Yes, a solid sales pitch is crucial when you want to close a deal. But, do you know what’s essential? A courteous thank you email. Yes, that’s what going to make an impact on your sales pitch and improve user engagement.
Even then, thank you emails still remain underrated.
Despite the new technology and means of communication, email continues to deliver strong ROI. Therefore, whenever you get a new subscriber or talk to a potential customer, it’s essential to finish the conversation with a thank you email.
This habit will help you build strong relationships with each prospect and customer you engage with and, in return, will grow your revenue.
A thank you email not only reflects your professionalism, but it also indicates that your prospect or client is important for you. Hence, you’re keeping the conversation going with thank you emails.
So, let’s find out why you need to send a thank you email after your sales meeting.
The most important reason behind sending a thank you email is to build a relationship with your prospects. Irrespective of how the sales call went, a well-crafted thank you email will certainly make an impact on your prospect. These type of personalized emails makes you stand out among the competitors hence getting you more customers.
Once you finish the sales meeting, there are times when you miss out on a crucial part of the deal. And it’s not possible to go back and explain it to them.
In such a scenario, you can add details of the additional value that you’re offering in the thank you email itself. So, when your prospect opens the email, they’ll be delighted to see that they’re getting something extra as well.
A human mind can only remember so much. And when it comes to sales meetings, you want to close the deal as soon as possible! So, to avoid any delay or gap in between the sales process, the thank you email can prove beneficial and act as a reminder for your client.
Every form of email requires a distinctive format, and thank you email is no different. There are certain factors that you need to consider when crafting a thank you email.
Nowadays, everyone sends emails with the personalized name of the recipient. However, if you really want to stand out, you need to personalize the email as per your meeting.
For this, you can create different templates for different scenarios and utilize them to connect with the prospect in a better way.
This goes without saying, however, we often miss out on the important point when writing an email – saying thank you. Yes, before you go on about the sales meeting and how your product can help the prospect, it’s crucial to convey the appreciation at the beginning of the email.
Below are some examples of how you can start the email –
When a prospect is looking for a particular product or service, they’ll approach many people before they make the decision. And this is the exact time to gain an edge over your competitors.
You can mention the fact that how your prospect was delighted by the offer or any memorable conversation you had with them. These little things will help you secure a place in their mind.
Whether it’s an in-person sales meeting or a sales call, taking notes is always recommended to avoid any miscommunication. You need to have every detail of the sales meeting written down so later you can refer to it and understand the impact it had on the client.
Moreover, you can also send a compiled doc of the MoM so you and your prospect are on the same page.
In order to stay in touch with your prospect, it’s imperative to get the meeting scheduled on their next availability.
As the closing statement, you can offer them options for when you can conduct the meeting, so they’re inclined to revert. You can start with, “Does Tuesday or Wednesday afternoon of next week for you?” to stay connected with the prospect.
Below we have provided a few thank you email templates that you can use to build strong relationships with your clients and close more deals.
Hi [First Name],
Thank you for meeting with me today, I certainly enjoyed the chat on (memorable topic). I was also able to collect some crucial information of your company during our conversation and I’m sure that our association will be effective in the long run.
I have mentioned the points we discussed, if there’s any other requirement, kindly let me know.
Moreover, could you please share your company’s requirements via email, so I can forward it to the team members?
We can set up a demo if you’d like, and if there’s anything you want to know, we can schedule a quick call.
How does June 5th, 1PM or June 7th, 4PM sound?
I look forward to working with you.
Hello [First Name],
It was a great pleasure talking with your today. Thank you for enlightening me about your company’s recent policy changes, as I believe it was very important for us.
Here’s what we discussed –
You shared ____
The product you were interested in won’t be able to fulfill your company’s requirement due to the policy change. However, we have even better options available for you – Product X and Product Y.
If you’re available this Friday, we can set up a conference call and our team will show you the features of these products.
I look forward to hear from you.
Hi [First Name],
Thank you for chatting with us today. We’re delighted to have you on board!
As much as we’re excited to get started, we want you to experience the entire process first hand. So, let’s schedule a call and our customer support team will offer you a demo of our product.
How does July 14th sound? Kindly let me know your availability so I can proceed.