Account based marketing platforms have collaboration tools for sales and marketing alignment.
Top ABM platforms excel in account identification, segmentation, personalization, marketing automation, and predictive analytics.
These tools offer advanced reporting features to measure and optimize campaign effectiveness.
B2B businesses benefit from integrating CRM with ABM tools to achieve revenue goals.
A survey revealed that 90% of professionals believe aligned sales and marketing initiatives enhance customer experience.
This alignment is a crucial reason most businesses invest in Account Based Marketing (ABM).
Do you know what ABM is – A strategy that encourages coordination between sales and marketing to target the most suitable companies for your product.
ABM is a quantifiable strategy requiring the support of the right account based marketing solution for:
Discovering high-value accounts
Targeting them with hyper-personalized campaigns
Optimizing ABM processes based on insights
This blog explores the 27 Best account based marketing tools to help you achieve your set revenue target.
Let’s begin by understanding ABM software.
What is an account based marketing platform?
Account-based marketing software is specially built to help businesses focus on targeting specific high-value accounts with personalized marketing efforts.
These platforms enable marketing and sales teams to identify, target, engage, and nurture high-value accounts to target with personalized messages, benefiting businesses in numerous ways.
Let’s move on to discuss the key features of an ABM tool.
What should an account-based marketing tool have?
You must look at the below features in tools searching for account-based marketing.
1. Personalization
Personalization is the cornerstone of account based marketing tools.
Best ABM software helps you discover insights about high-value accounts based on company size, revenue, industry, technology usage, and engagement levels.
These insights enable you to build personalized campaigns that resonate with your target accounts.
2. Audience targeting
Account based marketing tools offering smart segmentation and account scoring are essential for effective audience targeting.
In B2B businesses, segmentation is majorly based on the following:
Demographic data
Firmographics (like company size and industry)
Technographics (technology usage)
Engagement levels
Creating your Ideal Customer Profile (ICP), a detailed description of your perfect customer is essential for better understanding your target audience. Unsure how to do it. Here’s a smart buyer persona template for FREE.
3. Reporting and analytics
The analytics and reporting feature helps you spot areas needing improvement. For example, they can tell your campaign reports reveal a high cold email open rate but a low conversion rate.
Measuring effectiveness lets you see which campaigns are working and which are not, backed by solid data, ensuring resources are well-spent.
4. Real-time data and intent monitoring
These monitoring signals help marketers identify when target accounts are actively researching solutions.
So, you can use these insights for timely and relevant engagement with high-value accounts, increasing the likelihood of converting them into your paying clients.
5. Integration
In today’s complex business environment, teams often need access to multiple tools to function effectively.
Account based marketing tools offer integrations with business growth solutions, including CRM systems, marketing automation software, data analytics tools, and social media channels.
This ensures that all data is synchronized and teams can collaborate efficiently without switching between systems.
27 Best account based marketing tools that you must explore
Each of the following account based marketing solutions has unique capabilities to enhance your account-based marketing strategy.
Below are the top account based marketing platforms list; let’s examine each one and its unique features that drive revenue boosts.
1. Salesmate
Salesmate CRM is one of the best B2B account based marketing solutions, offering personalization at scale, segmented targeting, data enrichment, and robust analytics.
Salesmate keeps marketing and sales teams aligned by providing a centralized solution for viewing top-value accounts, running campaigns, and analyzing performance. The Team Inbox feature ensures seamless communication across teams.
The auto-profile enrichment feature fetches all relevant contact data, including emails, contact names, and social profile links, ensuring a comprehensive view of each account.
Additionally, you can set up an automated lead scoring system within Salesmate to prioritize high-value accounts based on your preferred criteria, such as engagement levels and demographic data.
The Campaigns lets you craft personalized ABM campaigns to drive engagement and open new opportunities for sales.
Analytics provide insights into your email and text campaign, helping you optimize your strategies based on real-time data and performance metrics.
Key Features of Salesmate CRM:
Web Forms to capture and manage high-quality leads automatically from your website.
Contact Management to organize and maintain customer and prospect information.
Meeting Scheduler for quick and easy scheduling: you can ask Sandy AI to do it.
Automation will make your team productive and efficient by automating repetitive tasks.
Sales reporting software provides insights into your sales efforts with comprehensive sales reports and analytics.
Mobile App to access CRM features on the go.
Salesmate is ideal for marketing, sales, and support teams. It also includes Ticketing Software for efficient customer service management.
2. HubSpot
HubSpot supports ABM strategy with workflow templates and AI-powered recommendations for identifying top accounts.
It enables precise account-level targeting with personalized engagement and integration with LinkedIn Ads.
Shared tools like Target Accounts Home and Slack integration enhance collaboration. Comprehensive tracking and ABM reporting dashboards help measure progress and refine strategies.
Key features:
CRM integration
LinkedIn Ads integration enhancement
Contact and company scoring
Marketing automation
AI-driven insights with reporting
Pricing: The ABM tools and automation start at $800 monthly, billed annually.
It helps create personalized, multi-channel customer journeys. Einstein Analytics provides a unified view of all data, allowing for a focus on high-value accounts.
The platform excels in personalization and offers comprehensive analytics to measure and refine ABM strategies.
LinkedIn Sales Navigator enhances account-based marketing with advanced search filtering options to connect with the right accounts and leads.
It facilitates better collaboration through shared lists and real-time updates.
Integrating with LinkedIn Ads allows for personalized outreach based on account activities. The platform integrates with CRM systems to sync data and streamline the sales process.
Key features
Advanced search filters
Account IQ
Lead and account recommendations
Account prioritization via Account hub
CRM embedded profiles
Relationship explorer
Pricing: The Core plan is $99.99/month.
5. Clearbit
Clearbit is a powerful data enrichment platform that can enhance ABM efforts by providing detailed information about prospects and customers.
The real-time data updates ensure that your information is always accurate and current, helping you better segment and target your ideal customer profiles.
The platform also offers robust tools to identify hidden intent and convert anonymous website traffic into actionable insights, improving engagement rates.
Key features
Company enrichment
Contact enrichment
Lead scoring & routing
Form optimization
Intent-based outreach
Pricing: Not available on the site.
6. LeanData
LeanData is a Revenue Orchestration platform that helps teams adopt a buyer-centric selling approach.
The platform provides clear visibility and accountability for all sales activities, enhancing conversations and outcomes through detailed views of leads, contacts, and accounts.
It automates workflows to ensure smooth handoffs between sales reps and the marketing team, identifies buying signals, and fixes broken processes for ABM success.
Key features
Lead-to-account matching
Automated lead routing
Attribution tracking
Comprehensive analytics
Pricing: The tool costs $39 per user license per month.
7. 6sense
6sense is an AI-driven ABM platform that helps teams identify accounts that are ready to buy.
By combining data from various sources, including intent signals and historical interactions, 6sense provides a 360-degree view of your target accounts.
You can craft targeted messages and automatically qualify and book meetings, feeding your sales team with an AI-generated pipeline.
The AI-driven insights help prioritize accounts based on their likelihood to convert, optimizing marketing and sales efforts for maximum impact.
Key features
Account Identification
List Management
Predictive Analytics
Orchestration and Workflows
Pricing: Not available on its site; you can request a custom quote.
8. MadisonLogic
Madison Logic (ML) is one of the leading account based marketing solutions that integrate multiple intent signals, media channels, and real-time measurement to accelerate pipeline generation.
It helps identify high-value accounts, engage them with personalized multi-channel campaigns, and track impact on revenue.
The platform supports display advertising, connected TV, content syndication, and LinkedIn social advertising.
Key features
ML Insights
ABM Display Advertising
ABM Content Syndication
ML Measurement
Integrations
Pricing: Madison Logic charges a monthly platform fee of about $2,500.
9. ZoomInfo
ZoomInfo MarketingOS is a comprehensive ABM platform that combines extensive contact and company data with advanced analytics to drive targeted marketing campaigns.
It enables businesses to create precise audience segments, deploy multi-channel campaigns, and track engagement across the entire customer journey.
The robust data enrichment capabilities ensure that your CRM is constantly updated with accurate information, helping to enhance lead scoring and improve targeting.
Features like ZoomInfo Enrich and WebSights enhance data accuracy and visitor engagement, respectively, driving more effective campaigns and higher conversion rates.
Key features
Real-Time Data
Lead Routing
Intent Signals
Insight-Driven Campaigns
Conversational Marketing
Automated Engagement
Pricing: It is unavailable on the website; you can request it by filling out the form.
10. DemandScience
DemandScience is a robust ABM platform that enhances your marketing precision with advanced account intelligence.
It helps businesses build and refine their target account lists by leveraging detailed data on firmographics, technographics, and intent signals.
The platform provides real-time data updates to ensure your CRM is constantly enriched with the latest details about accounts for effective targeting.
It enables personalized, multi-channel campaigns tailored to specific account needs, improving engagement and conversion rates.
Key features
Content Syndication
HQL and BANT
Display Advertising
Account Intelligence
Email Distribution
Pricing: Unavailable on the website.
11. Demandbase
Demandbase is known for its ability to deliver personalized marketing and sales experiences on a scale.
It combines first-party data, B2B contacts, intent data, and technographics to identify and engage high-value accounts.
The platform provides tools for ABX (Account Based Experience), sales intelligence, predictive analytics, and personalized advertising, enabling businesses to spot opportunities early and streamline sales and marketing efforts.
Key features
Embedded B2B Data
Account-Based Experience Platform
Sales Intelligence User Seats
Supported Advertising
Data Integrity
Orchestration
Pricing: You need to contact them for the price quote.
Recognized as a leader in ABM, Terminus enhances brand awareness and accelerates pipeline growth. It helps businesses achieve revenue growth by precisely engaging prospects and customers.
Terminus unifies sales, marketing, and operations to optimize go-to-market strategies. It offers consolidated reporting, buyer intent identification, B2B advertising, chat experiences, and website personalization.
These tools enable companies to target high-value accounts, deliver personalized experiences, and drive pipeline growth.
Key features
Prospect Engine
Data Studio
Engagement Channels
Measurement Studio
Pricing: Unavailable; you can request it.
13. RollWorks
RollWorks is one of the best ABM platforms, enabling teams to drive revenue growth by targeting the right accounts at the right time.
Leveraging AI-driven targeting and cross-channel engagement, the tool helps businesses optimize their marketing strategies.
The platform provides deep buyer insights, actionable recommendations, and precision advertising to maximize impact.
Key features
Predictive buying signals
Intuitive go-to-market execution
Integration with GTM tools and channels
Buyer Insights
Clear ABM performance measurement
Pricing: Unavailable; you can request.
14. Vainu
Vainu enhances your ABM strategy by providing comprehensive company profiles to identify high-value accounts and execute targeted campaigns.
With access to millions of companies and detailed data points, users can create hyper-targeted lists and tailor messaging for different segments.
It offers real-time company data and notifications to ensure timely communication. CRM connectors, APIs, and webhooks integrate data across your tech stack.
Key features
Nordic and Global databases
Contact details filtering
Workflow triggers
Pricing: The platform starting plan – prospecting starts from 3500 euros.
15. Apollo
With Apollo, you can identify the right leads and companies through advanced contact and account search functionalities.
It uses scores and signals to prioritize leads, ensuring outreach efforts focus on those most likely to engage.
Apollo also automates sales engagement, making outbound processes more efficient, and optimizes inbound efforts by streamlining lead qualification.
Key features
Lead Database
Buyer Intent Filter
Sales Outreach
Tasks Management
CRM Enrichment
Analytics
Pricing: The Basic plan costs $49/month.
16. TechTarget Priority Engine
Priority Engine is a powerful ABM tool that uses precise intent data to enhance sales and marketing efforts.
It helps identify and prioritize accounts actively researched in your market, enabling highly targeted and effective outreach.
Features like Account Intent Feeds and IntentMail AI ensure personalized engagement with potential buyers.
The Priority Engine integrates seamlessly with CRM systems, enhancing data accuracy and supporting a cohesive go-to-market strategy.
Predictive audience building uses AI and machine learning to create precise target account lists.
Personalized cross-channel experiences allow for the creation of detailed customer personas, delivering tailored content across various platforms.
Automated ABM activities streamline campaign management and track customer engagement in real time.
Key features
Lead management
Lead and account database
Target account management
Scoring, routing, and alerts
Advanced personalization
Native CRM integration
Advanced journey analytics
Pricing: The Prime plan offers ABM features; you need to request a price quote.
18. Personyze
Personyze simplifies implementing your ABM strategy with advanced personalization tools. The platform enables targeting high-value accounts using CRM, third-party data, and on-site behaviors for a comprehensive account view.
A/B testing different approaches helps optimize effectiveness, while cross-channel ABM integrates account data for targeted page content and personalized marketing emails.
The platform supports seamless data integration, reverse IP lookup, and CRM connections, allowing for tailored cross-channel experiences.
Key features
Cross-channel ABM
Data integration tools
Personalized content and messaging
CRM and third-party data synchronization
Dynamic on-site behavior tracking
Step-by-step campaign wizards
Comprehensive performance analytics
Pricing: The Lite plan is worth $250 per month.
19. Uberflip
Uberflip, a PathFactory company, enhances account-based marketing strategies by enabling the creation of engaging, personalized content experiences.
The software ensures consistency across marketing channels by centralizing content management and simplifying creation and distribution processes.
Its AI-driven platform offers advanced personalization based on individual behaviors and preferences, improving engagement and conversion rates.
Uberflip provides robust analytics for data-driven insights, helping optimize content strategies and differentiate your brand.
Key features
Personalization
Campaign Destinations
AI Content Recommendations
Lead & Intent Capture
Sales Empowerment
Analytics & ROI
Integrations
Pricing: Not available.
20. Metadata.io
Metadata.io is the best ABM platform that uses AI to automate and optimize marketing campaigns. It streamlines audience targeting across channels like Facebook, Instagram, LinkedIn, and Google Ads.
With robust reporting tools, Metadata.io provides visibility into key metrics and ad spend efficiency, making it a powerful tool for ABM strategies.
Key features
Audience Targeting
Campaign Experimentation
Lead Enrichment
Revenue Optimization
Web Personalization
Pricing: The beginner plan Spotlight starts at $1000/month.
21. Foundry
Foundry, previously Triblio, helps marketers convert top accounts into a robust pipeline using intent-driven data.
It addresses traditional ABM challenges like low conversion rates and uncertain ROI by providing flexible, risk-free solutions.
The platform integrates with CRM and marketing automation systems, enabling seamless data flow and collaboration between sales and marketing teams.
Key features
Intent Data
ABM Orchestration
Account-Based Advertising
Website Personalization
Sales Acceleration
Account Analytics
Pricing: It offers custom pricing.
22. Folloze
Folloze is a B2B marketing platform that enhances ABM efforts through personalized content experiences and engagement.
Folloze offers easy-to-use tools for creating personalized buyer experiences with AI-powered content recommendations. This way, the platform streamlines sales and marketing integration and provides deep engagement insights.
Its varied features enable the creation of tailored ABM campaigns that can be quickly scaled, driving significant results like increased deal sizes and reduced sales cycles.
ON24 is a digital experience platform that helps businesses create engaging webinars and virtual events.
This AI-powered platform enables personalized content experiences at scale, ensuring each target account receives tailored interactions.
Continuous engagement is maintained through AI-generated content and always-on nurtures, providing valuable insights into account behaviors.
By tracking engagement data across all touchpoints, ON24 helps align marketing and sales efforts, allowing data-packed decisions to drive revenue growth.
Key features
Performance Analytics
Segment Personalization
Automated Nurtures
Content Hubs
Personalized Landing Pages
Pricing: Unavailable; you need to request pricing.
24. AdDaptive Intelligence
AdDaptive Intelligence is a leading ABM platform that enhances digital advertising through advanced audience targeting and analytics.
It connects offline data with online identifiers to optimize digital campaigns and improve return on ad spend (ROAS).
The platform offers cross-channel analytics to measure campaign performance, providing insights into which accounts engaged with ads and the resulting increase in site traffic.
Key features
Data-Driven Advertising
Audience Insights
Cross-Device Targeting
Performance Analytics
Programmatic Advertising
Pricing: Unavailable on its website.
25. Jabmo SAS
The Expandi Jabmo offers a powerful ABM platform aligning your marketing and sales efforts.
It provides a comprehensive set of tools for identifying and engaging high-value accounts through intelligent insights and omnichannel digital marketing activities.
The platform ensures effective, cookie-less targeting by leveraging IP address identification and hashed emails.
Integration with LinkedIn Campaign Manager allows for detailed campaign analysis while Lookalike Audiences expand your reach.
Key features
Account Identification
Cookie-less Targeting
Omnichannel Campaigns
Campaign Analysis
Sales Alerts
Pricing: Not mentioned on the website.
26. Influ2
Influ2 is a unique account based marketing platform that focuses on person-based advertising.
It allows marketers to target specific decision-makers within high-value accounts, delivering personalized ads across various channels, such as LinkedIn, Facebook, and Google.
By doing so, Influ2 aligns marketing and sales efforts, ensuring that both teams interact with the same prospects and can tailor their outreach based on precise engagement data.
Key features
Person-based targeting
Multi-channel engagement
Behavioral scoring
Revenue tracking
Integration capabilities
Pricing: Unavailable on the website.
27. Zymplify
Zymplify is an all-in-one marketing automation platform that supports ABM strategies with features like lead generation, personalized marketing, and detailed analytics.
It helps businesses create and manage targeted campaigns across multiple channels, ensuring consistent engagement with high-value accounts.
Zymplify’s demand generation, prospect screening, and sales tracking capabilities make it an effective solution for executing and optimizing ABM campaigns.
Key features
Contact Search & Lookalike Audiences
Website Visitor Tracking
Marketing Automation and Campaigns
Social, Blog, Email Marketing & PPC Reporting
Pricing: The beginner plan is worth £600 monthly.
How to pick the best account based marketing software for your team?
Choosing the right account-based marketing tool involves several key factors to ensure it meets your team’s needs and enhances your marketing strategy.
Here are simple steps that key decision-makers can follow to pick the ideal account based marketing software for your business:
1. Set your budget for the ABM tool
Having a clear budget in mind is crucial as it helps you narrow down your ABM tool options to financially feasible tools that offer the best value.
Look at both initial costs and potential long-term benefits. Consider potential savings from automation and better analytics, encouraging higher efficiency and improved decision-making.
Understanding your needs ensures that your selected tool aligns with your business goals and addresses your challenges.
Outline your objectives and challenges so that you can evaluate the account based marketing tools based on these.
For instance, if your goal is improving lead conversion, prioritize features like advanced analytics and lead scoring. Look for tools with robust account based marketing CRM integration and multi-channel engagement capabilities.
3. Evaluate essential features
Not all account based marketing tools offer the same capabilities. Evaluating features ensures the tool meets your specific needs.
We have already discussed the cornerstones of ABM software, such as robust personalization, comprehensive reporting and analytics, and seamless integration, in detail.
Also, to protect your data and ensure compliance, ensure the ABM tool complies with data protection regulations such as GDPR and CCPA.
Tip: Test tools for specific use cases relevant to your business. For instance, if personalization is crucial, check how the tool handles dynamic content and segmentation.
4. Prioritize usability
An ABM tool with a complex interface and a steep learning curve surely shouldn’t be on your list, as it can slow down your team’s efficiency.
So, consider the ABM platform, which offers an excellent user experience to ensure your team can effectively utilize it.
5. Ensure scalability
Scalability ensures long-term usability and maximizes return on investment. So, the ABM platform you invest in must support your company in handling increased data volumes and more complex campaigns.
6. Check for customer support and training
Reliable support is crucial for quickly resolving issues, while efficient onboarding and continuous training resources help your team maximize the tool’s potential.
So, opt for tools that provide interactive demos or free trials. This will allow your team to get hands-on experience with the software’s interface and features before committing.
Conclusion
The right ABM tool is essential for maximizing your revenue and reaching new heights of business growth.
You can enhance your ABM strategy by evaluating top ABM software, aligning sales and marketing strategies, and leveraging campaign creation tools.
Among all the account based marketing tools discussed, Salesmate CRM has extensive features with affordability.
Account based marketing tools are modern solutions that guide businesses to focus only on lucrative accounts through personalization and analytical insights. These tools encourage joint efforts between sales and marketing teams to drive revenue growth.
How do account based marketing tools differ from traditional marketing tools?
Tools for account based marketing aim to focus only on high-intent accounts with a personalized approach. On the contrary, traditional marketing tools support targeting the broader audience with generalized content.
What are the benefits of using top account based marketing tools?
The top benefits of using the best account-based marketing software are:
Better alignment between sales and marketing teams
Higher ROI
More effective targeting of high-value accounts
Enhanced personalization
Detailed analytics for optimizing campaigns
Can ABM tools integrate with existing CRM systems?
Yes, most account-based marketing tools seamlessly integrate with CRM systems, improving data flow and marketing and sales efficiency.
What are account-based marketing techniques?
Account based marketing companies use the following best techniques:
Personalized content creation
Multi-channel engagement
Account-based advertising
Detailed account analytics
Close sales and marketing collaboration
What are the components of account-based marketing?
The main components of ABM include:
Aligned sales and marketing teams
Target accounts
Specific channels for ABM
Personalized content to target high-value accounts
Shared KPIs or measurement
Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.
Share this article
Close deals faster with the CRM designed for sales success.Try Salesmate FREE
AI marketing is an upgrade to your marketing efforts, be it customer targeting, strategy planning, or analytics, with the power of artificial intelligence technologies.
Email marketing campaigns must be well-planned and well-executed in order to be successful. So, take a look at how you can effectively create and execute an email marketing campaign.
Key Takeaways
A survey revealed that 90% of professionals believe aligned sales and marketing initiatives enhance customer experience.
This alignment is a crucial reason most businesses invest in Account Based Marketing (ABM).
Do you know what ABM is – A strategy that encourages coordination between sales and marketing to target the most suitable companies for your product.
ABM is a quantifiable strategy requiring the support of the right account based marketing solution for:
This blog explores the 27 Best account based marketing tools to help you achieve your set revenue target.
Let’s begin by understanding ABM software.
What is an account based marketing platform?
Account-based marketing software is specially built to help businesses focus on targeting specific high-value accounts with personalized marketing efforts.
These platforms enable marketing and sales teams to identify, target, engage, and nurture high-value accounts to target with personalized messages, benefiting businesses in numerous ways.
Why does your company need an ABM tool?
According to a survey, 97% of marketing professionals achieve higher ROI with ABM, leading top companies to adopt ABM software.
Investing in the right ABM solution has five benefits besides huge ROI; let’s learn them all:
Let’s move on to discuss the key features of an ABM tool.
What should an account-based marketing tool have?
You must look at the below features in tools searching for account-based marketing.
1. Personalization
Personalization is the cornerstone of account based marketing tools.
Best ABM software helps you discover insights about high-value accounts based on company size, revenue, industry, technology usage, and engagement levels.
These insights enable you to build personalized campaigns that resonate with your target accounts.
2. Audience targeting
Account based marketing tools offering smart segmentation and account scoring are essential for effective audience targeting.
In B2B businesses, segmentation is majorly based on the following:
Creating your Ideal Customer Profile (ICP), a detailed description of your perfect customer is essential for better understanding your target audience. Unsure how to do it. Here’s a smart buyer persona template for FREE.
3. Reporting and analytics
The analytics and reporting feature helps you spot areas needing improvement. For example, they can tell your campaign reports reveal a high cold email open rate but a low conversion rate.
Measuring effectiveness lets you see which campaigns are working and which are not, backed by solid data, ensuring resources are well-spent.
4. Real-time data and intent monitoring
These monitoring signals help marketers identify when target accounts are actively researching solutions.
So, you can use these insights for timely and relevant engagement with high-value accounts, increasing the likelihood of converting them into your paying clients.
5. Integration
In today’s complex business environment, teams often need access to multiple tools to function effectively.
Account based marketing tools offer integrations with business growth solutions, including CRM systems, marketing automation software, data analytics tools, and social media channels.
This ensures that all data is synchronized and teams can collaborate efficiently without switching between systems.
27 Best account based marketing tools that you must explore
Each of the following account based marketing solutions has unique capabilities to enhance your account-based marketing strategy.
Below are the top account based marketing platforms list; let’s examine each one and its unique features that drive revenue boosts.
1. Salesmate
Salesmate CRM is one of the best B2B account based marketing solutions, offering personalization at scale, segmented targeting, data enrichment, and robust analytics.
Salesmate keeps marketing and sales teams aligned by providing a centralized solution for viewing top-value accounts, running campaigns, and analyzing performance. The Team Inbox feature ensures seamless communication across teams.
The auto-profile enrichment feature fetches all relevant contact data, including emails, contact names, and social profile links, ensuring a comprehensive view of each account.
Additionally, you can set up an automated lead scoring system within Salesmate to prioritize high-value accounts based on your preferred criteria, such as engagement levels and demographic data.
The Campaigns lets you craft personalized ABM campaigns to drive engagement and open new opportunities for sales.
Analytics provide insights into your email and text campaign, helping you optimize your strategies based on real-time data and performance metrics.
Key Features of Salesmate CRM:
Salesmate is ideal for marketing, sales, and support teams. It also includes Ticketing Software for efficient customer service management.
2. HubSpot
HubSpot supports ABM strategy with workflow templates and AI-powered recommendations for identifying top accounts.
It enables precise account-level targeting with personalized engagement and integration with LinkedIn Ads.
Shared tools like Target Accounts Home and Slack integration enhance collaboration. Comprehensive tracking and ABM reporting dashboards help measure progress and refine strategies.
Key features:
Pricing: The ABM tools and automation start at $800 monthly, billed annually.
3. Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement streamlines marketing and sales for a cohesive ABM strategy.
It helps create personalized, multi-channel customer journeys. Einstein Analytics provides a unified view of all data, allowing for a focus on high-value accounts.
The platform excels in personalization and offers comprehensive analytics to measure and refine ABM strategies.
Key features
Pricing: The professional plan costs USD 1250 monthly, billed annually.
4. LinkedIn Sales Navigator
LinkedIn Sales Navigator enhances account-based marketing with advanced search filtering options to connect with the right accounts and leads.
It facilitates better collaboration through shared lists and real-time updates.
Integrating with LinkedIn Ads allows for personalized outreach based on account activities. The platform integrates with CRM systems to sync data and streamline the sales process.
Key features
Pricing: The Core plan is $99.99/month.
5. Clearbit
Clearbit is a powerful data enrichment platform that can enhance ABM efforts by providing detailed information about prospects and customers.
The real-time data updates ensure that your information is always accurate and current, helping you better segment and target your ideal customer profiles.
The platform also offers robust tools to identify hidden intent and convert anonymous website traffic into actionable insights, improving engagement rates.
Key features
Pricing: Not available on the site.
6. LeanData
LeanData is a Revenue Orchestration platform that helps teams adopt a buyer-centric selling approach.
The platform provides clear visibility and accountability for all sales activities, enhancing conversations and outcomes through detailed views of leads, contacts, and accounts.
It automates workflows to ensure smooth handoffs between sales reps and the marketing team, identifies buying signals, and fixes broken processes for ABM success.
Key features
Pricing: The tool costs $39 per user license per month.
7. 6sense
6sense is an AI-driven ABM platform that helps teams identify accounts that are ready to buy.
By combining data from various sources, including intent signals and historical interactions, 6sense provides a 360-degree view of your target accounts.
You can craft targeted messages and automatically qualify and book meetings, feeding your sales team with an AI-generated pipeline.
The AI-driven insights help prioritize accounts based on their likelihood to convert, optimizing marketing and sales efforts for maximum impact.
Key features
Pricing: Not available on its site; you can request a custom quote.
8. MadisonLogic
Madison Logic (ML) is one of the leading account based marketing solutions that integrate multiple intent signals, media channels, and real-time measurement to accelerate pipeline generation.
It helps identify high-value accounts, engage them with personalized multi-channel campaigns, and track impact on revenue.
The platform supports display advertising, connected TV, content syndication, and LinkedIn social advertising.
Key features
Pricing: Madison Logic charges a monthly platform fee of about $2,500.
9. ZoomInfo
ZoomInfo MarketingOS is a comprehensive ABM platform that combines extensive contact and company data with advanced analytics to drive targeted marketing campaigns.
It enables businesses to create precise audience segments, deploy multi-channel campaigns, and track engagement across the entire customer journey.
The robust data enrichment capabilities ensure that your CRM is constantly updated with accurate information, helping to enhance lead scoring and improve targeting.
Features like ZoomInfo Enrich and WebSights enhance data accuracy and visitor engagement, respectively, driving more effective campaigns and higher conversion rates.
Key features
Pricing: It is unavailable on the website; you can request it by filling out the form.
10. DemandScience
DemandScience is a robust ABM platform that enhances your marketing precision with advanced account intelligence.
It helps businesses build and refine their target account lists by leveraging detailed data on firmographics, technographics, and intent signals.
The platform provides real-time data updates to ensure your CRM is constantly enriched with the latest details about accounts for effective targeting.
It enables personalized, multi-channel campaigns tailored to specific account needs, improving engagement and conversion rates.
Key features
Pricing: Unavailable on the website.
11. Demandbase
Demandbase is known for its ability to deliver personalized marketing and sales experiences on a scale.
It combines first-party data, B2B contacts, intent data, and technographics to identify and engage high-value accounts.
The platform provides tools for ABX (Account Based Experience), sales intelligence, predictive analytics, and personalized advertising, enabling businesses to spot opportunities early and streamline sales and marketing efforts.
Key features
Pricing: You need to contact them for the price quote.
12. Terminus
Recognized as a leader in ABM, Terminus enhances brand awareness and accelerates pipeline growth. It helps businesses achieve revenue growth by precisely engaging prospects and customers.
Terminus unifies sales, marketing, and operations to optimize go-to-market strategies. It offers consolidated reporting, buyer intent identification, B2B advertising, chat experiences, and website personalization.
These tools enable companies to target high-value accounts, deliver personalized experiences, and drive pipeline growth.
Key features
Pricing: Unavailable; you can request it.
13. RollWorks
RollWorks is one of the best ABM platforms, enabling teams to drive revenue growth by targeting the right accounts at the right time.
Leveraging AI-driven targeting and cross-channel engagement, the tool helps businesses optimize their marketing strategies.
The platform provides deep buyer insights, actionable recommendations, and precision advertising to maximize impact.
Key features
Pricing: Unavailable; you can request.
14. Vainu
Vainu enhances your ABM strategy by providing comprehensive company profiles to identify high-value accounts and execute targeted campaigns.
With access to millions of companies and detailed data points, users can create hyper-targeted lists and tailor messaging for different segments.
It offers real-time company data and notifications to ensure timely communication. CRM connectors, APIs, and webhooks integrate data across your tech stack.
Key features
Pricing: The platform starting plan – prospecting starts from 3500 euros.
15. Apollo
With Apollo, you can identify the right leads and companies through advanced contact and account search functionalities.
It uses scores and signals to prioritize leads, ensuring outreach efforts focus on those most likely to engage.
Apollo also automates sales engagement, making outbound processes more efficient, and optimizes inbound efforts by streamlining lead qualification.
Key features
Pricing: The Basic plan costs $49/month.
16. TechTarget Priority Engine
Priority Engine is a powerful ABM tool that uses precise intent data to enhance sales and marketing efforts.
It helps identify and prioritize accounts actively researched in your market, enabling highly targeted and effective outreach.
Features like Account Intent Feeds and IntentMail AI ensure personalized engagement with potential buyers.
The Priority Engine integrates seamlessly with CRM systems, enhancing data accuracy and supporting a cohesive go-to-market strategy.
Key features
Pricing: Not mentioned on its website.
17. Marketo Engage
Adobe Marketo Engage offers robust tools to support effective ABM.
Predictive audience building uses AI and machine learning to create precise target account lists.
Personalized cross-channel experiences allow for the creation of detailed customer personas, delivering tailored content across various platforms.
Automated ABM activities streamline campaign management and track customer engagement in real time.
Key features
Pricing: The Prime plan offers ABM features; you need to request a price quote.
18. Personyze
Personyze simplifies implementing your ABM strategy with advanced personalization tools. The platform enables targeting high-value accounts using CRM, third-party data, and on-site behaviors for a comprehensive account view.
A/B testing different approaches helps optimize effectiveness, while cross-channel ABM integrates account data for targeted page content and personalized marketing emails.
The platform supports seamless data integration, reverse IP lookup, and CRM connections, allowing for tailored cross-channel experiences.
Key features
Pricing: The Lite plan is worth $250 per month.
19. Uberflip
Uberflip, a PathFactory company, enhances account-based marketing strategies by enabling the creation of engaging, personalized content experiences.
The software ensures consistency across marketing channels by centralizing content management and simplifying creation and distribution processes.
Its AI-driven platform offers advanced personalization based on individual behaviors and preferences, improving engagement and conversion rates.
Uberflip provides robust analytics for data-driven insights, helping optimize content strategies and differentiate your brand.
Key features
Pricing: Not available.
20. Metadata.io
Metadata.io is the best ABM platform that uses AI to automate and optimize marketing campaigns. It streamlines audience targeting across channels like Facebook, Instagram, LinkedIn, and Google Ads.
With robust reporting tools, Metadata.io provides visibility into key metrics and ad spend efficiency, making it a powerful tool for ABM strategies.
Key features
Pricing: The beginner plan Spotlight starts at $1000/month.
21. Foundry
Foundry, previously Triblio, helps marketers convert top accounts into a robust pipeline using intent-driven data.
It addresses traditional ABM challenges like low conversion rates and uncertain ROI by providing flexible, risk-free solutions.
The platform integrates with CRM and marketing automation systems, enabling seamless data flow and collaboration between sales and marketing teams.
Key features
Pricing: It offers custom pricing.
22. Folloze
Folloze is a B2B marketing platform that enhances ABM efforts through personalized content experiences and engagement.
Folloze offers easy-to-use tools for creating personalized buyer experiences with AI-powered content recommendations. This way, the platform streamlines sales and marketing integration and provides deep engagement insights.
Its varied features enable the creation of tailored ABM campaigns that can be quickly scaled, driving significant results like increased deal sizes and reduced sales cycles.
Key features
Pricing: Not mentioned on the website.
23. ON24
ON24 is a digital experience platform that helps businesses create engaging webinars and virtual events.
This AI-powered platform enables personalized content experiences at scale, ensuring each target account receives tailored interactions.
Continuous engagement is maintained through AI-generated content and always-on nurtures, providing valuable insights into account behaviors.
By tracking engagement data across all touchpoints, ON24 helps align marketing and sales efforts, allowing data-packed decisions to drive revenue growth.
Key features
Pricing: Unavailable; you need to request pricing.
24. AdDaptive Intelligence
AdDaptive Intelligence is a leading ABM platform that enhances digital advertising through advanced audience targeting and analytics.
It connects offline data with online identifiers to optimize digital campaigns and improve return on ad spend (ROAS).
The platform offers cross-channel analytics to measure campaign performance, providing insights into which accounts engaged with ads and the resulting increase in site traffic.
Key features
Pricing: Unavailable on its website.
25. Jabmo SAS
The Expandi Jabmo offers a powerful ABM platform aligning your marketing and sales efforts.
It provides a comprehensive set of tools for identifying and engaging high-value accounts through intelligent insights and omnichannel digital marketing activities.
The platform ensures effective, cookie-less targeting by leveraging IP address identification and hashed emails.
Integration with LinkedIn Campaign Manager allows for detailed campaign analysis while Lookalike Audiences expand your reach.
Key features
Pricing: Not mentioned on the website.
26. Influ2
Influ2 is a unique account based marketing platform that focuses on person-based advertising.
It allows marketers to target specific decision-makers within high-value accounts, delivering personalized ads across various channels, such as LinkedIn, Facebook, and Google.
By doing so, Influ2 aligns marketing and sales efforts, ensuring that both teams interact with the same prospects and can tailor their outreach based on precise engagement data.
Key features
Pricing: Unavailable on the website.
27. Zymplify
Zymplify is an all-in-one marketing automation platform that supports ABM strategies with features like lead generation, personalized marketing, and detailed analytics.
It helps businesses create and manage targeted campaigns across multiple channels, ensuring consistent engagement with high-value accounts.
Zymplify’s demand generation, prospect screening, and sales tracking capabilities make it an effective solution for executing and optimizing ABM campaigns.
Key features
Pricing: The beginner plan is worth £600 monthly.
How to pick the best account based marketing software for your team?
Choosing the right account-based marketing tool involves several key factors to ensure it meets your team’s needs and enhances your marketing strategy.
Here are simple steps that key decision-makers can follow to pick the ideal account based marketing software for your business:
1. Set your budget for the ABM tool
Having a clear budget in mind is crucial as it helps you narrow down your ABM tool options to financially feasible tools that offer the best value.
Look at both initial costs and potential long-term benefits. Consider potential savings from automation and better analytics, encouraging higher efficiency and improved decision-making.
2. Pinpoint your needs
Understanding your needs ensures that your selected tool aligns with your business goals and addresses your challenges.
Outline your objectives and challenges so that you can evaluate the account based marketing tools based on these.
For instance, if your goal is improving lead conversion, prioritize features like advanced analytics and lead scoring. Look for tools with robust account based marketing CRM integration and multi-channel engagement capabilities.
3. Evaluate essential features
Not all account based marketing tools offer the same capabilities. Evaluating features ensures the tool meets your specific needs.
We have already discussed the cornerstones of ABM software, such as robust personalization, comprehensive reporting and analytics, and seamless integration, in detail.
Also, to protect your data and ensure compliance, ensure the ABM tool complies with data protection regulations such as GDPR and CCPA.
4. Prioritize usability
An ABM tool with a complex interface and a steep learning curve surely shouldn’t be on your list, as it can slow down your team’s efficiency.
So, consider the ABM platform, which offers an excellent user experience to ensure your team can effectively utilize it.
5. Ensure scalability
Scalability ensures long-term usability and maximizes return on investment. So, the ABM platform you invest in must support your company in handling increased data volumes and more complex campaigns.
6. Check for customer support and training
Reliable support is crucial for quickly resolving issues, while efficient onboarding and continuous training resources help your team maximize the tool’s potential.
So, opt for tools that provide interactive demos or free trials. This will allow your team to get hands-on experience with the software’s interface and features before committing.
Conclusion
The right ABM tool is essential for maximizing your revenue and reaching new heights of business growth.
You can enhance your ABM strategy by evaluating top ABM software, aligning sales and marketing strategies, and leveraging campaign creation tools.
Among all the account based marketing tools discussed, Salesmate CRM has extensive features with affordability.
Frequently asked questions
What are ABM tools?
Account based marketing tools are modern solutions that guide businesses to focus only on lucrative accounts through personalization and analytical insights. These tools encourage joint efforts between sales and marketing teams to drive revenue growth.
How do account based marketing tools differ from traditional marketing tools?
Tools for account based marketing aim to focus only on high-intent accounts with a personalized approach. On the contrary, traditional marketing tools support targeting the broader audience with generalized content.
What are the benefits of using top account based marketing tools?
The top benefits of using the best account-based marketing software are:
Can ABM tools integrate with existing CRM systems?
Yes, most account-based marketing tools seamlessly integrate with CRM systems, improving data flow and marketing and sales efficiency.
What are account-based marketing techniques?
Account based marketing companies use the following best techniques:
What are the components of account-based marketing?
The main components of ABM include:
Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.