While the American population is busy preparing for October 29th, 2018, small business owners must start drawing up their strategies for increasing their Halloween sales. Since 2012, the world has been welcoming Halloween as a ‘holiday’.
In the UK, Halloween sales went up to Euro 310 million in 2017.
Although Halloween is not that much celebrated as Christmas, it is an occasion that allows businesses to tweak their offerings to engage and attract the masses.
Halloween 2018 is going to be the best platform for every ecommerce, retail, and even SaaS-based business owners to connect with their customer base.
With every Halloween-themed sales and marketing promotions, you can be one of the businesses’ that successfully pique the Halloween crowds’ interest and get them to your website or brick-and-mortar store!
But let us be very clear, if your idea of attracting the Halloween crowd involves the general trick-or-treat quotes or putting of jack-o-lanterns, you must read this article to optimize your Halloween marketing ideas for increasing your sales revenue.
So, without much ado, let’s get into the mode for welcoming Halloween 2018, shall we! But before we delve deeper into the marketing tips to increase your Halloween sales revenue, it’s time for some fun facts regarding Halloween that small business owners can use in their favor.
With more than 179 million Americans planning to partake in Halloween festivities in 2017, up from 171 million a year before, spending was slated to reach a record high in survey history. In 2017, consumers were expected to spend $9.1 billion, up from $8.4 billion in 2016.
The top costume for children is reported to be an action hero or superhero, while the top pick for adults is a witch. Pets will not be left behind, with 10 percent of consumers dressing their pet as a pumpkin.
Let’s give you some sales revenue increasing tips for this Halloween
Discounts on holiday seasons.
Halloween Sales Tip:
Instead of just relying on discounts, prepare freebies that people can give to their friends, family members, colleagues as Halloween gifts.
Halloween Sales Tip: Focus your energy, money and time in decorating flexible yet catchy Halloween elements that make an impression on your visitors.
Halloween Sales Tip: A little jack-o-lantern, a random witch’s cauldron or everyone’s favorite Frankenstein on your business signage, website or store bags will send out the festivity feeling to your customers and other prospects.
Online retail stores send out emails for every purchase you make, for any notification customers have subscribed for attaching one of the below CTAs in your emails will get more crowd into your site or retail store.
Halloween Sales Tip: Use a direct-mail marketing campaign, prepare a good mailing list and keep the dynamic flow ongoing.
Let’s look at the breakdown of when people do most of their Halloween shopping:
Halloween Fun Fact: Halloween is not just celebrated by kids
Average spending of $42.39 compared with $31.03 for all adults.
Millennial consumers between the ages group of 18-34 are the largest adult age group that takes part in Halloween. As a business, you must target both parents and young adults and be in the know-how of the trend.
Total planned spending is estimated to reach $9.1 billion, up from last year’s $8.4 billion. Costumes will make up the largest share of spending, coming in at roughly $3.4 billion. Men ($96) plan to spend nearly $20 more, on average, than women ($77).
Already doing everything for increasing number of customers online and offline? Are you keeping track of every customer you meet? Isn’t it exciting if every customer or prospect you communicate with become your potential buyer? With proper contact management, you can easily qualify and organize your customer data.
Avoid the last-minute unorganized rush and sell anything to everyone by keeping yourself organized this Halloween season. If you are not already using a proper contact management system, start using it from today. It will keep you updated and sorted with every information about your customer.
By the time you finish reading this article, most people have already shortlisted their website and shops for their Halloween shopping.
It is the first week of October, and we can deduce that you are into the fourth quarter of the year that includes Halloween alongside Black Friday, Cyber Monday, and all the December shopping days. Did your eyes just blink dollars and pounds? We sure it did.
To execute your outreach, sales, and marketing campaigns, you need a system that properly executes all your strategies without many hiccups. Having a CRM for example, allows you to automate most of the tedious task that is generally involved in handling customers and their inquiries during the holiday season.
With Salesmate CRM, it’s now easy to capture online web inquiries directly from your website to sales CRM. Never miss a single follow-up by sending them automated follow-ups. Increase your chances to close more business with sales email tracking.
Salesmate CRM is the best CRM software for assisting you in your task of capitalizing on Halloween sales. With features that allow businesses to make the most of the sales time and increase the overall sales revenue, you can never fall short of your strategies.
Take a 15-days risk-free trial and use every feature without any restrictions!