20+ Useful email marketing statistics for 2024

Planning to send your first marketing email but unsure if it’ll really work? We have compiled a list of top email marketing statistics in 2024 to help you get started. 

Email marketing offers a number of ways for sending personalized messages and segmenting users as per their preferences. It achieves accurate targeting without the need for hefty marketing budgets. 

Today, marketers are moving beyond static newsletters and once-off broadcast emails. Email campaigns are getting smarter with the help of automation and personalization that improve success rates.

But the best way to figure out the marketing landscape is by reading the numbers. Let’s dive straight into the fascinating email marketing stats for 2024. To make the analysis easier, we have divided the statistics into separate categories covering everything from the usage of email to the content trends.

Stats that show how effective is email marketing

Email marketing is believed to be one of the most effective marketing channels. In 2024, collecting first-party data in order to market your business is going to be of great importance.  

More marketers than ever will try to leverage their email lists for sales, re-marketing, and retention strategies, which requires good research on email marketing. 

Let’s explore the following stats to understand why’s and how’s.

• For every $1 spent on email marketing campaigns, you can fetch an average return of $42. (DMA, 2019). 

Email marketing ROI is one of the highest in the business. This is due to the low-cost email marketing techniques available to marketers and the personal connection that emails achieve as compared to other indirect marketing channels. 

• About 87% of marketers, in a study, have agreed to use email marketing for increasing their content distribution. (Content Marketing Institute, 2020). 

As evident, the technique is becoming quite famous with marketers who want to distribute their content effectively. This includes everything from case studies, eBooks, and blog articles that help marketers draw in relevant audiences.

With such a high percentage of marketers favoring emails over PPC ads or social media, it simply reflects upon the efficacy of the channel. 

• Welcome emails sent by brands have an open rate of 91.43%. 

This surprised us too! Most brands send out a welcome email whenever they onboard a new user or make a new sale. Such emails help brands retain the user with a personalized discount offer. This is a great way to build a proper marketing UX. 

• About 4 in 5 marketers believe that they’re ready to give up on social media instead of Email Marketing. (Litmus, 2020) 

It’s a strong opinion. Marketers view emails as a better form of marketing rather than social media posts. In this Litmus survey, respondents said that they’d not give up on it! 

• 74% of Baby Boomers have responded saying that email is the most personal way to receive brand communication. Other generations who also believe this, include 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (Bluecore, 2021) 

This user insight is of great value if your target audience lies in any of the segments mentioned. Baby Boomers and Gen X actually check their emails for brand communication, which makes it quite effective for pushing offers. 

Email usage statistics around the globe

Email is undeniably the most popular communication tool after chat and audio calls. Users may not find it appropriate to share their phone numbers but sharing email addresses is actively done. Hence, marketers must consider email list-building techniques and actively work on innovative newsletter campaigns. 

• In 2023, it is believed that there are about 4.3 billion email users worldwide and it is anticipated to grow to 4.6 billion in 2025. (Statista, 2021)
• Approx 58% of people check their emails first thing in the morning.
• 72% of people prefer to receive promotional content through email (MarketingSherpa)
• An office employee receives approximately 121 emails per day.

If we compare it to other marketing channels such as social media which has about 3.6 billion users worldwide and chat apps that have about 2 billion users, emails are still widely used. Nearly half the world is connected over emails and it is a huge opportunity for marketers. 

• In 2023, it is expected that 333.2 billion emails will be sent each day globally. (Statista, 2021) 

With such a high volume of emails being sent each day, it represents an open opportunity for marketers. That’s about 48 emails per person if we consider that everyone on the planet has an email account.  

B2C and B2B email marketing statistics

There are different strategies employed by B2B and B2C organizations for targeting their users via email. 

B2B organizations primarily focus on generating leads whereas B2C strategies are on the lines of pushing product offers and sales. We have gathered some deep insights about business email statistics:  

• About 81% of SMBs are relying on email as their strongest customer acquisition channel. The same is true for 80% for retention. 

• On average, B2B companies are sending out one email marketing campaign in a cycle of 25 days. (SuperOffice, 2020) 

• 87% of B2B marketers have admitted that email is one of their top-performing organic distribution channels that they can use for free. (Content Marketing Institute, 2020) 

• About 60% of Retail, Ecom, FMCG, and Service-based B2C companies use personalization based on past purchases behavior. (Litmus, 2020) 

Email marketing automation statistics 

Email marketing automation refers to sending out automated emails based on the user’s action. It is executed with the help of triggers such as submitting a form, downloading an asset, or signing up for a service. 

Salesmate itself offers email sequence feature for better sales enhancement. Sales associates can schedule follow-up emails and stay connected with their prospects, which in return increases sales potential. 

By using email automation CRM, marketers can send bulk emails to their leads and increase customer engagement to ensure that the right information is delivered to the users. Let’s learn some email marketing statistics about automated emails. 

• By sending three abandoned cart emails to customers, eCommerce brands can achieve 69% more orders compared to when only a single email is sent. (Omnisend, 2018). 

• Email automation results in 30% time savings and 22% higher lead generation. (GetResponse, 2019) 

• About 64% of B2B companies have responded agreeing that they use email automation. (Snov, 2023)  

Email personalization and segmentation statistics

Personalization enables marketers to include personal elements in the email such as the name of the subscribers and dynamic coupon codes, etc.  

Segmentation, on the other hand, refers to creating separate lists of subscribers based on their interests or campaign goals. 

Emails can address highly relevant audiences rather than one email template being sent to everyone.  

• Emails that are sent with personalized subject lines experience up to 50% higher open rates. (Yes Lifecycle Marketing, 2019) 

• Marketers who are utilizing user segmentation in their marketing campaigns have noted a whopping hike of 760% in their revenue. (Campaign Monitor, 2019) 

• About 20% of Retail, Ecom, FMCG, and Service-based companies are using parameters such as gender, race, ethnicity for personalizing their emails. (Litmus, 2020) 

Stats that help you determine the right day and time to send emails

The time and day of the week play a crucial role in engaging with users. Marketers spend a lot of effort figuring out the best time to send out sales emails to improve the rate at which their emails are opened.

Sending emails at the wrong time wastes marketing costs and brings ROI down. 

Following are a few email marketing statistics related to the same:

• About 49% of consumers are happy receiving promotional emails once a week as found in a study that asked users about a healthy email frequency for such offers. (Statista, 2017) 

• 66% of marketers have shown trust in Artificial Intelligence for optimizing email send times for their campaigns. (Statista, 2019) 

Best performing content statistics of email marketing

The content and design of the email should be engaging enough your users to actually interact with the brand.  

While email campaigns are being designed, marketers must recognize the kind of content that generates the best engagement. 

Considering the following email marketing statistics for videos, GIFs, emojis and images which are among the most popular types of content. 

• Adding videos to marketing email has statistically shown to improve click rates by 300%. (Martech Advisor 2017). 

• About 68% of millennials gravitate towards emojis, GIFs, and stickers in marketing emails. (Inc.com, 2017) 

Conclusion 

Based on these insightful email marketing statistics, marketers can make well-informed decisions by understanding about user behavior. Our list contains some of the most striking stats about email marketing that will help you strategize your email marketing campaigns better. 

We already know that email marketing works for a lot of companies around the world, whether B2B or B2C. You can also employ email marketing for your business and drive sales with targeted campaigns.