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Benefits of email marketing

8 Benefits of email marketing for your business

If you’re contemplating whether to implement email marketing or not, then your search ends here.  Email marketing is one of the most effective communication channels for growing businesses especially when you want to reach a large audience.

That being said, the benefits of email marketing for small businesses that are growing are very huge.

In fact, the use of email marketing is estimated to grow by around 4.3 billion by 2023. Moreover, you can generate an ROI of $42 in spending of $1 which means 4200% on every dollar spent. 

Here are some email marketing statistics of 2024 that show much email marketing is alive and thriving even now. It is the most effective channel for every marketer.

What are the benefits of email marketing? 

With email marketing, you can pitch your product or service directly to your audience according to their interests. It allows you to create a personalized campaign for every segment.

The best example of this is your inbox.

You must receive a plethora of emails in your inbox. From the entire lot, you might end up opening only a few emails. And those are the emails that are personalized and targeted directly towards you.

If you know how to effectively create targeted promotional emails, you will be astounded by how beneficial email marketing actually is, providing you a huge amount of leads and conversions for your business.

Usage of emails compared to other channels

Let’s see the top benefits of email marketing and how you can make the most out of this contemporary channel of marketing. 

1. Helps you reach the right audience 

First and foremost important advantage of email marketing is that it helps you in tapping the right market. You can make a database of customers who express interest in receiving email communication from your brand. Sending an email to such customers can have a high rate of conversion. 

Email is almost similar to selling your products or services to your consumer personally. That’s why it is very important to write an attractive copy of email and improve the click rate. 

As per a study, emails sent between 8 to 10 a.m. had the highest open rates, whereas click-through rates were highest at 5 a.m. and order rates were highest around 4 a.m.

Email open rates by the day of the week

The data shows people may open an email in the morning but are interested or decide to buy something by noon or evening. Besides, the emails sent on weekends have fewer open rates than on weekdays. When you consider these facts, you can reach the right audience at the right time! 

2. Drive more revenue 

Email marketing can help you generate revenue more than any other channel. 

According to a report, £29 billion in retail sales come through emails annually.  

Yes, you read it right.  

Email can help you grow exponentially.  

In fact, due to its high return on investment many marketers rate email marketing as the very important digital marketing channel for them. 

There are a variety of email marketing campaigns that can help you drive more revenue and increase sales.

You can improve your conversion rate by automated welcome messages for new customers. Include an incentive to make purchases to increase sales. 

Similarly, customers who purchase numerous items send them loyalty emails. Show your appreciation by offering special deals or discounts. 

If a customer isn’t a frequent shopper, send them a discount email to entice them to make a purchase.

Additionally, a well-written interactive email can influence the buying habits of your consumer. After all, it gives your audience the advantage of buying a product through just two clicks. 

You only need to understand the behavior of your customer and make your strategy accordingly. That’s it and you are ready to drive revenue more than any other channel. 

3. A cost-effective approach 

Email marketing is cheaper than other marketing channels. In other marketing channels, you have to bear the cost of print, location, etc. while in email marketing, you just need to focus on the main content of your email and visual elements.

It will take you less time to produce an email campaign in comparison to the mainstream market. Email marketing saves both time and budget. The two main concerns of every marketer. 

Furthermore, there are huge benefits of emails that are personalized and targeted to a particular person. Hence, it creates a better impact and generates more leads and revenue while also saving your money. 

4. You can automate your marketing efforts 

Automated email marketing is sending a series of personalized emails sequence to a segmented audience based on their behaviors and preferences.

Instead of sending emails manually, you can automate your email marketing process by setting up automation based on triggers and certain conditions based on the users’ actions. This enables you to send bulk messages and improve your overall efficiency as well.

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5. Improved brand presence 

This is one of the most important benefits of using email marketing that people often ignore. You can create a strong brand identity through email marketing. It’s an ideal way to improve the presence of your brand.

By sending emails that showcase your company values and provide personalized solutions. 

All you need to do is, create relevant and well-curated emails. Communicate with your customer and provide valuable content. Once you start adding value to their lives, you will be way ahead of your competitors. 

Besides, you can also ask for feedback from your consumer- 

  • Did they like to invest in your products or services? 
  • Do they recommend it to others? 
  • What do they like the most? 
  • Where can you improve? 
feedback via email marketing

Image source 

Make a questionnaire. Create a survey or discuss with them on social platforms. Make your customer a part of your business. It will help you not only in creating effective emails but also win the trust of your customers. 

6. Enables you to measure different metrics 

The most decisive benefit of email marketing is you can see how your campaign performs. Whether the audience likes your content or not. 

There are various email marketing CRM software that helps you track email marketing KPIs.

  • How many people open your email?
  • What is the click-through rate?
  • Is your call to action effective or not?

You can track all these things!

The email clients might not allow you to track all these metrics and you have to use advanced email marketing software for that.

Tracking email marketing metrics

Once you have this data in your hand, you can easily find out where you are making mistakes and improve the campaign.  

Additionally, you can make changes at any time. You don’t need to wait for hours or days like mainstream marketing.

7. Get a complete control over your marketing strategy 

A great benefit of email marketing campaigns is that, unlike traditional marketing, it allows you to take the steering wheel in your hand and move the campaign according to you. This is the best benefit you can have over your business strategies. 

Email marketing provides you absolute control over your mailing lists, content, and distribution which no other marketing channels can offer you. 

You can easily analyze various KPIs of your email marketing campaign at any time and optimize it for better results. 

8. Nurture past & present customers with timely updates

Another key benefit of email marketing is that you can send timely updates about new product launches, offers, events, or services to your consumer directly to attract past customers as well as retain the existing ones. 

Additionally, you can also send cold outreach emails to your potential customers based on their actions.

Final thoughts

The above points clearly demonstrate that email marketing provides a lot of advantages to not only small businesses but it helps all types of businesses to grow. Once you learn how to do it properly, you will be astounded by the growth it provides to your business. 

Remember your customer gives you access to their inbox. So, keep trying to give them valuable content and a solid call to action. 

Analyze your audience and send them an email based on their preferences. It will help you not only to make a strong relationship with your audience but also to turn them into your regular customer. 

Email provides you with a huge and active consumer base to create many amazing and successful campaigns. That’s what makes email marketing more important than any other channel for every marketer.

So, execute your strategies today and get all the benefits of email marketing.

Dhara Thakkar

Dhara Thakkar is a seasoned marketer at Salesmate. She thrives on trying new organic strategies to improve traffic & conversions, and has in-depth knowledge on how search works. When she's not working, you will find her travelling or binge watching F.R.I.E.N.D.S

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