Yes, you made your idea into a product or service, and now, you are eager to go.
But, go where?
Even when you have a target customer base acquiring your first few customers is a challenging task.
Because neither you nor the customers yet know if your solution holds some value for them or not.
The same fact goes for startup owners; you will not get the actual valuation (total worth) of your product or service until you start selling at your full capacity.
For achieving that, studying how previous startups have done it becomes essential for new startups.
After doing our research here is what we understood.
Using a single channel for bringing numerous users.
You must rely on different channels and sources as it allows you to build a more significant number of the user base.
Not everyone is born a salesperson or entrepreneur.
Why the comparison?
Well, aren’t you selling your product and services to the general public?
Aren’t you looking for better businesses and investors for your future course of action?
In this article, we will not be talking about any superficial strategy for getting your first 100 customers.
On the contrary, we will be highlighting some points that might be at the back of your mind.
After reading this article, you will be sure that what you were thinking was a nice set of workable plans.
The place to start out is by rattling your inner circle.
Yes, while you are looking for your initial customers, the first step is talking to the people who know you.
When you are starting out as an organization, it is easy for you to feel the hesitation of approaching new people with your solution be it a product or a service!
Based on their experience with your solution it becomes comfortable to approach mutual connections for startups.
You might be asking yourself, “are these numbers of people enough?”
We want to clarify, although the number of connections you make via your inner circle might be less, you are guaranteed to find quite a respectable number for the initial outing.
Based on your conversation with them validate your idea of how the solution is going to help them and people who have the same pain points.
Don’t decide on selling your solution to them or others right away.
Being a startup, getting customer feedback at an early stage allows you to tinker with the final solution that you want to sell in the market.
The conversation that you have with your inner circle is not just for researching their pain points and creating your first customer base.
Note: In this early stage, you are developing your base. You are in the crucial process of customer development where you are not supposed to sell but learn!
Now that you have learned the first step of growing your business, you will start approaching various potential customers.
The usual round of pitching your services or products to them.
This is where cold calls and cold emails come in handy for businesses.
If you lack this edge, then we will suggest that you must take more time in researching the same as it makes your approach more personal with a higher success ratio.
You want to grab the attention of your user so that they do open and read the content of your cold email?
Then keep in mind that your subject line must be.
Use a straightforward subject line so that you do not sound like a person who is trying to pitch sales to a potential customer.
There is a vast difference between free trials and freemiums.
Freemium is a marketing model where businesses give away access to some part or all of their service for free forever, without any time limit.
However, there might be limitations on the usage of some of the features of the product or service.
It means Premium + Free Trial.
So, you get a free trial of a paid or premium product.
Although there is a difference between the two, both attract the first customers for your startup.
Offering freemiums or free trials are less expensive than traditional ad campaigns.
Moreover, for a business that has just started out, this is a boon for grabbing those few 100 customers, or at least reaching that number, for product branding (brand awareness).
Use a free trial or freemium plan and attract potential customers.
At the initial stage, this helps you in deciding which customers are willing to pay the cost for utilizing the premium features.
Startup business owners and entrepreneurs start using paid advertising as their primary source for getting their first customers.
You must understand and know that there’s a lot of conflicting information out there about using paid ads.
Once you use paid advertising, it becomes even more important that these ads turn into a high-converting landing page where you will drive your prospects. And you can integrate it into advertising CRM and manage leads directly in that platform.
Paid ads run on a variety of channels.
However, this rule applies when you are starting out ads you need to spread the word about your brand. Here are the most tried and trusted channels:
With Google Adwords, digital marketers get the freedom of targeting prospects when they are in the decision-making stage of the buyers’ journey.
About 70% buyers search for their pain points on Google.
This presents a perfect opportunity to the startups for offering your solution to this segment of buyers when they are entirely aware of their problems and want a solution for the same.
Google Adwords allows marketers, startup owners, and entrepreneurs, in this case, to bid for targeted keywords.
Let’s say, for example, that you are an advertisement agency.
You will be running targeted advertisements for your industry or your niche.
Something like, “Digital Marketing Packages for Healthcare” or “Social Media Ad Campaigns for Clothing Line.” You can create a higher click-through rate at a lower cost.
With Facebook advertisements, you get the chance of being specific about various factors such as the user’s interests, their locations, and even their social behaviors.
When Adidas ran a soccer-related Facebook advertising campaign explicitly for the users, who had an interest in soccer, their Facebook page crossed 1 million mark and boosted brand awareness around 20%.
This point is crucial for your startup as figuring out what your competition has figured out for their marketing and promotion makes it easier to stay afloat with your counter-measures.
If your competition has been around for a while, more than you, then it means that they have a few places where customers congregate.
No, we are not asking you to copy their strategies blatantly, but keeping an eye out for your competition makes you more secure against any threat.
Digital uses today keep talking about the services that competitions are providing.
Agitated customers take to digital platforms to blast out their anger on their service providers.
You must keep a watch on the social mentions of your competitors, join these conversations and try to build relationships with such customers.
This pays off in the long run if you are able to convert them into paying customers.
There are various tools in the market that can help your monitor the activity of your competition.
You can make note of how your competition is faring on the online advertisement front and create your online advertising strategy that will increase user engagement.
Decoding the various behavior of your target audience is the key to success and such a key is easily provided by online marketing.
If you have a better understanding of your audience, you will be able to serve them in a better manner.
You can deliver the exact content and update your solution in the manner that suits their requirement and needs.
Here are some simple and efficient ways of understanding your audience with some useful market research tools that deliver effective audience insights.
Hotjar allows users to understand where the readers are looking on your page.
This helps business owners in understanding what response does your content, page design, and call-to-actions receives.
Surveys allow business owners to insert a mini-survey on any of your web pages or to website visitors who take certain actions.
Survey Monkey allows businesses to create their own survey from the pool of features for surveys of all types.
Conducting polls helps businesses understand if their feature, app tool, or product is faring well against the expectations of the users or not?
Tools such as Proved helps businesses post their idea and the Proved community members provide quick feedback whether what you are pursuing or planning to is worth your time, money, and investment.
As you know, it is always better to be in the know-how of things.
Such conversation monitoring tools help you stay vigilant about the competition and take part in conversations where you see your business getting benefitted.
For looping in your first customers, online communities are the best ways.
Such communities are scalable versions of industry conferences where businesses interact with compatible people, offer valuable services, and get paying customers.
Let us explain this a bit more.
Give them a chance to know who you are and how your presence in that community will add value.
We have enlisted some online communities you could join as a startup:
Understand the type of topics that resonate within the community and share similar content with the community members.
If the members read and find your topics and content at par with the community’s motto then they will reach out to you.
The chances of receiving recommendations also increase.
Provide free Q&A sessions.
Understand the pain points of the community members.
Provide your SaaS-based product to them for use and help them understand how your solution matches their requirements.
If you impress the members with your virtual product demo pitch them, you will surely win more deals via your online community.
We thought including the topic of journals would be an apt ending for tips.
Blogs and press have become the mainstream tools for businesses for interacting with their customers.
However, if you are not churning out valuable content in your blogs then having it won’t make a difference for converting and driving your first 100 customers.
Once you know about problems that customers are facing in the marketplace, it is easy for you to provide the solution.
Write how your solution has been solving these problems.
Once your blog article about your solution stares echoing with the marketplace re-share of your blog content, link-sharing and signups will follow suit.
Leverage the content you write about on other sites like Reddit where groups of people with similar interests hang out.
By this time you will establish what your goal is and how you think your solution is going to make a difference.
Your blog readers will understand your intent and will surely spread the word around.
Meaning you will have more visitors which will eventually lead to conversions.
Talking about the industry you work in helps you gain more readers.
What helps you gain more readers is the fact that why have you started your businesses and how do you see it making a difference in the millennial’s daily life.
If your solution addresses the issue you talked about in the blog by offering a unique perspective to your brand, people are going to be inclined towards your blog.
Over 409 million people view more than 22.2 billion blog pages each month. Isn’t that massive!
Crafting value-adding content that allows readers to understand about solving a problem helps in boosting your Google rankings on those carefully selected keywords.
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. – Demander Report
We hope that the topics and points that we covered in the above sections are helpful to you as a startup that is looking to land its first 100 customers for launching its business in the market.
For every startup and entrepreneur, the most basic obstacle is efficiency and time management so that no resource is wasted.
Salesmate CRM does the job of sales management tool efficiently.
It multi-tasks with you and helps you build your prospects into paying customers with its intuitive features.
This feature-rich sales management tool helps business owners streamline their entire business process and provides a 360-degree view of the customer psyche and deals with the help of a few simple clicks.
If you are intrigued to understand what more this smart sales tool can do, then get in touch with our team today!
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