Customer relationship management software enables users to streamline their entire business process. It is a sales intelligence tool that stores all your prospect and customer data in a centralized repository; available at any time and on any device. More than that, users can make calls, drop texts and automate sales email campaigns without leaving or switching between systems. With the use of simple CRM software, business owners can schedule appointments, manage multiple pipelines, generate reports. Users can also know when was their outbound email opened by recipients, , how many times your email was opened and if they interacted with the attachments.
Sales professionals leave no stones unturned while collecting information about prospects. They work without a single break to achieve the sales targets so that organizations can increase their revenue.
However, we all understand that managing individual call logs, heaps of spreadsheets containing pipeline data, sticky notes with critical information, and calendars containing appointments becomes too haphazard and scattered. Retracing customers and their relationship from such a strewn data hub makes it cumbersome especially in a time-sensitive working environment.
Customer Relationship Management (CRM) is the strategy that businesses use for managing all the company’s relationships and interactions with customers and prospects.
Better relationship with customers and prospects leads to increased profitability.
Most commonly, sales reps use a CRM tool to manage customer relationships, which helps them with organized sales data like contact management, sales management, workflows, reports, activities and more.