Advanced SaaS startup tools are the need of the hour for addressing the new age business challenges.

No matter whether you have just stepped into the business world or are an experienced player you need the right tools to grow and succeed in the highly competitive industry.

SaaS companies are expected to offer quality at each stage of the user experience for being in the customer’s good book.

The good news is that the tech industry is witnessing a surge in state-of-the-art tools that are helping startups and small businesses in embracing growth.

Being a SaaS-based company, you can use these excellent tools to

  • measure metrics
  • understand user behavior
  • manage sales
  • monitor your team
  • track your business progress

Here’s our round-up to top SaaS startup tools business owners must invest in:

1. G-Suite (formerly Google Apps for work)

G-Suite for SaaS

Free yourself from the hassle of managing various tasks like emailing, scheduling appointments and maintaining documents on different platforms.

Bring everything together with G-Suite.

It is a conglomeration of smart apps that help you in working faster and more efficiently.

G-Suite consists of Google Mail, Google Docs, Google Calendar and many other useful apps, that can ease your business operations and save your time.

2. Salesmate – CRM for SaaS

Salesmate CRM for SaaS Startups

It seems difficult to grow the startup without closing enough sales.

Take control over your sales processes and increase your conversion rate with Salesmate SaaS CRM.

Due to its ease of use and excellent capabilities to boost sales, it has become a preferred choice for SaaS startups.

Efficiently manage deals, make & receive calls from CRM, forecast sales opportunities, create an insightful report, track communication and automate your repetitive task with this best-in-class SaaS CRM.

3. Buffer – Social Media Marketing

Buffer for SaaS Startups

Keep your social media accounts updated and maintain an active social presence with Buffer.

It is one of the best SaaS Startup tools in the social sphere that allows you to schedule posts, centralize multiple platforms and view analytics of your social media activities.

Increase your product’s visibility and engage better with your potential buyers on popular sites like Facebook, Twitter and LinkedIn using this smart social media tool.

4.Wistia – Video Marketing

Wistia for SaaS

Videos marketing is the most effective and fastest route to reach new customers.

With the help of Wistia, a powerful video hosting platform, SaaS startups and small businesses can take their video marketing to a whole new level.

It the best way to drive traffic to your website through marketing videos and generate new leads.

Moreover, with Wistia’s in-depth analytics, you can see how viewers are engaging with your videos and build real-time strategies.

5.Optimizely – A/B testing

Optimizely for SaaS

Testing is crucial for SaaS companies to know what’s working and what’s not.

With Optimizely, you can create and run bold experiments to take better data-driven decisions.

Easily do A/B test and compare web pages, deliver personalized experiences and track analytics for boosting website conversion rate.

6. GoToMeeting – Demo and online conference

GoToMeeting for SaaS

Meet potential prospect from any country, discuss projects with your clients and collaborate with your remote team in real time with GoToMeeting.

It offers unlimited meeting for 100 attendees and is accessible through multiple devices.

Easily hold meetings and conferences from anywhere at any hour of the day with this best-in-class web meeting solution.

7. Buzzsumo – SEO research tool

Buzzsumo content for saas startups

Measure the effectiveness of your content marketing programs and stay abreast of the changing content trends with Buzzsumo.

It provides the insights you require to stay on the right track and develop content strategies to capture the attention of your target audience.

Find out what’s working best in your domain, get alerts based on keywords and track topics, backlink as well as competitors with this excellent research tool.

8. ProofHub – Online project management software

ProofHub SaaS tool for small business

Stay on the top of your deadlines with ProofHUb, a project management tool that helps you in managing and delivering your projects on-time.

Organize teams into the various groups and easily discuss plans, share notes, measure performance, schedule task and track project with this easy-to-use SaaS software.

Moreover, it gives you the flexibility to integrate with various other productivity tools like Google Drive and Dropbox to work seamlessly without any hindrance.

9. Basecamp – Project management

Basecamp for SaaS Startups

Basecamp helps you in staying on top of all your project and tasks.

Use this Project management tool to assign tasks, collaborate on projects and track milestone of each project.

Get notified about each task, deadlines, workload and complete it on-time without fail.

Basecamps keeps everyone on the same page and provides the flexibility for conducting product-related discussions and share files from one platform.

10. Slack – Internal Communication

Slack for saas business

Bring together multiple communication at one place and maintain transparency with Slack.

Organize categories of communication using channels and hold group communications effortlessly.

Don’t miss any important information, share files with your team and search conversation archives in seconds.

Integrate it with your sales CRM and get updates about the deal for brainstorming new strategies with your team to close it faster.

11. MailChimp – Email Marketing

MailChimp for saas business

Newsletters are the best way to keep your customers informed about new updates and feature.

MailChimp offers tons of ready-made and custom newsletter templates for your business.

Create effective marketing campaigns and convey your product’s message efficiently with this smart email marketing tool.

12. Crisp – Live chat

Crisp chat for saas business

Stay in touch with your website visitors by connecting with them through Crisp a live chat tool.

Chat with your website visitor and resolve their queries instantly for building lasting bonds.

Don’t cease your communication when your customers go offline; Crisp allows to continue the chats through e-mails.

You can put crisp on all your devices and reply to chat quickly from any location.

13. Chargebee – Recurring billing and invoicing


Chargebee is the perfect solution for SaaS-based companies.

Manage your billing, payments, and subscriptions effortlessly with this subscription and billing management solution.

Integrate with 30+ payment gateways worldwide and serve global customers efficiently.

With this top-notch tool, you can set recurring billing workflow and get paid automatically by your customers.

It also allows you to send automated customized invoices after a purchase is made.

14. GrooveHQ – Helpdesk


Provide excellent customer service and gain their loyalty with GrooveHQ, a customizable and scalable help desk program for your business.

Manage your customer emails, live chats, social media posts and calls from one help desk.

It is simple, convenient and quick. Give your customer what they need and nurture relationships with GrooveHQ.

15. KyLeads – Smart popups and opt-in forms


Increase your conversion rate by creating viral quizzes and compelling pop-ups with Kyleads.

It is one of the best tools to attract prospect and engage them.

Kyleads doesn’t only help in building interactive quizzes and pop-ups but also aids in discovering more information about your prospects to tailor your offers to their needs.

16. Hotjar – CRO and feedback tool


As a startup or a small business owner, it is in crucial to monitor customer’s behavior and know what are they saying about you.

With the help of Hotjar – all-in-one analytics, and feedback tool, you can understand what the customer wants and which areas of your sites are receiving maximum attention.

Create and distribute surveys to uncover the concerns and requirements of your clients.

Use screen recordings to find out where are the visitors facing issues while exploring your website.

Such insights can be helpful in enhancing user experience and increasing conversions.

17. Albacross – B2B Marketing Tool

Albacross - B2B Marketing Tool

Find out who your website visitors are with the help of Albacross – one of the most powerful lead generation tools on the market.

You’ll get a full profile of each lead which includes information like company size, revenue, industry, location, and contact details of their decision makers.

In addition, due to the fact that Albacross integrates with Zapier, you’ll have access to thousands of top-notch apps, tools, and services available out there.

Albacross allows you to effortlessly convert your website visitors into leads and increase your B2B sales.

18. ContentStudio – Content discovery & curation tool


Manage your social media and content marketing efficiently with ContentStudio.

It is a suite of products for discovering trending content, scheduling post, monitoring social media, identifying evergreen posts and sharing engaging content.

You can effortlessly manage your social media pages from one place.

It helps you in determining compelling content for attracting your target buyers.

19. Userlane – Navigation System for Software


Userlane is a customer onboarding automation.

It helps SaaS startups with retention and user guidance solution.

SaaS companies can onboard their customers live within their own software application using constant performance support in the form of interactive guides or walkthrough.

Userlane is simply an overlay that goes on top of the highest layer of any browser-based software application and requires no coding.

Using interactive contextual guidance, it offers a fully interactive experience that significantly enhances the onboarding process.

Hence, eliminating any delays, frustration, and doubt associated with trying to navigate a new application.

Concluding thoughts

These are some of the SaaS startup tools that can boost the growth of your SaaS startup.

However, the issues is that most of the companies don’t make the most of these excellent tools.

To see the real difference in your business, you need to use it sincerely and regularly.

We hope the above list of SaaS startup tools will ease your operation and help you in achieving desired result.

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Coreen Menezes

An avid writer who likes to explore new fields and research about interesting subjects. She is a versatile content developer who plays with words to express her thoughts. Calm, carefree and creative are the words that describes her the best.

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