Case Study

52% more qualified roofing appointments by engaging leads instantly

Design Roof Services LLC is a residential roofing company known for reliable, high-quality work. Their challenge was not lead volume. It was speed. In roofing, homeowners often contact multiple contractors at once, especially during storms or active leaks, and the first company to respond usually wins the inspection.

To eliminate slow replies, missed calls, and inconsistent follow-up, Design Roof Services deployed Skara AI Roofing Agents across website chat, SMS, and AI voice. This ensured every new inquiry received a response within seconds, was qualified consistently, and could book an inspection anytime, including nights and weekends.

Brand

Design Roof Services LLC

Industry

Residential roofing

Texas, USA

Solution

Skara AI Roofing Agents  (Instant text outreach, AI voice lead qualification, automated lead nurture)

Channels

Website chat + SMS + AI voice

52% more qualified roofing appointments by engaging leads instantly

Trusted by 8,500+ businesses globally

52%

increase in appointments booked

2.3X

higher conversion from inbound leads to confirmed inspections

~75%

of repetitive questions handled automatically

60%

fewer manual follow-ups needed by the office team

~5 seconds

seconds average first response time, including evenings and weekends

“Skara feels like having a dedicated coordinator who never sleeps. Every lead gets a reply instantly, inspections get scheduled faster, and our team finally has the time to focus on real roofing work instead of constant follow-ups.”

-Kelly Hopkin, Design Roof Services LLC

See the Impact

Insight Summary

What the metrics mean

What “qualified appointment” means

A qualified appointment is a booked inspection where Skara captures the property address, issue type, urgency level, and availability.

What “lead conversion” means

Lead conversion is defined as inquiry to booked inspection.

The challenge

When delayed replies and missed calls were costing booked inspections

Design Roof Services was not suffering from low inbound demand. They were losing opportunities because leads went cold before the team could respond, especially during work hours and after hours.

See the Impact

Missed calls and after-hours inquiries went cold : Most inquiries arrived while crews were on roofs or the office was busy. Messages often sat until the next day, long after homeowners had already chosen another roofer.
Storm spikes overwhelmed the admin team : Hail and wind events caused sudden surges in inbound calls and texts. The office had to manage inbound calls, text replies, website forms, and active project coordination. Even experienced teams struggled to keep up.
Manual qualification slowed scheduling : Every new lead required the same questions: address, issue type, urgency, insurance involvement, and availability. This repetitive back-and-forth delayed booking.
Follow-ups were inconsistent : Not all homeowners booked immediately. With conversations spread across calls, texts, and forms, follow-ups were frequently missed.
Conversations were fragmented across channels : Leads arrived through website chat, SMS, phone calls, and social platforms. Context lived in multiple tools, slowing down both staff and homeowners.

The solution

How Skara reimagined Design Roof Services lead flow

Design Roof Services deployed Skara AI Roofing Agents as a 24/7 digital front desk to handle instant responses, AI voice callbacks, lead qualification, inspection scheduling, automated nurture, and urgent escalation.

1. Instant text replies that keep homeowners engaged

Whenever a homeowner submitted a form, clicked click-to-text, or reached out after hours, Skara responded within seconds:

“Hey! Got your request. Let’s get this handled. What’s the address of the property?” This immediate engagement kept leads active during the decision window.

1. Instant text replies that keep homeowners engaged

2. AI voice callbacks for missed calls and urgent inquiries

For missed calls or time-sensitive issues, Skara’s AI voice agent called back immediately and captured the address, issue type, urgency, insurance involvement, and availability. The team received a complete lead profile, not just a missed-call notification.

3. Automated lead nurturing for undecided homeowners

Not every lead booked instantly. Skara sent follow-up texts, reminders, light education, and re-engagement messages after 24 to 48 hours. This consistency increased conversions without adding workload.

4. Smart qualification to filter out low-quality leads

Skara confirmed ZIP codes, service area fit, residential versus commercial needs, and roofing issue types. This prevented wasted time on unqualified inquiries.

5. Seamless inspection scheduling without back-and-forth

Skara connected to the calendar and booked inspections directly within the same conversation by showing available slots, collecting details, booking the inspection, and sending confirmations and reminders.

6. Automatic escalation for urgent damage

If Skara detected active leaks, ceiling damage, interior water intrusion, or other emergencies, it alerted the team immediately with full details.

Before / After

What Skara does and does not do

Skara does not:

Provide final roof diagnoses
Quote exact pricing without an inspection
Give legal or insurance claim advice
Replace emergency judgment, urgent issues are escalated

Skara, does:

Respond instantly
Answer common questions
Qualify leads
Book inspections
Confirm and follow up

The impact

Turning every inbound inquiry into a conversion opportunity

52% more qualified inspections booked

Instant engagement and consistent qualification led to more inspections and revenue opportunities.

AI voice and SMS minimized missed opportunities

No inquiry went unanswered, regardless of time or volume.

60% reduction in admin follow-ups

The team focused on inspections, estimates, and projects instead of repetitive messaging.

Always-on availability during storms and after hours

Skara handled demand spikes automatically without overwhelming the team.

Better homeowner experience

Fast answers, clear next steps, and frictionless booking built trust from the first interaction.

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