Busting the myth - Marketing is only to acquire new customers

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Busting the myth! A great product will sell itself

If you came across a fairly new product in the market, for which you have never even heard of, would you dare to purchase that? Or go for the one that you’re familiar with due to various advertisement

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Busting the myth - Do more calls really equal to more leads?

Busting the myth – Do more calls really equal to more leads?  One of the main challenges every marketer face is getting more leads. The adage, “more calls equal to more leads” has influenced many sale

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Busting the myth! Cold calling is dead

Have you been cold calling your prospects and reaching nowhere? Well, let’s put yourself in the shoes of the receiver for a moment. If you received approximately 5-6 cold calls in a day, how many woul