Potential buyer – Hello
Sales rep – Hello, I am Kelam, calling from Ace Interno; we are a B2B portal, holding six years of……….
(Buyer hangs up the calls)
This is what happens when sales conversations commence with a boring introduction.
Nobody has time in this busy business world. People repel to uninteresting sales conversations; they find interruptive, infuriating, and a waste a time.
Only 31% of salespeople converse effectively with senior executives.
Try to make your sales conversations compelling to capture the interest of a prospect.
How to do that?
Well, to help you, I’ve mentioned a few tips to start your sales conversation effectively. But before we get to that, let us look at some sales conversation mistakes that propel the buyer to hang up.
In just a few seconds, the potential prospects decide whether they should stay on the call or focus on something more productive. So, you can’t afford to make any mistakes while selling over the phone.
Here are some of the conversation sales mistakes that you need to avoid
By failing to prepare, you are failing to prepare – Benjamin Franklin
Preparation is a must in sales. Most sales reps call without preparation. All they end up doing is disturb the prospects because they fail to provide value.
For effective sales conversations, you’ll have to spend some time in preparation.
The major problem is that several salespeople do not know how to engage with potential prospects. Some lack confidence; others read word to word from a script, which makes them sound robotic.
Establishing and maintaining relationships is essential in sales. For that, the conversation should flow naturally.
A few sales reps are so engrossed speaking about all the good things about their product that they do not listen to the prospects. Active listening is a vital skill that every salesperson must develop.
If you manage to get in the good books of the sales prospects by having a meaningful conversation, then you won’t face problems later. Besides, happy prospects don’t only convert into paying customers but also give referrals.
So pay attention to how you converse with your prospects.
Read on to find some tips for making your sales conversations interesting.
The first impression is the last impression, especially in sales. Prospects might not receive your call again if you fail to impress them.
So, focus on your opening statements.
Your opening statements should give the prospect a reason to stay on the call and listen to you.
Sales call opening statements you shouldn’t use
Using this statement to open a call makes you 40% less likely to book a meeting.
People generally don’t have the time to hear a sales pitch. So there are 70% to 80% chances of hearing a NO.
Sales call opening statements to use
Opening a call with this question boasted a 6.6X higher success rate.
Calls that opened with some version of “how are you” had a 5.2% success rate compared with the 1.5% baseline.
Beginning your conversation with a proactive reason increases your success rate by 2.1X.
Engaging a prospect is difficult without personalization. Make your sales conversations interactive and compelling by personalizing it.
For that, you must do some in-depth research. Gather basic information about the prospect and find out their interest areas. Speaking about things that the prospect is interested in helps in building a good rapport.
Only when a prospect is comfortable s/he will speak about their concerns and business challenges. So, focus on creating custom interaction with the prospects.
The right tone, pitch, and pace are important to have effective sales conversations.
You shouldn’t be-
Too fast or too slow
Too loud or too soft
Too formal or too casual
It is important to be somewhere in between. The prospect should understand whatever you are saying, or they will lose interest. So use the right volume level, tone, and pace while conversing with the prospects.
Questions help in engaging the prospects; it gives them a chance to speak and keep the conversation going. So, ask relevant questions to the prospects.
Here are a few questions you ask
Be a consultant and show how you can help the prospects overcome the hurdles to business growth.
The modern business world demands proof of expertise in a certain domain. Sellers need to prove that they are capable of solving a certain problem faced by a potential buyer.
So, provide real-life examples to your potential prospects. Show them what you’ve been doing till now, how you’ve helped a customer solve a similar problem that the prospect is currently facing. Be explicit about the benefits received by your customers.
Define the next step before ending the call.
Should you call them after a few days?
Or email them certain information about the product.
Or have a skype chat?
Ask them which channel and what time and day is convenient for them to connect again. Send them a calendar invite immediately and ask them to confirm.
Whether a deal will move forward in the sales pipeline or skip away through the crack depends on the sales conversation. So be confident and try to engage your prospects with interactive conversations. Make sure you ask the right question and listen to your prospects. Pay attention to the opening and closing statements. Ensure the calls aren’t too long. Respect the prospect’s time. Monitor your call and try to improve your performance.
Use call tracking software to get all the vital calling insights.
You can either invest in an individual call tracking tool or go more a much-advanced solution like Salesmate CRM. From managing calls to streamlining sales, there is a lot you can do with this high-end CRM.