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There has been a lot of debate on the time and day of sending emails. While the research says the best days to send out emails are Wednesday and Thursday, I believe salespeople will not completely depend on two days.

So, what exactly do we need to ensure the highest open rates of our sales emails?

The answer is your emails.

I can explain.

All the research on the best days and times to send out sales emails is really helpful. But, the prospect will open the email purely on the basis of your email.

The prospect is not going to open up your email because it’s Tuesday. He is going to click on the email because your subject line is click-worthy! He is not going to read the email because it was sent in the evening, he is going to because it is engaging.

This goes without saying – you have to target the right people!

In this article, we will have a glance at different situations and the best sales email templates for the same.

Best sales email templates for your sales team

1. Cold email templates

When the marketing team forwards the sales team a list of prospects, you just have a tiny possibility in your head – the prospect might be interested in your offerings.

In such cases, your first email is the only chance to make a connection with prospects. If you fail to do so, there is hardly any luck!

Here are sales prospecting email templates for cold emailing:

Template 1

Template 2

Template 3

Template 4

2. Follow up email templates

There is a high probability that the prospect will not answer your email. According to Woodpecker statistics, adding a follow up email can give you a 13% response rate, compared to a 9% of rate if not added.

So, following up is crucial because people are so busy and they might have missed your first email. In so many cases, the prospects read your first email when you send out a follow up email.

Template 1

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Template 2

Template 3

3. Sales prospecting email template

Want to build connections when prospecting? Start off your email the right way by focusing on their pain points and later provide solutions! 

4. Sales pitch email templates

One of the most important steps in a sales process is a sales pitch. Convey your value proposition clearly with sales pitch emails. 

Template 1

Template 2

5. Finding the decision-maker

In sales, you don’t have exact leads all the time. You have to carve your way to the right person. You have a teeny-tiny lead about prospect needs, but you still don’t know who is the decision-maker.

This is the sales email template you can use for such cases:

6. Appointment sales email template

Getting appointments is not an easy task; it requires lots of determination and persuasion to actually score an appointment. Now, send appointment emails without any hassle with our exclusive templates. 

Template 1

Template 2

7. Setting up a meeting

There are a lot of businesses that completely depends upon face to face meeting. In fact, a majority of their sales results are meeting driven – the pharmaceutical business is one such example. Sales reps taste the real sweat and blood of the market and pitch the product one-on-one.

But, you can’t just show up to someone’s doors and sell your stuff. That era has gone! You have to confirm the meeting on call or email first.

Here’s the sale email template you can use:

8. Asking for a demo

A software demo is a solid conversion tool. You want more and more people to know about your product, and demos can do that! The idea is to spread the knowledge of your product to the audience, whether they become your customers or not. The more you give out demos, higher the chances of conversion.

Template 1

Template 2

Template 3

9. Sales reminder email templates

The modern sale heavily dependent on reminding your prospects about the appointments, webinars, events – basically anything that can your prospect gain knowledge about your brand.

Presenting some reminder scripts that’ll help you along the way.

Template 1

Template 2

Template 3

10. Explaining the features of your product

This can be a support email or a sales email, depending on the prospect’s current position in the sales funnel. Whether they’re prospects or customers, they deserve to know every bit of your product.

This is the sales email template we’re currently using at Salesmate. Have a look:

11. We have a mutual connection

In sales, if you share a mutual connection with your prospect – that’s a goldmine!

Now, it’s time to use the connection effectively to convert the prospect into the customer. Here’s the perfect sales email template for such scenarios:

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12. Free to paid conversion email

This is a very important email. The exact point where prospects turn into paying customers. This email has to be convincing. Without a doubt, your product is the very base of your conversion, but this doesn’t make this email any less important.

This is the email template we use to send out to our free trial users and works amazingly well for us. Have a look:

13. When an action is needed

There are some situations in sales where you have to push prospects into taking some kind of action. One such example is when the free trial is about to finish, and the customer has to make a purchase.

This would be a helpful sales email template for such practices:

14. Thank you emails

An acknowledgement email with a small thank you note goes a long way in nurturing customers and prospects. It shows how important they are for the organization. 

Template 1

Template 2

15. Break up email template

Is your lead no longer responsive? Don’t let it get you down! Shoot these break up emails to cut the tie, which might also work in your favor and get a response. 


At Salesmate, we have used these sales email templates in more than one way, and we’ve got a tremendous response. I hope these templates will bring value to your sales as well.

If you’re looking for a system that can have predefined sales templates and can also send emails using automated sequences, be sure to check out Salesmate CRM.

Salesmate is available free for 15 days where you can try all our features with no restrictions. Don’t miss out on the opportunity to scale your business and try Salesmate now!

Dhara Thakkar

Dhara Thakkar is a seasoned marketer at Salesmate. She thrives on trying new organic strategies to improve traffic & conversions, and has in-depth knowledge on how search works. When she's not working, you will find her travelling or binge watching F.R.I.E.N.D.S

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