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Top reasons why SaaS business owners must invest in a sales CRM

Top reasons why SaaS business owners must invest in a sales CRM

5 Min read

Every business is revenue-driven. SaaS businesses that have just started out in the market have to make their resources last for a longer time for maximizing the profit margin. This is a simple cycle of extending their stay in the market and compete.

As a business, you have to start out with little expandable resources and you have to follow a strict plan of action for the customer base, the finance, the market research, and logistics!

As a SaaS, you are ever-evolving and so is the market. SaaS business owners work with a limited budget.

So, when you set the flow of your business process, start discovering the pattern and cut down the amount of manual work. Smart tools, such as CRM, or automation software can ease the manual labor and let you focus more on the business process.

SaaS business owners are always on their toes for addressing the surge in demand and to stay ahead of the competition.

The chances of lead-conversion fall drastically, if a company fails to respond within five minutes. – Vendasta

Now let’s understand the top reason why SaaS businesses must invest in sales CRM.

1. Managing business-critical data

SaaS business owners rely on various channels for lead generation such as:

  • Meetups
  • Websites
  • Social media
  • Email campaigns
  • Cold calls
  • Referrals
  • Online advertisements

CRM software enables businesses to track the entire history of the lead. Smart CRM software can be used by SaaS businesses for running highly targeted and automated email campaigns.

You can integrate your business email address inside your CRM software and bring the entire inbox into it. Not just that, you can bring every label, every email conversation and the past conversation history with your lead into the CRM.

2. Using customer information in a better way

SaaS business owners can also use CRM software as their contact management system.

  • With a CRM software in place, you can easily create a centralized hub for your contact database.
  • Not just that, you can access the contact information, their association with a deal and the deal value, you or your team can decide and prioritize the approach.
  • With the availability of the contact information across various devices, you can make well-informed decisions and enhance your productivity.
  • With access to such crucial information, you can significantly boost your entire sales productivity.

3. Collaborate without any limitations

SaaS business owners can use CRM software for automatically assigning the leads to the employees.

With the ability to assign tasks manually sales managers and SaaS owners can create a sense of responsibility and transparency within the team.

Then comes in the shared team inbox feature which allows team members to see which customer emails are coming in, which of them have been replied to and which are still lying around without revert.

With a team inbox, SaaS business owners get a double-edged sword. Team members can use a shared team inbox for creating a transparent environment where inter-departmental collaboration can happen and also the leads or customers get a faster revert to their queries.

CRM software provides workflows that come in handy for automatically assigning assign tasks, deals, and contacts to your team members.

Once a certain activity is assigned to the team member, the system sends them a notification via email and mobile push notification.

4. Managing sales team members beyond the cubicles

Sales professionals work from different locations. Modern SaaS businesses hire remote teams that go beyond the traditional geographical boundaries too.

These professionals are not always available in their cubicles. They might be taking an off or visiting anther client or even giving a demo. That’s why they always have access to major deals, activities, tasks, and contacts assigned to them.

Modern-day sales professionals also need to be tech-savvy and that is why there are CRM vendors that provide built-in cloud telephony. Just get the number of your choice and you can make and receive calls and text messages.

What’s more, many of the important functionalities are also available on mobile apps making it easier to travel with the crucial sales data anywhere they go. So that they never miss out on any activity that is taking place inside the CRM and always know how their deals are doing. This kind of process keeps all your sales professionals on the same page, despite the difference in their geographical locations.

The closing thoughts

79% of marketing leads never convert into sales. – Next Leap

What is the need of modern SaaS owners? Having 

  • an organized process
  • faster access to crucial data
  • enhanced team collaboration
  • transparency of the sales process

I have tried to cover some important facts and features that CRM vendors are providing to the current breed of SaaS owners. Based on your industry the business process might differ, but the need for having a smart CRM solution remains the same.

If you want to be successful, you must

  • Systematically compile your business database
  • Automate the routine tasks
  • Easily create insightful reports
  • Seamlessly manage the sales process

Whatever your goal may be, you need to fulfill it so that you are successful in your market. You deserve the best CRM software available in the market to ease the pressure off you so that you can make your mark. 

Invest in a CRM that your sales reps can easily understand and use like Salesmate CRM. This feature-rich CRM helps the SaaS businesses convert a prospect into paying customers. It has a simple interface and can be customized as per SaaS companies’ unique requirements. 

Salesmate is designed in an intuitive way that helps users to access crucial data related to sales from anywhere by using any device.

Try Salesmate CRM for free to understand how it will be helpful for your SaaS business.

A writer with an uncommon funny bone and a knack for perfection, Saptarshi loves to write about anything that can be of help to businesses, people, and dogs! A true human at heart, he likes to spend most of his time researching the internet to find ways technology is influencing our daily life (positively).

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