10 Best CRMs with AI in 2025 (Learn their use case)

"Your CRM should know what to do next, even if your rep doesn't." That's the new reality driving the CRM (Customer Relationship Management) market forward.

We're seeing a shift from passive data trackers to active revenue engines.

Today's CRM software with AI doesn't just manage contacts; it actively drives deals, automates tasks, and guides reps in real-time. 75% of businesses use AI-driven CRM, a latest report revealed.

This blog breaks down 10 CRMs with built-in AI features, what they offer, how they work, and how your team can put them to good use.

What is a CRM with AI (and what can it do)?

Artificial intelligence in CRM functions as a smart assistant that analyzes customer data, predicts outcomes, and automates tasks across the entire sales cycle.

Think of it as an AI sales assistant that helps your team prioritize tasks, draft emails, and uncover insights effortlessly.

CRM with AI capabilities can analyze data, automate outreach, and guide your team with precision.

Key capabilities of CRM with AI:

• Lead management with predictive scoring: AI analyzes behavior and engagement to rank leads, trigger follow-ups, and route them to the right rep.
• Automated follow-ups and meeting summaries: Based on lead activity, AI can trigger personalized follow-up emails and even summarize calls or meetings, so nothing slips through the cracks.
• AI sales forecasting: AI uses historical and real-time data to forecast customer behavior, revenue, and deal outcomes, guiding targets and strategy.
• Workflow routing and next-best actions: AI recommends the next step, whether it's scheduling a demo, sending a quote, or escalating a deal, based on real-time signals. Your team always knows where to focus.
• Generative emails and content: AI can generate personalized outreach based on lead context and interaction history, saving hours while maintaining a relevant message.

Read the insights: Will AI replace sales jobs? The 2025 reality.

10 Best CRMs with AI in 2025 (ranked by real impact)

In 2025, AI-powered CRM systems are transforming how businesses manage customer relationships, from automation to intelligent insights.

These advanced platforms use machine learning, sales automation, and predictive analytics to streamline sales, improve customer engagement, and optimize workflows.

This guide highlights 10 of the best AI CRM solutions, ranked by their real-world impact on efficiency and growth.

Here is a comparison table overview of top AI-driven CRM solutions:

Here's a detailed discussion of CRM tools with AI features, including automation, generative content, and predictive scoring.

1. Salesmate (Sandy AI) 

Salesmate is more than a CRM. It is your AI-powered revenue operating system designed to unify sales, marketing, and support.

It brings automation and intelligence to every stage of the customer journey, helping your team close deals faster and build stronger relationships.

From lead qualification and email writing to call summarization and support ticket handling, Salesmate's AI agents streamline work behind the scenes, allowing your team to focus on what matters most.

Salesmate brings visibility across the sales pipeline and simplifies lead management in real-time, allowing you to see which leads are active, which deals require attention, and what has already been done.

The CRM platform ensures timely and relevant communication through automated follow-ups, behavioral triggers, and conversation insights.

With AI capabilities like Sandy AI, co-pilot assistance, and auto-pilot workflows, Salesmate equips your business with the speed, personalization, and precision needed to scale efficiently.

AI features:

• AI email composer that generates personalized messages using contact and deal context
• Call transcription and summary to capture, tag, and review conversations automatically
• Contact and deal research that surfaces insights and meeting prep notes in one click
• Auto-pilot workflows that automate follow-ups, lead assignment, and deal progression
• Behavior-based campaign triggers for timely emails, texts, and engagement workflows
• Intelligent lead and MQL scoring to prioritize high-intent prospects
• AI co-pilot that provides smart reply suggestions, knowledge lookups, and real-time guidance for support teams
• Conversation insights that detect sentiment, buying signals, and objections in real time

Ideal for: Sales, marketing, and support teams looking for the best CRM with AI sales automation that supports your unique workflows and drives measurable growth.

2. HubSpot (with Breeze AI)

HubSpot's Breeze Copilot acts as an embedded CRM with an AI assistant for sales and support automation.

The AI tools are built right into your CRM, so you can generate content, automate outreach, manage support, and analyze sales without switching tabs or tools.

Breeze Copilot helps you execute tasks in context, using your CRM data to write emails, prep for meetings, or research accounts. Breeze Intelligence enhances your contact records, identifies companies showing interest, and streamlines your forms to boost conversion rates.

The Agents handle key tasks such as prospecting, support, and content creation, making HubSpot smarter and faster without the need for additional tools.

AI chatbot integration with CRM systems enables HubSpot users to deliver smart, personalized support automatically.

AI features:

• AI task assistant (Breeze Copilot) embedded across the CRM
• AI-powered sales prospecting inside the CRM
• Auto-generated content (emails, blogs, pages, and targeted marketing campaigns)
• Social media copy suggestions from live performance data
• AI chatbot and customer support assistant
• Knowledge base automation from support chats
• Data enrichment from 200M+ profiles
• Buyer intent tracking and form autofill
• Email and website generators

Ideal for Teams already using HubSpot who want to scale faster, improve productivity, and maximize their CRM's capabilities with built-in AI, without requiring additional tools.

3. Salesforce (Einstein AI)

Salesforce is a leading CRM platform powered by cutting-edge AI technology, known as Einstein.

It's designed to help your team work smarter, not harder, by weaving predictive and generative AI into every part of the CRM, from sales and service to marketing and operations.

Einstein isn't just a plugin; it's a built-in AI layer that automates responses, personalizes engagement, and adapts to your workflows.

With Einstein, you can draft sales emails, summarize calls, automate outreach, and guide reps using real-time insights based on your actual CRM data.

It enhances both sales and customer service efforts by guiding reps with contextual recommendations and auto-responses.

Features like Agent Builder, Prompt Builder, and Model Builder let you build custom conversational AI that fits your workflows without writing code.

AI features:

• Einstein AI for sales email writing, call summaries, and predictions
• Agent Builder for building workflow-connected AI assistants
• Prompt Builder for custom instructions and outputs
• Generative AI for content across marketing campaigns and service interactions
• CRM-grounded insights using dynamic grounding
• AI-supported sales, service, and marketing agents
• Data security with Einstein Trust Layer
• Support for public and private LLMs across workflows

Ideal for: Mid-to-enterprise businesses looking for a flexible, secure AI-powered CRM that fits complex sales, marketing, and service needs, customizable at every level.

4. Microsoft Dynamics 365 (with Copilot)

Built directly into the Dynamics platform, Copilot helps your team automate repetitive tasks, find the right data faster, and stay focused on what moves deals forward.

In Dynamics 365 Sales, for example, Copilot can draft replies, summarize meetings, update records, and help you access customer data directly from Outlook, Teams, or SharePoint.

Copilot doesn't just speed up tasks; it makes CRM feel lighter by removing the usual friction of logging data or chasing context.

The AI features extend across service, marketing, finance, and operations, making it ideal for those who want a unified system with AI embedded at every step.

If you're already part of the Microsoft ecosystem, Dynamics 365 provides an AI-powered CRM that keeps your team productive and your customer data connected.

AI features:

• Email drafting and response suggestions inside the CRM
• Meeting summaries generated from call data
• Auto-record updates and context enrichment
• AI-powered contact center with conversational assistance
• Integration with Outlook, Teams, and SharePoint
• AI-generated marketing content (emails, mass outreach)
• Predictive insights to prioritize customer interactions
• Cross-platform data analysis within the Microsoft stack

Ideal for: Teams using the Microsoft ecosystem that want a powerful, AI-enabled CRM for sales, service, and operations, without stitching together multiple tools.

Insightful read: How to build AI agents from scratch in 2025 (Step-by-step guide).

5. Pipedrive CRM

Pipedrive is a sales-focused CRM that now integrates AI to simplify your workflows and help you move deals faster.

Instead of adding more tools, it brings AI features directly inside your CRM, allowing you to save time, stay organized, and focus on high-value conversations.

With Pipedrive AI, you can generate sales emails from simple prompts, summarize email threads for quick context, and get alerts on which deals to prioritize next.

You also get AI-generated sales reports and integration recommendations tailored to your business, all without jumping between apps.

Everything is designed to make your pipeline easier to manage and your communication more effective.

If you're looking for a lightweight, easy-to-use CRM that adds practical AI where it counts, Pipedrive is built for you.

AI features:

• AI-powered email generator for quick, personalized outreach
• An email summarizer to extract key points instantly
• Smart deal recommendations and task prioritization
• AI-generated sales reports from natural language input
• AI marketplace search using conversational prompts
• Intelligent app recommendations based on your CRM usage
• Available on all pricing plans without extra complexity

Ideal for: Sales teams and growing businesses that want a simple, focused CRM with built-in AI to improve outreach, save time, and close deals more efficiently.

6. Freshworks CRM (Freddy AI)

Freshworks CRM, powered by Freddy AI, is designed to make sales smarter and faster.

Freddy acts as your AI copilot, helping you identify high-potential leads, create personalized outreach, and take the right steps to close deals quickly.

Instead of manually scoring contacts or searching through data, Freddy analyzes behavioral patterns and historical interactions to guide your sales team toward the best opportunities.

Freddy AI also doubles as your content assistant, crafting compelling emails and suggesting subject lines that align with your tone and goals.

On top of that, its real-time insights and risk signals enable you to identify which deals require attention, reducing guesswork in your sales cycle. From removing duplicate contacts to providing next-best action recommendations, Freddy is designed to save time while improving conversion rates.

Freddy AI also handles routine customer inquiries through chat and email, ensuring quick, consistent responses at scale.

AI features:

• AI-powered lead scoring and duplicate resolution
• Personalized email creation and subject line suggestions
• Deal insights with risk signals and next-step guidance
• Behavioral analysis for identifying high-value leads
• Real-time recommendations to speed up conversions

Ideal for: Sales teams that want an AI-driven CRM to boost productivity, craft better outreach, and close deals faster with minimal manual effort.

7. Creatio CRM

Creatio is a no-code CRM platform built from the ground up to simplify and automate complex CRM processes using AI.

What sets Creatio apart is its unified AI-native architecture, which enables anyone, whether technical or not, to deploy AI-powered workflows, campaigns, or support automations without writing a single line of code.

At the center of it all is the AI Command Center, where your team can build, manage, and track AI usage across the entire business.

Whether you're in sales, marketing, service, or operations, Creatio provides pre-built AI skills to help automate repetitive tasks, surface insights, and boost decision-making.

AI features:

• No-code AI skill creation using natural language prompts
• AI Command Center for centralized management and visibility
• Pre-built AI skills across sales, marketing, service, and workflows
• Predictive insights and automation to reduce operational friction
• Bundled AI features included in the platform license
• Usage transparency and cost controls are baked into the platform

Ideal for: Teams looking to fully embed AI across their CRM without relying on developers, perfect for fast-moving companies focused on scale, speed, and control.

8. Monday CRM

Monday.com now brings AI directly into your CRM and work management workflows through its modular AI Blocks and upcoming Digital Workers.

Rather than building a separate AI add-on, monday.com embeds AI into the tools your team already uses, so you can extract insights, summarize updates, detect sentiment, or categorize data with a few clicks.

The AI-powered CRM capabilities allow your team to automate repetitive tasks, translate or condense messages, and even receive intelligent prompts through custom AI fields.

With Sidekick (Monday's AI assistant) and other digital agents, such as SDR and Service Bots, on the horizon, the platform is evolving into more than just a task board; it's becoming a proactive teammate.

Whether you're managing leads, responding to customers, or analyzing updates, Monday CRM's AI tools are designed to cut manual work and keep your team focused on progress, not admin.

AI features:

• Modular AI Blocks for extracting, summarizing, translating, and categorizing data
• Custom AI prompts embedded in workflows
• Monday Sidekick: AI assistant for project and CRM workflows
• AI-powered risk management and resource allocation tools (in development)
• 500 free AI credits are included per month with usage-based scaling
• SDR Agent and Service Agent (coming soon)

Ideal for: Teams using Monday for CRM and work management who want lightweight, customizable AI features to boost efficiency and streamline everyday workflows.

Explore: 12 Best AI sales assistant software for smarter selling in 2025.

9. Zoho CRM (with Zia AI)

Zoho CRM integrates AI through its intelligent assistant, Zia, to help your sales and service teams work smarter at every stage of the customer journey.

Rather than just tracking deals, Zoho utilizes AI to predict lead conversion, detect sales anomalies, and recommend the next best actions.

Zia helps you prioritize the right opportunities, engage customers with personalized timing, and reduce manual work across your team, leading to improved customer satisfaction.

The AI also supports communication by enriching customer records with publicly available data and using sentiment analysis to track customer sentiment and flag important emails or tickets.

For service teams, Zia suggests canned responses, identifies knowledge base gaps, and powers conversational chatbots to handle support 24/7.

AI features:

• Predictive scoring for leads and deal conversion
• Smart email timing and campaign delivery suggestions
• Sales and support anomaly detection
• Auto-enrichment of contact records with public data
• Sentiment analysis for prioritizing communication
• AI-generated workflows and task automation
• Knowledge base insights and chatbot assistance
• Product recommendations for upselling and cross-selling

Ideal for: Mid-sized to large teams that want an AI-powered CRM to improve decision-making, streamline operations, and personalize customer interactions, all within a single platform.

10. C3 AI CRM

C3 AI CRM is purpose-built for enterprise sales organizations that need precision forecasting, deeper insights, and real-time intelligence at scale.

Unlike general-use CRMs, C3 AI CRM focuses on revenue performance by embedding explainable AI directly into every stage of the sales cycle, from pipeline analysis to account renewals.

It predicts deal outcomes, customer churn, and consumption trends by analyzing purchase history, macroeconomic signals, and market movements.

Your sales team doesn't just see the forecast; they understand what's driving it. The platform also recommends upsell and cross-sell actions, highlights at-risk opportunities, and allows teams to customize estimates by region, cadence, or product hierarchy.

C3 AI CRM integrates seamlessly with Salesforce CRM and Microsoft Dynamics 365 to keep your systems in sync. For enterprises managing large pipelines and complex revenue operations, this CRM brings the depth of AI modeling with the transparency needed for confident decisions.

AI features:

• AI-powered revenue and consumption forecasting
• Opportunity scoring with clear, explainable insights
• Churn prediction and renewal risk detection
• Cross-sell and upsell recommendations
• Multi-layered forecasting across teams and territories
• Relationship analytics to map decision-maker influence
• External data integration (macroeconomic, stock, news)
• Bi-directional sync with Salesforce and Dynamics 365

Ideal for: Enterprise sales teams managing complex pipelines and revenue forecasting who need advanced AI modeling, real-time visibility, and deep data integration to make confident, strategic decisions.

Choosing the right CRM with AI: Decision framework

Selecting the right AI-powered CRM involves finding a system that aligns with your team's needs, streamlines your workflows, and yields tangible business results.

The best CRM with AI integration enables your sales and marketing stack, including emails, calendars, and marketing automation tools, to work in sync.

Here's what to evaluate:

1. Alignment with business needs

• Does it align with your current sales process, scale as you grow, and address key pain points such as lead tracking or engagement?

2. AI capabilities that matter

• Are the AI features practical, like lead scoring, forecasting, follow-up automation, or content generation?
• Is the AI explainable and reliable enough to guide decisions, not just automate tasks?

3. Usability and adoption

• Is the interface intuitive for daily use across sales, marketing, and service teams?
• Can your team get up and running without long onboarding or heavy IT support?

4. Integrations and flexibility

• Does it connect smoothly with your existing tools (email, calendar, marketing platforms)?
• Can you customize workflows easily, through no-code options or admin-level settings?

5. Insights and reporting

• Does it provide real-time, actionable insights, rather than just static reports?
• Can you track key performance metrics, such as pipeline health, close rate, and rep productivity, in real-time?

6. Data security and compliance

• Is the platform compliant with standards like GDPR?
• How does it handle and protect AI-generated data? Learn more here about AI accountability.

7. Total cost and long-term value

• Are AI features included in core plans, or hidden behind expensive add-ons?
• Is the value it brings, via saved time, better forecasting, or higher close rates, worth the investment?

8. Vendor trust and innovation

• What do other businesses say about the CRM's AI performance and support?
• Is the product evolving with regular AI improvements and support updates?

Final thoughts

A CRM integrating AI transforms from a static database into a dynamic assistant that supports every stage of the customer journey.

The right CRM with AI should make your team's job easier, not more complicated. It should help you focus on what matters: closing deals, building relationships, and driving revenue growth.

Modern CRMs now blend sales automation with AI insights to help teams close deals faster with less manual effort.

Don't choose a CRM just because it's popular. Select one that aligns with how your business operates.

Salesmate uses AI to enhance customer interactions across email, calls, and follow-ups, so your team stays proactive, not reactive. Try Salesmate and see how a smart CRM can simplify your sales process from day one.