Every November–December period, the same questions come up:
- Which emails should we actually send?
- In what order?
- Do we need a separate email for clients, promotions, last-minute shoppers, and post-Christmas follow-ups?
- Will this even work in Outlook?
Without a clear plan, templates become a distraction instead of a solution. Teams download multiple designs, tweak endlessly, and still feel unsure about what goes out and when.
What this blog post covers:
Practical Christmas and New Year holiday email templates for businesses, including Outlook-friendly formats, promotional emails, relationship emails, and operational updates, all mapped to real holiday campaign needs.
You can use this post in two ways:
- As a ready reference when building your Christmas email schedule, or
- As a plug-and-send resource when time is tight, and decisions need to be made fast
By the end, you won’t just have templates, you’ll have a clear, ordered approach to planning holiday email campaigns that actually ship on time.
Let’s start by quickly aligning on how to use these templates, so your Christmas campaigns stay focused, not scattered.
How to use these Christmas templates for business (pick → customize → send)
Planning during the festive season keeps campaigns calm and consistent. These Christmas email templates, designed to support a holiday campaign plan, help teams stay focused and consistent.
Use them in this order.
1. Pick the template based on the job it needs to do
Every Christmas email should solve one clear problem. If it doesn’t, it shouldn’t be sent.
Most holiday campaigns rely on a small set of email types:
- Promotional emails to drive holiday sales
- Relationship emails to thank customers, clients, or partners
- Deadline-driven emails for shipping cutoffs and last-minute buyers
- Operational emails, such as delivery updates or holiday hours
- Post-Christmas emails to extend momentum into the New Year
Each template in this guide exists for one of these moments. Start with the goal, then choose the template. This keeps your campaign focused and prevents unnecessary sends.
2. Customize the message, not the structure
Holiday campaigns fail when teams keep reworking the same email instead of sending it.
When adapting a template, limit changes to the offer or message so it still fits your brand’s style.
- The offer or message
- The audience context
- The call to action
Avoid redesigning layouts or adding multiple messages to a single email. One email, one purpose.
3. Send based on timing, not convenience
Creativity matters less than timing during Christmas. A last-minute email sent early feels irrelevant. A strong promotion sent too late is ignored.
Later in this guide, you’ll find a simple Christmas email timing calendar. Use it to plan your sends so execution stays calm, even in the final week before Christmas.
A note on Outlook and business inboxes
If your audience includes business or corporate users, assume Outlook is part of the equation. Clear, simple emails are more likely to be noticed and read by customers' inboxes.
Choose simple layouts. Even beautiful Christmas email templates perform better when they stay easy to read. This ensures your emails remain readable as responsive email templates across devices.
This guide avoids overwhelming you with dozens of designs. Instead, it focuses on the small set of Christmas emails that actually need to be sent and sent well.
11 Christmas email templates to add to your holiday campaign
Before diving into the Christmas email templates, remember this: you don’t need to send every email. You only need the right message at the right moment.
1. Christmas card email template (a simple Merry Christmas email template)
Use this when you want to support holiday promotions without overwhelming the reader.
Subject line options
- A Christmas thank you from our team
- Warm wishes this Christmas
Christmas email templates copy
Hi {{First name}},
Before the year wraps up, we wanted to express gratitude for your support. Messages like this reflect the Christmas spirit without asking for anything in return.
Your trust and support this year have meant a lot to us, and we don’t take that lightly. Christmas is one of those moments to pause, reflect, and appreciate the people we work with, that familiar holiday spirit people expect this time of year.
From everyone at {{Company name}}, we wish you a warm Christmas and a smooth start to the New Year.
Best wishes,
{{Sender name}}
{{Company name}}
Customization guardrails
- Keep this email non-promotional, no offers, links, or banners
- If your audience is B2B or Outlook-heavy, send it as text-first
A copy-first example
Key takeaways
Every November–December period, the same questions come up:
Without a clear plan, templates become a distraction instead of a solution. Teams download multiple designs, tweak endlessly, and still feel unsure about what goes out and when.
What this blog post covers:
Practical Christmas and New Year holiday email templates for businesses, including Outlook-friendly formats, promotional emails, relationship emails, and operational updates, all mapped to real holiday campaign needs.
You can use this post in two ways:
By the end, you won’t just have templates, you’ll have a clear, ordered approach to planning holiday email campaigns that actually ship on time.
Let’s start by quickly aligning on how to use these templates, so your Christmas campaigns stay focused, not scattered.
How to use these Christmas templates for business (pick → customize → send)
Planning during the festive season keeps campaigns calm and consistent. These Christmas email templates, designed to support a holiday campaign plan, help teams stay focused and consistent.
Use them in this order.
1. Pick the template based on the job it needs to do
Every Christmas email should solve one clear problem. If it doesn’t, it shouldn’t be sent.
Most holiday campaigns rely on a small set of email types:
Each template in this guide exists for one of these moments. Start with the goal, then choose the template. This keeps your campaign focused and prevents unnecessary sends.
2. Customize the message, not the structure
Holiday campaigns fail when teams keep reworking the same email instead of sending it.
When adapting a template, limit changes to the offer or message so it still fits your brand’s style.
Avoid redesigning layouts or adding multiple messages to a single email. One email, one purpose.
3. Send based on timing, not convenience
Creativity matters less than timing during Christmas. A last-minute email sent early feels irrelevant. A strong promotion sent too late is ignored.
Later in this guide, you’ll find a simple Christmas email timing calendar. Use it to plan your sends so execution stays calm, even in the final week before Christmas.
A note on Outlook and business inboxes
If your audience includes business or corporate users, assume Outlook is part of the equation. Clear, simple emails are more likely to be noticed and read by customers' inboxes.
Choose simple layouts. Even beautiful Christmas email templates perform better when they stay easy to read. This ensures your emails remain readable as responsive email templates across devices.
This guide avoids overwhelming you with dozens of designs. Instead, it focuses on the small set of Christmas emails that actually need to be sent and sent well.
11 Christmas email templates to add to your holiday campaign
Before diving into the Christmas email templates, remember this: you don’t need to send every email. You only need the right message at the right moment.
1. Christmas card email template (a simple Merry Christmas email template)
Use this when you want to support holiday promotions without overwhelming the reader.
Subject line options
Christmas email templates copy
Hi {{First name}},
Before the year wraps up, we wanted to express gratitude for your support. Messages like this reflect the Christmas spirit without asking for anything in return.
Your trust and support this year have meant a lot to us, and we don’t take that lightly. Christmas is one of those moments to pause, reflect, and appreciate the people we work with, that familiar holiday spirit people expect this time of year.
From everyone at {{Company name}}, we wish you a warm Christmas and a smooth start to the New Year.
Best wishes,
{{Sender name}}
{{Company name}}
Customization guardrails
A copy-first example
2. Promotional Christmas email template
Use this when you want to drive holiday sales without overwhelming the reader.
Subject line options
Email copy
Hi {{First name}},
Christmas shopping is officially underway, and holiday shoppers are moving fast, so we wanted to make it easier for you.
For a limited time, we’re offering {{offer detail}} as part of our holiday deals, no complicated conditions, just straightforward savings for the holiday season.
Whether you’re shopping for someone else or picking up something for yourself, now’s a good time to do it.
[Shop the Christmas offer]
Wishing you a joyful Christmas,
{{Company name}}
Customization guardrails
A playful example
3. Christmas and New Year email template
Use this when you want to close the year gracefully and transition into the New Year without sounding sales-heavy.
Subject line options
Email copy
Hi {{First name}},
As the year comes to an end, we wanted to take a moment to say thank you.
This year brought its share of challenges and wins, and we appreciate you being part of the journey. Your support, trust, and engagement are what make the work worth doing.
As we head into the New Year, we’re excited about what’s ahead and look forward to continuing the conversation in the months to come.
Wishing you a restful Christmas and a strong start to the New Year.
Best,
{{Sender name}}
{{Company name}}
Customization guardrails
A promotion-heavy approach
4. Business Christmas email template for professional teams
Use business Christmas email templates when you’re emailing clients, partners, or professional contacts and want to keep the tone respectful and on-brand.
Subject line options
Email copy
Hi {{First name}},
As the year comes to a close, we wanted to thank you for your continued trust and collaboration.
Working with you this year has been a pleasure, and we truly appreciate the opportunity to support your goals. We value the relationship we’ve built and look forward to continuing it in the year ahead.
Wishing you and your team a relaxing Christmas and a successful New Year.
Kind regards,
{{Sender name}}
{{Company name}}
Customization guardrails
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5. Outlook Christmas email template
Use Outlook Christmas email templates when your audience is corporate, B2B, or heavily Outlook-based, and reliability matters more than visuals.
Subject line options
Email copy
Hi {{First name}},
We wanted to take a moment to wish you a Merry Christmas and a happy holiday season.
Thank you for being part of our year. We appreciate the time, trust, and conversations we’ve shared, and we’re looking forward to continuing that in the year ahead.
Wishing you a restful Christmas and a positive start to the New Year.
Best regards,
{{Sender name}}
{{Company name}}
Customization guardrails:
6. Christmas free shipping email template
Use this Christmas email template when you want to remove purchase hesitation without changing your pricing.
Subject line options
Email copy
Hi {{First name}},
Christmas shopping should feel simple.
For a limited time, we’re offering free shipping on all orders from our eCommerce store, so you can focus on choosing the right gifts without worrying about extra costs at checkout.
Place your order before {{date}} to make sure everything arrives in time for Christmas.
[Shop with free shipping]
Happy holidays,
{{Company name}}
Customization guardrails
A free-shipping cutoff example:
7. Post-Christmas sale email template
Use this template when Christmas is over, but buying intent is still high.
Subject line options
Email copy
Hi {{First name}},
Christmas might be behind us, but it’s a great time to pick up what you missed.
We’re running a post-Christmas sale for a limited time, with special pricing across selected products. Whether you’re treating yourself or planning, now’s a good moment to take advantage.
The sale runs until {{date}}.
[Shop the post-Christmas sale]
See you in the New Year,
{{Company name}}
Customization guardrails
A last-chance offer:
8. Christmas operating hours update email template
Use this when you need to communicate availability clearly without sounding promotional.
Subject line options
Email copy
Hi {{First name}},
As the Christmas holidays approach, we wanted to share a quick update on our operating hours.
Holiday schedule: {{List your dates and hours clearly}}
Our online services will remain available during this period. If you have any questions or need assistance, we’ll respond as soon as possible once we’re back.
Thank you for your understanding, and we wish you a wonderful Christmas.
Warm regards,
{{Company name}}
Customization guardrails
A simple hours update Christmas email example:
Your email campaigns belong inside your CRM!
Manage email campaigns, lists, automation, and performance from one place, without switching tools.
9. Shipping update Christmas email template
Use this when customers need reassurance that their orders are on the way.
Subject line options
Email copy
Hi {{First name}},
Good news, your order has shipped.
You can track your delivery using the link below and keep an eye on its progress as it makes its way to you.
Order number: {{Order number}}
Track your order: {{Tracking link}}
If you have any questions, our support team is here to help.
Thanks for shopping with us, and we hope your order adds a little extra joy to your Christmas.
Best regards,
{{Company name}}
Customization guardrails
A clear status update
10. “Treat yourself” Christmas email template
Use this when you want to encourage self-purchase without leaning on gifting pressure.
Subject line options
Email copy
Hi {{First name}},
Christmas isn’t only about gifts for others.
If there’s something you’ve had your eye on, this might be the right moment to go for it. We’ve put together a few favorites that customers often choose for themselves when they’re short on gift ideas.
Consider this a small reminder to treat yourself this season.
[Explore the collection]
Warm Christmas wishes,
{{Company name}}
Customization guardrails
A self-gift moment example:
11. Last-minute digital gift email template
Use this when physical delivery deadlines have passed and instant options matter.
Subject line options
Email copy
Hi {{First name}},
If you’re short on time, there’s still an easy way to give something meaningful this Christmas.
Our digital gifts are delivered instantly and can be redeemed right away, no shipping, no waiting, no stress. It’s a simple solution when time is running out, but you still want to make the moment count.
Available until {{date}}.
[Send a digital gift]
Wishing you a joyful Christmas,
{{Company name}}
Customization guardrails
A last-minute option
How to sequence a Christmas email campaign?
You don’t need to send all 11 emails, just the right Christmas email template for each moment. You need to send the right ones in the right order.
A simple, proven Christmas email sequence looks like this:
This keeps your campaigns relevant without overwhelming inboxes or repeating the same message.
Execute your holiday emails without last-minute stress!
Salesmate gives you one place to manage timing, visibility, and execution for holiday campaigns.
Conclusion
Christmas email campaigns don’t need more ideas; they need better structure.
With the best Christmas email templates planned, you can stay relevant throughout the holiday season.
Whether you’re sending a promotion, a thank-you, or a simple update, each email should have a clear purpose and timing.
Several of these Christmas email templates can also be reused as New Year campaigns or any other holiday templates with minor copy updates.
Pick what fits your audience, adapt the copy lightly, and focus on sending fewer emails that actually get read, even if you’re promoting heavily on social media accounts.
That’s how holiday campaigns stay effective and manageable year after year.
Frequently asked questions
1. How many Christmas emails should a business send?
Most businesses perform best with 5–8 well-timed emails instead of daily campaigns. Quality and relevance matter more than frequency.
2. Do Christmas email templates work for B2B audiences?
Yes. B2B Christmas emails work best when they focus on gratitude, updates, and clarity rather than promotions or heavy visuals.
3. Are these Christmas email templates Outlook-friendly?
Yes. The templates are written to work with simple layouts and text-first formats that render reliably in Outlook and corporate inboxes.
4. Can I reuse these templates every year?
Absolutely. Update dates, offers, and context, but the structure and messaging remain effective year after year.
5. What’s better: promotional or non-promotional Christmas emails?
If you’re sending promotional messages, consider how to overcome price objections in sales to maximize your email effectiveness.
A mix works best. Promotional emails drive sales, while non-promotional emails build trust and long-term engagement.
6. How do you write a professional Christmas email?
A professional Christmas email should be clear, respectful, and purpose-driven. Start with a polite greeting, acknowledge the season briefly, and focus on one message, whether it’s gratitude, an update, or an offer. Avoid overly casual language, emojis, or heavy visuals when emailing clients or business audiences, especially in Outlook-heavy environments.
7. How do you make an email look Christmassy?
You don’t need heavy design, like illustrations of Christmas trees, to make an email feel festive. Use subtle seasonal cues and warm language to create Christmas vibes without overdesigning. For business or Outlook inboxes, a clean layout with copy-first messaging works better than complex designs.
8. What is an example of a Christmas holiday notification email?
A Christmas holiday notification email typically communicates operational updates such as office closures, support availability, or delivery timelines. It should clearly list dates and hours, be easy to scan, and avoid promotional messaging so the information doesn’t get overlooked during the holiday rush.
Sonali Negi
Content WriterSonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.