If you’ve tried Salesmate before (or you’re an existing customer), you might know that our platform already allows marketing teams to execute bulk emails.
But this new launch has made this entire experience richer and much simpler.
Ladies and gentlemen, all new ‘Email Campaigns’ is here!
Let’s take a look inside and learn how easy it is to shoot email campaigns for marketing teams.
Pick your recipients faster⚡
Salesmate ‘Email Campaigns’ allows you to choose recipients from existing Lists or Views.
Every marketer knows what lists are. Let me explain a bit about Views.
A View is a collection of Contacts that meet certain conditions in your database.
For example, all the contacts in the United States from Real Estate industry – That’s a View.
You can save multiple Views in Salesmate and maintain them automatically.
Anyway, selecting your email recipients is as easy as it can get in Salesmate.
You can choose multiple Lists or Views, and it’s done!
Next step: Subscription Types
To maintain a healthy subscriber relationship, we have pre-defined Subscription types.
These types help your subscribers to choose the kind of emails they want to receive.
Subscription types help you build a compelling brand by respecting subscriber preferences.
Next up: Build an email template superfast! 👷
Salesmate customers are already familiar with Drag & Drop email template builder.
It’s fast to build templates, you can re-use them, plus we have pre-made templates. All good things here!
You can also use existing HTML code, if that’s your style.
Alright, so the email template is ready. Now what?
You can play around with the subject line, preview text, etc.
🥇Hands down, the best A/B testing in town!
First of all, you can test with three variants and decide on the winning version based on test data!
Moreover, you have complete freedom with A/B testing in Salesmate. You can…
- Decide the percentage of the audience for the test.
- Set A/B test duration.
- Pick a winning metric (this is the one that decides your best variant).
- Decide what to send subscribers when there’s a tie!
🎯Shoot campaigns on your conditions
Everything set? It’s time for execution.
With Salesmate, You can…
- Choose to track email opens, track replies, link clicks, etc.
- Set proper UTM parameters for effective marketing.
- Schedule emails or send them immediately.
- Set email throttle to maximize deliverability.
👋 Goodbye emails, hello reports!
All there’s left now is to check how your campaign performed.
Salesmate provides every crucial data you need to enhance future campaign performance.
You get to witness these crucial reports:
- Overall email performance
- Email performance over time
- Top locations by opens
- Top links clicked
- Detailed A/B testing results
And a complete list of recipients who opened & clicked your email so you can push them down the funnel with effective nurturing.
Worth a shot?
Try your hands on Email Campaigns and every corner of Salesmate completely FREE with our 15-day trial.
Note to our existing customers: Email Campaigns is a part of Automation Journeys. You can read more about it from our help articles or reach out to our support team.
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