Every business today must allow options to its customers to directly reach out to them. When a business is small, the front desk phone comes in handy for that purpose, yet, it is a chargeable option. When businesses grow, they need to find an option which doesn’t cost anything from the customers and makes them reach out to the business. Having a toll free number allows businesses to show their customers that they appreciate their business and are available 24/7 without charging a penny.
A successful business runs highly on various working components. One of those components – customer service, has seen its share of growth in the past. The competitors today are ready to snatch away customers at the sight of customer disappointment. Any business that fails to provide solid customer service is going to falter.
What is a toll free number?
The toll-free number also called freephone number, is a telephone number which the customers use for calling the company without being charged for the call. Toll-free phone numbers work with all types of phone and landlines.
You might have seen these numbers on billboards, handouts, pamphlets and even on businesses website with prefixes such as 800, 888, 877, 866, 855 or 844. The incoming charges on such connections are paid by businesses so that the customers can reach out to them free of any calling charges. In simple language, the cost of making a call to the toll free number is charged to the business and not the customer.
Benefits of having a toll free number for every business owner
There is no point of making something part of your business if it doesn’t come with any benefit. In this part, we will explain the benefits of having toll free numbers for every business owner.
1. Toll free numbers improve customer retention
Many times, customers try to get in touch with businesses and end up finding out that there is no way of getting in touch with the business directly. The idea of not being able to reach out to the company leaves a bad impression on the customer’s mind and hampers its credibility.
The modern business world is all about providing a mode of connectivity to your customers because that’s how business gets conducted today. In such a modern era, if you do not provide your customers with a medium of connecting with your business at any given point of time they will feel left out, ignored and unappreciated.
Having a toll free number helps businesses to improve their customer service as it enhances the customer satisfaction. With a toll free number in front of them, they will never hesitate from reaching out to you.
The more they reach out the more things you learn about your business, and can improve upon them. The advantage of making a call to the business at any time of the day with their queries without even paying for the call charges is like a bonanza for customers.
2. Toll free phone numbers are easy to remember
An 1800 number for business is easy to remember when compared to any other number. When it’s easy to remember a business toll free number, customers are more likely to get in touch with the business. Toll free numbers can enhance customer experience and in turn, increase the revenue of the business too.
3. Toll free numbers help increase credibility
Although there is a myth surrounding toll free numbers that only big corporations can have or afford it, they are not just meant for big corporations. Toll free numbers are a great tool for companies of all shapes and sizes, especially startups. Being a newcomer, if you provide a toll free phone number to your customers for their communication convenience, then it will help in building better credibility and enhance your startup’s image.
4. Toll free numbers offer portability
Let’s take a short jog down history first.
AT&T was the first telecommunication service provider that introduced toll free phone numbers in 1967. Only 1-800 prefix was available at that point in time. Soon, businesses started realizing the potential of a toll free number. However, portability was a major issue in those days. If a business faced any inconvenience with a service provider, they had to change the entire toll free phone number.
The point of providing a toll free number to the customers was to assure them the company has a legit background, but such an incident would rather prove distasteful and uncomfortable for customers. To have a common ground in this issue, FCC (Federal Communications Commission) decided that toll free numbers must be made portable so that the issue between business and operator doesn’t bother the customers.
What portability does is, it allows the business owners to retain their old toll free phone numbers for receiving the customer’s incoming calls even if they change the current service provider. Businesses can continue to receive calls from their customers even if they are planning to relocate to a new location as the toll free number is portable.
5. You can easily monitor your campaigns
Let’s say you are running a few marketing campaigns. Many campaigns might be running on billboards or other print and digital media. Once you assign these campaigns with their allotted toll free numbers, you can start tracking multiple details about your campaigns.
You can track the details of the total number of customers reaching out to you for all those individual campaigns, the geographic location of those customers and their most preferred hour of making calls to you. These are some of the advertising channels where toll free numbers can be incorporated:
- broadcast ads,
- direct response campaigns
- email campaigns
How small business owners can get their toll free numbers?
I hope the benefits that I have explained in the above section were able to convince you that toll free numbers are beneficial to the business of any size and shape. Building trust and credibility is the need of the hour for startups as they need to scale quickly. That can only be done by having the complete trust of your customers.
As a business, if you are looking for having your own toll free number, then you can either get in touch with a cloud-based phone system service provider or have access to a smart tool that comes with its own built-in virtual phone system.
Many modern sales vendors have realized the fact that instead of providing features in the form of integrations, allowing built-in development is much more fruitful. Salesmate CRM is one such software that comes with its own built-in cloud telephony and offers small and mid-size businesses with the option of having a local and toll free number at affordable rates.
If you get a toll free number, you can uplift the reputation of your business, stay connected with your customers always and be in the loop about the complaints or feedback that will help you improve your business further. Toll free numbers for businesses has become an absolute necessity, what will you decide for your business. If you want more assistance regarding acquiring your USA toll free number via Salesmate then do get in touch with us.
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