Businesses, be it small or big wish to grow. If they’ve achieved 10% growth in the current year, they would aim for 30% more in the next. Well, with the thirst to grow even the expectations to perform on the marketing and sales team increases. You might have given your best in 2019 but you are expected to be even better in 2020.
It’s like a team playing at the FIFA world cup. The country and the coach have more expectations from the players when they defeat the competitors. They want the team to score better in the next matches to secure a space in the finals.
In soccer, the players need the best boots to support their efforts business. While in business, the best marketing and sales tools are required to create a win-win situation.
“Nobody can go back and start a new beginning, but anyone can start today and make a new ending” – Maria Robinson
Top 2020 marketing and sales tools
Businesses want to see improvement at the end of the year. Combine your skill with the best sales and marketing tools to help your business achieve its desired goals in 2020. Here is a list of effective marketing and sales tools that shall work as an extra pair of hands for you.
Outline for marketing and sales tools:
- Watson Marketing
- Salesmate CRM
- Salesforce CRM
- Google Calendar
- Google Maps
- Google Keep
Effective Marketing acts like a magnet attracting potential prospects. With the help of the best marketing tools, you can effectively market your product and reach your prospects.
1. IBM Watson marketing
Designing and executing marketing campaigns gets easier with IBM Watson marketing software. It is an AI-powered smart marketing tool that offers a wide array of solutions to effectively manage various marketing tasks.
This high-end marketing tool empowers you with customer behavioral data for driving personalized digital experiences. You can easily gain access to your campaign insights and industry benchmarks to level-up your marketing game. With its automation capabilities, you can save your time and increase your productive hours.
Need to know how effective are your marketing campaigns? Well, a top-notch marketing tool like SEMrush can help you in it. Whether it’s SEO, PPC, social media or content analysis, you can address all your digital marketing needs with this all-in-one solution.
Easily get matching phrases and relevant keywords with this advanced marketing tool. It gives you real-time marketing insights to plan and launch lucrative campaigns.
Besides SEMrush competitive position map helps you in spotting and analyzing your direct competitors. With its excellent set of features, you can improve your search rankings and drive more traffic to your website.
A well-designed landing page can capture attention and help in increasing conversions. A tool like Unbounce is essential to create such highly effective landing pages for powering your marketing. You can easily create pixel-perfect landing pages without using any code.
Unbounce offers 100+ templates to create compelling pages for successfully conveying your business message. It even gives the flexibility to customize the landing pages as per your unique business requirements. Besides, Unbounce makes it easy to add pop-ups and sticky bars for engaging and converting website visitors into customers.
Combine your marketing efforts with some solid technology to boost your conversions. Marketo is one of the best marketing tools that offer a wide range of solutions from marketing automation to SEO, scoring, email marketing, analytics and more.
This effective tool streamlines many marketing-related tasks and maximizes efficiencies. Marketo is customizable and it even integrates with most of the famous apps. Its drag and drop interface makes it easy to create email campaigns. It allows you to create reports to track your email campaigns for understanding what’s working and where do you need to improve.
Design has been the cornerstone of marketing and sales for ages. Clean, elegant and persuasive designs help in grabbing and holding potential buyers’ attention. Here are designing tools that can help in creating eye-catching visuals.
Whether you want to create a promotional ad or a sales presentation for a meeting, you can design anything easily with the help of Canva. This online design solution helps in converting an idea into a compelling design or graphic.
With its easy to edit templates and a wide spectrum of images as well as fonts, you can build and design anything from scratch. Canva has a template for everything from marketing brochure to business cards, whatever image you require this cutting-edge tool has a template for it.
Visme is the perfect way to help elevate the visuals inside of your blog content. From blog post graphics to social media promotional graphics, educational infographics to PDF content upgrades, you can quickly and easily create it all right inside Visme.
Start with one of thousands of premade templates available, then use Visme’s drag-and-drop interface to fully customize it to match your blog colors and fonts and include your information.
Wear the creative hat and create impressive visuals with Venngage. From marketing collaterals to sales materials as well as images for social media posts can be easily designed in this intuitive tool.
With this advanced graphic design software, you can convert data into insightful infographics. It helps in presenting content in a way that is easily digestible. With hundreds of charts, maps, icons, and customizable templates you can quickly create appealing visuals for your business in minutes.
Not a designer? No worries, you can still create visually appealing flyers, infographics, and reports with the help of a versatile tool like Piktochart.
Yes, now you don’t even need to outsource graphic design work. Design whatever you want for your business with the help of this high-end designing tool.
Easily find images for your blogs or use templates to create impressive infographics and presentations. Piktochart even provides a tutorial so that you can make the most of the tool.
Email is one of the most effective ways to reach and engage the prospects. Here are a few email automation tools that can make your work easier.
Strengthen your email outreach with a powerful tool like Mailshake. It is one of the best email marketing tools to generate awareness about your products or services. Instead of typing the same messages repeatedly, you can create and store email templates inside Mailshake.
You can easily create campaigns and automate them in this high-end tool. You don’t even need to worry about sending a follow-up email. You can conveniently put your follow-ups on autopilot inside this cutting-edge email marketing software.
Survive and succeed in the ever-changing email landscape with a smartly designed tool like SendGrid. This advanced tool eliminates the complexities that usually goes into sending business emails.
You can easily segment your list of contacts inside SendGrid and send personalized emails to increase the response rate. Its automation functionality helps in saving a lot of time. You can analyze your email campaigns inside SendGrid and optimize them in real-time for getting better results.
Effective email marketing can connect you with lucrative opportunities. Sendinblue is an excellent tool that can support your email marketing efforts and give you the power of automation to engage more prospects. Build professional-looking emails in no time with Sendinblue.
With 200+ compelling templates, create impressive campaigns, customize your content and send them out in real-time. Besides, using SendinBlue’s drag-and-drop email designer you can create your own creative designs from scratch. Moreover, by creating workflows in SendinBlue you can send your emails at the time when the prospects are more likely to open it.
Need to take your email marketing to the next level? Well, MailChimp can turn your thoughts into reality. MailChimp is an all-in-one marketing platform that acts as a backbone for your customer relationships.
With this effective solution, you can create targeted ad campaigns, send marketing emails, build landing pages, get insightful reports, create postcards and do a lot more things to connect with potential buyers. MailChimp offers advanced automation functionality, superior third-party integration, and A/b testing features to increase your success rate. You can segment your email list according to specific groups inside MailChimp to tailor your messages to different audiences.
Email and data finders
Finding it difficult to get email addresses and other data of potential buyers? Here are a few tools that can help you with it.
Came across a potential prospect through a social media site? Through Hunter, you can easily find the email address of that prospect. So instead of wasting time on finding email addresses, you can use your valuable hours in building new strategies for increasing your conversions.
All you need to do is just enter the prospect’s name or domain’s name and you can easily get the email address in seconds. Hunter does a double check on the email addresses and verifies them so that you can send cold emails with complete confidence.
The more information you have about your prospects the faster you can connect and convert them. Clearbit, a marketing software helps you in fetching your prospects’ relevant data like social media accounts, photo, location, company details and more.
Through Clearbit Connect you can easily find the email addresses of your potential buyers for sending them marketing and sales emails. Clearbit collects data from various sources and brings it to your database. Every record goes through two stages of verification inside Clearbit so you can rely on this platform for getting accurate data.
To fulfill your sales targets, you’ll have to contact more decision-makers. For that, you’ll need their numbers and email addresses. Well, you can find them easily with AeroLeads. It is an incredibly useful tool that eases your work and saves a lot of time.
In addition to the number and email address, you even get vital information that includes the prospect’s industry, title, location and more. Besides AeroLeads even integrates with famous apps like MailChimp and Zapier to simplify your job.
Whether you want email addresses for sending marketing emails or contact numbers for making cold calls, you can find both with Lusha.
It is a user-friendly application for collecting accurate contact details without the hassle of amassing and verifying phone numbers or email addresses one by one. Lusha verifies and gives you contact data with a high rate of accuracy. Lusha is easy to use and it gives you remarkable results.
There are 3.499 billion active social media users. This means there are high possibilities of finding people who might be interested in your solution. Here are a few tools that can support your social media strategy.
Manage all your social media sites conveniently from one platform with Buffer. Instead of logging in to different social media accounts, you can schedule posts directly from Buffer. It helps you in streamlining your social media processes.
Whether it is Facebook, Twitter or LinkedIn, you can create a custom schedule for each site every day. Besides the help of its social media calendar, you can plan content months ahead. With Buffer, you can even track your top-performing content and repost it.
Which of your posts is gaining the most attention? Find that out with Buzzsumo. It is a powerful social media analytics tool that helps you in identifying your best performing content.
So, you can put the content that resonates with your audience and gain more traffic. Easily evaluate your content posted over various social media sites and get insights to spot your improvement areas.
With Buzzsumo you can also find out what your competitors are doing. What’s working or not working for them and where are you standing in comparison to your competitors. Such information will help you in building your new strategies to step ahead of your competitors.
Communicate freely over various social media networks and engage more buyers with SproutSocial. Manage your customer interaction as well as social media activities with this cutting-edge tool.
In SproutSocial, you can automate the tedious task of posting content on different social media sites. Through its analytics functionality, you can keep an eye on your social media accounts and get insights to improve your performance. SproutSocial has a clean, modern-looking interface and it is easy to use.
Managing various social media accounts isn’t a tedious task if you are on Hootsuite. Effortlessly monitor multiple social media streams from one dashboard. Easily schedule posts, review responses and get insights to understand how well your social media strategy is working.
You can easily filter and find social conversation with keywords and hashtags in this intuitive tool. You can even customize the dashboard as per your unique needs.
Managing sales and customer relationships get easier with CRM. Here are some of the best CRM that can help in reaching your sales goals.
21. Salesmate CRM
Losing too many deals? Maybe you need a strong system like Salesmate to manage them effectively.
Salesmate CRM is an all-in-one sales solution with advanced capabilities that helps in faster deal closure. Its smart interface and automation functionality help in saving time at all the stages of the sales cycle.
A pipeline view inside Salesmate CRM helps you in finding out where are your prospects in the buying process. You can easily spot the hot deals and reach out to them at the right time.
This smart tool comes with a built-in virtual phone system and has excellent email sequences. It even provides valuable insights for building, nurturing and maintaining long-term customer relationships.
22. Salesforce CRM
Don’t let an opportunity slip through the crack. Gain control over your sales process with Salesforce CRM. It is a cloud-based Customer Relationship Management tool that can be used from anywhere. You can view and update your sales records whenever you want.
With this helpful sales software, you can monitor your leads, plan sales activities, create reports and do many more things to boost your sales conversions.
Salesforce has artificial intelligence (AI) built right into the system that helps in saving time and increasing efficiency.
Make selling fun with Zoho. It is a top-notch CRM that comes with gaming features so you can gamify your entire sales process. Isn’t that interesting?
Besides, it offers multi-channel support so you can connect with your customers via email, phone, live chat, and every social media channel.
Zoho offers a bunch of software products that help in marketing, sales and inventory management. Moreover, it also has an AI-powered sales assistant, Zia who makes your job easier.
Looking for CRM to stay on top of your marketing and sales activities? Hubspot is an effective CRM that helps you in managing your marketing as well as sales processes. From creating landing pages to measuring and managing the success of your leads, there is a lot you can do with this time-saving tool.
You can automate most of the tasks and add more time to your day. It allows you to track opportunities and identify risks with its insightful reports. It gives you the flexibility to connect and sync with apps you are already using.
Meeting and scheduling
Forgetting about a meeting is equivalent to losing an opportunity as potential buyers might not wait. Here are a few tools that will help in scheduling and reminding you about the upcoming meetings.
Prevent double booking and schedule more meetings effortlessly with Assistant.to. It is a hassle-free way of booking sales meetings. It is simple and quick.
Thanks to this advanced tool you can schedule meetings without toggling between your calendar and inbox. Assistant.to for Gmail integrates with your calendar, so you can schedule meetings directly from your compose window. This reduces the chances of a double booking.
Bid goodbye to the old school ways of booking an appointment. Get smarter with Calendly and book appointments quickly.
Just select your preferred time slots and share the Calendly link with your prospects. They can easily click on the time that works best for them and an event is added to your calendar. Isn’t that simple?
Calendly even allows you to embed link on your website so that your potential buyers can choose a convenient time for meeting you directly from your website. It connects with up to six of your calendars so that you don’t end up double booking.
Doodle makes booking meeting a smooth and quick process. This helpful tool simplifies the task of book appointments so that you spend your time meeting prospects rather than organizing appointments.
Like Calendly, even Doodle allows you to share a link with different time slots through emails or chats. So that your prospects can easily choose the one that is convenient for them to book an appointment.
In addition to that, Doodle even lets you create a poll for organizing group meetings and even add notes related to the meetings.
28. Google Calendar
Spot the free time slots and prioritize your meetings with Google Calendar. Easily send invite and book appointments inside Google Calendar. With all your meetings in a clear calendar view, you can find the free slots to schedule more appointments.
Besides, it even sends a reminder before a meeting reducing the chances of missing an important meeting.
A sales proposal plays a vital role in winning or losing a deal. Here are tools that can help you in creating compelling sales proposals.
Get over the problems that occur while creating proposals. With Proposify you can create professional-looking proposals quickly. It simplifies the entire process of writing proposals without compromising on quality.
You can store all the important content, photos and logos in their content library and use it easily when required. Proposify allows you to add the rich media content (eg videos, HTML5 content) to create impressive proposals for your prospects.
Simplify processes and increase efficiency with PandaDoc. Easily create quotes, proposals, and contracts with PandaDoc. Stop spending a lot of time creating proposals. PandaDoc offers a wide spectrum of templates to create visually appealing templates in minutes.
It provides full visibility into what’s happening with your proposals. Once the proposal is sent to the prospects, PandaDoc tracks all the actions taken against the proposal (whether its viewed, signed or forwarded)
Qwilr helps you create proposals and other business documents without putting in a lot of effort. This high-end tool is an ideal solution for creating consistent proposals as well as marketing and sales documents.
With its powerful editor, library of stock images and rich media embedding tools you can create impressive proposals effortlessly. It is mobile friendly. So it can fit the screens that the prospect is using.
Creating proposals isn’t a time-consuming task if you are using Bidsketch. It helps you in creating an attractive proposal in minutes. Bidsketch offers various templates that are detailed, well designed and easy to customize.
It even provides sample content so that you get started quickly. You can easily track your proposal and follow-up with your customers using this helpful sales tool.
Travel/Route planning apps
As a sales professional, you might have to meet a lot of clients and attend various trade fairs as well at the conferences. Here are various tools that can help you while traveling.
If you travel quite often to meet clients in different cities then a travel organizing tool like TripIt could be of great help to you. TripIt neatly organizes all your travel-related information in one place. So you don’t need to waste time searching for any information related to your trip.
Just send your travel email confirmations and the tool will generate an itinerary including everything from flight details to car rental confirmation. It sends real-time reminders about your trip so that you don’t miss out on anything.
Find client locations quickly and make the most of your time with Spotio. Plan your day efficiently by setting up meetings and routing the best path to reach there.
Inside Spotio, you can define territories by zip code, specified streets, certain addresses or the general neighborhood. You can easily establish a territory action plan and set measurable goals in this effective tool.
35. Google Maps
Don’t waste your precious time searching for meeting locations; easily find the fastest route to reach your clients on Google Maps.
No matter where the client has decided to meet you; finding a meeting location isn’t a hassle anymore. Just type the location and Google Maps will guide you.
You can even view the flow of traffic in a specific area inside this app. With the zoom-in functionality, you can get a vivid street view of your location.
Whether you are traveling to attend a seminar or give a demo to your potential buyer, Stay in control of your trip-related information with TripCase. Get your trip details and travel plans organized in a streamlined itinerary.
TripCase provides a clear overview of your trip like flight detail, car rental reservation numbers, hotel addresses, etc. It notifies you during inevitable hiccups like flight delays, cancellations, and gate changes. You can add notes about important trip details in TripCase and even share your travel information with your colleagues. It is the best way to stay organized during business tours.
Note-taking and recording apps
Information shared by a client can be helpful while closing a deal. Here are a few note-taking and recording tools so that you don’t miss out on vital details while communicating with your potential prospects.
Collect, store and streamline essential data in one searchable location with Evernote. It is a perfect place to store project ideas and information shared by the client. Easily create notes and set reminders to act on the notes at the right time.
Besides taking notes you can even store various media files like texts, pictures, and videos in it. Evernote also allows you to sync data for accessing it from any device.
38. Google Keep
Keep all those important links and pointers about your clients’ issues safe in Google Keep. Organize and manage information in this cloud-based application. Easily create notes or share to-dos with your co-workers.
You can even record voice memos within Google Keep. This intuitive tool also allows you to transcribe notes from pictures so you won’t have to waste your time typing everything.
Not into written notes? No problem, Thanks to Dragon you won’t have to write long notes. This cutting-edge tool translates voice memos into text. Isn’t that wonderful?
Dictate content of any length and Dragon will convert it into document instantly. That just means you won’t have to touch your keyboard again. The best thing is that you can count on Dragon for being accurate and quick.
In sales, you always need to be prepared as you never know when the prospect might spill the beans. By recording your sales conversation you get access to a wealth of information (However you should take the permission of the prospect before recording a sales conversation).
A recording tool like QuickVoice can help you. It has amazing features like one-click recording, voice reminders, audio stickers, and fully featured audio editor. Using QuickVoice “Message Pallete” you can effortlessly drag and drop recording into Word, PowerPoint and any other audio supporting program.
Sign as well as get signature quickly on your sales documents by using modern e-signature tools. Here are a few reliable tools you can trust.
Due to lengthy procedures, the signing of the contract or proposals is often delayed. Don’t let this happen.
With the help of a smart tool like DocuSign speed up the process of getting prospects’ signatures. It is one of the best tools to get e-signature.
However, ensure the corresponding mobile app is downloaded so that the prospects can easily sign from anywhere for closing the deal quickly. In DocuSign, you can prepare and send any kind of documents and get them signed securely.
Are you still taking a print of a document, signing it, scanning it and then sending an email? With a modern tool like HelloSign, you can get rid of this obsolete way of signing a sales document.
Easily upload an image of your signature or use the mouse to sign the document. You can even sign with your finger if you have access to a touchscreen. It is simple, convenient and quick.
Replace the old paper and ink signature with a smarter electronic alternative. With the help of AdobeSign simplifies the process of signing a document or contract.
You just need to upload a document, specify the field that needs a response, enter the prospect’s email address and hit send. A form with a unique, secure link will appear in the signer’s inbox. Your prospect can easily sign the document without downloading any apps or registering for an account.
Save time and increase efficiency with Sertifi. Using this electronic signature software you can send, collaborate and sign agreements online.
Sertifi is a secure platform for signing and collecting payments. With just a simple click you can request an agreement for signature.
Besides, it even reminds the signer if there is any document that needs to be signed. Moreover, it also allows your potential prospects to make secure payments with Payment Card Industry (PCI)- compliant processes.
Survey and feedback
The stronger you make your product the faster it will sell. Once you convert the prospect into paying customers your next step would be to keep them for long. By creating surveys and taking feedback you can not only increase your customer lifetime value but also strengthen your product to attract new buyers. Here are a few tools that can help in creating surveys for market research and taking feedbacks.
Customer feedback is crucial for your business growth. An advanced tool like Mopinion can be your helping hand in taking those valuable feedbacks. Using its step-by-step form builder you can easily create feedback forms.
With this intuitive tool, you can not only capture feedbacks but convert it into actionable insights using its reporting feature.
Surveys help in understanding your buyers. SurveyMonkey offers all the tools required for creating an effective survey.
You don’t need to do a lot of hard work here. Using its templates you can effortlessly create professional-looking surveys. Its automation functionality helps in conducting different types of surveys online. Besides, SurveyMonkey can process the voluminous data once it’s collected to provide an in-depth analysis.
Feedbackify is another effective tool that can help you in collecting feedback. It simplifies the process of creating feedback forms with its easy to use drag-and-drop feedback form creator.
Whether you want to create forms, quizzes or surveys, Typeform is a versatile solution that can be of great help.
You can easily customize your surveys with Typform’s drag and drop interface. It offers various templates with different types of questions such as short-text answers, multiple-choice questions, and long-text answers. It even gives you the flexibility to add photos and videos for each question. In Typeform you can even track performance metrics like responses and survey completion status.
Marketing and sales tools are used by many businesses
Several small and big enterprises use marketing and sales tools to improve their efficiency. Here are a few of the industry experts who feel marketing and sales tools are a must to excel in this fast-paced business world.
CJ Xia, VP of Marketing & Sales at Boster Biological Technology
In this digital age, it is not a piece of cake for staying at the top and achieving your sales target. In order to outperform the market competitors, it is incumbent that your sales professionals rely on and use their technological artillery.
Your sales team can get a competitive advantage and reap plenty of benefits by using sales and marketing tools. These tools, whether it is a software or mobile app, allows you to get your work done efficiently, improves quality, and enhances customer experience.
Samantha Odo, Sales Representative, Precondo
Gathering data and analyzing it to drive real figures when one has a big network of marketing and sales team is a difficult task. Even though it is tough to manage a small group manually. Overlooking sales data is an unbearable loss. To prevent mislaying of data and having a complete insight and accountability of marketing and sales performance, tools support and make your sales and marketing easy.
Sales data needs to be upgraded daily, sometimes immediately. By taking leverage of marketing and sales tools, businesses can streamline marketing strategies and sales plans efficiently and urgently by analyzing data quickly. It provides you a massive collection of customer preferences and gives you opportunities to convert leads into real customers. A variety of tools are available for online and offline marketing, sales, and management.
Sarah Franklin, Co-Founder, Blue Tree AI
Working in the business industry it is crucial to use the best marketing and sales tools to obtain successful financial goals. By applying quality human knowledge to the best software and technology there is an abundance of opportunities that await. In order to get to the top you have to build a strong foundation of labor, skills, and tools that can act as a reference and structure to move forward.
It starts with checking tasks of the list of things to do that are never ending. Sometimes it is easy to misplace, forget something, or not be able to review what must be done. This is when these tools come in handy. By integrating them into your business system you create a platform of consistency and ease when followed correctly. It is a formula of what works to generate what you want and need. Leads, sales, revenue. The importance of technological help cannot be stressed enough.
Marketing and sales are an integral part of a business. There are many tools that can help in gaining success in these two areas. I’ve mentioned only a few of them above.
Explore the tools, look and their features and see which can help you in managing your sales and marketing processes. Read the reviews of these marketing and sales tools on various reviewing sites like Capterra and FinancesOnline to choose the best for your business.
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