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Common Marketing terms and glossary

50+ Marketing terms and glossary for 2022

There’s no doubt that marketing is a complex and ever-evolving field. But don’t worry, we’re here to help! In this blog post, we’ll be going over the ultimate marketing glossary for 2022. 

This glossary will cover all of the essential terms and concepts that you need to know in order to succeed in marketing. So whether you’re a newbie or an experienced pro, make sure to bookmark this page!

A | B | C | D | E | G | I | K | L | M | N | O | P | Q | R | S | T | U | V | W | Y


A/B Testing

A/B testing is a method of comparing two marketing variants against each other to see which performs better. This can be done with anything from email subject lines to ad copy.

A/B Testing with automation

Ad retargeting

Ad retargeting is the practice of displaying targeted ads to users who have visited your website or viewed your online ads in the past. This helps to increase visibility and boost conversion rates for marketing campaigns.

Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which companies pay affiliates to promote their products or services. This can be done through content marketing, social media marketing, or paid advertising. 


API stands for an application programming interface. An API is a set of protocols that allow two applications to exchange data with each other. APIs are commonly used in marketing to integrate marketing tools and platforms, as well as analyze marketing data. 

Attribute-based marketing

Attribute-based marketing is a type of marketing that focuses on identifying and targeting customers based on specific attributes or demographic data. This can help marketers create more personalized and targeted marketing campaigns.


Analytics refers to the tools and technologies used to gather insights and data about marketing campaigns and other marketing activities. These insights help marketers make more informed decisions about their marketing strategy and improve ROI. 

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Buyer’s journey

The buyer’s journey refers to the three stages that a typical marketing buyer goes through when making a purchasing decision: awareness, consideration, and decision.

Marketers need to understand this process in order to create marketing strategies that better align with their buyers’ needs and preferences.

Big data

Big data is a term used to describe the large quantities of data that are generated by marketing activities. This data can be used to improve marketing strategies and make more informed decisions about marketing campaigns.

Brand awareness

Brand awareness is the level of recognition and familiarity that consumers have with a brand. This can be measured through surveys or other research methods.

B2B marketing

B2B marketing refers to marketing activities that are conducted between businesses, rather than between a business and a consumer. Some common tactics used in B2B marketing include email marketing, social media marketing, and content marketing.


Content marketing

Content marketing is the use of blog posts, videos, infographics, social media updates, etc. to promote products and services online. This type of marketing focuses on providing value to potential customers through content rather than traditional advertising tactics like sales.

Contextual marketing

Contextual marketing is the practice of using data and analytics to serve relevant marketing content to users based on their browsing behavior or other online activities. This can help increase engagement and conversion rates for marketing campaigns. 

Cost Per Action (CPA)

Cost per action (CPA) is a performance-based pricing model where advertisers only pay when a specific action is taken as desired by the advertiser. This can include things like getting a user to sign up for a newsletter or make a purchase 

Call To Action

A call to action, or CTA, is a marketing message that encourages consumers to take some kind of action, such as making a purchase or filling out a form. This can help boost engagement and conversions for marketing campaigns. 

Conversion Rate Optimization (CRO)

CRO refers to the practice of optimizing marketing campaigns to increase conversions. This can include testing different versions of marketing materials and improving website design to boost conversion rates.

Cost per Acquisition (CPA)

CPA is a marketing metric that measures the cost of acquiring a new customer. This can be calculated by dividing the total cost of a marketing campaign by the number of new customers acquired. 

Customer Relationship Management (CRM)

CRM is software that helps businesses manage their relationships with customers and create a streamlined workflows. This can include contact management, lead management, marketing activities such as sending email marketing campaigns and tracking customer interactions through marketing analytics tools. 

Content Management System (CMS)

A content management system (CMS) is a software application that helps businesses create, manage, and publish digital content. This can include things like website content, blog posts, social media updates, etc.


Direct marketing

Direct marketing refers to marketing methods that are directly targeted at consumers, such as email marketing or social media ads. These marketing techniques allow businesses to communicate directly with their target audience and foster stronger marketing relationships. 

Digital marketing

Digital marketing is the use of marketing tactics that are delivered through digital channels, such as the internet, email, and social media. This type of marketing allows businesses to reach a larger audience more easily and effectively.

Drip campaign

Drip campaign is executed by sending a series of emails to your prospects and customers. This helps businesses engage better with the audience.


Email marketing

Email marketing is a type of marketing that uses email to communicate with customers and prospects. This can include campaigns such as newsletters, marketing offers, or other email content. 

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Experimentation is a key part of marketing, as it allows businesses to test different marketing strategies and tactics to see what works best for their audience. This can include A/B testing, split testing, and more. 

Engagement metrics

Engagement metrics are marketing metrics used to measure engagement with email marketing campaigns, such as click-through rates or social media shares. These Email marketing KPIs help marketers track the effectiveness of email marketing campaigns and improve email marketing strategies over time. 


Gated content

Gated content refers to marketing materials that require users to provide some type of personal information before accessing the full marketing material. This can be a great way to collect data about potential customers and improve marketing targeting over time. 

Google Adwords

Google AdWords is a marketing platform that allows businesses to create and run paid marketing campaigns on Google. This can include search engine marketing, display advertising, or video ads


Inbound marketing

Inbound marketing refers to marketing activities that focus on attracting customers through content marketing and other online marketing strategies. This can include blog posts, social media marketing, or SEO tactics.


Keyword research

Keyword research is the process of identifying the keywords and phrases that are most relevant to your target audience and marketing campaigns. This can help you create more effective marketing content and improve your SEO rankings.


A key performance indicator, or KPI, is a metric used to measure the success of marketing campaigns. This can include things like leads generated, website traffic, customer acquisition cost, or sales made.


Landing page

A landing page is a web page that is designed to convert visitors into customers. These pages often include marketing offers, such as coupons or discounts, and are optimized for marketing campaigns like email marketing or PPC ads. 


Marketing funnel

The marketing funnel is the process that marketing campaigns take customers through, from awareness to purchase. This can help businesses track the effectiveness of marketing campaigns and optimize them for conversions.

Marketing Qualified Lead (MQL)

A marketing qualified lead, or MQL, is a lead that has been through some level of marketing activity and shown interest in your product or service. This can include things like subscribing to a newsletter or downloading an eBook.

Marketing mix

The marketing mix is a combination of marketing elements that businesses use to achieve their marketing objectives. This can include aspects like product, price, promotion, and place. 

Marketing automation

Marketing automation refers to software platforms that help businesses streamline their marketing activities, including email marketing, social media marketing, and more. This type of technology can help businesses save time and resources on marketing tasks. 

Marketing Automation Journeys


Native advertising

Native advertising is a type of online advertising that blends in with the content on a website. This can include sponsored articles or videos, promoting products or services, and more. 

Nurture marketing

Nurture marketing refers to marketing campaigns that focus on building long-term relationships with customers through targeted content and engagement tactics. This type of marketing is often used by B2B businesses that focus on lead generation and customer retention.


Outbound marketing

Outbound marketing refers to marketing activities that focus on reaching out to customers, such as cold calling or print advertising. These marketing techniques can be less effective than inbound marketing techniques, but can still be useful for businesses. 

Online marketing

Online marketing refers to marketing techniques that are executed through digital platforms, such as websites, email marketing, social media marketing, and more. This can include paid marketing campaigns like PPC ads or organic marketing strategies like content marketing. 


Pay-Per-Click (PPC)

Pay-per-click is a type of online advertising that allows businesses to create and run paid marketing campaigns through various platforms, including Google AdWords and social media ads. With pay-per-click marketing, businesses only pay when their ad receives clicks from users. 


Quality score

Quality score is a marketing metric used by Google AdWords to measure the quality and relevance of a marketing campaign. This can include factors like click-through rates, conversion rates, and more.

Businesses that have high-quality scores are typically able to lower their marketing costs and improve their ad placement on Google search results pages.



Retargeting is a marketing strategy that allows businesses to create marketing campaigns that follow users who have already visited their website. These marketing campaigns can include ad retargeting on search engines or social media platforms like Facebook and Instagram.  


ROI is a marketing metric that measures the return on investment for marketing campaigns. This can be calculated by dividing the total revenue from a campaign by the total cost of the campaign.

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Search Engine Marketing (SEM)

Search engine marketing is a type of marketing that uses paid marketing techniques to improve a website’s visibility on search engine results pages. This can include paid search ads or PPC marketing.

Search Engine Optimization (SEO)

Search engine optimization is a type of marketing that uses organic marketing techniques to improve a website’s visibility on search engine results pages. This can include optimizing website content for specific keywords, building backlinks, and more.

Social media marketing

Social media marketing refers to marketing activities conducted on social media platforms, such as Facebook, Twitter, Instagram, and more. This can include paid advertising campaigns or organic marketing efforts like content marketing or influencer marketing.

Subject matter expert

A subject matter expert is a person who is considered an expert in a particular field or topic. This can be helpful for businesses when developing marketing campaigns, as they can provide valuable insights and information. 

Sales Qualified Lead (SQL)

A sales qualified lead, or SQL, is a lead that has been vetted by the marketing team and determined to be a good fit for the product or service being sold. This helps ensure that only high-quality leads are passed on to the sales team.

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Traffic generation

Traffic generation refers to marketing tactics that help businesses increase website traffic and attract new visitors. This can include SEO strategies like link building or PPC marketing campaigns like Google AdWords. 

Target audience

A target audience is a group of people that a business wants to reach with its marketing campaigns. This can be defined by factors like age, location, interests, and more. 


User-Generated Content (UGC)

User-generated content is any type of content that is created by users, rather than businesses or brands.

User engagement

User engagement refers to marketing tactics that help businesses build stronger relationships with their customers. This can include marketing activities like email marketing, social media marketing, and more. These marketing efforts can help improve customer retention and brand loyalty over time. 


Viral marketing

Viral marketing refers to marketing strategies that aim to create shareable content that attracts large numbers of users online. This can include blog posts, videos, infographics, or other marketing materials designed to go viral and reach a wide audience quickly. 


Website optimization

Website optimization refers to the process of improving website performance through various marketing techniques, such as SEO optimizations or A/B testing. This can help businesses improve their website ranking on search engines and increase conversion rates. 


YouTube marketing

YouTube marketing refers to marketing activities conducted on the video-sharing platform YouTube. This can include creating and uploading engaging videos, optimizing video titles and descriptions for SEO, and using paid advertising campaigns to reach a wider audience.


The marketing terms and glossary in this blog post should give you a good foundation for understanding the basics of modern digital marketing.

Keep in mind that these definitions are always evolving, so be sure to stay up-to-date on the latest changes by checking out our blog or subscribing to our newsletter.

Jainy Patel

Being an ardent reader and content editor, Jainy draws inspiration from every situation and story. She spends her time developing creative content to invoke the reader's interest. An ambivert with an interest in art, when she's not writing, you'll find her reading or occupied in a creative project.

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