work hours, as many people will not have the time to check their email during the day.
Therefore, you need to find the right time to send an email blast. The email should be sent when your target audience is most engaged and likely to open and read it.
Timing depends on your audience, but you can generally find the best time by testing different times and days of the week.
Top strategies for sending an email blast
When you’re sending an email blast, it’s essential to implement a few effective strategies so that you can get desired results from your email blast campaign.
1. Create appealing newsletter designs
Newsletters are a great way to maintain constant contact with your subscribers and keep them updated about your latest products, services, or offers. But, to make your newsletter stand out in the inbox, you need to create appealing designs.
Your newsletter’s design should be responsive and should look good on all devices. It should also be mobile-friendly as more and more people are now checking their emails mainly on mobile devices.
2. Use an email service provider
Email service providers (ESPs) offer various features that can help you to create and send email blasts. Some ESPs also offer email marketing automation tools that can help you to automate your email marketing campaigns.
By using ESPs, you can improve your email deliverability rate as well.
3. Select a clean email list
A clean email list is essential for a successful email marketing campaign. You need to make sure that your email list is free from bounced emails, spam, and unsubscribed users.
This can be done when you maintain email list hygiene, which is the process of cleaning your email list at frequent intervals.
However, you need to ensure that you only send emails to subscribers who have opted-in to receive your offers. Sending it to anyone who has not subscribed to your list is considered spam and may affect your email reputation.
4. Add relevancy to your email blasts
Make sure that your email blasts are relevant to your subscribers. Relevant email content will help you to improve your open and click-through rates.
Also, segment your email list and send emails to specific segments. This will help you to further personalize your email marketing campaigns.
5. Personalize your emails
Personalize your emails to make them more relevant to your subscribers. You can personalize your emails by using the subscriber’s name, location, or other data.
In fact, 74% of marketers believe that targeted personalization improves customer engagement.
You can also use email marketing automation tools to further personalize your email blasts and send them on specific days by including special discounts.
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FAQs related to email blast
If you have any more queries regarding the email blast, I hope that these FAQs can provide insights and help you make a better decision.
What should I include in the email blast?
The email blast needs to contain your company name so that it appears familiar, you can personalize it with the receiver’s name, and add compelling subject lines.
How can I make email blast more effective?
When you’re sending an email blast, you need to choose a relevant email list, have a conversational tone, and A/B test your subject lines to make it more effective.
How often should I send email blasts?
It depends on your goals. If you’re looking to increase brand awareness, then you can send an email every week. If you’re looking to increase sales, then you can send emails every day.
Can I use email blasts for my business?
Yes, email blasts can be used for your business. However, make sure that your email list is clean and that you’re only sending email blasts to subscribers who have opted-in to receive your emails.
What are email blast examples?
Email blast examples contain new product launch, seasonal sale, webinar invites, flash sale, etc.
Email blasts are a powerful way to reach your target audience. If executed correctly, they can be an effective tool for your marketing arsenal.
However, there are some things you need to keep in mind when sending out email blasts so that you get the most out of them. So, if you’re ready to start executing this strategy, follow our step-by-step guide and see how well it works for your business.