With extreme enthusiasm, you type a sales email, hit send and them hope to see a positive response. Unfortunately, in a few days, this excitement turns into disappointment when you do not hear from your prospects. Who should be blamed here?
The unresponsive prospects or your emails? Playing the blame game is easy but will that help in winning sales? There might be possibilities that you arenât giving enough reasons to your prospect for responding to your sales emails.
Take a step back and reflect on your approach to see where you are going wrong. Sales emails are one of the powerful channels to reach the prospect. So, ensure you avoid any errors while emailing your potential sales prospects.
Statistics you should know about sales emails:
- 70% of consumers get frustrated when they are fed content thatâs irrelevant to them
- Adding videos to your email content can boost CTR by up to 300%, while interactive email content increases CTR by 73%
- The short, curiosity-piquing subject line (âQuick Questionâ) had 51.2% of the opens and resulted in 66.7% of the total replies.
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter
We understand that getting people to respond to your sales emails is not an easy task. Well, then how do you get your foot in the door? Fright not.
There is always a way out for those clever enough to find it – Rick Riordan
Top sales email tips that will increase your response rate
- Mention another stakeholder
- Donât write complicated emails
- Get to the point in the beginning
- Add a little humor and create rapport
- Call to action is a must
- Personalize your sales emails
- Add a professional email signature
- Choose your numbers smartly
- Proofread your email out loud
- Get feedback on your emails
- Track every email and click
- Donât hesitate in giving deadlines
Nothing is impossible. If you work with unwavering determination, then you can surely evoke responses by engaging your potential sales prospects. Here are effective tips for writing perfect sales emails that get a quick response.
1. Mention another stakeholder
If you and your colleague receive the same piece of information from your HR wouldnât you both discuss the topic further? Similarly, capture your recipients’ attention and stimulate discussion by mentioning two stakeholder names from the same company in your sales email.
It is a simple yet effective tactic to get your prospects talking about your product. While taking decisions and responding to an email, people generally prefer to take otherâs opinions.
There is a chance that the stakeholders might discuss and dig deeper to find out if your product can be a useful solution to their ongoing problem.
Lionel and Allegra,
I am Susan from Salesmate. I noticed on your careerâs page that your company is hiring records and data management specialist. Would you consider implementing an intelligent software instead that systematically streamlines your data in one location and eliminates human error?
Companies like FYT Virtual Assistant and Airshark have used Salesmate to manage their customer data and sales. Are you available this Wednesday to discuss how Salesmate can help you too in getting your sales and clientâs data organized?
Regards,
Susan Walker
2. Donât write complicated emails
A majority of the people donât read an email carefully, and so they tend to overlook important details. Sending a complicated sales email to such prospects can put you into trouble.
So, you need to be as clear as possible while drafting your sale emails.
- Have a short yet interesting opening line
- Avoid using unusual words
- Use bullets to make your point clear
- Stick to important benefits of your product donât go to explain everything in detail
- Donât get into technical specifications on sales emails try discussing it over calls
3. Get to the point in the beginning
Your prospectâs inbox is loaded with emails, and they surely donât have time for each of them. So first you need to stand out with a catchy subject line thatâs straightforward yet creative to ensure your sales emails donât get lost in their inbox.
Donât beat around the bush; determine the purpose of your email and state it in the beginning. Be very specific; the email should be worth their time.
Your sales prospects should be excited to reply for knowing more about your product or service.
With 15 years of experience in the textile industry, we hold expertise in bridging the gap between buyers and sellers globally. Provide your specific needs, and we will connect you to the right buyer/seller from your preferred location.
4. Add a little humor and create rapport
The best way of drafting effective sales emails is by adding a bit of humor to it. A fun twist can make people smile and leave a lasting impact on them. Add animated images or funny GIFs and use witty statements.
Itâs all about presenting the same content in a better and humorous way. Focus on building rapport with the clients by even sending funny greeting emails on birthdays and festivals. Like the below email that Harryâs sent before St. Patrick’s Day to wish its subscribers

5. Call to action is a must
If you are writing a sales email then surely you must be expecting something from your potential sales prospect, so state it clearly.
If you want to discuss your offering and its benefits over a call, then take a convenient time to contact them. If you are looking to schedule a meeting then suggest a specific day.
- Are you or someone from your team available for a quick 15 minutes call this week to explore the benefits your company will get from our product?
- When are you available for a product demo?
- If you are interested, then can we move our discussion over to skype (below is my id)?
- Can I send you a case study on how we helped XYZ to solve the similar problem as yours?
6. Personalize your sales emails
One of the most important sales email tips that you shouldnât ignore if you want your clients to revert is âEmail personalizationâ. As per a study, personalized emails increased CTR by 14% and Conversion by 10%.

Put in efforts and learn about your potential sales prospects. Search if the company appears in any PR or stalk them on social media. Find something relevant to mention in the sales email for showing you have done your research.
Discover their business pain points and tailor your content to their needs.
Hi Ruth,
I was browsing through LinkedIn and came across your post of an urgent requirement for PHP and JS developer in your company. Being a recruitment firm, we can connect you with talented candidates as per your specific requirements. How does your schedule look like to discuss more about this? If there is someone more appropriate to talk to, please let me know.
I look forward to our conversation.
Regards, Clifford Williams
7. Add a professional email signature
Donât ignore the end of your sales email; create an impact before signing-off with a professional email signature.
Be very selective about what you add in your email signature; it shouldnât be a distraction like a long biography that bores the reader.
- Keep your email signature short and precise
- Use either black and white text or subtle colors that align with your company branding
- Add your professional image (ensure it isnât a selfie or crop from other photos)
- Avoid including email address
- Donât overstuff your email signature with multiple phone numbers
Refer to the blog âcreate the perfect professional email signatureâ for getting helpful examples to create an effective email signature.
8. Choose your numbers smartly
Use the power of numbers for boosting your response rate. Build credibility and catch the recipientâs attention by using statistics in your email content.
Consider writing numbers as numerals (Fifty-four as 54) in a subject line to get quickly noticed. Including statistics and digits in your sales email increases readability as well as makes your message easily consumable.
For instance, you can introduce your company in the email as, âWe are the leading ecommerce marketplace having over 30 million products across 70+ categoriesâ
9. Proofread your email out loud
Yes, you are in a hurry to achieve your sales target, but that doesnât mean you hit send without reading your sales emails.
Donât let those errors reach your prospectâs inbox. Read the email out loud and notice where you stumble.
- Double check to see if there are any grammatical errors.
- Ensure the prospect and the companyâs name is correct.
- Take note of the long sentences
- Use tools like Grammarly for making messages more effective and engaging
10. Get feedback on your emails
Your peer can help you in finding out why your emails arenât getting a response from your prospect.
Ask your colleagues to provide a second opinion on your drafted email. Collect and use the feedback to improve your sales emails.
- Are your emails too wordy or boring?
- Is there too much unnecessary information?
- What sounds off?
11. Track every email and click
There are many email tracking tools available to find out if your emails are opened or ignored without being read. This will help you to understand that is it the subject line thatâs not getting clicks or are there any flaws in your email body.
Get the date when your email was last opened to send follow-up emails to your sales prospects. If the open rate is nil even after the initial few follow-ups, then you should stop and focus on nurturing another sales deal.
- Open rate
- Link Clicks
- CTA Clicks
12. Donât hesitate in giving deadlines
Most of the sales reps think several times before giving deadlines as they donât intend to offend a potential sales prospect. Well, there is no harm in creating a sense of urgency with a deadline.
Most prospects appreciate deadlines as it helps them in prioritizing their tasks. However, ensure your tone is light and friendly.
âI am sure you are busy, but could you let me know by this Friday with a simple Yes/ No if you are interested in exploring our product/service further?â
More is better – Additional tips for getting a quick response
Besides concentrating on the above sales email tips, here are few more points that need your attention to increasing your response rate:
- Donât ask for too much: Your prospects are as busy as you are, so donât expect too much from them. For instance, asking them to answer time-consuming questions. Instead, consider asking such questions over a call or in a face-to-face meeting.
- Maintain an email structure: Focus on the formatting of your email and ensure it has an effective opener, your objective and CTA in separate paragraphs. The paragraph shouldnât exceed more than 2-3 lines. If it does, then consider breaking it up into bullet points.
- Evaluate your performance, refine and improve: Create sales email reports to measure your performance. Find the problem areas and fix them in real-time.
- Follow-up your prospect: Most of the sales reps give up very easily when prospects donât reply to their emails. As per a study, 44% of salespeople give up after one follow-up. To succeed in sales, you must keep trying without giving up.
Sales email follow up strategies
Donât take a deep sigh once you send an email. It isnât the end of the road. If you want to reach your sales goals, you need to dedicatedly follow-up on your prospects.
Your prospect might not respond to your first sales email, but that doesnât imply they arenât interested in your offering. 80% of sales require five follow-ups. Here are effective follow-up strategies to stimulate response to your emails.
1. Measure engagement with your emails
Are your prospects opening your emails more than once? Well, that might be a sign of interest. As mentioned above, you can track your emails to measure the open rate.
The more prospects open your email, the higher are the probability of engaging with them. They might need your product but are surrounded by a cloud of doubt. So, reach out to them without delay and address their queries.
Hi Wilson
I noticed you opened the email I had sent on Tuesday and explored our product, but I didnât hear back from you. So, I am wondering if you have any questions regarding the product that we can discuss over the call at your convenient time tomorrow.
Iâm here to be a resource to you so feel free to call (your phone number)
Regards,
Jerome Jones
Phone: +1-333-56-552
Skype: Jerome.Jones
2. Use testimonials in your follow-up email
Gain your prospects’ trust and confidence by adding your existing customers’ testimonials in your follow-up emails.
Let the prospects see what the other companies in their industry are saying about your product. Positive testimonials can give your prospects more reasons to ponder over your product and revert to the sales email.
Hi Sheona
In case you are still mulling over the productâs benefits and trying to figure out if it is worth your time and money, then I would like to share a few quotes on what our customers are saying about us:
âItâs very user-friendly, easy to navigate, and simple to use. Not much training is involved for the new staff to get them off the ground. I like how stages are set and we can move the deals accordingly!â
– Johnny Beig, CEO – Alanic International
âSalesmate is very easy to use and affordable. Itâs a one stop shop when it comes to managing my clientsâ
Jessica Williams, Fashion Designer – Irregular Exposure
âVery convenient and easy CRM with all the necessary features, quick and professional supportâ – Zora Zamecnikova, Brand Ambassador
How about a quick 15 minutes call next Monday to find out how our product can help you too?
Best,
Pearl Jose
3. Take help when you canât figure out who is the decision-maker
Not sure if your emails are reaching the right inbox? Then take help instead of annoying the wrong person with your follow-up emails. There might be a different department handling something relevant to your product. Keep it simple; ask the person to guide you to the right decision-maker.
Hi Jane
Iâve tried to get in touch with you over the past few days, and it appears Iâve been unsuccessful. If you arenât involved in branding, then I would really appreciate if you can connect me with the right person who handles it.
Best,
Ryan Smith
Wrapping up
Just exploring tips for writing sales emails is not enough. You need to pay attention to your email approach and use those sales email tips sincerely for boosting your response rate.
We hope the above sales email tips will help you in getting a response from your potential sales prospect.
Did you know?
With smart email tracking from Salesmate CRM, you can track your sales emails and follow-up with your prospects in real-time. Drop the guesswork, get notified when prospects take an action on your sales email.
You can even automate your follow-ups and create email templates in the CRM to save your time.
Salesmate is one such small business CRM that can help you automate your sales follow-ups very easily. Not just emails, you can literally smooth your sales process with solid features like built-in calling, team inbox, sequences, and many more.
Take the 15 days free trial and try every single feature!
You may also enjoy these
20 Best sales automation software & tools for 2022
Sales automation is a process that allows you to automate your entire...
21 Min readReal estate sales funnel: Definition, stages, tips & tricks
Real estate sales are not only trending and profitable but also challenging...
12 Min readWhat is channel sales enablement? 5 tips to improve your channel sales
Channel sales success depends upon more significant revenues and broader customer reach....
7 Min readChannel sales vs. direct sales: Which oneâs better for your business?
Channel and direct sales are majorly the two different sales & distribution...
11 Min readHow to use SEO for lead generation? 8 strategies to capture more leads
SEO reinforces lead generation as it involves tactics that bring you on...
16 Min read
Coreen Menezes
An avid writer who likes to explore new fields and research about interesting subjects. She is a versatile content developer who plays with words to express her thoughts. Calm, carefree and creative are the words that describes her the best.