Buyers today don't want to fill out forms or wait hours for a response. They expect instant, human-like conversations across chat, email, WhatsApp, and every channel they use.
However, most teams struggle to keep up. Sales reps spend more time updating CRMs than selling. Support teams drown in repetitive tickets.
And the old-school chatbots that were supposed to help? Too rigid. Too robotic. Too slow to adapt. Many of these are simple reflex agents that operate only on basic stimulus-response patterns, whereas Skara's agents go far beyond this basic architecture.
Our State of Sales & CRM Report 2025 revealed the real issue:
- 56 % of sales professionals believe AI and automation are the future of CRM.
- 48% still struggle to get responses from prospects.
- 24% say they can't personalize outreach at scale
That gap between expectations and delivery costs costs revenue daily. That's why we built Skara, an always-on AI Agent platform that works autonomously or alongside your CRM. (Customer Relationship Management). Skara agents are deployed to address a wide range of business challenges and use cases, helping organizations tackle tasks that require speed, accuracy, and personalization.
Let's dive deep into what Skara is and how it can be a new AI employee for your business.
What is Skara by Salesmate?
Skara is Salesmate's AI Agent platform, designed to automate customer conversations across the web, SMS, WhatsApp, email, voice, and social, all in one unified workspace.
Skara connects to your CRM and knowledge base to access real-time customer context, past interactions, purchase history, and FAQs, enabling it to respond accurately and personally in seconds.
The result? Conversations that feel personal, relevant, and fast.
And the numbers back it up:
- 23% more conversions
- 18% higher average order value (AOV)
- 90% of common queries are resolved automatically
- 50% boost in team productivity
How Skara AI agents think
At the heart of Skara's capabilities lies a powerful blend of artificial intelligence, machine learning, and advanced agent technology.
Skara AI agents are not just programmed to follow simple instructions; they're designed to think, reason, and make informed decisions autonomously, even in complex tasks and dynamic business environments.
These agents leverage natural language processing and large language models to understand user requests, interpret context, and interact seamlessly with both human users and external systems.
By analyzing customer data and learning from past interactions, Skara agents can identify patterns, anticipate needs, and adapt their behavior to deliver more relevant and effective responses.
Decision-making: A sophisticated planning module drives decision-making within Skara. This module evaluates available tools, resources, and possible actions, using a utility function to prioritize tasks based on their potential impact and alignment with business goals.
Whether it's qualifying a lead, resolving a support ticket, or automating a multi-step workflow, Skara's agents assess the situation, weigh options, and select the best course of action.
The foundation models and generative AI powering Skara enable these agents to solve problems and perform tasks that would be challenging or time-consuming for human agents alone.
By continuously learning and evolving, Skara's AI agents can handle increasingly complex workflows, automate decision-making, and deliver outcomes that drive business growth.
With Skara, businesses benefit from intelligent agents that don't just react; they plan, reason, and improve performance with every interaction.
What makes Skara AI agents different from chatbots?
Most chatbots are scripted. They wait for questions, then serve generic replies.
Skara AI Agents are different; they think, act, and truly help. Skara leverages advanced agent technology, including reasoning, planning, and autonomous decision-making, to deliver superior outcomes.
Instead of sticking to pre-written flows, Skara understands what your customers mean, not just what they type. It utilizes real-time data from your CRM, website, and knowledge base to answer questions, qualify leads, and take action autonomously.
Take the insurance industry, for example.
A traditional chatbot might only say, "Please fill out this form for a quote."
Skara AI agents, on the other hand, can instantly ask intelligent questions, compare policies, calculate premiums, and guide customers to the right coverage, all within a single natural conversation.
If the request is complex, such as filing a claim or discussing renewals, AI agents know when to loop in your human agents with full context, so customers never have to repeat themselves.
That's the difference; Skara doesn't just respond; it understands, acts, and adds value at every step.
It's not a replacement for your team, but a tireless AI teammate that helps you close deals faster and supports customers with care.
How do Skara AI agents fit into your CRM ecosystem?
Skara is designed to work independently or in conjunction with your CRM, providing you with freedom rather than friction.
If you're already using Salesmate CRM, Skara connects natively and automatically syncs contacts, deals, tickets, and messages.
Your AI agents and human teams share the same workspace, so every conversation, update, or note stays in one place.
If you use another CRM, no problem. Skara integrates seamlessly via APIs and connectors, enabling your AI agents to pull and push data in real time. You can automate customer engagement without requiring system migrations.
Here's how Skara adapts to any setup:
- Unified data flow: Whether you use Salesmate or another CRM, Skara syncs interactions, so customer context is never lost.
- Two seat types: You can onboard human users and AI Employees in the same environment, each with defined access and visibility.
- Fast setup: Connect your preferred channels (web, WhatsApp, voice, email, or social) and go live in minutes - no coding or complex deployment required.
- Scalable adoption: Start small with a single channel or team, then expand to full omnichannel coverage as your business grows.
Where Skara AI agents connect with your customers
Today, conversations occur everywhere; a lead may start on your website, move to WhatsApp, and then follow up via email.
Skara unifies every customer journey touchpoint (web chat, SMS, WhatsApp, voice, email, and social) into one continuous thread, preserving context across channels and languages.
The result is a consistent, human-like experience that keeps customers engaged wherever they reach out. Skara agents respond to user requests across all these channels, ensuring seamless support and engagement.
Key features that make Skara AI agents powerful
Beyond automating conversations and workflows, Skara is built to make them smarter, faster, and more human.
Each feature eliminates friction between your team and your customers, helping you scale personalized engagement without adding complexity.
Skara agents can anticipate future states by predicting customer needs and proactively assisting before issues arise.
Skara agents also use tools to access information or perform specific actions, enhancing their ability to resolve queries and complete tasks efficiently. Each AI agent can select the appropriate tool to interact with external resources, solve complex problems, or extend its functionality beyond its internal capabilities.
Here are the key features:
- Omnichannel conversations: Manage web, email, SMS, WhatsApp, voice, and social messages from a single inbox. Skara keeps context across channels, so every conversation stays connected and human.
- Always-on sales and support: Skara qualifies leads, follows up, and resolves queries 24/7.
- AI Agent Builder: Sync your knowledge base or product catalog in one click. Build, train, and refine AI workflows in minutes; no coding or technical support needed.
- AI trained your way: Customize Skara's tone, rules, and workflows to match your brand. Every interaction feels consistent, not robotic.
- Reports & insights: Track agent performance, spot trends, and turn conversations into data-backed growth decisions.
- Multilingual and enterprise-secure: Engage customers in any language with full GDPR and SOC 2 compliance.
Skara leverages a large language model to power its conversational and reasoning abilities, enabling more natural and effective interactions.
Types of Skara AI agents
McKinsey notes that companies that embed AI into customer operations increase customer satisfaction by 20–30% while reducing costs by 25%.
Skara powers multiple AI Agents, each designed for a specific business function. These agent types are categorized by their roles and capabilities, such as sales, support, eCommerce, booking, and lead qualification, allowing businesses to select the right agent for each task.
From lead qualification to support, every agent operates autonomously or alongside your team to deliver measurable outcomes.
- Sales Agent: Qualifies leads, schedules meetings, and accelerates deals through instant, personalized follow-ups.
- Support Agent: Resolves FAQs, manages ticket deflection, and escalates only when needed.
- eCommerce Agent: Answers product questions, recommends items, recovers abandoned carts, and drives upsells automatically.
- Booking Agent: Automates reservations, demo scheduling, and appointment confirmations, no back-and-forth.
- Lead Qualification Agent: Screens prospects, captures key details, and routes them to the right rep or workflow.
Skara also supports custom agents built for industry-specific needs, from retail, insurance, and fintech to real estate and healthcare, tailored to match your processes, data, and compliance requirements.
Every Skara agent can be customized to fit your workflows and customer journeys, allowing you to deploy automation that aligns with your existing work processes.
And because each agent is outcome-driven, you'll see measurable impact, higher conversions, faster resolutions, and stronger customer satisfaction in real time.
Interesting read: How to build AI agents from scratch in 2025 (Step-by-step guide)
Skara pricing: Scale automation at your own pace
Skara's pricing scales with your business, whether you're testing one AI Agent or deploying automation across teams.
Each plan includes transparent limits for data, users, and credits, so you pay only for what you use.
| Plan | Price | Includes |
|---|
| Lite | $79/month | 1 GB vector data · 3 users · 2 AI Pilots · 50K credits |
| Plus | $159/month | 2 GB vector data · 10 users · 5 AI Pilots · 120K credits · Access to AI Semantic Search, Product FAQ, Product Attribute add-ons |
| Max | Custom | Fully customizable limits for data, users, pilots, and credits, built for enterprise needs |
Add-ons: AI Search ($150 / 1K SKUs, $500 / 5K SKUs, $100 / each 1K extra) · Product FAQ (25 credits per update) · Product Summary (25 credits per update)
Advanced AI agents can be computationally intensive to develop and deploy, requiring significant processing power and infrastructure, but Skara's scalable pricing model helps businesses manage these costs effectively.
Quick guide:
- Pilots = AI Agents you deploy (sales, support, etc.)
- Credits = Processing usage per conversation
- Vector data = AI's knowledge memory for catalogs or FAQs
Start small, measure your ROI, and scale as you grow, no hidden fees, no lock-ins. Explore Skara Pricing in detail.
How can you get started with Skara?
Launch your first AI Agent in under a week:
→ Connect your channels: Web, WhatsApp, SMS, email, or voice, everything is supported instantly.
→ Train your agents: Sync your knowledge base or catalog with one click.
→ Refine and activate: Test, adjust, and deploy your first AI pilot within a few days.
Every conversation your AI agents handle translates into measurable outcomes, higher conversions, faster response times, and happier customers.
You'll start seeing measurable results - faster responses, happier customers, and higher conversions - within a few weeks.
Security and support: Keeping your data safe with Skara
When it comes to automating business processes with AI agents, security and support are non-negotiable. Skara is built with robust safeguards to ensure that your customer data remains protected at every step.
Skara AI agents operate within strict, predefined rules and guidelines, ensuring they access or process only authorized information.
This approach minimizes risk and prevents unauthorized manipulation of sensitive data, giving businesses peace of mind as they automate complex tasks and workflows.
The architecture of Skara's multi-agent systems is designed for both security and efficiency. By coordinating multiple AI agents and integrating with external tools, Skara creates a secure environment where agents can collaborate, share information, and complete tasks without compromising data integrity.
Each agent's actions are logged and monitored, supporting compliance and transparency.
In the rare event of an issue or error, Skara's dedicated support team is ready to assist. With deep expertise in AI, machine learning, and agent technology, they can quickly resolve problems and ensure your operations continue smoothly.
This means businesses can focus on growth, knowing that both their data and their automation processes are in safe hands.
Final thoughts: Why Skara?
AI Agents aren't hyped; they're transforming how businesses scale personalization, speed, and service without adding headcount.
Skara unites AI intelligence with your CRM, turning every interaction into an opportunity to connect, convert, and grow.
For teams that believe every conversation counts, Skara blends speed, empathy, and intelligence to make each interaction more human and more effective.
Key takeaways
Buyers today don't want to fill out forms or wait hours for a response. They expect instant, human-like conversations across chat, email, WhatsApp, and every channel they use.
However, most teams struggle to keep up. Sales reps spend more time updating CRMs than selling. Support teams drown in repetitive tickets.
And the old-school chatbots that were supposed to help? Too rigid. Too robotic. Too slow to adapt. Many of these are simple reflex agents that operate only on basic stimulus-response patterns, whereas Skara's agents go far beyond this basic architecture.
Our State of Sales & CRM Report 2025 revealed the real issue:
That gap between expectations and delivery costs costs revenue daily. That's why we built Skara, an always-on AI Agent platform that works autonomously or alongside your CRM. (Customer Relationship Management). Skara agents are deployed to address a wide range of business challenges and use cases, helping organizations tackle tasks that require speed, accuracy, and personalization.
Let's dive deep into what Skara is and how it can be a new AI employee for your business.
What is Skara by Salesmate?
Skara is Salesmate's AI Agent platform, designed to automate customer conversations across the web, SMS, WhatsApp, email, voice, and social, all in one unified workspace.
Skara connects to your CRM and knowledge base to access real-time customer context, past interactions, purchase history, and FAQs, enabling it to respond accurately and personally in seconds.
The result? Conversations that feel personal, relevant, and fast.
And the numbers back it up:
How Skara AI agents think
At the heart of Skara's capabilities lies a powerful blend of artificial intelligence, machine learning, and advanced agent technology.
Skara AI agents are not just programmed to follow simple instructions; they're designed to think, reason, and make informed decisions autonomously, even in complex tasks and dynamic business environments.
These agents leverage natural language processing and large language models to understand user requests, interpret context, and interact seamlessly with both human users and external systems.
By analyzing customer data and learning from past interactions, Skara agents can identify patterns, anticipate needs, and adapt their behavior to deliver more relevant and effective responses.
Decision-making: A sophisticated planning module drives decision-making within Skara. This module evaluates available tools, resources, and possible actions, using a utility function to prioritize tasks based on their potential impact and alignment with business goals.
Whether it's qualifying a lead, resolving a support ticket, or automating a multi-step workflow, Skara's agents assess the situation, weigh options, and select the best course of action.
The foundation models and generative AI powering Skara enable these agents to solve problems and perform tasks that would be challenging or time-consuming for human agents alone.
By continuously learning and evolving, Skara's AI agents can handle increasingly complex workflows, automate decision-making, and deliver outcomes that drive business growth.
With Skara, businesses benefit from intelligent agents that don't just react; they plan, reason, and improve performance with every interaction.
What makes Skara AI agents different from chatbots?
Most chatbots are scripted. They wait for questions, then serve generic replies.
Skara AI Agents are different; they think, act, and truly help. Skara leverages advanced agent technology, including reasoning, planning, and autonomous decision-making, to deliver superior outcomes.
Instead of sticking to pre-written flows, Skara understands what your customers mean, not just what they type. It utilizes real-time data from your CRM, website, and knowledge base to answer questions, qualify leads, and take action autonomously.
Take the insurance industry, for example.
A traditional chatbot might only say, "Please fill out this form for a quote."
Skara AI agents, on the other hand, can instantly ask intelligent questions, compare policies, calculate premiums, and guide customers to the right coverage, all within a single natural conversation.
If the request is complex, such as filing a claim or discussing renewals, AI agents know when to loop in your human agents with full context, so customers never have to repeat themselves.
That's the difference; Skara doesn't just respond; it understands, acts, and adds value at every step.
It's not a replacement for your team, but a tireless AI teammate that helps you close deals faster and supports customers with care.
How do Skara AI agents fit into your CRM ecosystem?
Skara is designed to work independently or in conjunction with your CRM, providing you with freedom rather than friction.
If you're already using Salesmate CRM, Skara connects natively and automatically syncs contacts, deals, tickets, and messages.
Your AI agents and human teams share the same workspace, so every conversation, update, or note stays in one place.
If you use another CRM, no problem. Skara integrates seamlessly via APIs and connectors, enabling your AI agents to pull and push data in real time. You can automate customer engagement without requiring system migrations.
Here's how Skara adapts to any setup:
Where Skara AI agents connect with your customers
Today, conversations occur everywhere; a lead may start on your website, move to WhatsApp, and then follow up via email.
Skara unifies every customer journey touchpoint (web chat, SMS, WhatsApp, voice, email, and social) into one continuous thread, preserving context across channels and languages.
The result is a consistent, human-like experience that keeps customers engaged wherever they reach out. Skara agents respond to user requests across all these channels, ensuring seamless support and engagement.
Key features that make Skara AI agents powerful
Beyond automating conversations and workflows, Skara is built to make them smarter, faster, and more human.
Each feature eliminates friction between your team and your customers, helping you scale personalized engagement without adding complexity.
Skara agents can anticipate future states by predicting customer needs and proactively assisting before issues arise.
Skara agents also use tools to access information or perform specific actions, enhancing their ability to resolve queries and complete tasks efficiently. Each AI agent can select the appropriate tool to interact with external resources, solve complex problems, or extend its functionality beyond its internal capabilities.
Here are the key features:
Skara leverages a large language model to power its conversational and reasoning abilities, enabling more natural and effective interactions.
See what happens when AI stops talking and starts selling.
Skara is an AI teammate that qualifies, books, and converts while your team sleeps. Watch it handles your real conversations in real time.
Types of Skara AI agents
McKinsey notes that companies that embed AI into customer operations increase customer satisfaction by 20–30% while reducing costs by 25%.
Skara powers multiple AI Agents, each designed for a specific business function. These agent types are categorized by their roles and capabilities, such as sales, support, eCommerce, booking, and lead qualification, allowing businesses to select the right agent for each task.
From lead qualification to support, every agent operates autonomously or alongside your team to deliver measurable outcomes.
Skara also supports custom agents built for industry-specific needs, from retail, insurance, and fintech to real estate and healthcare, tailored to match your processes, data, and compliance requirements.
Every Skara agent can be customized to fit your workflows and customer journeys, allowing you to deploy automation that aligns with your existing work processes.
And because each agent is outcome-driven, you'll see measurable impact, higher conversions, faster resolutions, and stronger customer satisfaction in real time.
Skara pricing: Scale automation at your own pace
Skara's pricing scales with your business, whether you're testing one AI Agent or deploying automation across teams.
Each plan includes transparent limits for data, users, and credits, so you pay only for what you use.
Add-ons: AI Search ($150 / 1K SKUs, $500 / 5K SKUs, $100 / each 1K extra) · Product FAQ (25 credits per update) · Product Summary (25 credits per update)
Advanced AI agents can be computationally intensive to develop and deploy, requiring significant processing power and infrastructure, but Skara's scalable pricing model helps businesses manage these costs effectively.
Quick guide:
Start small, measure your ROI, and scale as you grow, no hidden fees, no lock-ins. Explore Skara Pricing in detail.
How can you get started with Skara?
Launch your first AI Agent in under a week:
→ Connect your channels: Web, WhatsApp, SMS, email, or voice, everything is supported instantly.
→ Train your agents: Sync your knowledge base or catalog with one click.
→ Refine and activate: Test, adjust, and deploy your first AI pilot within a few days.
Every conversation your AI agents handle translates into measurable outcomes, higher conversions, faster response times, and happier customers.
You'll start seeing measurable results - faster responses, happier customers, and higher conversions - within a few weeks.
Curious about your potential ROI with Skara?
Use our ROI calculator to estimate how much time, cost, and revenue you can save by automating with AI agents.
Security and support: Keeping your data safe with Skara
When it comes to automating business processes with AI agents, security and support are non-negotiable. Skara is built with robust safeguards to ensure that your customer data remains protected at every step.
Skara AI agents operate within strict, predefined rules and guidelines, ensuring they access or process only authorized information.
This approach minimizes risk and prevents unauthorized manipulation of sensitive data, giving businesses peace of mind as they automate complex tasks and workflows.
The architecture of Skara's multi-agent systems is designed for both security and efficiency. By coordinating multiple AI agents and integrating with external tools, Skara creates a secure environment where agents can collaborate, share information, and complete tasks without compromising data integrity.
Each agent's actions are logged and monitored, supporting compliance and transparency.
In the rare event of an issue or error, Skara's dedicated support team is ready to assist. With deep expertise in AI, machine learning, and agent technology, they can quickly resolve problems and ensure your operations continue smoothly.
This means businesses can focus on growth, knowing that both their data and their automation processes are in safe hands.
Final thoughts: Why Skara?
AI Agents aren't hyped; they're transforming how businesses scale personalization, speed, and service without adding headcount.
Skara unites AI intelligence with your CRM, turning every interaction into an opportunity to connect, convert, and grow.
For teams that believe every conversation counts, Skara blends speed, empathy, and intelligence to make each interaction more human and more effective.
Frequently asked questions
1. Do I need technical skills to use Skara?
No, Skara is completely no-code. You can connect your channels, sync your data, and launch your first AI agent in under a week without any developer involvement. Everything runs through an intuitive interface designed for sales and support teams.
2. What are Pilots and Credits?
Pilots represent the number of AI agents you deploy, for example, one for sales, one for support, or one for lead qualification.
Credits represent your AI usage units, which are consumed as your agents process conversations or generate responses. Each plan includes a fixed number of credits that meet your business needs.
3. Can Skara replace human agents?
Skara can resolve approximately 70–90% of repetitive queries automatically, while seamlessly escalating complex or sensitive conversations to your team. The result is faster resolution without losing the human touch. Skara agents also automate routine and repetitive tasks, freeing your human teams to focus on more complex work.
4. Which integrations does Skara support?
Skara integrates smoothly with major business tools and communication channels, including Shopify, BigCommerce, WhatsApp, SMS, email, and more. It also integrates with Salesmate CRM or other CRMs via APIs, ensuring your data and workflows remain unified. Skara agents can gather data from external systems to understand their environment and stay up to date on relevant information.
5. Is Skara compliant with enterprise security standards?
Yes. Skara is fully GDPR- and SOC 2-compliant, with complete audit-ready logs. All customer data is securely stored in your environment, with no third-party sharing, ensuring your organization remains compliant and in control.
6. Can Skara integrate with my existing CRM or tools?
Yes. While Skara works natively within Salesmate CRM, it also integrates with other CRMs and major platforms like Shopify, BigCommerce, WhatsApp, SMS, and email.
7. What kind of businesses benefit most from Skara?
Any business that manages conversations across multiple channels, particularly those in eCommerce, SaaS, travel, insurance, and real estate, can benefit. Whether you're qualifying leads, recovering carts, or resolving customer queries, Skara acts as a full-time AI teammate to accelerate outcomes.
8. How Skara is set up and customized ?
When setting up Skara, you define how your AI agents work by specifying their roles, personalities, communication styles, and available tools. Each agent can be configured with different tools to enhance performance and tailor actions to your business needs.
9. How do Skara's agents power automation and results?
Skara agents can operate in the background, performing tasks autonomously without direct user interaction, or engage directly with customers. They can also collaborate with other agents, including human agents, to accomplish shared objectives, ensuring seamless teamwork and workflow integration.
Agent capabilities
Skara agents perform tasks autonomously to achieve your business goals, handling both simple tasks and complex, multi-step actions. As intelligent agents, they can reason, plan, and make decisions independently, adapting to new information and changing requirements.
Automating support and sales
Skara automates, simplifies, and repeats routine tasks quickly and efficiently, freeing your human teams to focus on higher-value activities.
Agent optimization and outcomes
Skara agents use a utility function to evaluate and optimize their actions for business success, ensuring that every decision and action contributes to their desired outcomes.
Sonali Negi
Content WriterSonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.