CRM software market has seen a boom in the past decade or so. But you can’t blame people for the slow adoption rate, they don’t like what they don’t understand, do they? CRM software has been around for more than a decade now, and as the below stats shows, it is here to stay.
The global customer relationship management market is expected to reach USD 81.9 billion by 2025 – Grand View Research, Inc
But the question lingers, what role CRM software plays in aligning your sales?
Customer relationship management(CRM) is a smart sales software that tracks your smallest sales interaction.
The meaning and use of CRM software differ as per the industry and the people. Though in layman term CRM means Customer Relationship Management, managing customer relationships is just one of the many capabilities of a CRM software.
Gartner predicted that the CRM industry will grow to a $36.5 billion market worldwide by 2017.
Salespeople benefit the most from the various features a modern-day CRM software offers. Businesses used to struggle as they had to manage the time spent on feeding data into CRM and making the most of their remaining selling time.
As a sales professional working for a startup or even as a member of the remote sales team of an entrepreneur, CRM is the best choice. It is beneficial against bulky spreadsheets and the constant switch between email programs and CRM system. DKIM and third-party app integration make CRM software the best sales tool in this competitive modern era.
Let’s dig a little deeper to make you understand what role does CRM software play in aligning sales.
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As a startup owner or an entrepreneur who needs to get the word out regarding their service or product, you will need a platform that gets the message to people.
You see, your needs are varied, and so are the nature of these emails. You will use labels inside the email programs to bifurcate your email contacts and start your outreach campaign.
Once you establish first contact and an ice-breaking session with the prospects, you will carry out various steps in your sales process. This is where you start losing touch with your previous contacts and start leaking leads out of your system.
Business owners often take the help of email marketing programs such as Constant Contact or MailChimp. These smart email tools help salespeople establish contact with hot leads. These email marketing tools have the capability of importing your contacts from an Excel spreadsheet.
Most CRM systems allow users to track their outreach emails. Such a feature keeps the guesswork away from the whole sales process and enables salespeople to focus their energy and resources on the hot leads. These four analytics enable salespeople in concentrating on worthy sales leads.
The above paragraph would have made you understand the importance of CRM in marketing as well as sales but isn’t customer service also a crucial part of your business process.
46 percent of sales teams report widespread use of CRM systems – Entrepreneur, 2018
In this portion of our article, we will help you understand how CRM software is allowing salespeople to use a single platform to merge all the business process together.
Modern CRM software allows businesses to handle sales, marketing, customer service and even project management using robust features and integrations.
About 10 years ago, only 12% of businesses used cloud-based CRM, which now has increased to 87%. Software Advice
Modern cloud-based CRM software offers better integration and customization to sales professionals that enable them to have a 360-degree view of their customers.
Whether you use email platform inside CRM or individually, it will be used for reaching out to the newly created leads with your product or service details. However, integrating these two individual platforms will allow businesses to build a loyal customer base.
Let’s answer the ‘how’ that just popped up in your mind while reading this line.
When you use in-built email functionality of a CRM software, it not just streamlines your sales and marketing email communications.
It also helps you streamline everything in your business process, from support ticket servicing to SLA (Service Level Agreement), alert statuses to project management. A smart sales CRM will always allow businesses to enhance the customer acquisition process.
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To date, nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. DemandGen Report
We talked about email marketing and the related campaigns that allow marketing teams to look for and identify crucial leads, before handing them over to the sales department.
CRM also allows sales department to enhance their lead generation process for nurturing leads into sales-ready customers. Let’s understand this statement with an example.
‘Prospect X’ visited your website. After surfing the content on your website for a while he:
You can bifurcate these steps and mark them with your own ranking system. If watching and sharing your attachment on social media is a highly ranked action, then you have found your most important lead.
Now is the perfect time to hand the leads over to your sales team. The sales team will include the leads in your lead nurturing program and teach them everything about your business and your offerings.
The global CRM software market is valued at $120 billion – Forbes, 2018
As we discussed at the start, the importance and meaning of CRM vary industry-to-industry. However, if you are a small or mid-sized business, then for you, a CRM will always mean something more than just a customer relationship management software.
For you, CRM will be the way of streamlining your entire business process, cutting down manual labor, performing sales tasks with utmost simplicity, all this, in a budget-friendly manner.
We hope this article was able to highlight the role CRM software plays in aligning sales?. We wanted to help you gain insight about its importance not just in sales but the overall business process. Business is developed with all the processes intact and cannot survive upon an individual department.
Introducing a CRM software into the mix will help you understand what is lacking in the business process and what can be done to fix it. Salesmate CRM is one such sales tool that has been helping small and mid-sized businesses fix their business process errors.
Salesmate CRM has a budget-friendly approach towards developing your business and is the best CRM solution to consider when scaling is in your mind. To know more about this smart sales intelligence tool and the features it provides, do get in touch with us.