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Writing captivating sales pitch emails (with examples)

You only get one chance to make a solid first impression in front of your prospect. And if you opt for email marketing, you need to prepare solid sales pitch emails that are bound to get a positive response. 

About 270 million emails are sent every day to approximately 3.7 billion email users. 

Shocking, right? So many emails, and imagine how many go unnoticed! 

Whenever we open the inbox, we just skim through the emails unless there’s a highly intriguing subject line or an email topic that will help you solve your problems. Anything irrelevant, and we’ll just skip through it. 

Likewise, when you’re creating sales pitch emails, you need to perceive them from your customer’s perspective. A salesperson’s entire job depends on how he engages with his prospects via email and whether they’re responding or not. 

At the end, you need a sales pitch email that’ll get you a high number of responses.  Before we get started, let’s first glance at why your sales pitch email is proving ineffective. 

  • Your key focus is on your product/service instead of your client’s requirement. 
  • Your pitch is not relevant to the receiver, I.e., instant rejection of the sales pitch email. 
  • The email is too long, vague, or not interesting. 
  • You haven’t sent the email at the right time, which often gets missed by the receiver. 

So, to overcome these hurdles, you need to take a fresh approach when writing a sales pitch email. You need to identify the right type of sales email for the pitch. And we’re here to help you achieve that! So, let’s find out how you can create a sales email pitch that will get you a response! 

Here’s how you can write sales pitch emails that your prospects will respond to 

In order to attract your clients with a sales pitch, you need to create a persuasive email that will not get ignored. Once you’ve enticed them with your sales pitch email, closing the deal will be a piece of cake. 

Do research before your pitch 

The main reason why sales pitches don’t go through is that they’re irrelevant to the receiver. Therefore, it’s crucial to perform thorough research on your prospect; find out the sales trends of their company, the challenges they’re facing, and complete background to get an idea about your client and then shoot them a prospecting email.

So, when your prospect opens the email, they’ll know that you are interested in them, and you’ve put effort into learning about their preferences and requirements. Use your prospects’ pain points and showcase the solutions in your sales pitch email because your prospect wants to know WIIFT (what’s in it for them), and you’re more likely to get a response.

Start with an eye-catching subject line 

After all, it all comes down to the subject line. So, it needs to be very crisp and impressive for your client. You don’t want to sound too promotional so keep the conversation tone light. 

Statistics on sales pitch email subject line

 Below are some examples of effective subject lines for a sales pitch. 

  • What are your thoughts on (a relevant topic or article)? 
  • Here are some ideas that could help you to….. 
  • Have you tried this approach… 
  •  Quick question about (your prospect’s company) 

Moreover, you can also do A/B testing for your subject lines to find out which one has a higher open and click rate. This helps you understand the prospects’ thought processes to come up with better strategies in the future.

Also, ensure that you don’t use spam words in your subject line because you certainly don’t want your email to land in the spam folder. 

Build connections with contextual conversation 

One of the most effective ways you can write a responsive sales pitch is by starting the email with, “I know you from…” This enables you to bring an instant connection with your prospect.

So, when you research your prospect, note down any point that you can use in your sales pitch to break the ice and start the conversation.  if you don’t know the person, you can use an opening line such as “Mark suggested I get in touch with you,” or “I recently read your article…” 

The sense of familiarity helps build strong and lasting connections with your prospects.  

Present a solid value proposition 

A sales pitch is incomplete without a strong value proposition. You need to persuade your customer to take an interest in your product or service, and the easiest way to achieve that is by offering a value proposition. 

Enlighten your prospect with the values your company will provide, and how it’ll benefit them. Below is one example of how you can add a value proposition to your sales pitch email. 

“Our CRM software is built to accommodate businesses of all sizes. The CRM offers smart automation that’s easily accessible with drag and drop function, it integrates with your desired apps, comes with 500+ built-in features and enables you to access it on the move with Mobile CRM.” 

Be straightforward and present your email pitch 

There’s nothing more boring than receiving a sales pitch email that sounds like a story and a typical cold outreach email.

You need to get straight to the point and put forward your pitch. Your prospect is more interested in how this email is going to benefit them. So, offer value and show them how this offer is beneficial for their company. 

Make it all about your prospect while also including your company’s growth and success rate with clients to build credibility. All these factors combined, you’re sure to get a revert! 

Below are two such examples of an ideal sales pitch email

Sales pitch email example #1

Sales pitch email example #2

Share feedback and success stories 

All your claims will be ineffective if there’s no concrete information to back your statement. Prospects need a company they can rely on, so ensure that you provide sufficient information. 

You can add how many companies you’ve worked with, add testimonials, customer reviews, and explain how you have the edge over your competitor. 

We, as consumers, always go through reviews before investing in anything. So, offer your prospects something to rely upon and which helps you build trust with them. 

Add clear CTA to your pitch email

Once you’ve stated your value proposition, the last step is to add CTA in your email. You need to guide your prospect through the sales process, so it’s imperative to add a distinct CTA so they can take the next step.

Adding call to action to your sales pitch email

Below are some examples of CTA statements that you can use – 

  • Try out our product for free for 20 days now!
  • Book a free demo with our sales team to find out more. 
  • Talk to us and find out which plan works best for you! 

By using such CTAs in your email, you’re more likely to engage with the prospect and get the conversation going. 

A mandatory follow-up 

Did you know that on average, only 2% of sales are made on the first point of contact? So, if you don’t follow up email after sending a sales pitch email, all the effort goes in vain.

Hence, ensure you follow up if you don’t receive any response in 2-3 days. You also need to ensure that you send the email at the right time, or you can use email tracking for opens and clicks to figure out the ideal time for sending the email.


Sales pitch emails can get complicated if you don’t follow a set of rules, so make sure that you comply with the format to get the much-awaited response from your prospects! 

What are you waiting for? Get started on that sales pitch and revamp it so it never goes unnoticed!

Dhara Thakkar

Dhara Thakkar is a seasoned marketer at Salesmate. She thrives on trying new organic strategies to improve traffic & conversions, and has in-depth knowledge on how search works. When she's not working, you will find her travelling or binge watching F.R.I.E.N.D.S

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