There has been a lot of debate on the time and day of sending emails. While the research says the best days to send out emails are Wednesday and Thursday, I believe salespeople will not completely depend on two days.
So, what exactly do we need to ensure the highest open rates of our sales emails?
The answer is your emails.
I can explain.
All the research on the best days and time to send out sales emails is really helpful. But, the prospect will open the email purely on the basis of your email.
The prospect is not going to open up your email because it’s Tuesday. He is going to click on the email because your subject line is click-worthy! He is not going to read the email because it was sent in the evening, he is going to because it is engaging.
This goes without saying – you have to target the right people!
In this article, we will have a glance at different situations and best sales email templates for the same.
10 best sales email templates for your sales team
1. Cold email
When the marketing team forwards the sales team a list of prospects, you just have a tiny possibility in your head – the prospect might be interested in your offerings.
In such cases, your first email is the only chance to make a connection with prospects. If you fail to do so, there is hardly any luck!
Here’s a sample sales email template for cold emailing:
Subject: Solving the biggest problem of the manufacturing industry Hello John, I hope you’re doing awesome today! I can see that you own a manufacturing business that produces plastic products. According to our database, contact management is the biggest issue a majority of manufacturing firms are facing. If that’s the same case with you, Salesmate can bring a lot to your business. And yes, similar companies in your niche like XYZ, ABC, and CDF are also using Salesmate. Let me know your thoughts, so we can schedule a meeting or a call. Cheers! Kay Salesmate CRM |
2. Follow up email
There is a high probability that the prospect will not answer your email. According to Woodpecker statistics, adding a followup email can give you a 13% response rate, compared to 9% of rate if not added.
So, following up is crucial because people are so busy and they might have missed your first email. In so many cases, the prospects read your first email when you send out a followup email.
If we have to continue the first example, this is the sales follow up email template you can use:
Subject: Am I going in the wrong direction? Hey John, I tried reaching you a couple of days back but haven’t heard back. According to our customer base, 67% of manufacturing businesses are facing issues with contact management. Have I identified your problem correctly? If that’s not the case, we can discuss your business on a 10 minutes call and see if we can help you or not. Let me know your thoughts! Cheers! |
3. Finding the decision-maker
In sales, you don’t have exact leads all the time. You have to carve your way to the right person. You have a teeny-tiny lead about prospect’s needs, but you still don’t know who is the decision-maker.
This the sales email template you can use for such cases:
Subject: Can you guide me in the right direction? Hey there, This is Jey from HireNow Consultancy. I can clearly see the growth of JL Tech, and I know you guys are constantly hiring for developers and marketers. HireNow can definitely help you meet the right workforce. If you can guide me to the right person with whom I can discuss this matter further, I would be really really grateful. If this email is completely irrelevant, do notify me, so I can stop being inconvenient 🙂 Cheers! |
4. Setting up a meeting
There are a lot of businesses that completely depends upon face to face meeting. In fact, a majority of their sales results are meeting driven – pharmaceutical business is one such example. Salespeople taste the real sweat and blood of the market and pitch the product one-on-one.
But, you can’t just show up to someone’s doors and sell your stuff. That era has gone! You have to confirm the meeting on call or email first.
Here’s the sale email template you can use:
Subject: Best alternative to existing paracetamol! Hello Dr. Gordon, We have joined hands almost 12 years ago, and still going strong together. We have always suggested the best products for your patients throughout these years, and we would like to do so for many years ahead. With the same thought, we have developed a paracetamol drug that will be equally effective and affordable compared to the current products in the market. I would love to show you our test results and discuss the scope of our business. What would be the right time for us to meet? Schedule a meeting Looking forward to seeing you! |
5. Explaining the features of your product
This can be a support email or a sales email, depending on the prospect’s current position in the sales funnel. Whether they’re prospects or customers, they deserve to know every bit of your product.
This is the sales email template we’re currently using at Salesmate. Have a look:
Subject: Important features of Salesmate you must know! Hey Ron, This is Kay from Salesmate. This email is purely dedicated to making you more familiar with Salesmate features. I’m going to add links to our support articles, so you can better understand your CRM. 1. Contact Views: Do you know how many customers you have not spoken with this month? or what customers you have on Mars? Use custom views to segment and list your contacts. 2. Visual Sales Pipeline: No deal left behind. Enjoy a visual sales pipeline and customize it to fit your unique sales process. 3. Sales Activity: You don’t snooze, you never lose! Create and assign sales activities, set reminders, and send calendar invites. 4. Workflow Automation: Sit back, relax. Let Salesmate do the hard work. Automate follow-ups, assign tasks, sales stages using workflows. And hey, if any question is vexing your head, feel free to drop a reply on my email. Cheers! |
6. We have a mutual connection
In sales, if you share a mutual connection with your prospect – that’s a goldmine!
Now, it’s time to use the connection effectively to convert the prospect into the customer. Here’s the perfect sales email template for such scenarios:
Subject: JLM’s director Mr. Tony referred your name Hey Jennifer, I just finished a call with Mr. Tony from JLM Inc. and he suggested your name for our services. My name is Don from Apex Advertising. We’re New York’s finest advertising agency with clients like ABC, DEF, and JKL (companies similar to Jennifer’s). Your business advertises a wide range of products on different channels, and Apex can definitely help in every segment. If we can schedule a call, I can explain how you can keep track of every advertisement with us. What would be the best time for you? Cheers! |
7. When they missed your call
The modern sale is a combination of communication channels. You simply can not depend on a single channel. You have to effectively use calls, emails, texts, and one-on-one meetings to close sales.
In scenarios where you first tried to reach your prospect, but for some reason, he didn’t answer. You have two options – drop a voicemail or drop an email.
Here, we’ll have a look at the sales email template for such situations:
Subject: I tried calling you but… Hey Rhonda, This is Kay from Salesmate. I tried connecting with you today around 10 to discuss how Salesmate can help improve your sales pipeline. I strongly believe, Salesmate can really help you in a lot of areas because XYZ, ABC, and JKL (competitors of Rhonda) are currently using our CRM. Let me know your availability, so we can discuss this over a call. You can schedule our call time from the link below: Schedule our call Looking forward to our fruitful conversation. Cheers! |
8. Asking for a demo
A software demo is a solid conversion tool. You want more and more people to know about your product, and demos can do that! The idea is to spread the knowledge of your product to the audience, whether they become your customers or not. The more you give out demos, higher the chances of conversion.
For a software product, this could be a solid sales email template:
Subject: Would you like to know more about Salesmate? Hey Jacob, I can see you have signed up for Salesmate 15-days free trial a day ago. Although our CRM is very simple to use, I would like to know if you’re facing any issues. I’ll be sharing some tips and feature-driven articles in the following emails. But feel free to reach out to me or any of our support members using our email address. Cheers! |
9. Free to paid conversion email
This is a very important email. The exact point where prospects turn into paying customers. This email has to be convincing. Without a doubt, your product is the very base of your conversion, but this doesn’t make this email any less important.
This is the email template we use to send out to our free trial users and works amazingly well for us. Have a look:
Subject: Let’s find the right Salesmate plan for you! Hey Zack, This is Kay from Salesmate. I can see you have been using Salesmate for almost over a week now. In the free trial, we make sure that you can use our every feature, with no limits. So you can decide which set of features is the best for your business. We have created two simple pricing plans – Starter & Growth. You can find every detail of what’s included in these plans from the link below. You can pick the right plan for you and officially start using Salesmate. Check out Salesmate Pricing Cheers! |
10. When an action is needed
There are some situations in sales where you have to push prospects into taking some kind of action. One such example is when the free trial is about to finish, and the customer has to make a purchase.
This would be a helpful sales email template for such practices:
Subject: We don’t want you to leave, Pick the right plan! Hey Jeena, I can see you have been using our tool for 14 days, how has been your experience? Are you facing any issue or do you need a feature to be added? Use the link below to share your feedback. We like compliments as well 🙂 Share your feedback If you think our tool is adding value to your business, pick the right plan using the link below. You can find everything from the link below. Check out our pricing |
Bottomline
At Salesmate, we have used these sales email templates in more than one way, and we’ve got a tremendous response. I hope these templates will bring value to your sales as well. Streamline your sales process and start growing your business with Salesmate CRM.
Cheers!
Learn Cold Email Techniques that will Grow Your Business!
We built two consulting agency businesses from scratch using these techniques.
