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Thank you email

Thank You Email: When, Why & How to Write a Professional One! 

Ever thought about the magic of the simple word “thank you”? 

In our daily rush, we often forget to pause and say these two words, but they can make someone’s day, especially in emails. 

A thank you email is more than just good manners; it’s like a secret handshake in the professional world that shows you’re thoughtful, appreciative, and someone worth remembering. 

Whether for a big sale, some great advice, or just because someone took the time to meet with you, sending a thank you email is your chance to shine and make a lasting connection. 

Let’s dive into the why, when, and how sending the perfect thank you email. We’ll also include templates and examples to guide you through the process, making it easier for you to express your gratitude effectively and leave a lasting impression.

What is a thank you email?  

A thank you email is a friendly and polite way to show someone you appreciate what they’ve done for you. 

It’s a message you send through email to say thanks. For example, if someone helps you with your work or gives you advice, you can send them a thank you email. 

This email can make people feel appreciated and more likely to help you again. 

How to write a professional thank you email

Steps to write a professional thank you email

Writing a professional thank you email involves careful consideration of both content and tone. 

Each part of your email should be crafted to convey gratitude while reinforcing professional relationships.   

Here’s a detailed breakdown of each step, highlighting how to write a professional thank you email- 

1. Crafting the subject line  

The email subject line is important; it’s the first thing the recipient sees and determines whether your email is opened on time. 

A well-crafted subject line should be clear, concise, and directly related to the purpose of your email.   

Phrases like “thank you for your insightful advice” or “grateful for your support” immediately communicate the email’s intent, ensuring the recipient knows the email contains expressions of gratitude. 

Check out: 60+ best email subject lines 

2. Personalized greeting  

The beginning of your email should always include a personalized greeting. 

Addressing the recipient by name demonstrates respect and personalizes the message, making it clear that the email is intended specifically for them. 

This personal touch sets a positive tone for the rest of the email.  

3. Expressing gratitude  

The main body of your email should start with a clear statement expressing gratitude. 

Use phrases like “I’m writing to express my gratitude” or “I wanted to say thank you for…” to convey your appreciation explicitly. 

It’s essential to be specific about what you are thanking the recipient for, whether it’s their time, advice, or assistance. 

Being specific makes your thank you more meaningful and shows the recipient how much you value them. 

4. Detailing the impact  

After expressing gratitude, detail the impact of their action or support. 

Explain how their advice, support, or contribution has positively affected your project, work, or professional growth. 

This personalizes your thank you email further and shows the recipient that their efforts have had a meaningful impact, reinforcing the value of their contribution. 

5. Professional tone  

Maintaining a professional tone throughout your email is essential. 

Even if your relationship with the recipient allows for a more casual tone, keeping the email professional is important, especially when saying thank you in a professional email. 

This helps to ensure that your message is taken seriously and reflects well on your professional demeanor. 

6. Future engagement  

Towards the end of your email, indicate your desire for future engagement. 

Phrases like “I look forward to future collaborations” or “I’m eager to continue our discussions” suggest that you value ongoing interaction and are open to further professional engagement opportunities. 

This not only reinforces the importance of the relationship but also sets the stage for future communications.   

7. Closing remarks  

Conclude your email with a final statement of thanks, reiterating your appreciation for the recipient’s contribution or support.   

This reinforces the message of gratitude and ensures that your email ends positively. 

8. Professional sign-off  

End your email with a professional sign-off, such as “Best regards” or “Warmly,” followed by your name and relevant contact details. 

If you are sending a thank you email, be sure to include a professional email signature. This provides the recipient with your contact information in a professional format, making it easier for them to respond or reach out to you in the future. 

9. Review before sending  

Finally, review your email for any grammar mistakes or typos. 

Ensuring your email is polished and error-free is essential to sending a professional thank you email. It reflects your professionalism and attention to detail. 

By meticulously following these steps you can write a professional thank you email that effectively conveys your gratitude, enhances your professional relationships, and underscores your professionalism.   

Why should you send a thank you email?  

Sending a thank you email is more than a simple act of courtesy; it’s a strategic element of client relationship management and business etiquette. 

Understanding why you should send a thank you email can significantly enhance your professional interactions and positively impact your brand’s image. 

Let’s explore why it’s so important to send thank you through email. 

1. To acknowledge and strengthen relationships  

Sending a business thank you email after a meeting or upon receiving valuable feedback acknowledges the time and effort of your clients, colleagues, or business partners.   

It’s a gesture of personal gratitude that can strengthen professional relationships, making the recipients feel valued and appreciated. 

2. To encourage future business and referrals  

Expressing sincere gratitude for a client’s business or a partner’s support acknowledges their current contribution and paves the way for future interactions. 

A thank you email for appreciation can encourage repeat business, foster continued support, or even lead to referrals, as recipients are reminded of your professionalism. 

3. Encouraging future opportunities  

A well-timed thank you email can ease the way for future opportunities. 

It keeps the lines of communication open for repeat customers, further professional advice, or collaborations. 

Expressing your sincere gratitude for any support or feedback received shows that you’re open to growth and value the insights provided by others.    

4. Maintaining goodwill  

Sending a thank you email effectively expresses your appreciation for someone’s support or business. 

This not only enhances goodwill but also maintains a sense of mutual respect. 

It’s an acknowledgment of the significant role others have played in your professional life, reinforcing your gratitude and keeping the relationship strong. 

5. Solidifying lasting impressions  

A thank you email leaves a lasting positive impression on its recipients. 

By using phrases like “greatly appreciated”, “sincere gratitude”, and “thank you so much for your email” in a genuine manner, you signal that you’re not just a professional but also someone who values and recognizes the contributions of others. 

This can make a notable difference in how you’re perceived in your professional circle. 

6. To showcase your brand’s commitment to customer service  

Sending a thank you email serves as an expression of gratitude and showcases your brand’s commitment to exceptional customer service. 

It reflects your brand’s ethos, demonstrating that you value or prioritize customer satisfaction and engagement. 

When you express gratitude for a customer’s choice to do business with you or for their valuable feedback, it reinforces the idea that your company is attentive to its customers and dedicated to fostering positive relationships. 

This level of care can significantly enhance customer loyalty and set your brand apart as a leader in customer service excellence. 

7. To cultivate a culture of gratitude within your organization  

Beyond external communications, sending thank you emails internally promotes a culture of gratitude and appreciation within your organization. 

Recognizing the efforts or contributions of team members through a thank you email for their support in a project contributes to a positive work environment. 

This internal practice of gratitude can translate into external success, as a motivated or appreciated team is more likely to deliver exceptional service to customers and partners, further enhancing the company’s name and reputation in the marketplace. 

Incorporating these practices into your communication strategy not only enhances individual relationships but also contributes to building a strong, positive brand image. 

Whether acknowledging a personal favor or simply sending a thank you email for support, each message weaves a thread of positivity and professionalism into the fabric of your business interactions.

Common thank you email elements  

Crafting a thank you email involves more than just expressing gratitude.   

It encompasses a blend of professionalism, personal touch, and strategic communication.   

Here are the common elements that should be included in every thank you email, designed to ensure your message is both impactful and appreciated:  

  • Your name 
  • Contact information 
  • A professional greeting, such as “Dear” and the recipient’s name 
  • Body text expressing gratitude, with details 
  • A professional concluding statement.

Types of thank you email

Types of thank you emails

Sending a thank you email to clients, or partners is pivotal in nurturing and solidifying relationships. 

These emails can vary in format or content depending on the interaction context and the message you wish to convey. 

Here are several thank you emails commonly used in sales and marketing, to ensure effectiveness and professionalism. 

1. Post-purchase thank you email  

After a customer makes a purchase, sending a thank you email is a great way to express gratitude for their business. This email can include:  

  • A personal touch, thanking the customer by name.  
  • Appreciation for choosing your company.  
  • Contact details for customer support to ensure they feel confident in their purchase.  

2. Thank you email for loyal customers  

A loyal customer thank you email is appropriate for customers who have been with your brand for an extended period. This might feature:  

  • Sincere gratitude for their continued support.  
  • Exclusive offers or rewards as a token of appreciation.  
  • A subject line that acknowledges their loyalty directly.  

3. After the meeting, a thank you business email  

Following a business meeting with a potential or existing business partner, sending a thank you email helps to reinforce the positive impression made during the session. This email should: 

  • Summarize the key points discussed and the next steps.  
  • Express gratitude for the time and insights shared.  
  • Include a clear subject line related to the meeting’s content.  

4. Thank you email for referral  

If you receive a customer referral, sending a thank you email acknowledges the referrer’s support. This email can: 

  • Highlight your sincere appreciation for the referral.  
  • Update the referrer on the status of their referral.  
  • Strengthen the relationship for future opportunities.  

5. Feedback thank you email  

After receiving valuable feedback from customers or partners, a formal thank you email response is a courteous. This type of email should: 

  • Thank the sender for their input and express gratitude for helping you improve.  
  • Outline any actions you plan to take based on their suggestions.  
  • Please encourage them to continue sharing their insights.  

6. Event attendance thank you email   

Following an event, such as a product launch or a webinar, sending a thank you email to attendees is crucial. This email could:  

  • Expressthanks for attending and contributing to the event’s success.  
  • Provide additional resources or answers to questions raised during the event.  
  • Mention future opportunities to engage with your brand.  

Mistakes to avoid in a thank you email  

Thank you email mistakes to avoid

Sending a professional thank you email is not just a courtesy—it’s an extension of your brand and professional image.   

While expressing gratitude, avoiding common pitfalls is equally important to ensure your message strengthens rather than weakens your professional relationships.   

Here are some mistakes to avoid when crafting your thank you emails: 

1. Generic messages  

Avoiding generic messages means each thank you email should be personalized and relevant to the specific interaction.   

Personalization goes beyond just inserting the recipient’s name; it includes referencing particular aspects of your interaction, such as a client meeting, the career advice they offered, or the support they provided.   

This attention to detail demonstrates that you value the relationship and have taken the time to craft a meaningful message.  

2. Delayed response  

The timing of your thank you email can significantly impact its effectiveness.   

A prompt response, ideally within 24 hours of the interaction, shows that you are attentive and value the time the recipient has invested in you. 

To avoid delays and ensure timely gratitude, you can use email sequences, which automates your follow-up process, keeping your responses efficient and on schedule. 

Whether it’s following up after a client meeting or receiving valuable feedback, timely gratitude reinforces your professionalism and eagerness to maintain a positive connection.  

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3. Overly long emails  

While expressing your gratitude is essential, conciseness is key in a professional setting. 

A simple thank you email can clearly and directly convey your message, making it more impactful for your busy professional recipients. 

To enhance this approach, consider integrating these emails into the initial phase of a comprehensive lead nurturing workflow.  

This strategy allows you to manage subsequent communications, continually nurturing your contacts over time and guiding them through your sales and marketing funnel, ensuring your appreciation plays a role in a larger engagement strategy. 

(Note: For Salesmate customers, these can both easily be set up using Salesmate’s  smart emails and automation tools. 

4. Misspelling the recipient’s name  

Nothing undermines the sincerity of your thanks like getting the recipient’s name wrong.   

Ensuring accuracy in spelling and contact details is a fundamental step that shows respect and attention to detail.   

This level of care in your thank you email reflects well on you as a professional and reinforces the recipient’s positive view of your interaction.  

5. Forgetting to check for grammar mistakes  

The professionalism of your thank you email can be easily compromised by grammar mistakes or typos.   

Utilizing grammar checking tools or having a colleague review your email can help maintain the quality of your communication.   

A well-written email reflects your professionalism and the value you place on the recipient’s perception.  

6. Neglecting to mention next steps  

A thank you email presents an excellent opportunity to suggest future collaboration or follow-up email options. 

This expresses gratitude and shows you are looking forward to continuing the relationship. 

Whether it’s a client meeting or simply staying in touch, the willingness to engage further demonstrates initiative and a forward-thinking mindset. 

7. Using an inappropriate sign-off  

The closing of your email should match the professional tone of the rest of your message.   

A professional closing with your professional email signature and contact details provides a polished end to your correspondence.   

This consistency in professionalism reinforces the sincerity of your thanks and leaves the recipient with a positive final impression.  

8. Overlooking the power of a subject line  

Your subject line is the first thing the recipient sees, so it should clearly and concisely convey the purpose of your email.   

A well-crafted subject line ensures your email gets the attention it deserves and sets the tone for the message.  

By steering clear of these mistakes, your thank you emails can effectively convey your gratitude, strengthen your professional relationships, and enhance your brand image.  

Best phrases to say in a thank you email  

The articulation of gratitude in a thank you email reflects professionalism and cements relationships with clients, partners, and colleagues. 

Using the correct phrases can significantly enhance the impact of your message. 

Here are some of the best phrases to include in a thank you email, carefully selected to ensure they resonate with the recipients while incorporating the relevant keywords and phrases. 

Best phrases to say thank you email

When crafting your thank you mail, integrating these phrases with a personal touch and specific details related to your interaction can make your message stand out.   

It’s not just about saying thank you; it’s about making the recipient feel valued and acknowledged for their specific contributions.   

Whether it’s a loyal customer, a business partner, or a team member, a well-crafted thank you email can strengthen your professional relationships and open doors to future opportunities.  

Thank you email examples 

1. Salesmate 

A Salesmate user, previously a Zoho partner, sends an thank you email expressing admiration for Salesmate’s platform and support team.  

Below sharing the screenshot that highlight their expertise in creating custom modules and express a desire to explore partnership opportunities with Salesmate.  

Salesmate thank you email example

The above thank you email example shows a proactive approach by the user to leverage their skills for mutual growth and underscores their enthusiasm for forging a new partnership with the Salesmate team. 

2. HubSpot 

A HubSpot user expresses gratitude to the HubSpot team for their outstanding customer loyalty program, noting its essential role in their decision to keep using HubSpot for business.  

Below sharing the screenshot that the user thanks the team for their exceptional service and is eager to continue the rewarding partnership. 

HubSpot thank you email example

The above thank you email example shows a HubSpot user’s appreciation for the platform’s commitment to customer success, illustrating the positive impact of personalized support and loyalty programs on user satisfaction and business growth. 

3. Keap CRM 

The Keap CRM team sends a thank you email to its users, expressing gratitude for their trust and collaboration.  

Below sharing the screenshot that highlights the value of user feedback and its role in driving improvements, the team reaffirms its commitment to supporting the users’ business growth or looks forward to continued success together. 

Keap thank you email example

The above thank you email example reflects a strong partnership and anticipation for future success together. 

4. Mailchimp 

The Mailchimp team sends a thank you email to its users, highlighting the importance of expressing gratitude for customer feedback.  

They stress how a simple “thank you so much” email can enhance customer loyalty and engagement. 

Mailchimp thank you email example

The above screenshot also mentions the availability of customizable templates on Mailchimp, making it easier for users to send heartfelt acknowledgments, thereby strengthening their customer relationships and fostering business growth. 

Thank you email templates  

Creating effective thank you email templates can save time and ensure communication consistency. 

Below are templates designed for various scenarios:   

Template 1: Thank you email for collaboration  

Collaborations between colleagues, teams, departments, and even companies are critical to achieving shared goals. 

This thank you email sample for collaboration is designed to acknowledge or respect the efforts and contributions made during a professional collaboration. 

Template 2: Thank you email for customer feedback 

Customer feedback is essential for businesses to improve their products, services, and overall customer experience. 

This template is crafted to express gratitude for such feedback, showing customers their input is valued and taken seriously.  

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Template 3: Thank you email for participating in a survey  

Surveys are vital for gathering customer insights and improving services or products. 

This thank you email template is crafted to express appreciation to customers who took the time to participate in a survey, showing them their opinions are valued and contribute to meaningful changes.  

Template 4: Thank you email after a product demo  

Product demonstrations are crucial touchpoints for engaging potential customers and showcasing the value of your offerings. 

This follow-up thank you email template is perfect after a product demo to reinforce the key benefits and keep the lines of communication open.   

Template 5: Thank you email for attending a webinar  

Webinars are effective tools for educating your audience, generating leads, and engaging with customers or prospects on a deeper level. 

This thank you email template helps you express gratitude to attendees and provides an opportunity to re-engage them post-event.  

Template 6: Thank you email for a successful launch event  

Launch events are pivotal moments for companies, offering a chance to showcase new products or services. 

This template is for expressing gratitude to those who contributed to making the event successful, from team members to attendees.  

Template 7: Thank you email for customer loyalty  

Loyal customers are the cornerstone of any business, and expressing appreciation for their continued support is crucial. This template is designed to thank a customer for their loyalty, encouraging ongoing engagement.  

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Template 8: Thank you for a meeting email  

A thank you for your business email meeting helps to acknowledge the recipient’s time and reiterate the value of the conversation, keeping the lines of communication open for future interactions. 

Template 9: Follow-up thank you email after meeting  

Follow-up thank you emails after meetings are crucial for reinforcing discussed points and expressing gratitude for the time shared. This template is ideal for maintaining momentum after a productive meeting.  

When you should send a thank you email

When to send a thank you email

The timing of sending a professional thank you email can significantly impact your relationships with clients, colleagues, and partners. 

Recognizing the right moments to express gratitude strengthens connections and underscores your professionalism and attentiveness. 

Here are key instances when sending a thank you email is appropriate and beneficial, aligned with sales and marketing objectives. 

1. After closing a deal  

Once a deal is finalized, sending a thank you email acknowledging the client’s decision to choose your company is crucial. 

This gesture reinforces a positive impression and lays the groundwork for long-term collaboration. 

2. Post-meeting follow-up  

Following a business meeting or sales pitch, sending a thank you email is a professional courtesy. 

It’s an opportunity to recap the discussion, emphasize key points, and express gratitude for their time and consideration. 

3. Customer feedback and support  

After receiving customer feedback or resolving a support ticket, send a thank you email acknowledging their contribution to improving your services or products. 

This shows you value their input and are committed to ensuring their satisfaction.  

4. Referral acknowledgment  

A thank you mail is necessary when a client or contact refers to new business. 

It shows your appreciation for the referral and encourages them to continue recommending your services. 

5. After a business meeting or sales pitch  

Following a business meeting or sales pitch, sending a thank you email to express sincere gratitude for the time and opportunity to present your ideas or products is essential. 

This email should recap the key points discussed, affirm any next steps, and express eagerness for future collaborations. 

It’s an opportunity to express gratitude and keep the lines of communication open. 

Wrap up  

In conclusion, sending a thank you email isn’t just about following up; it’s about creating a moment of genuine connection in our all-too-often automated world. 

It’s your golden ticket to being remembered for all the right reasons. 

From nailing the timing to getting the tone right, each thank you email you send is a little piece of your professional puzzle, helping to build stronger relationships one thank you at a time. 

So, the next time you’re wondering if you should send one, remember that gratitude can go a long way. 

With this guide in your back pocket, you’re all set to write a thank you email that gets noticed and truly appreciated. Let’s start spreading some thanks! 


Frequently asked questions 

Can I write thank you in an email? 

Yes, you can and should write simple thank you emails whenever someone has helped you, provided valuable information, or gone out of their way for you. Writing a thank you email is a simple yet effective way to show appreciation and maintain professional relationships. 

How to send a professional thank you email?  

How to send thank you email will begin with a polite greeting, mention the specific reason you’re thankful, express your gratitude clearly, and close with a formal sign-off. Example: “Dear [Name], I wanted to express my sincere thanks for [reason]. Your support has been invaluable. Regards, [Your Name]. 

How to express thanks in email? 

What to say in a thank you email impacts the recipient’s perception of your gratitude significantly. It includes a clear statement of thanks, details the impact of the recipient’s action or gesture, and, if appropriate, mention your next steps or how you plan to use their advice, gift, or support. 

How subject line for thank you email is important? 

The subject line for a thank you email is crucial because it’s the first thing the recipient sees, influencing whether they open the email promptly. 

A clear and engaging subject for thank you email sets the tone, indicates the email’s purpose, or ensures the message is noticed and appreciated. 

It acts as a preview of the gratitude expressed within, making it an essential element of effective email communication. 

Can we automate the process of sending thank you emails? 

Yes, automating the process of sending thank you emails is possible and can be highly efficient, especially for businesses or individuals who need to send these emails frequently. 

Automation helps ensure timely and consistent communication with customers, partners, or any stakeholders. 

This can be done using email marketing tools or customer relationship management (CRM) software, which allows you to create personalized email templates and set up triggers based on specific actions, such as completing a purchase, attending a webinar, or signing up for a service. 

These tools often provide the ability to segment your audience, personalize messages with details from the recipient’s interaction with your organization, and schedule emails to be sent at the optimal time, enhancing the effectiveness of your gratitude expression. 

Is it necessary to reply to a thank you email? 

While not always mandatory, replying to a thank you email can be a courteous gesture that fosters positive relations and communication. A brief response expressing appreciation for the acknowledgment or an offer of further assistance can enhance professional rapport and keep the dialogue open and friendly. 

Riyanshi Chaplot

Riyanshi is an enthusiastic content creator and SEO strategist at Salesmate who curates information on marketing, sales, and customer experience. She loves to explore new places and meet new people when she is not working.

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