Sales professionals leave no stones unturned while collecting information about prospects. They work without a single break to achieve the sales targets so that organizations can increase their revenue.
However, we all understand that managing individual call logs, heaps of spreadsheets containing pipeline data, sticky notes with critical information, and calendars containing appointments becomes too haphazard and scattered. Retracing customers and their relationship from such a strewn data hub makes it cumbersome especially in a time-sensitive working environment.
Customer Relationship Management (CRM) is the strategy that businesses use for managing all the company’s relationships and interactions with customers and prospects.
Better relationship with customers and prospects leads to increased profitability.
Most commonly, sales reps use a CRM tool to manage customer relationships, which helps them with organized sales data like contact management, sales management, workflows, reports, activities and more.