The end goal of every sales call is to get an appointment. That’s when you know that you’ve scored a prospect and there’s hope for closing the deal.
Before you schedule a meeting with your prospect and dazzle them with a strong value proposition, you need to persuade the prospect with an appointment call.
No one likes cold calling hundreds of prospects just to end up with one or two appointments. Here’s where you need to stay alert and implement hacks that work in your favor by perfect the sales appointment call.
Did you know that 82% of buyers accept meetings when salespeople reach out to them. Now it’s pretty much up to the salesperson to leave a lasting impression during a sales appointment call.
Suppose you made an appointment call, the prospect answers; now what?
You need to have a clear plan and knowledge about the prospect and only then you’ll be able to hold a conversation.
In fact, 82% of B2B decision-makers think sales reps are unprepared. And it’s time for you to change this perception.
Do thorough research before making an appointment call. It includes –
Just knowing about these points will give you an edge and help you get that appointment!
The first and foremost thing that every salesperson needs to consider is the time at which they’re planning to make a call.
if you’re about to call a prospect in a different time zone, check the time difference and see whether it would be an appropriate time to make an appointment call.
Moreover, once the prospect receives the call, ensure you ask them if they have a few minutes to spare for a quick conversation. This reflects your politeness and makes you seem considerate about their time.
Usually, decision-makers have packed schedules so sometimes they might not be able to talk to you. in such a case, if you’ve opened the conversation in a polite manner, they’re more likely to provide you with a convenient time for an appointment call.
Yes, prospects do need persuading when you’re trying to set an appointment. However, that also doesn’t mean that you have to pressure them into getting your way.
It gets annoying and comes off as unrespectful.
Instead of pressuring your prospects into getting an appointment, you can do the following –
The above points will help you score an appointment without putting in the extra effort. Just set the flow of the conversation and you’ll have an appointment scheduled with your prospect!
Yes, it’s important to reach out to prospects that have actively shown interest in your product/service.
But, it’s also essential to keep an eye on your possible prospects that indirectly engages with your company in form of –
You’d be surprised by how many interesting prospects you will find from these mentioned methods. Some prospects might be looking for a solution without even knowing. And being a smart salesperson, you need to stay proactive and connect with them.
In the era where Millennials are dominating the market, engaging via social media channels and dropping voicemails is as good a sales call strategy as anything else.
A salesperson’s rapport matters as much as the value proposition and product/service.
“Rapport is the link between meeting and communicating.” – Nicholas Boothman
Your prospect doesn’t want to talk to a robot; they are looking for real and engaging conversations. Hence, be the real you, connect with prospects, and get customers for life!
Build a solid foundation with a good rapport and open the sales appointment call with confidence. Focus on your prospect and get them comfortable to talk so you can later get that appointment you were looking for.
Remember, at this stage of a sales process, your end goal is to get an appointment scheduled, not to make a sale. So, forget about selling for a minute and just focus on leaving a lasting impression on your prospect.
Even though you have qualified your prospects, they might still have objections, and that’s completely normal.
To convince your prospect, you first need to understand their objections. Objections don’t always mean that the prospect doesn’t agree with you; sometimes they might be looking for something else. Therefore, it’s imperative to have a clear conversation and provide options.
Let’s be real, you need to make tons of sales appointment calls in a day.
And it’s not possible to successfully make appointment calls manually. Here’s where the technology comes into the picture.
You can use automation to help you make efficient appointment calls throughout the day with zero errors. Below are some of the ways automation helps you schedule appointments faster.
Having an intuitive CRM with automation can work wonders for every sales rep and help them crush their quotas. So, it’s time to bring in the technology so you can perform better and build lasting connections with prospects.
Perfecting a sales appointment call isn’t difficult when you know these simple yet effective tricks. A prospect just wants to get impressed by your value proposition, so ensure that you hype it up when you’re on a sales appointment call.
Be confident, listen to the prospect, and provide personalized solutions. When it comes to appointment calls, you just need to secure a meeting with a prospect and the rest (selling) will fall into place automatically.