25 Best AI marketing tools (by category) to use in 2025

Key takeaways
  • AI in marketing enables real-time personalization, allowing campaigns to adapt instantly to user behavior and intent.
  • AI-powered marketing tools automate content creation, targeting, and analytics, freeing teams from repetitive and time-consuming tasks.
  • Multichannel AI marketing tools bring email, SMS, chat, and ads under one roof for seamless engagement.
  • Predictive insights from AI tools reveal top-performing strategies and bottlenecks.

Choosing the right AI marketing tools is harder than ever.

The market is crowded, new platforms launch every week, and many promise more than they deliver. In fact, 71.7% of marketers admit they still don't fully understand how to use AI tools effectively, a sharp increase from just last year.

This knowledge gap isn't just a technical problem. It leads to poor decisions, wasted budget, and missed growth opportunities.

That's why we built this guide.

Instead of listing every tool under the sun, we focused on what matters: proven, practical AI marketing software that real marketing teams rely on.

This curated list of 25 AI marketing tools will help you build an AI-powered stack that supports your workflow, not complicates it.

25 Best AI tools for marketing teams to build smarter, faster campaigns

Modern marketing is multichannel and high-pressure. Teams are expected to produce content, manage SEO, run campaigns, track data, and personalize at scale, often with limited resources.

To simplify your decision-making, we've grouped the top AI marketing tools by core use case: content, SEO, social media, email, analytics, and engagement.

These AI marketing tools are categorized to help you solve real problems, so you can build smarter, faster campaigns without overwhelm.

Let's dive in.

AI content creation and copywriting tools

These AI content marketing tools help teams generate, edit, and personalize text across blogs, landing pages, and ad campaigns.

They're ideal for marketers looking to scale with generative AI tools for marketing that adapt to brand voice and speed up production.

1. Writesonic – AI-powered content marketing platform

Writesonic dashboard

Writesonic is a full-stack AI marketing platform built to help teams research, create, optimize, and publish content at scale. It combines advanced AI models like GPT-4o, Claude, and Gemini with real-time data from Ahrefs, Search Console, and Reddit.

From long-form articles to branded social posts, it supports every stage of content production.

With tools for brand voice training, SEO optimization, and one-click publishing, Writesonic is designed for marketers who want to move faster without sacrificing quality.

Key features:

  • Generate SEO-optimized, fact-checked content with live competitor insights
  • Write in your exact brand tone using multi-model AI access
  • Publish to WordPress and social platforms from one dashboard

Pricing

Free plan available. Paid plans start at $16 per month.

When should you use Writesonic?

Use Writesonic when you need an all-in-one platform to handle content research, creation, optimization, and publishing.

It's ideal for teams looking to streamline production, maintain brand consistency, and drive results across search and social channels.

2. Copy.ai – AI platform for go-to-market (GTM) automation

Copy dashboard

Copy.ai has evolved from a content generator into a full GTM AI platform. It replaces siloed AI tools and copilots with a single system that supports sales, marketing, and operations.

The platform powers end-to-end GTM workflows like prospecting, content creation, lead processing, ABM, and forecasting.

With modular components like AI agents, workflows, brand voice, and integrated data tables, Copy.ai helps teams unify systems, codify best practices, and drive faster revenue execution across every stage of the customer journey.

Key features:

  • Automate outbound prospecting, lead research, and email personalization at scale
  • Generate marketing content, social posts, and localized assets in your brand voice
  • Enrich CRM data, coach reps, and forecast deals using sales call transcripts

Pricing

Custom pricing. Request a demo for details.

When should you use Copy.ai?

Use Copy.ai when you want to unify fragmented GTM tools into one platform. It's ideal for teams struggling with bloated tech stacks and looking to operationalize AI across sales, marketing, and ops with speed, security, and consistency.

3. ChatGPT – Versatile AI assistant for marketing, content, and support

Chatgpt dashboard

ChatGPT, developed by OpenAI, is a multi-purpose AI tool designed to help marketers, sales teams, and support staff complete tasks more efficiently.

From drafting emails and social posts to summarizing research and brainstorming ideas, it adapts to your workflow through natural conversation.

With access to GPT-4o, custom GPTs, code interpretation, and plugin integrations, ChatGPT serves as a flexible assistant across content creation, analytics, and customer engagement.

It is also widely used for automation prototyping, strategy outlines, and day-to-day marketing execution.

Key features:

  • Generate marketing copy, campaign ideas, emails, and FAQs in seconds
  • Summarize long documents, analyze data, and research customer insights
  • Use custom GPTs to automate tasks in sales, support, and operations

Pricing

Free plan available. Pro plan with GPT-4o starts at $20/month.

When should you use ChatGPT?

Use ChatGPT when you need a reliable AI assistant to speed up writing, ideation, and research.

It's ideal for marketers and small teams who want a general-purpose tool with high flexibility and fast output, especially those building their stack of AI marketing tools.

Must read: How AI leads generation boosts conversion rates?

4. Grammarly – AI writing assistant for clarity, tone, and brand alignment

Grammarly dashboard

Grammarly is an AI-powered writing assistant that helps teams improve clarity, tone, grammar, and consistency across all written communication.

More than a spell checker, it provides intelligent suggestions tailored to context and audience, enhancing content effectiveness and on-brand consistency.

Grammarly works across various platforms, including email, documents, and messaging tools. Its Business plan includes style guides, brand tone controls, and analytics to enhance team-wide communication quality.

Key features:

  • Correct grammar, punctuation, and tone across email, blogs, and sales assets
  • Maintain brand voice with custom style guides and company-wide rules
  • Improve clarity and engagement through context-aware suggestions

Pricing

Free plan available. Premium plans start at $12 per month. Grammarly Business begins at $15 per user per month.

When should you use Grammarly?

It is ideal for marketers, sales representatives, and support teams seeking to enhance communication with the help of AI marketing tools like Grammarly.

Create smarter campaigns in seconds

Use Sandy AI to write emails, analyze performance, and automate workflows, all in your brand voice and tone.

Create smarter campaigns in seconds

AI SEO (Search Engine Optimization) and content optimization tools

These AI tools for digital marketing focus on optimizing content for discoverability and performance. From keyword targeting to SERP analysis, they combine AI-driven marketing tools and SEO best practices to help content rank and convert.

5. Surfer – AI-powered SEO platform for content visibility

Surfer SEO dashboard

Surfer is an AI-powered SEO and content optimization platform built to help teams rank higher across Google, ChatGPT, and other AI-driven search experiences.

With tools like Surfer AI, Content Editor, Auto-Internal Linking, and NLP keyword integration, it streamlines research, writing, optimization, and publishing into a single, straightforward workflow.

Surfer combines SEO data, competitor insights, machine learning models, and content scoring to create content that ranks and remains visible in search.

Key features:

  • Write and optimize articles with real-time SEO scoring, NLP keywords, and internal link suggestions
  • Create ready-to-rank content using Surfer AI's integrated research, writing, and editing engine
  • Humanize or detect AI-generated content with built-in rewriting and authenticity tools

Pricing

Paid plans start at $89 per month, with a 7-day money-back guarantee included.

When should you use Surfer?

Use Surfer when you want to create SEO-driven content that ranks fast and stays relevant. It's ideal for marketers, content teams, and SEO agencies looking to optimize for both Google and AI chat platforms in a single, streamlined workflow.

Also read: 8 Strategies of SEO for lead generation to capture more leads

6. Frase – AI writing and SEO platform built for modern search

Frase dashboard

Frase is one of the most intuitive AI marketing tools, combining writing and optimization to help marketers create content that ranks across AI-powered search platforms. It combines SERP analysis, content briefs, writing, and optimization into one streamlined workflow.

Frase provides users with data-backed insights on top-performing content, supports a custom brand voice, and helps scale content production with templates, integrations, and collaboration tools.

It's built for marketers who want to move quickly and stay discoverable in the evolving search landscape.

Key features:

  • Analyze SERP data to create SEO-optimized content briefs in seconds
  • Generate, outline, and rewrite long-form content using AI in your brand voice
  • Optimize existing content with real-time SEO feedback and topic suggestions

Pricing

Plans start at $14.99 per month. Free trial available.

When should you use Frase?

Use Frase when you need a full-cycle SEO content platform that helps you research, write, and optimize content in one place. It's ideal for content marketers, SEO teams, and agencies looking to increase visibility across both traditional and AI-driven search engines.

7. Semrush – All-in-one AI-powered marketing and SEO platform

Semrush dashboard

Semrush is a comprehensive digital marketing platform used by marketers, SEO specialists, and agencies to drive visibility across Google, ChatGPT, and AI-powered search engines.

With toolkits for SEO, content, social media, advertising, local, and competitive research, Semrush supports every stage of digital growth.

Its AI-powered features help with rank tracking, keyword research, backlink audits, content strategy, technical SEO, and market analysis.

Backed by deep data and trusted by global brands, Semrush empowers teams to execute their marketing strategy at scale and with precision.

Key features:

  • Find keyword gaps, optimize content, and analyze backlinks with one platform
  • Automate SEO audits, competitive research, and AI-driven content workflows
  • Manage Google Ads, PPC campaigns, local SEO, and social media posting in a single toolkit

Pricing

Plans start at $129.95 per month. 7-day free trial available.

When should you use Semrush?

Use Semrush when you need a unified platform for SEO, content, paid media, and competitor analysis. It is ideal for teams aiming to increase traffic, streamline campaigns, and compete across both traditional and AI-driven search environments.

Explore: 16 Best AI SEO tools to dominate the market in 2025

AI Social media marketing tools

From captions to scheduling, these AI tools for social media marketing help teams maintain consistency and creativity across platforms.

Whether you're posting manually or automating campaigns, these marketing AI tools free up time and optimize engagement.

8. Sprout Social – AI-powered social media management platform

Sprout Social dashboard

Sprout Social is a unified platform that helps brands manage, optimize, and grow their social media presence across all major networks.

It supports marketing, support, and analytics teams with AI-enhanced workflows, centralized engagement tools, and deep social listening.

From publishing and reporting to influencer strategy and customer care, Sprout empowers teams to drive real business impact from social media.

Key features:

  • Manage publishing, engagement, and analytics from one centralized platform
  • Use AI to route messages, generate smart replies, and prioritize customer issues
  • Access audience insights, sentiment analysis, and competitor intelligence in real time.

Pricing

Plans start at $249 per month. 30-day free trial available.

When should you use Sprout Social?

Use Sprout Social when you need a scalable, all-in-one platform to manage content, engagement, and reporting across multiple social media channels.

It's ideal for mid-market and enterprise teams seeking to unify workflows, enhance response speed, and leverage social efforts to drive business growth.

9. Buffer – Smart content ideation and scheduling for social media

Buffer dashboard

Buffer's AI Assistant helps marketers and creators generate post ideas, customize messaging for each platform, and publish consistently across channels.

Built into Buffer's streamlined interface, it works alongside tools for scheduling, engagement, analytics, and collaboration.

The assistant accelerates brainstorming, content creation, and repurposing to let you stay relevant across multiple platforms, including Facebook, Instagram, LinkedIn, TikTok, and more.

Key features:

  • Generate post ideas, captions, and headlines tailored to each social channel
  • Repurpose content across multiple platforms with AI-powered rewrites
  • Plan and publish with calendar or queue view for better consistency

Pricing

Free plan available. Paid plans start at $6 per month.

When should you use Buffer's AI Assistant?

Use Buffer's AI Assistant when you want a fast, user-friendly way to plan and publish across social platforms.

It's ideal for creators, small teams, and businesses that want to stay consistent without spending hours on content ideation.

Learn: What is marketing automation workflow? Explained with nine examples

10. ContentStudio – AI-powered platform for social media management and content planning

Contentstudio dashboard

ContentStudio is a comprehensive social media management tool designed to help brands, agencies, and marketers create, schedule, publish, and analyze content across all major platforms.

With AI-assisted writing, hashtag suggestions, smart scheduling, and automation workflows, it streamlines every part of the content lifecycle.

From content discovery to analytics and team collaboration, ContentStudio brings everything under one roof. It helps you stay organized, post consistently, and grow faster without needing to switch between tools.

Key features:

  • Generate captions, hashtags, and images with AI to speed up social post creation
  • Schedule and publish content across all platforms with smart queues and approval flows
  • Track performance, benchmark competitors, and share white-labeled reports with clients

Pricing

Plans start at $25/ per month. 14-day free trial available.

When should you use ContentStudio?

Use ContentStudio when you need an all-in-one platform to manage content, automate publishing, and track social performance across multiple brands or clients.

It's ideal for agencies, teams, and solo marketers who want to save time and scale content output efficiently.

11. Hootsuite – all-in-one AI-powered platform for social media management

Hootsuite dashboard

Hootsuite helps businesses manage their entire social media workflow from content creation and scheduling to analytics, engagement, and trend tracking.

Powered by its AI assistant, OwlyGPT, the platform analyzes real-time social trends and audience sentiment to help teams create relevant content and refine strategy.

With smart automation, unified inboxes, and advanced social listening, Hootsuite is designed to reduce workload, increase reach, and keep your brand in control across every major social network.

Key features:

  • Create content using AI trained on real-time social trends and performance insights
  • Schedule, monitor, and analyze posts across all platforms from a single dashboard
  • Manage all conversations and comments in one inbox with chatbot and saved reply tools

Pricing

Plans start at $99 per month. Free trial available.

When should you use Hootsuite?

Use Hootsuite when you need a robust, scalable social media solution that integrates AI-driven strategy, scheduling, engagement, and listening in one place.

It's ideal for mid-sized and enterprise teams seeking to enhance visibility and streamline cross-channel social workflows.

Let AI handle lead nurturing for you

Salesmate automates scoring, segmenting, and follow-up with your leads, allowing you to focus solely on closing.

Let AI handle lead nurturing for you

Video and visual content tools

These AI marketing design tools simplify video editing, thumbnail generation, and creative production. Ideal for marketers running visual campaigns, they combine generative AI tools for marketing with automation to create high-impact assets at scale.

12. Synthesia – AI video creation platform with avatars in 140+ languages

Synthesia dashboard

Synthesia enables you to transform text into professional-quality videos utilizing expressive AI avatars and voiceovers. It's built for teams that need to train, market, or sell faster, without the need for studios, cameras, or editing skills.

With features such as brand kits, one-click translation, screen recording, and SCORM export, Synthesia streamlines video production across various use cases.

It's trusted by major enterprises to localize content, save time, and scale communication, all from one secure platform.

Key features:

  • Create multilingual videos using AI avatars and voiceovers in 140+ languages
  • Auto-generate videos from documents, URLs, or slides with brand alignment
  • Collaborate, edit, and manage updates across teams with real-time workflows

Pricing

Plans start at $22 per month. Free version and enterprise plans are available.

When should you use Synthesia?

Use Synthesia when you need on-brand training, onboarding, or marketing videos, without production bottlenecks.

It's ideal for L&D teams, product marketers, and global businesses looking to scale video without outsourcing.

13. Canva Magic Studio – Your all-in-one AI design platform

Canva

Canva Magic Studio combines AI-powered creativity with Canva's intuitive design tools to help you create, edit, animate, and scale visual content faster than ever.

Whether you're transforming text into video, enhancing images, generating custom mockups, or writing brand-aligned copy, Magic Studio brings it all under one seamless platform.

With over 20+ advanced tools and enterprise-grade privacy via Canva Shield, it's built to meet the growing demands of modern content creation.

Key features:

  • Transform ideas into visuals using text-to-image, text-to-video, and background generator
  • Edit, resize, animate, and localize designs using tools like Magic Edit, Magic Resize, and Magic Animate
  • Streamline voice, mockups, and photo refinement with AI tools for captions, voiceovers, and photo edits

Pricing

Free plan available. Pro starts at $14.99 per month; custom pricing is available for enterprises.

When should you use Canva Magic Studio?

Use Canva Magic Studio when you need a fast, scalable way to create marketing content, branded visuals, or multimedia assets, all without switching platforms.

Ideal for marketers, designers, social teams, and enterprises managing high volumes of creative output.

14. Photoroom – AI photo editing for eCommerce and marketers

Photoroom dashboard

Photoroom is an AI-powered photo editing and design tool built for speed, simplicity, and scale.

From auto background removal to batch editing and AI-generated product visuals, Photoroom enables you to create polished, high-converting images without needing a designer.

Whether you're optimizing visuals for ads, product listings, or social media, Photoroom helps cut costs and improve creative turnaround.

Key features:

  • Batch remove or swap complex backgrounds in seconds
  • Create AI-generated product visuals and realistic backgrounds
  • Automate image editing with an API for marketplace and ad workflows

Pricing

Free plan available. Pro starts at ₹166.58 per month (billed annually). Team and Enterprise plans offer more seats, collaboration, and API access.

When should you use Photoroom?

Use Photoroom when you're managing product photography at scale, creating visual assets for social ads, or simply need clean, professional images fast, especially without hiring a design team.

Email marketing and automation tools

These AI email marketing tools help you send the right message at the right time. With features like predictive timing, journey mapping, and smart segmentation, these are some of the best AI marketing automation tools for scaling personalized outreach.

15. Mailchimp – AI-powered email marketing built for growth

Mailchimp dashboard

Mailchimp is an all-in-one marketing platform enhanced with Intuit's AI assistant. The platform enables brands to automate email marketing campaigns, create high-converting content, and optimize performance at scale.

From personalized journeys to predictive targeting, Mailchimp streamlines email marketing, ad retargeting, and eCommerce flows.

This platform would be particularly beneficial for small to mid-sized businesses seeking to grow without a cumbersome tech stack.

Key features:

  • Auto-generate email flows like cart recovery and win-back journeys
  • AI-generated copy and design aligned to your brand kit
  • Send-time and subject line optimization with performance analytics

Pricing

Free plan available. Paid tiers (Standard and Premium) unlock AI features, including Intuit Assist, advanced segmentation, and a content optimizer. Pricing starts at $13 per month.

When should you use Mailchimp?

Use Mailchimp when you want to simplify email marketing, personalize communication at scale, and boost engagement without juggling multiple tools.

It's ideal for eCommerce, SaaS, and service businesses ready to scale their campaigns with AI assistance.

Must read: AI in email marketing: Smarter campaigns that convert fast

16. ActiveCampaign – AI-powered marketing automation that turns ideas into impact

active campaign dashboard

ActiveCampaign is a cross-channel automation platform that enables marketers and sales teams to orchestrate personalized campaigns across multiple channels, including email, SMS, WhatsApp, and more, at scale.

Its AI agents act like your behind-the-scenes marketing team, helping you design campaigns, segment audiences, and send messages at the exact moment they're most likely to convert.

Key features:

  • AI-powered campaign builder and predictive send times
  • Cross-channel messaging (email, WhatsApp, SMS, social)
  • Built-in CRM and sales engagement automation

Pricing

14-day free trial available. Paid plans start at $29 per month, with advanced AI and automation features available on higher tiers.

When should you use ActiveCampaign?

Use ActiveCampaign when you want AI-powered automation across the entire customer journey from initial contact to post-sale nurturing. It's perfect for growing teams that need scalable, multichannel engagement without having to juggle separate tools.

AI analytics and customer intelligence tools

The best AI-powered tools for marketing analysis transform data into actionable insights. Whether you're tracking performance or optimizing customer journeys, these tools bring clarity and speed to your decision-making process.

17. CustomFit.ai – Personalize, Test, and Convert Faster

SalesMate

CustomFit.ai is a powerful no-code platform that helps marketers personalize websites, run A/B tests, and drive higher conversions without writing a single line of code.

Built for Shopify, WooCommerce, BigCommerce, Salesforce, and more, it empowers growth teams to launch dynamic experiences fast, optimize every visitor touchpoint, and track what truly works.

Key features:

  • No-code personalization through drag-and-drop functionality and tailored content for every user segment.
  • Unlimited A/B testing to test banners, carousels, CTAs, and more.
  • Real-time analytics for gaining instant insights to optimize your conversions.

Pricing

Free trial available. Paid plans start post-trial. Book a demo to explore our tailored pricing options.

When should you use CustomFit.ai?

Use CustomFit.ai to improve conversions, personalize content based on behavior or device, and A/B test quickly across eCommerce platforms without requiring developer support.

18. Google Analytics – Track, understand, and optimize user behavior

Google analytics dashboard

Google Analytics is the industry-standard platform for tracking website and app performance.

It helps marketers and businesses measure traffic, understand user behavior, and make data-driven decisions to improve conversion rates, content engagement, and marketing ROI.

Key features:

  • User behavior insights to track page views, bounce rates, session duration, and user flow
  • Conversion tracking lets you measure form fills, purchases, and key milestones in the funnel
  • Audience segmentation to break down traffic by device, location, channel, and more

Pricing

Free for most users. GA4 is the standard version. Enterprise features are available via Google Analytics 360 (custom pricing).

When should you use Google Analytics?

Use Google Analytics when you need to monitor website traffic, identify high-performing pages, measure marketing campaign ROI, or understand how visitors interact with your site.

19. Heap – Tool to understand the full user journey, instantly

Heap dashboard

Heap is a digital insights platform that automatically captures every user interaction across your product or website.

It helps teams identify friction, analyze user behavior, and optimize conversion paths, without manual tracking or engineering effort. Its backend utilizes advanced machine learning to automatically surface hidden behavior patterns.

With session replay, funnel insights, and built-in data science, Heap turns raw data into clear, actionable direction.

Key features:

  • Track every click, tap, and view by default, no setup required
  • Session replay and funnel analysis to watch exactly where users drop off and why
  • Heap Illuminate uncovers blind spots and highlights what changes will drive the biggest impact

Pricing

Free plan available. Paid plans are usage-based. Contact sales for enterprise pricing.

When should you use Heap?

Use Heap when you want fast, complete visibility into user behavior, especially if you're short on developer resources or need to reduce time-to-insight. Ideal for growth, product, and UX teams.

20. Mixpanel – Product analytics built for growth

Mixpanel dashboard

Mixpanel helps product, marketing, and data teams understand user behavior, track key metrics, and make smarter decisions without writing SQL.

With intuitive dashboards, event tracking, and session replay, it turns raw data into actionable insights that drive activation, retention, and growth.

Key features:

  • Self-serve analytics to explore data and build reports without analyst support
  • Session replay and funnels to visualize user journeys and pinpoint drop-offs
  • Warehouse and CDP integration to sync trusted data across your tech stack

Pricing

Free plan available. Paid plans start at $20 per month, based on the number of tracked events. Enterprise pricing is available on request.

When should you use Mixpanel?

Use Mixpanel when you need to measure product performance, optimize user engagement, and provide cross-functional teams with real-time access to behavioral insights, especially across web or mobile applications.

Download your FREE market research ChatGPT prompts to unlock smarter insights faster.

21. Similarweb – AI-powered digital intelligence for smarter marketing

Similarweb dashboard

Similarweb provides marketing and growth teams with the real-time competitive intelligence they need to make informed decisions.

AI-driven insights help identify traffic trends, audience behavior, rising keywords, and winning campaigns across websites, search engines, apps, and eCommerce platforms.

Key features:

  • Competitive analysis to discover benchmark traffic, engagement, and marketing spend across channels
  • SEO and PPC insights track keyword trends, SERP visibility, and ad performance
  • Market trend detection uncovers emerging consumer demand before it peaks

Pricing

Full platform access is available through a custom plan tailored to your business size and data requirements.

When should you use Similarweb?

Use Similarweb when planning campaigns, identifying growth opportunities, or benchmarking performance. Ideal for SEO teams, media buyers, performance marketers, and strategy leads who need data to stay ahead of the competition.

AI customer service and chatbot tools

These AI-powered marketing tools improve customer experience through real-time chat, lead qualification, and multilingual support. Ideal for CRM marketing and B2B use cases, they help teams engage and convert more efficiently.

22. Trengo – AI-first omnichannel inbox for customer engagement

Trengo dashboard

Trengo combines AI agents, WhatsApp automation, and a centralized inbox to help teams manage customer conversations across channels more efficiently.

Designed for support, sales, and marketing teams, it automates repetitive tasks and boosts response speed while keeping a human touch.

Key features:

  • AI HelpMate and AI Journeys resolve 80% of repetitive queries and guide customers to instant answers
  • Omnichannel inbox manages WhatsApp, email, chat, and social channels in one view
  • Lead capture and re-engagement automate qualification, routing, and outreach with zero coding

Pricing

Free trial available. Paid plans start at custom pricing based on features and team size. Demo available on request.

When should you use Trengo?

Use Trengo when you want to streamline customer service, increase re-engagement rates, or centralize messaging across teams and channels. It's ideal for fast-growing eCommerce, travel, and service businesses.

23. Intercom – AI customer service suite for faster, smarter support

Fin by Intercom

Intercom combines live chat, ticketing, and automation into a unified support platform.

Its AI agent, Fin, integrates with your existing helpdesk to resolve complex queries, automate tasks, and speed up support across channels, while maintaining a human-like experience.

Key features:

  • Fin AI agent handles advanced queries, actions, and resolutions across helpdesks
  • Unified helpdesk suite combines chat, tickets, and self-serve in one system
  • Real-time support boosts agent efficiency and shortens resolution time

Pricing

Free trial available. Pricing varies by plan and usage. Contact sales for custom solutions.

When should you use Intercom?

Use Intercom when you need to reduce support load, scale personalized assistance, or improve resolution times across web and mobile. Ideal for SaaS, eCommerce, and fast-growing support teams.

Explore: 23 Best live chat software to improve customer support (2025)

AI-powered CRM with multichannel automation for marketing teams

AI CRMs automate outreach across multiple channels, enabling marketing teams to engage leads and scale campaigns with less effort.

Let's see the two best options in the industry.

24. Salesmate – AI-powered CRM and multichannel automation platform

Salesmate dashboard

Salesmate is a modern CRM platform designed for sales and marketing teams that want to move quickly and scale effectively.

It combines pipeline management, campaign automation, and AI-driven workflows into a single, easy-to-use system.

Whether you're nurturing leads, scheduling follow-ups, or running multichannel campaigns, Salesmate helps you do it all, without switching tools.

It's conversational AI assistant, Sandy, adds intelligence to your workflows by surfacing insights and suggesting next-best actions, so you can focus on what matters.

Key features:

  • AI Sequences automate personalized email, SMS, and call follow-ups
  • Smartflows helps you build no-code workflows for lead nurturing and campaign triggers
  • AI employee to get contextual suggestions, lead insights, and task automation powered by AI
  • Multichannel campaigns enable running and managing outreach across email, chat, text, and voice from one place
  • Built-in calling and texting let you communicate instantly without leaving your CRM

Pricing

Free trial available. Pricing varies by plan and usage. Contact sales for custom solutions.

When should you use Salesmate?

Use Salesmate when you need an all-in-one CRM that streamlines your sales and marketing operations, from lead generation to customer engagement. Ideal for SMBs and mid-sized teams that want automation, AI, and communication tools in one platform.

Insightful: AI agents in action: Best use cases for businesses in 2025

25. Salesforce Marketing Cloud Next – Agentic marketing powered by data and AI

Salesforce dashboard

Marketing Cloud Next is Salesforce's AI-first, full-funnel platform that helps brands personalize every moment of the customer journey.

With Agentforce, autonomous AI agents, and a unified customer data layer, marketing teams can launch campaigns more quickly, adapt in real-time, and connect deeply across every channel.

Key features:

  • AI agents (Agentforce) generate content, segments, and strategies automatically
  • Real-time personalization, adapt campaigns instantly based on customer behavior
  • Leverages real-time data and machine learning to adapt campaigns dynamically across segments
  • Unified data and analytics connect marketing with every department to improve ROI

Pricing

Custom pricing is available based on business size and use case. Request a demo for tailored plans.

When should you use Salesforce Marketing Cloud?

Use Marketing Cloud Next when you want to unify your tech stack, drive full-funnel personalization, and scale campaigns with built-in AI support.

Tired of juggling emails, SMS, and chat?

Unify your outreach withSalesmate'ss AI-powered CRM, automate SMS, emails, and campaigns from one place.

How to choose the right AI marketing tools for your team?

With numerous customized AI marketing tools available, selecting the right ones can be a daunting task. 

The key is not to use everything, but to choose strategically based on your goals, team size, and stage of growth. 

Here is a strategic approach to picking the top AI marketing tools:

1. Match tools with your business size and workflow

A solo founder does not need the same stack as a ten-person growth team. 

Choose AI marketing tools that solve your most immediate challenges, whether it is content creation, social media management, or lead nurturing, without adding unnecessary complexity.

2. Avoid over-stacking and look for integrated solutions

Using too many disconnected AI marketing tools can hinder your productivity. 

Whenever possible, select platforms that combine CRM, automation, email, and campaign tracking in a single location. This reduces friction and improves operational efficiency.

3. Prioritize tools with explainability and transparency

Some tools generate strong results but offer little insight into how they achieve these results. 

It is better to choose AI marketing platforms that let you understand or customize decisions driven by machine learning, especially for SEO or personalization.

4. Combine AI automation with human oversight

AI can speed up execution, but your brand voice, tone, and judgment still matter. Let AI handle the repetitive or data-heavy tasks while your team focuses on strategic direction and final reviews.

5. Start small, measure impact, then scale

Do not commit fully to any tool without testing. Begin with a free trial or limited rollout, evaluate the results, and scale what proves effective. This approach helps you avoid wasted resources and build a high-performing stack over time

Insightful: AI marketing – How to transform customer engagement & ROI

Conclusion

What separates high-performing teams is their effective use of AI to save time, personalize at scale, and make smarter decisions.

Start with one or two AI marketing tools that solve real challenges. Test their impact, see what works, and gradually build a stack that supports your workflow.

Avoid the clutter from your marketing efforts. Focus on what drives results.

If you're looking for a complete AI marketing solution to streamline campaigns and scale growth, Salesmate is worth exploring. Try it free.

Frequently asked questions

1. What are AI tools for marketing?

The best marketing AI tools automate tasks such as content creation, audience segmentation, campaign optimization, and data analysis, enabling teams to scale their performance with reduced manual work.

2. What are AI marketing agent tools?

AI marketing agents are intelligent assistants that autonomously handle tasks such as messaging, lead qualification, campaign generation, and customer engagement.

Top AI marketing automation tools:

  • Sandy AI (Salesmate) – lead insights and task automation
  • Agentforce (Salesforce) – campaign strategy and content generation
  • Fin AI (Intercom) – advanced query resolution and helpdesk automation
3. What are some of the top AI tools for affiliate marketing?

These are the top AI tools for marketing for affiliate marketers:

  • Jasper AI – blog posts and affiliate product content
  • Surfer SEO – optimize pages for higher rankings
  • Anyword – AI-generated ad and landing page copy
  • Postaga – outreach automation and backlink campaigns
4. What are the best AI tools for digital marketing?

Top AI-driven marketing automation tools for digital channels include:

  • ChatGPT – ideation, writing, and research
  • AdCreative.ai – automated ad creatives and visuals
  • MarketMuse – SEO content planning
  • Seventh Sense – email send-time optimization
  • HubSpot AI – end-to-end marketing automation
5. What are the best AI tools for influencer marketing?

These are the best AI tools for a marketing agency to automate outreach, content creation, and campaign management:

  • Anyword – captions and social copy optimization
  • Sprout Social – engagement analytics and post scheduling
  • Lately, AI repurposes long-form content into social snippets
  • Modash – AI-driven influencer discovery and analysis
6. Which AI model is best for marketing?

The best models power a range of tasks from content to personalization:

  • GPT-4 – long-form content, emails, and conversations
  • Claude – summarization and customer dialogue support
  • Gemini – real-time search-based content and campaign inputs
  • PaLM 2 – multilingual marketing, insights, and automation
7. What are the best AI tools for B2B marketing?

AI tools for B2B marketing enable teams to automate lead generation, personalize outreach, score prospects, and optimize campaigns across extended sales cycles. Popular options include:

  • Salesmate – multichannel CRM with AI sequences and lead insights
  • 6sense – intent data and predictive lead scoring
  • Drift – AI chatbots for conversational marketing and sales
  • Clearbit – real-time data enrichment for lead qualification
Content Writer
Content Writer

Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.

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