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9 Best practices for high-converting lead generation website

Lead generation is a necessity for smooth business survival.

In the current digital world, websites have become the face of the company for their target audience. Businesses utilize websites for various purposes such as lead generation, establishing brand authority, selling, gaining customer trust, and many more.

About 53% of marketers invest their 50% or more budget for lead generation efforts. 

If your target audience is showing interest in your products and services by showing media accounts, then setting up a website for lead generation is a good option. 

In this blog, you will learn what is lead generation website and how to maximize your opportunity of generating leads from the website.

What is a lead generation website?

A lead generation website is a purpose-driven site that gathers contact information from engaging website visitors using lead capture web forms and live chat. 

Also, you can persuade your visitors to develop an interest in your offering and share their contact information through a lead generation website. 

There are various ways to hold and engage your customer, such as valuable content, enticing feature benefits, interesting watching clips, etc. Their engagement will help you understand their persona and improve the lead generation process.

With an active lead generation website, you aim to convert visitors into a lead.  In the next segment, you will learn more about the benefits of having a lead generation website. 

So, keep on reading. 

Why is a website important for lead generation?

Nowadays, websites can be a great source to capture new customers with the help of various mediums such as web forms, chatbots, live chats, and other tactics.

Let’s understand the need for a lead generation website through the following points. 

  • To showcase products and services most uniquely for selling.
  • For showing offers to a massive target web traffic. 
  • To educate the visitors about your product and services. 
  • To capture leads using web forms. 
  • Communicating with the target audience immediately via live chats. 
  • To establish brand authority. 
  • To facilitate sales opportunities.

Now that we know the importance of having a lead generation website, let’s thoroughly understand how to optimize the website for high conversion. 

9 Lead generation website best practices you need to implement

You can adopt various practices to improve your website performance for successful lead generation. We have brought down the most proven website lead generation strategies for you, helping you to attain the maximum ROI.

Let’s get started.

1. Optimize website design and copy

Content is a driving force, but first impression matters to hold the attention, and for this, your website design must be aesthetic with perfect color blends.

Importance of website design statistics

Do your Know? 75% of website credibility is based on its overall layout & design, and 59% of individuals love to stay on a beautifully designed website compared to basic ones.

So, you must invest efforts to make your website appealing because the visitor’s mind will notice these efforts and automatically validate you to be suitable to make a purchase or for browsing.

Create a website using an AI tool as it will give you a range of options to choose from and will automate all the design-related tasks creating a user-friendly website that you won’t have to spend all your resources on.

Invest in UX for better ROI statistics

Coming to the web copy, the words used on your website must be captivating and relevant to your brand. You must avoid errors as 74% of website readers notice grammatical and spelling correctness. Impressively showcase your product or service’s benefits to catch your website visitors’ attention.

Some tactics for an appealing design and compelling content for a lead generation website are: 

  • Try to provide the best user experience with easy navigation. 
  • Utilize white space appropriately to have a cleaner design. 
  • Use a color contrast that matches your brand’s identity. 
  • Write meaningful headings and proper subheadings 
  • Customize your website copy for personalization
  • Invest in UX for better ROI

Apart from website design, the loading time of the website and web pages is peculiar. So, have a look at the next point.

2. Website loading time matters

Users are impatient and want things quick, so your website loading should be faster. According to Kissmetrics, a 1-second delay in website loading results in a 7% decrease in conversion rate. 

Lead generation websites with faster page speed deliver a seamless user experience and gain high conversion compared to those with longer loading times. Also, a longer loading time tends to have a high bounce rate and affects the average time negatively. 

Website loading page statistics

According to a Deloitte report, a 0.1-second improvement in your website loading page can boost the conversion rate by 8%.

To improve the site’s loading time, you must check your website loading time with website speed test tools like Pingdom, Google PageSpeed Insights, etc. 

You must test your website loading time on multiple devices such as smartphones, desktops, and tables. Ensure your website functions correctly on various browsers like Google, Safari, Bing, and Yahoo. 

3. Show trust signals

You need strong, genuine social proof to persuade your audience and develop trust. One of the best ways to show trust signals on a website is by using happy customer testimonials to reflect the potential of your product or services.

Importance of testimonials on website statistics

One specific reason for the importance of placing testimonials on your lead generation website is that nowadays, people check online to know how others perceive the brand. 

Regular updates of customer testimonials on the website can give 62% more revenue approximately, and customer testimonials that are set up alongside costly items enhance the conversion rates by 380%.

Testimonials can be a powerful weapon to show trust signals to get more leads because: 

  • It helps to explain your customer journey and brand experience. 
  • Enables visitors to understand how that brand helps the customer.
  • Highlights the customer pain point and solution as a brand. 
  • Also, helps in telling your brand story to develop an emotional connection. 

72% of customers confirmed that they more easily trust a brand after seeing its positive testimonials and customer reviews.

Hence lead generation websites that smartly create and showcase videos, texts, or audio testimonials are more likely to win customer trust to get more leads for the business.

4. Use web forms to capture quality leads

importance of web forms on website statistics

Web forms are excellent tools to convert your web traffic into a lead. You need to monitor your high-performance web page and place a web form on it to capture leads.  

There are various types of web forms to generate leads from websites, such as signing up for a seminar, downloadable free resources by filling in the form, and newsletter sign-up forms.  

49.7% of companies of companies considered online forms the ultimate lead generation tool for high conversion.

Another notable point is finding the most relevant web page and location to place a Web Form. Placing your web forms on high-performing web pages after social proofs or feature benefits is better.

The smart way to win with web forms is to ask for minimum details from your potential customers, like their email ids or phone numbers, as no customer likes to fill in lengthy forms. 

Capture leads with smart Web Forms

Capture leads with smart Web Forms

Turn every visitor into a lead with appealing Web Forms.

Learn about Web Forms

5. Provide value with clear CTA

CTA for a lead generation website is the most important element to get the attention of your target audience, entice them and navigate them to perform an action that favors the business objective.

Based on your business motive, you can strategically create various effective and unique CTAs to place on your web page. Use a button and simple language for CTA that is easy to understand for your audience.

For example, if you provide a free downloadable guide after sharing their contact details, ensure that the guides get downloaded seamlessly once the actions are performed.

List of CTAs for lead generation website

6. Set up a live chat system

With live chat, your prospects can get quicker response queries. Hence it helps improve engagement.

Importance of live chat on website statistics

In the current world, live chat is an important tool seen on B2B and B2C websites, so they don’t miss any target customers’ queries.

Some prospects have questions regarding the brand before making a purchase, so a live chat is a way to enhance the sales opportunity by clearing their doubts and capturing the lead simultaneously.

Why live chat is important for website graph

One important suggestion is to be aware of the web pages your customer needs assistance with so you can smartly place the live chat facility there.

Connect with your visitors in real-time

Connect with your visitors in real-time

Quickly respond to customer queries and build lasting connections with Live Chat.

Learn about Live Chat

7. Make a mobile responsive website

It will be no lie if we say nowadays, people are always on their phones browsing something and jumping from one website to another.

Importance of mobile friendly site statistics

This information is for you to understand that most of your audience checks your website on their mobile phones. Hence, you should optimize your website for mobiles. 

74% of people are likely to revisit those websites which are mobile optimized. So, your website isn’t mobile-friendly will adversely impact your lead generation results. 

You need to optimize the design, text, images, speed, and everything, as it will help engage your target audience and convert them into leads.

50% of people who use smartphones favor brands or companies for shopping with mobile sites, as this saves them from downloading an app.

8. A/B testing of your lead generation website is a must

A/B testing of your lead generation web pages is the only way to get success with your lead generation efforts. It impressively tells you what works for you and how you can enhance your conversion rates.

A/B testing of websites or landing pages successfully drives outstanding click-through rates and conversion.

A/B testing for lead generation website statistics

Various elements are present on the website for the test and trial for A/B testing. See the most important one below:

  • Landing pages design 
  • Website copy 
  • Value proposition 
  • Heading and subheadings
  • Social proof presented  
  • Web Forms usage, place, and relevancy 
  • Images and videos relevancy

Proper website testing and the support of analytics software are crucial to improving the website’s performance to gain more leads.

9. Nurture your leads to improve conversion

Though lead generation is the foremost and crucial step for any business, the goal desire is to get paid customers.

Remember, once you capture a lead, you must keep in contact with the customer to sustain them.

A unified customer platform such as Salesmate can help you to manage your leads and execute lead nurturing campaigns to gain more qualified leads for the sales funnel.

Check out the list of interesting lead generation examples to create better campaigns and capture quality leads.

Frequently Asked Questions

What are some ways of lead generation?  

Some common ways to lead generations are blogs, landing pages, referrals, social media posts, PPC ads, webinars, etc. Moreover, email marketing lead generation is the best way to capture high-value leads.

Why is a website important for lead generation?  

A website is essential for lead generation as it works as a bridge to connect the ideal customers for sales conversion.

How can I generate leads from my website?  

You can generate leads from your site with a proven content strategy, providing valuable offers, smartly placing web forms, and live chat systems with strong CTA.


A lead generation website is somewhat different from a normal one as it encourages its target audience to interact, make online queries, sign up for industry updates, or get worthy newsletters.

A lead generation website gathers information from visitors interested in your product or services. Also, it facilitates sales pipeline further steps by putting CTAs such as “Free Demo,” “Place Order,” “Book an appointment,” “get a free trial,” etc.  

Try to create your business website based on your buyer persona to gain more custom leads.

Sonali Negi

Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.

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