Sales and marketing automation is one of those things that can seem really confusing, but it doesn’t have to be! Once you pick the right marketing automation tool, you can easily streamline your entire business process.
In fact, automated campaigns can help you achieve 86% higher open rates and a 196% increase in CTR, hence generating high revenue.
In this article, we’ll take a look at 11 stellar marketing automation examples for every business. So, whether you’re just starting out or you’ve been using marketing automation for a while, you’re sure to find some great ideas here!
- Marketing automation examples you can implement
- 1. Onboarding emails
- 2. Email blasts
- 3. Lead scoring
- 4. A/B testing email marketing campaigns
- 5. Meeting reminders
- 6. Cold outreach
- 7. Birthday and anniversary greetings
- 8. Abandoned cart marketing automation
- 9. Re-engagement email marketing campaigns
- 10. Transactional messages
- 11. Conduct NPS survey with marketing automation
Marketing automation examples you can implement
When it comes to implementing marketing automation, there are many ways to execute it. From prospecting, to nurturing, you can implement marketing automation at every step of your business process. Below I have shared 11 marketing automation examples that your can implement in your business process.
1. Onboarding emails
Onboarding emails are essential as they enable you to initiate conversations with your new customers.
Many companies are using onboarding welcome emails as a part of their marketing automation process to ensure that their new customers are well connected with their brand.
Some of the best marketing automation examples for onboarding emails include sending regular updates and information about your products or services, as well as offering incentives to keep them engaged and improve your marketing efforts.
2. Email blasts
Email blast marketing automation is mainly used by companies that want to address a larger segment of the audience for promoting any offer.
Moreover, email blasts are also used to update the existing customers about any changes in the product, services, or any other information that might be of interest to them.
Some great marketing automation examples for email blasts include personalized email marketing campaigns, automated drip marketing, as well as segmented marketing lists that are designed to target specific audiences based on their interests or needs.
3. Lead scoring
Lead scoring is a process of assigning a numeric score to each lead, which indicates their potential value to the company.
This score is based on factors such as the lead’s behavior, their engagement with the brand, demographics, and other information that can be used to gauge their interest level.
Lead scoring is an important part of marketing automation as it helps you focus your marketing strategy on the most promising leads, and improves your chances of making a sale.
By automating your lead scoring process, you can quickly and easily identify your best leads, and direct your marketing efforts toward them.
4. A/B testing email marketing campaigns
A/B testing email marketing campaigns is another great marketing automation example that can help you optimize your marketing efforts by testing different versions of your marketing messages and tracking the engagement levels for each.
With A/B testing, you can compare how two different email subject lines perform with the same audience, which can give you valuable insight into what types of emails and insights your customers prefer.
For example, if you’re planning to launch a sale, you can create two variations of your email subject line and send them to your email subscribers.
You can level up your email marketing campaign by implementing the best email subject lines and finding out which one works best for your business.
5. Meeting reminders
Sending meeting reminders is one of the simplest but excellent marketing automation examples.
Meeting reminders can be used to remind customers or clients about upcoming appointments, sales calls, or any other type of meeting.
You can implement marketing automation and automatically send meeting reminders to your customers or clients, which can help you improve attendance and make sure that your meetings are productive.
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6. Cold outreach
You can also use marketing automation in your cold outreach and marketing efforts, using different strategies such as marketing nurture campaigns, drip email marketing, and marketing automation email templates.
By automating this process, you can reach more leads and prospects without having to spend too much time on manual outreach tasks.
So, if you’re looking for some great marketing automation examples to help take your marketing efforts to the next level, here we have provided a list of the best marketing automation tools:
To know more about these marketing automation software, their features, and pricing, you can check out this article – Best marketing automation software & tools.
7. Birthday and anniversary greetings
Another marketing automation example is to use marketing automation to send out automated birthday and anniversary greetings to your customers or clients.
By doing so, you can show them that you care about their special occasions and make them feel valued. This can help strengthen customer relationships and improve brand loyalty.
Moreover, you can also send a personalized birthday greeting emails and provide some discounts to upsell or cross-sell.
8. Abandoned cart marketing automation
If you have an eCommerce store, then marketing automation can help you recover lost sales and boost your revenue.
You can use marketing automation to send abandoned cart emails to customers who have left items in their shopping cart without completing the purchase.
This marketing automation example can help you increase your conversion rate and boost your sales. You can also offer extra discount coupons to encourage customers to complete their purchases.
9. Re-engagement email marketing campaigns
Re-engagement email marketing campaigns are designed to reach out to customers or clients who have been inactive for a while.
With the use of top marketing automation tools, you can set up these email campaigns and automatically send emails to your inactive customers or clients, trying to re-engage them with your brand.
You can offer some incentives in these emails, such as an extra discount coupon, a free trial, or a free demo to grab the attention of your prospects and convert them into customers.
Moreover, businesses can also implement social media marketing to engage with their target audience and maximize marketing efforts.
10. Transactional messages
Transactional messages are the automated emails that are sent to customers or clients after they have completed an action, such as making a purchase, signing up for a newsletter, or requesting a demo.
With marketing automation, you can send automated transactional personalized messages to your customers or clients, which can help improve customer satisfaction and retention.
11. Conduct NPS survey with marketing automation
You can also conduct NPS surveys with marketing automation to collect customer feedback and improve customer satisfaction.
By gathering this valuable customer data, you can identify your marketing risks and make strategic marketing decisions that will help boost customer retention rates and improve business growth.
With marketing automation, you can easily gather customer reviews and ratings, analyze the feedback data and find out how your customer perceives your product or service.
So there you have it, a comprehensive (if not exhaustive) list of stellar marketing automation examples. Marketing automation has many benefits and hopefully, this has given you some ideas for your own email marketing and automation strategy.
So, get started with marketing automation and ensure that you execute these campaigns to scale your business!