Marketing metrics show how your campaigns perform across different channels.
Track success based on campaign performance, customer behavior, engagement, channels, and brand awareness.
Monitor ROI, CAC, and profit margins for efficient marketing budget allocation.
You can track marketing metrics monthly, quarterly, or weekly to gather statistically relevant data.
In today’s fiercely competitive market, if you don’t know what marketing metrics to track, the campaign’s success and the future of your business are at stake.
A survey by Gartner discovered that 53% of marketing decisions are influenced by analytics. So, you’ll need to understand what metrics you must use for a particular campaign or channel to measure the growth.
Also, clarity on the right metrics to measure marketing campaigns makes a business more sustainable regarding budget.
This blog aims to uncover:
What are the top marketing metrics every business should be measuring?
How should one pick the right metrics to measure marketing strategy?
Let’s begin with a simple marketing metrics definition.
What are marketing metrics?
Metrics in marketing are just what a compass for a ship, guiding marketing efforts toward their destination: Driving relevant web traffic, boosting brand awareness, and attracting high-quality leads.
In a more formal definition, marketing metrics are measures to discover whether the strategy executed brings the desirable results.
For instance, to measure your email marketing campaign success, you can evaluate the click-through rate (CTR), which shows how many recipients click links within your email. This helps you understand how engaging and effective your email content and calls-to-action are.
The marketing metrics depend on what goals you want to achieve and the channels you’re using, whether content, SEO, social media, or paid advertising.
By watching these data points, you can easily see what’s bringing results and what needs to be optimized.
Another term that often comes up or is misperceived when discussing metrics is KPIs (Key Performance Indicators). However, they serve different roles.
Metrics are general data points, like website visits or email open rates, that track the progress of specific tasks or processes. However, KPIs are more focused; they directly relate to your business goals.
For instance, if your goal is to increase revenue by 10%, your KPI might be the conversion rate, as it measures the direct impact of your efforts on that goal.
In short, while all KPIs are metrics, the vice versa might not be true in all cases. KPIs help you track progress toward key business objectives, while metrics give a broader view of ongoing activities.
As marketing evolves, so does the way we track our marketing efforts. Tools like Google Analytics now let you make quick adjustments mid-campaign, and AI-powered insights help predict future trends.
With growing data privacy laws like GDPR, tracking metrics that respect your customer privacy, like Net Promoter Score (NPS) and churn rate, is crucial, focusing on customer satisfaction and retention.
Why do marketers need to track these metrics?
Businesses that track the right marketing metrics have the following advantages:
1. Great understanding of marketing performance
Tracking the right metrics shows how well campaigns are performing, plus provides you with a clear picture of shortcomings and the results brought by campaigns; growing becomes far easier.
2. Empower smarter, data-driven decisions
Tracking the key marketing metrics rather than relying on assumptions provides factual data that guide real-time adjustments to improve campaign performance.
3. Maximize ROI with strategic optimization
Marketing metrics such as ROMI (Return on Marketing Investment and Cost per Acquisition (CPA) help marketers evaluate the financial success of their campaigns.
Such insights on best ROI channels, campaign types, etc., help determine where the business should use their marketing budget, save, and how they can multiply revenue generation.
4. Measures success across different channels
You can comprehensively evaluate your marketing performance across various channels, such as content, email, social media, and PPC.
Tracking metrics across channels helps marketers evaluate which platforms contribute most to their strategy and refine efforts accordingly.
5. Align sales and marketing for stronger lead conversion
Nowadays, sales and marketing teams are quite interdependent regarding strategy building and tracking marketing outcomes for boosting sales.
For instance, the measure of high conversion of SQLs (Sales Qualified Leads) by the sales team indicates good MQLs (Marketing Qualified Leads) generations by your marketing team.
Types of marketing metrics
You can study marketing metrics types based on your campaign performance, customer behaviors towards your marketing initiatives, and the financial front.
Here are the marketing metrics types and their examples in detail:
1. Marketing performance
Performance metrics measure how well your marketing efforts are achieving their goals.
For instance, tracking marketing performance will help you find answers to:
Is your marketing campaign generating good leads?
Are your campaigns driving conversions?
What are those different kinds of channels that bring the maximum and minimum leads to the business?
2. Customer behavior metrics
These metrics measure how your target audience interacts with your website, email campaigns, social media posts, or ads.
So, tracking these marketing metrics brings insights into your potential customer’s actions, which pages they visit, and how engaged they are with your content.
3. Financial metrics
Are we getting a good return on our marketing investment?
Financial metrics help you get the answer to such a question, enhancing your decision-making when investing in future marketing initiatives and budget allocation strategies.
6 Most important marketing metrics to measure
Let’s dive into understanding these key marketing metrics:
1. Lead generation metrics
Tracking these metrics uncovers the efficacy of your marketing initiatives in generating high-quality leads.
Number of leads: Tracks how many new prospects your marketing efforts generate. This is a key indicator of the volume of interest in your offerings.
Lead conversion rate: This reveals the percentage of leads turning into paying customers. It helps decide the effectiveness of your lead nurturing process and sales funnel.
Cost Per Lead (CPL): This is the cost associated with acquiring a new lead, helping you assess the efficiency of your lead generation strategy.
Marketing Qualified Leads (MQLs): Leads deemed more likely to convert based on their engagement levels or demographics. You can set up automated lead scoring to determine a marketing-qualified lead.
Sales Qualified Leads (SQLs): Leads qualified to move to the sales team for direct engagement.
Tracking MQLs and SQLs across the marketing funnel helps you ensure that marketing and sales teams are aligned, allowing a smoother transition from initial interest to final purchase decisions.
Sales metrics reflect how well marketing drives revenue by measuring the value of each lead and the efficiency of the overall sales process.
Revenue per lead: Calculates the average revenue each lead generates. This helps you identify which leads are the most valuable for the business.
Average deal size: This measures the average value of each sale. Tracking this metric enables you to understand whether you’re attracting your younger or smaller prospective clients and adjust your targeting accordingly.
Customer engagement metrics show how actively leads interact with your brand, helping assess the impact of your marketing message alignment with your target audience.
For website engagement, you can track:
Bounce rate: Measures the percentage of website visitors who leave after viewing only one page. A high bounce rate suggests poor engagement or irrelevant content.
Pages per session: This tracker indicates the depth of engagement by indicating how many pages a visitor views during a particular session.
Average session duration: Reflects how long visitors stay on your site, with longer sessions indicating more engaging content.
Other customer engagement metrics depend on which marketing channel engagement you are evaluating. For instance, you can look for social media engagement and email engagement.
4. Customer retention metrics
Customer retention metrics focus on how well your marketing efforts keep existing customers engaged and loyal, which is more cost-effective than acquiring new customers.
Churn rate: Measures the percentage of customers who stop purchasing from you or end up a business (in the case of B2B). A lower rate means your customers are more likely to stay with your business.
Customer retention rate: Tracks the percentage of customers who remain loyal over time, showing the long-term impact of your retention efforts.
Customer Satisfaction (CSAT): Gauges customers’ satisfaction with your product or service, typically through surveys.
Repeat purchase rate: Tracks how often existing customers return to make another purchase, an important indicator of loyalty.
Marketing ROI metrics evaluate the financial return on your marketing investments, helping you understand the cost-effectiveness of your campaigns.
Return on Marketing Investment (ROMI): Evaluates the revenue generated from your marketing efforts relative to the amount spent, crucial for understanding profitability.
Return on Ad Spend (ROAS): Measures the revenue generated for each dollar spent on ads, providing insight into the effectiveness of your paid campaigns.
6. Business ROI metrics
These metrics provide a long-term view of your business’s profitability and help guide resource allocation.
Cost Per Acquisition (CPA): Similar to CAC, it focuses on the cost of acquiring a customer through paid channels, helping you assess the efficiency of your ad spend.
Customer Lifetime Value (CLV): This measures the total revenue a customer generates over their entire relationship with your business, which is essential for evaluating customer retention strategies.
All these marketing metrics give a comprehensive view of the results of your efforts.
With digitalization and AI becoming more advanced, marketing has become a diverse game; you can get to know the minute details about your target buyers.
Here are some online marketing metrics examples for different digital channels:
1. Website engagement and user behavior metrics
These metrics measure how visitors interact with your website, offering insights into engagement and overall user experience.
These metrics are crucial to optimizing your website content and engagement strategies for better outcomes.
Explore the key website metrics to track from the comprehensive table below:
Metric
What do they measure
Page views
Counts views per page, indicating interest in specific content.
Sessions
Tracks user interactions per visit, showing overall site engagement.
Bounce rate
Percentage of visitors who leave after one page, suggesting engagement issues.
Exit rate
Shows where users commonly leave, identifying pages needing improvement.
Returning visitors
Tracks repeat visitors, indicating loyalty and sustained interest.
Average time on page
Measures how long users stay, with longer times suggesting more engaging content.
Click-Through Rate (CTR)
Percentage of users clicking on links, reflecting CTA effectiveness.
CTA performance
Assesses CTA-driven actions, like sign-ups or purchases, showing engagement levels.
Metrics for social media marketing provide insights into how well your content resonates with your audience and help track your brand’s growth on social platforms.
Let’s find what are the best marketing metrics to track for your social media campaigns:
Metric
What do they measure
Engagement rate
Tracks likes, shares, and comments, reflecting content relevance and audience interest.
Follower growth
Measures increase in followers over time, indicating brand reach growth.
Reach
Counts unique users who see content, indicating potential audience size.
Impressions
Tracks how often content is displayed, with high numbers suggesting content is being revisited.
Social share of voice
Compares your mentions to competitors, revealing your visibility within the industry.
Conversion rate
Percentage of social interactions leading to conversions, indicating campaign effectiveness.
Moving the most crucial discussion of the blog, setting up the right metrics for a particular campaign.
How to set key metrics for your marketing campaigns?
Determining the right metrics for your campaigns will uncover insights into where your efforts are going.
Gartner’s study revealed that 2024 marketing budgets dropped to 7.7% of total revenue, indicating a focus on key metrics that show clear value and maximize return on investment.
Here are the steps for setting crucial marketing metrics:
1. Align metrics with business goals
You must have set business objectives and campaign goals at the beginning of any strategy budling.
So, ensure that your marketing metrics bring you the data and insights that help you uncover the parts towards attaining your set targets.
For instance, to measure success with revenue growth campaigns, track Customer Lifetime Value (CLV) and Return on Marketing Investment (ROMI).
2. Understand your target audience and channels
Different marketing channels require different metrics, and each target audience from various platforms may engage differently.
First, identify where your target prospects spend the most time and which channels are most effective for your goals. For instance, if you’re focusing on social media, track engagement rate, follower growth, and ad CTR.
A clear understanding of your prospects’ engagement behavior would help you determine the right metrics to measure.
3. Choose actionable metrics
Opt for metrics that provide actionable insights. It’s essential to track metrics that help you understand what’s working and what’s not so that you can make adjustments as needed.
Metrics like Likes or Page Views may look impressive but don’t always provide actionable insights. Focus instead on Lead Generation, Conversion Rate, and Revenue per Lead.
Also, it would be best to consider sentimental analysis and customer feedback to measure campaign success. For example, tracking social sentiments can help you quickly understand how your target audience reacts to marketing campaigns, giving you more dynamic data to act upon.
4. Set benchmarks and baselines
Use historical data or industry standards to set benchmarks before starting any campaign.
Establishing a baseline will allow you to measure progress and improvements over time. For example, if tracking conversion rate, begin with the current aim for incremental improvement in the next quarter.
Regularly revise your metrics as your marketing strategy evolves to reflect current business goals.
For instance, if your focus shifts from lead generation to customer retention, your metrics should pivot to customer churn rate and Net Promoter Score (NPS).
Utilize multi-channel attribution and predictive analytics to adjust your metrics more effectively.
Salesmate – Your modern CRM for marketing, sales, and customer support!
Salesmate empowers your team by seamlessly integrating marketing, sales, and customer support into a single, user-friendly platform.
The platform offers AI capabilities, omnichannel communication, and automation to boost your business success.
Here’s what you can do with Salesmate:
Marketing: Build targeted personalized Campaigns and track performance with powerful insights to drive engagement.
Sales: Close deals faster than ever with a powerful Sales Pipeline Management System and automated workflows for maximum efficiency.
Customer support: Deliver personalized support and enhance customer satisfaction with Ticketing Software.
With our tailored tools for each function, you can simplify your processes and elevate your customer relationships in one platform.
Wrap up
Tracking the right marketing metrics is essential for a marketing team to understand whether the efforts made so far bring results.
Ensure that set goals align with the metrics you measure for any campaign.
Also, avoiding common pitfalls like vanity metrics or outdated tools further ensures you won’t waste your time and resources.
Frequently asked questions
What is KPI vs metric marketing?
Key Performance Indicators (KPIs) reflect how well a business performs in terms of its overall objectives. Examples of KPIs are customer acquisition cost (CAC) or return on investment (ROI).
Conversely, metrics are the data points used to track the performance of different marketing activities. Metrics examples include click-through rate (CTR), bounce rate, and social media engagement.
What common mistakes do marketers make when tracking metrics?
Here are three major mistakes that new marketers make:
Tracking vanity metrics that don’t directly show business impact; instead, focus on metrics tied to conversions or revenue.
Using non-aligned metrics that don’t support specific business goals can be distracting and less useful.
Relying on outdated tools and missing modern insights.
What are the best metrics for measuring marketing productivity?
The most relevant marketing metrics that measure productivity are:
Marketing ROI
Customer Acquisition Cost (CAC)
Lead-to-customer conversion rate
Why do firms use metrics in the last step of the marketing plan?
Tracking metrics in marketing has to be the last step, as one can only assess after executing campaigns and wants to discover the results for improvement.
What are metrics in marketing, and why are they important?
Marketing metrics are quantifiable data points used to track the performance of a marketing campaign, helping businesses optimize their actions.
What are the most important B2B marketing metrics?
The important B2B marketing metrics that matter are the quality of Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Account-Based Marketing (ABM) engagement.
How do I track marketing metrics for a social media campaign?
Here are the three simple steps to track metrics for social media campaigns:
1. Identify key marketing metrics that align with your campaign goals.
2. Leverage dedicated social media platform analytics tools for data and insights.
3. Consider integrating the key metrics into a marketing dashboard or a third-party tool for an in-depth analysis.
Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.
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Is email blast still an effective digital marketing tool? Marketers everywhere are asking themselves this question as they consider their options for reaching customers in today’s competitive market.I
When a sales representative is selling a product with the customer’s purchase in mind, they are only focusing on the product. Their focus, however, should be on the customer. If a company wants to sel
Key Takeaways
In today’s fiercely competitive market, if you don’t know what marketing metrics to track, the campaign’s success and the future of your business are at stake.
A survey by Gartner discovered that 53% of marketing decisions are influenced by analytics. So, you’ll need to understand what metrics you must use for a particular campaign or channel to measure the growth.
Also, clarity on the right metrics to measure marketing campaigns makes a business more sustainable regarding budget.
This blog aims to uncover:
Let’s begin with a simple marketing metrics definition.
What are marketing metrics?
Metrics in marketing are just what a compass for a ship, guiding marketing efforts toward their destination: Driving relevant web traffic, boosting brand awareness, and attracting high-quality leads.
In a more formal definition, marketing metrics are measures to discover whether the strategy executed brings the desirable results.
For instance, to measure your email marketing campaign success, you can evaluate the click-through rate (CTR), which shows how many recipients click links within your email. This helps you understand how engaging and effective your email content and calls-to-action are.
The marketing metrics depend on what goals you want to achieve and the channels you’re using, whether content, SEO, social media, or paid advertising.
By watching these data points, you can easily see what’s bringing results and what needs to be optimized.
Another term that often comes up or is misperceived when discussing metrics is KPIs (Key Performance Indicators). However, they serve different roles.
Metrics are general data points, like website visits or email open rates, that track the progress of specific tasks or processes. However, KPIs are more focused; they directly relate to your business goals.
For instance, if your goal is to increase revenue by 10%, your KPI might be the conversion rate, as it measures the direct impact of your efforts on that goal.
In short, while all KPIs are metrics, the vice versa might not be true in all cases. KPIs help you track progress toward key business objectives, while metrics give a broader view of ongoing activities.
As marketing evolves, so does the way we track our marketing efforts. Tools like Google Analytics now let you make quick adjustments mid-campaign, and AI-powered insights help predict future trends.
With growing data privacy laws like GDPR, tracking metrics that respect your customer privacy, like Net Promoter Score (NPS) and churn rate, is crucial, focusing on customer satisfaction and retention.
Why do marketers need to track these metrics?
Businesses that track the right marketing metrics have the following advantages:
1. Great understanding of marketing performance
Tracking the right metrics shows how well campaigns are performing, plus provides you with a clear picture of shortcomings and the results brought by campaigns; growing becomes far easier.
2. Empower smarter, data-driven decisions
Tracking the key marketing metrics rather than relying on assumptions provides factual data that guide real-time adjustments to improve campaign performance.
3. Maximize ROI with strategic optimization
Marketing metrics such as ROMI (Return on Marketing Investment and Cost per Acquisition (CPA) help marketers evaluate the financial success of their campaigns.
Such insights on best ROI channels, campaign types, etc., help determine where the business should use their marketing budget, save, and how they can multiply revenue generation.
4. Measures success across different channels
You can comprehensively evaluate your marketing performance across various channels, such as content, email, social media, and PPC.
Tracking metrics across channels helps marketers evaluate which platforms contribute most to their strategy and refine efforts accordingly.
5. Align sales and marketing for stronger lead conversion
Nowadays, sales and marketing teams are quite interdependent regarding strategy building and tracking marketing outcomes for boosting sales.
For instance, the measure of high conversion of SQLs (Sales Qualified Leads) by the sales team indicates good MQLs (Marketing Qualified Leads) generations by your marketing team.
Types of marketing metrics
You can study marketing metrics types based on your campaign performance, customer behaviors towards your marketing initiatives, and the financial front.
Here are the marketing metrics types and their examples in detail:
1. Marketing performance
Performance metrics measure how well your marketing efforts are achieving their goals.
For instance, tracking marketing performance will help you find answers to:
2. Customer behavior metrics
These metrics measure how your target audience interacts with your website, email campaigns, social media posts, or ads.
So, tracking these marketing metrics brings insights into your potential customer’s actions, which pages they visit, and how engaged they are with your content.
3. Financial metrics
Are we getting a good return on our marketing investment?
Financial metrics help you get the answer to such a question, enhancing your decision-making when investing in future marketing initiatives and budget allocation strategies.
6 Most important marketing metrics to measure
Let’s dive into understanding these key marketing metrics:
1. Lead generation metrics
Tracking these metrics uncovers the efficacy of your marketing initiatives in generating high-quality leads.
Here are the most relevant marketing metrics examples for lead generation measures:
Tracking MQLs and SQLs across the marketing funnel helps you ensure that marketing and sales teams are aligned, allowing a smoother transition from initial interest to final purchase decisions.
2. Sales contribution metrics
Sales metrics reflect how well marketing drives revenue by measuring the value of each lead and the efficiency of the overall sales process.
3. Customer engagement metrics
Customer engagement metrics show how actively leads interact with your brand, helping assess the impact of your marketing message alignment with your target audience.
For website engagement, you can track:
Other customer engagement metrics depend on which marketing channel engagement you are evaluating. For instance, you can look for social media engagement and email engagement.
4. Customer retention metrics
Customer retention metrics focus on how well your marketing efforts keep existing customers engaged and loyal, which is more cost-effective than acquiring new customers.
5. Marketing ROI metrics
Marketing ROI metrics evaluate the financial return on your marketing investments, helping you understand the cost-effectiveness of your campaigns.
6. Business ROI metrics
These metrics provide a long-term view of your business’s profitability and help guide resource allocation.
All these marketing metrics give a comprehensive view of the results of your efforts.
Top digital marketing metrics by channel
With digitalization and AI becoming more advanced, marketing has become a diverse game; you can get to know the minute details about your target buyers.
Here are some online marketing metrics examples for different digital channels:
1. Website engagement and user behavior metrics
These metrics measure how visitors interact with your website, offering insights into engagement and overall user experience.
These metrics are crucial to optimizing your website content and engagement strategies for better outcomes.
Explore the key website metrics to track from the comprehensive table below:
2. Social media marketing metrics
Metrics for social media marketing provide insights into how well your content resonates with your audience and help track your brand’s growth on social platforms.
Let’s find what are the best marketing metrics to track for your social media campaigns:
3. SEO & content marketing metrics
SEO and content marketing metrics help assess the performance of your website’s organic search traffic and content efforts.
The table below explains the key marketing metrics of SEO and content marketing efforts:
4. Paid advertising metrics
Paid advertising metrics are essential for measuring the return on investment (ROI) and optimizing ad spending.
Here are some of the best marketing metrics for paid ads:
5. Email marketing metrics
Email marketing metrics are essential for understanding your email campaigns’ performance, from engagement to conversion.
Take a look at the below table for detail:
Moving the most crucial discussion of the blog, setting up the right metrics for a particular campaign.
How to set key metrics for your marketing campaigns?
Determining the right metrics for your campaigns will uncover insights into where your efforts are going.
Gartner’s study revealed that 2024 marketing budgets dropped to 7.7% of total revenue, indicating a focus on key metrics that show clear value and maximize return on investment.
Here are the steps for setting crucial marketing metrics:
1. Align metrics with business goals
You must have set business objectives and campaign goals at the beginning of any strategy budling.
So, ensure that your marketing metrics bring you the data and insights that help you uncover the parts towards attaining your set targets.
For instance, to measure success with revenue growth campaigns, track Customer Lifetime Value (CLV) and Return on Marketing Investment (ROMI).
2. Understand your target audience and channels
Different marketing channels require different metrics, and each target audience from various platforms may engage differently.
First, identify where your target prospects spend the most time and which channels are most effective for your goals. For instance, if you’re focusing on social media, track engagement rate, follower growth, and ad CTR.
A clear understanding of your prospects’ engagement behavior would help you determine the right metrics to measure.
3. Choose actionable metrics
Opt for metrics that provide actionable insights. It’s essential to track metrics that help you understand what’s working and what’s not so that you can make adjustments as needed.
Metrics like Likes or Page Views may look impressive but don’t always provide actionable insights. Focus instead on Lead Generation, Conversion Rate, and Revenue per Lead.
Also, it would be best to consider sentimental analysis and customer feedback to measure campaign success. For example, tracking social sentiments can help you quickly understand how your target audience reacts to marketing campaigns, giving you more dynamic data to act upon.
4. Set benchmarks and baselines
Use historical data or industry standards to set benchmarks before starting any campaign.
Establishing a baseline will allow you to measure progress and improvements over time. For example, if tracking conversion rate, begin with the current aim for incremental improvement in the next quarter.
5. Review and adjust metrics regularly
Regularly revise your metrics as your marketing strategy evolves to reflect current business goals.
For instance, if your focus shifts from lead generation to customer retention, your metrics should pivot to customer churn rate and Net Promoter Score (NPS).
Utilize multi-channel attribution and predictive analytics to adjust your metrics more effectively.
Salesmate – Your modern CRM for marketing, sales, and customer support!
Salesmate empowers your team by seamlessly integrating marketing, sales, and customer support into a single, user-friendly platform.
The platform offers AI capabilities, omnichannel communication, and automation to boost your business success.
Here’s what you can do with Salesmate:
With our tailored tools for each function, you can simplify your processes and elevate your customer relationships in one platform.
Wrap up
Tracking the right marketing metrics is essential for a marketing team to understand whether the efforts made so far bring results.
Ensure that set goals align with the metrics you measure for any campaign.
Also, avoiding common pitfalls like vanity metrics or outdated tools further ensures you won’t waste your time and resources.
Frequently asked questions
What is KPI vs metric marketing?
Key Performance Indicators (KPIs) reflect how well a business performs in terms of its overall objectives. Examples of KPIs are customer acquisition cost (CAC) or return on investment (ROI).
Conversely, metrics are the data points used to track the performance of different marketing activities. Metrics examples include click-through rate (CTR), bounce rate, and social media engagement.
What common mistakes do marketers make when tracking metrics?
Here are three major mistakes that new marketers make:
Tracking vanity metrics that don’t directly show business impact; instead, focus on metrics tied to conversions or revenue.
Using non-aligned metrics that don’t support specific business goals can be distracting and less useful.
Relying on outdated tools and missing modern insights.
What are the best metrics for measuring marketing productivity?
The most relevant marketing metrics that measure productivity are:
Marketing ROI
Customer Acquisition Cost (CAC)
Lead-to-customer conversion rate
Why do firms use metrics in the last step of the marketing plan?
Tracking metrics in marketing has to be the last step, as one can only assess after executing campaigns and wants to discover the results for improvement.
What are metrics in marketing, and why are they important?
Marketing metrics are quantifiable data points used to track the performance of a marketing campaign, helping businesses optimize their actions.
What are the most important B2B marketing metrics?
The important B2B marketing metrics that matter are the quality of Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Account-Based Marketing (ABM) engagement.
How do I track marketing metrics for a social media campaign?
Here are the three simple steps to track metrics for social media campaigns:
1. Identify key marketing metrics that align with your campaign goals.
2. Leverage dedicated social media platform analytics tools for data and insights.
3. Consider integrating the key metrics into a marketing dashboard or a third-party tool for an in-depth analysis.
Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.