If you thought getting a prospect to get on a sales call was difficult, you might need to take a step back because closing a sales call is equally tricky.
You can do everything right during a sales call, but a single error while closing the sales call and you’ve lost a potential customer!
Therefore, along with sales call scripts for initiating the conversations, you also need to know how you’ll close a sales call.
If you want to close a sales call that will get you a customer, then you need to be aware of various ways you can close a sales call. So, you can use different ways on different kind of prospects and close deals faster.
In this article, I’m sharing tips on how you can close a sales call with perfection and maintain long lasting relationship with your prospect.
Various factors come into play when you are trying to close a sales call; are you trying to secure another meeting, trying to close a deal, or getting them onboard?
Your response should consider the main purpose of your sales call and then you can close your sales call accordingly. So, keep on reading to find out in which ways you can close a sales call that leaves an impact on your prospect.
Whenever you are stuck on a sales call and don’t know how to close it without seeming awkward, always go for a question. It will get a response from your prospect and you’ll be able to finish the conversation in a subtle manner.
You could ask them for the next appointment or if you’ve already nurtured the prospect, you could question whether they’d be interested in your free demo. Question-based close helps you determine the true thoughts of your prospects and helps you make the right decision of pursuing them further.
Below are a few examples of closing a sales call with a question –
These were some of the most effective and easy questions that you can ask when you’re closing a sales call. if your prospect still has queries or specific concerns, you need to listen proactively so you can guide the prospect to the next stage in your sales pipeline.
Question-based close enables you to qualify the leads based on their level of interest in your product or service.
Yes, your prospect might seem interested in your product or service, however, are they really ready to close the deal?
Unnecessary delay in the sales pipeline is not only time consuming but also refrains you from focusing on the right prospects that might be more interested in making the purchase.
With a time-sensitive close, there’s urgency in your offer, which may lead to faster deal closure. a prospect that’s clear of their requirements will go ahead and close the deal when you close a sales call with time-sensitive statement.
Some examples of such method of closing of sales call are –
It’s human psychology to ask for special discounts whenever we’re making any kind of purchase.
Likewise, your prospect might also ask for certain discount or free extended subscription, so you should be ready with the right answers.
Before you get on a sales call, you need to determine what kind of last-minute offer or discount you’d be providing to your prospect so they’re motivated to close the deal. This way, you won’t get confused when the prospect makes a demand.
Examples of closing a sales call by offering special discounts –
Prospects are often undecisive during the early stages, so offering something extra certainly gives you an added advantage when you’re on a sales call. However, ensure that you don’t give away your offer early on; negotiate first and then persuade the prospect with your enticing offer.
Let’s be honest, a product or service might not work for different types of prospects. Therefore, sometimes your prospect might seem uninterested or confused with your value proposition.
In such a scenario, your best option to retain the prospect and convert them into long-lasting customer is by offering alternatives. Your main product might not interest your prospect, but your other product might!
Let’s see how you can close a sales call by offering alternative deals –
One of the most perfect way of closing a sale scall is by highlighting the key points of your offering. You need to remember that you won’t be closing the deal on every sales call, so what’s your second option?
Highlighting the value proposition at the end of the sales call so the prospect has clear idea of what they’re getting out of the deal and may be persuaded to go further in the sales pipeline.
Here’s how you can highlight the value proposition at the end of your sales call –
“So, you’re getting 1-year contract at discounted price which is inclusive of 24 hours customer support, free downloadable resources from our extensive library and free onboarding.”
Just a quick recap is sufficient to remind your prospect of the benefits they’re getting from your company.
Sales calls doesn’t have to be complicated; just be genuine with your prospects and you’ll surely form long-lasting connections with them.
Yes, it’s recommended to go along with the conversation when you’re on a sales call, but it’s also necessary to be prepared with closing statements so what you don’t have to wonder how to close a sales call.