Once you've collected insights, turn them into journey maps. These help you see the full path users take from awareness to action. Then layer in empathy maps to understand emotional drivers, such as confusion, trust, or urgency.
Building detailed user personas based on behavioral and demographic data enables the tailoring of journeys more effectively.
This ensures that you improve the website user experience based on what your actual visitors need, not just internal assumptions.
Learn: How to build a buyer persona that drives sales?.
2. Improve website and app performance
Based on an analysis of top-performing sites worldwide, the average desktop load time is approximately 2.5 seconds, while mobile pages take an average of 8.6 seconds to load.
That gap, caused by slow page speed, is where users bounce before engaging with your content.
Here's where to focus:
- Image optimization (compress files, use modern formats like WebP)
- Code cleanup (remove unused CSS and JavaScript, reduce third-party scripts)
- Network efficiency (use a CDN, enable caching, reduce server response time)
Use tools like Lighthouse, GTmetrix, and PageSpeed Insights to test your website pages, especially those with high exit rates or slow loading times, on both desktop and mobile devices.
A fast site feels effortless. And the smoother the website's usability, the less likely users are to abandon the task halfway through.
3. Make your design accessible and inclusive
Accessibility isn't just a compliance checkbox; it's essential for usability and digital equity.
A truly accessible design ensures that everyone, including people with disabilities, can use your site or app with ease.
Follow these key accessibility standards:
- Use semantic HTML with proper labels for forms and elements
- Maintain a strong color contrast between text and background
- Enable full keyboard navigation for all interactive components
- Test usability with screen readers and assistive technologies
Accessible design not only supports SEO and user engagement, but it also enhances the overall user experience, ensuring your product works effectively for all users, regardless of their ability or device.
Use case: Scale your support with AI-powered automation.
4. Simplify navigation and content structure
Navigation is where most UX problems begin, such as menus with too many options, inconsistent layouts, or confusing structures.
The fix?
Simplify.
What works:
- Keep your main menu short and specific
- Use breadcrumbs to give users a sense of place
- Group content in clear, logical categories
- Stick to a consistent layout so users don't have to relearn each page
To validate your structure, use card sorting to understand how users group content, and tree testing to spot where navigation breaks down.
A clean structure makes your content usable, scannable, and easy to navigate, and helps enhance user experience at every step.
5. Optimize mobile usability
As already mentioned, more than 50% of web traffic comes from mobile devices. Whether it's mobile sites or mobile apps, you can't afford a broken experience on small screens.
Most bounce before they scroll, not because they're impatient, but because your mobile UX is broken.
Here's how to fix that:
- Utilize responsive layouts, large tap targets, and fast-loading screens to enhance the user experience, particularly on mobile devices.
- Ditch tiny buttons and link clusters—fat thumbs need space.
- Make interaction areas large, clear, and easy to tap.
- Load content in chunks so users aren't staring at a blank screen.
Don't just rely on emulators. Test your product on real devices and real networks. What feels fast on Wi-Fi may not work as well on 4G. Avoid long, unbroken screens or cluttered layouts that risk overwhelming users on mobile devices.
6. Personalize user journeys with data and automation
Users expect the content they see to reflect their needs, not a one-size-fits-all feed.
71% of users feel frustrated when a digital experience is impersonal. Great UX adapts.
Ways to personalize UX without being creepy:
- Show product recommendations based on recent behavior
(e.g., if a user browses "leather boots," surface-related collections or offers next time) - Modify homepage or dashboard layouts for logged-in users.
- Trigger in-app or on-site messages based on action
(e.g., "Still deciding?" if a user hovers on pricing for 30+ seconds)
Platforms like Salesmate help personalize every touchpoint using rule-based logic and AI-driven triggers—from welcome flows to re-engagement campaigns. You can dynamically adapt content, offers, and outreach based on user behavior across the journey.
The more tailored your UX feels, the more it converts. Personalization improves retention, increases average order value, and makes users feel understood, which builds trust fast.
Insightful read: Personalization in retail: Key to enhancing customer experience.
7. Use emotional design principles
Emotional design connects users with your brand on a deeper, more meaningful level. Don Norman's emotional design framework breaks it down into three layers:
- Visceral – what users feel at first glance (colors, layout, visual harmony)
- Behavioral – how easy and satisfying the experience is while using it
- Reflective – how users feel about the experience afterward (was it memorable, aligned with their values?)
Here's how this plays out:
- A clean, visually striking landing page builds immediate trust (visceral)
- A smooth, frustration-free checkout keeps users moving forward (behavioral)
- A "thank you" message that matches your brand values reinforces loyalty (reflective)
When you design with emotion in mind, you create a deeper connection, spark positive interactions, and enhance long-term satisfaction.
Insightful read: What is emotional intelligence in sales? [A Sales EQ Guide].
8. Improve call-to-action (CTA) clarity and placement
CTAs aren't just buttons. They’re decisions. When placed wrong or worded vaguely, they confuse users and kill momentum.
Make your CTAs work harder:
- Use clear, outcome-focused language
(e.g., "Get the guide" is better than "Submit") - Make them visually stand out with contrasting color and generous white space.
- Place CTAs where decisions naturally happen
(after a value statement, pricing section, or feature breakdown)
A/B test regularly. A small change—like switching from "Book a demo" to "Explore in action"—can double click-through rates if it better aligns with user intent.
9. Write clear, useful microcopy
Microcopy is the small text users barely notice—until it's missing or confusing. Think: button labels, error messages, form hints, tooltips.
Great microcopy should:
- Use clear, conversational language
("Try it free" beats "Submit request") - Answer questions before they arise
("No credit card needed" eases sign-up hesitation) - Clarify consequences
("This will delete your data permanently" gives a critical pause)
Avoid jargon and overly technical terms. And never leave users hanging with vague errors like "Something went wrong." Say what went wrong, and how to fix it.
Microcopy is often the last line between conversion and confusion. It builds confidence in the product and makes the experience feel thoughtful, not robotic.
10. Standardize with a modular design system
A design system isn't just for UX designers; it's a UX multiplier and a foundation for consistent user interface design across your product.
Without one, your UI becomes a patchwork of styles, behaviors, and guesswork.
What a good design system includes:
- Reusable components like buttons, nav bars, and input fields
- Tokens for colors, spacing, typography, and interaction states
- Usage guidelines for consistency in layout, tone, and accessibility
Tools like Figma help centralize components visually, while Storybook lets developers test them in isolation with live code.
11. Collect feedback and run continuous user testing
As expectations shift, devices change, and features evolve, the only way to keep your experience aligned is through constant feedback and testing.
How to build tight feedback loops:
- Run short, targeted on-site surveys (e.g., "Was this page helpful?")
- Use session recording tools like FullStory or Hotjar to watch real behavior
- Conduct usability tests at critical milestones, not just at launch
Test early, test often. Validate your design changes by gathering feedback from actual users, not just internal teams.
12. Track UX performance with the right metrics
If you're not measuring UX, you're just making assumptions. And assumptions don't convert.
To improve what users feel, you need to know what they're doing and where they're getting stuck. That's where UX metrics come in.
Track a mix of behavioral KPIs and user satisfaction metrics to understand both action and emotion:
- Task completion rate – Are users finishing what they start?
- Session duration & page depth – Are they showing strong user engagement, or dropping off early?
- CSAT/NPS scores – Are they satisfied enough to return or recommend the service?
- Bounce and abandonment rates – Where do they drop off and why?
To improve user experience analytics, ensure you're tracking metrics that reflect both user behavior and emotional engagement across touchpoints.
Utilize tools like Mixpanel, Amplitude, or UXCam to visualize the entire user journey and quantify friction points.
A well-structured UX contributes directly to better search engine optimization by making content more discoverable and relevant.
Also read: How is AI marketing transforming customer engagement and boosting ROI?.
UX vs UI vs CX: Key differences
Each plays a different role in shaping digital experiences.
- UI (User Interface) is about the surface, how your product looks, feels, and reacts visually.
- UX (User Experience) is about flow, how users navigate, interact, and accomplish their goals.
- CX (Customer Experience) is the big picture, the full journey users have with your brand, across every touchpoint.
When these three align, you don't just have a good product, you have a brand people trust and return to.
| Term | What it focuses on | Example |
|---|
| UX | User interactions and task flow | Easily finding and booking a product |
| UI | Visual layout and design elements | Button styles, spacing, and screen layout |
| CX | End-to-end customer experience | Getting support or delivery updates after purchase |
Conclusion
More than a trend, UX improvement is about reducing friction and helping the target audience act with ease.
As your experience evolves to meet user needs, you lower bounce rates, boost conversions, and drive improved customer satisfaction that fuels long-term loyalty.
Focus on quick wins, such as speeding up mobile load times or clarifying CTAs; they deliver high ROI quickly.
Even small UX upgrades can drive lasting results and significantly improve end-user experience across devices and journeys.
![How to improve user experience? [12 Expert-backed techniques]](/mm-images/improve-user-experience-eu9xuaet.webp?width=730 "How to improve user experience? [12 Expert-backed techniques]")
Key takeaways
If your UX is broken, people leave. Simple as that.
User experience refers to how people feel when using your site, mobile app, or product.
How fast does it load? How easy it is to move around. How clear it is to take action. It's not just design. It's how everything flows.
Your website's user experience affects how quickly people find what they need and whether they return. 88% of users won't give you a second chance after a bad experience.
Fixing your UX works. It pays off.
Sixty-seven percent of users say they'd buy from a mobile-friendly site. Are you one of them?
Most users bounce before they even scroll due to a poor user experience. You can fix it. There are clear and proven ways to create a great user experience that keeps visitors engaged.
In this blog, I'll break down 12 simple techniques that improve user experience.
What is user experience optimization?
User experience optimization is the process of removing friction, allowing users to navigate your site or app more efficiently, with greater ease and clarity.
A better user experience is not just about design. It's about getting out of the user's way. That means fixing slow load times, cluttered layouts, unclear flows, and anything else that makes users think too hard or wait too long.
Great UX aligns with how people behave. It draws on design, speed, accessibility, psychology, and data, allowing users to focus on what matters and get things done.
Why does it matter the most nowadays?
More of your business happens online now. From product discovery to checkout to support, everything is digital. And for most users, it all happens on their phones.
Over 64% of global web traffic originates from mobile devices.
That means your user experience isn't just part of your business; it's integral to it.
If your site is slow, clunky, or confusing, you lose the sale. If it's smooth, clear, and mobile-optimized, you win.
If you're wondering how to improve user experience on website pages that convert, this guide has you covered. Let's get started.
How to improve user experience: 12 Proven techniques
Whether you're optimizing a website, app, or platform, these methods will help you design experiences that convert better, retain more users, and feel human.
Here are the 12 techniques to improve user experience:
1. Start with research and journey mapping
Most bad UX stems from one root cause: not knowing how real website users behave, where they click, scroll, or get frustrated.
Before making any UX changes, conduct user research; it provides a blueprint to understand user pain points and expectations. It shows where people get stuck, what they expect, and what frustrates them.
Use a mix of methods:
Here are the key principles to improve user experience:
Once you've collected insights, turn them into journey maps. These help you see the full path users take from awareness to action. Then layer in empathy maps to understand emotional drivers, such as confusion, trust, or urgency.
Building detailed user personas based on behavioral and demographic data enables the tailoring of journeys more effectively.
This ensures that you improve the website user experience based on what your actual visitors need, not just internal assumptions.
2. Improve website and app performance
Based on an analysis of top-performing sites worldwide, the average desktop load time is approximately 2.5 seconds, while mobile pages take an average of 8.6 seconds to load.
That gap, caused by slow page speed, is where users bounce before engaging with your content.
Here's where to focus:
Use tools like Lighthouse, GTmetrix, and PageSpeed Insights to test your website pages, especially those with high exit rates or slow loading times, on both desktop and mobile devices.
A fast site feels effortless. And the smoother the website's usability, the less likely users are to abandon the task halfway through.
3. Make your design accessible and inclusive
Accessibility isn't just a compliance checkbox; it's essential for usability and digital equity.
A truly accessible design ensures that everyone, including people with disabilities, can use your site or app with ease.
Follow these key accessibility standards:
Accessible design not only supports SEO and user engagement, but it also enhances the overall user experience, ensuring your product works effectively for all users, regardless of their ability or device.
4. Simplify navigation and content structure
Navigation is where most UX problems begin, such as menus with too many options, inconsistent layouts, or confusing structures.
The fix?
Simplify.
What works:
To validate your structure, use card sorting to understand how users group content, and tree testing to spot where navigation breaks down.
A clean structure makes your content usable, scannable, and easy to navigate, and helps enhance user experience at every step.
Stop sending generic experiences
Let Salesmate tailor every message, trigger, and journey with behavior-based automation that converts.
5. Optimize mobile usability
As already mentioned, more than 50% of web traffic comes from mobile devices. Whether it's mobile sites or mobile apps, you can't afford a broken experience on small screens.
Most bounce before they scroll, not because they're impatient, but because your mobile UX is broken.
Here's how to fix that:
Don't just rely on emulators. Test your product on real devices and real networks. What feels fast on Wi-Fi may not work as well on 4G. Avoid long, unbroken screens or cluttered layouts that risk overwhelming users on mobile devices.
6. Personalize user journeys with data and automation
Users expect the content they see to reflect their needs, not a one-size-fits-all feed.
71% of users feel frustrated when a digital experience is impersonal. Great UX adapts.
Ways to personalize UX without being creepy:
(e.g., if a user browses "leather boots," surface-related collections or offers next time)
(e.g., "Still deciding?" if a user hovers on pricing for 30+ seconds)
Platforms like Salesmate help personalize every touchpoint using rule-based logic and AI-driven triggers—from welcome flows to re-engagement campaigns. You can dynamically adapt content, offers, and outreach based on user behavior across the journey.
The more tailored your UX feels, the more it converts. Personalization improves retention, increases average order value, and makes users feel understood, which builds trust fast.
7. Use emotional design principles
Emotional design connects users with your brand on a deeper, more meaningful level. Don Norman's emotional design framework breaks it down into three layers:
Here's how this plays out:
When you design with emotion in mind, you create a deeper connection, spark positive interactions, and enhance long-term satisfaction.
8. Improve call-to-action (CTA) clarity and placement
CTAs aren't just buttons. They’re decisions. When placed wrong or worded vaguely, they confuse users and kill momentum.
Make your CTAs work harder:
(e.g., "Get the guide" is better than "Submit")
(after a value statement, pricing section, or feature breakdown)
A/B test regularly. A small change—like switching from "Book a demo" to "Explore in action"—can double click-through rates if it better aligns with user intent.
9. Write clear, useful microcopy
Microcopy is the small text users barely notice—until it's missing or confusing. Think: button labels, error messages, form hints, tooltips.
Great microcopy should:
("Try it free" beats "Submit request")
("No credit card needed" eases sign-up hesitation)
("This will delete your data permanently" gives a critical pause)
Avoid jargon and overly technical terms. And never leave users hanging with vague errors like "Something went wrong." Say what went wrong, and how to fix it.
Microcopy is often the last line between conversion and confusion. It builds confidence in the product and makes the experience feel thoughtful, not robotic.
10. Standardize with a modular design system
A design system isn't just for UX designers; it's a UX multiplier and a foundation for consistent user interface design across your product.
Without one, your UI becomes a patchwork of styles, behaviors, and guesswork.
What a good design system includes:
Tools like Figma help centralize components visually, while Storybook lets developers test them in isolation with live code.
11. Collect feedback and run continuous user testing
As expectations shift, devices change, and features evolve, the only way to keep your experience aligned is through constant feedback and testing.
How to build tight feedback loops:
Test early, test often. Validate your design changes by gathering feedback from actual users, not just internal teams.
12. Track UX performance with the right metrics
If you're not measuring UX, you're just making assumptions. And assumptions don't convert.
To improve what users feel, you need to know what they're doing and where they're getting stuck. That's where UX metrics come in.
Track a mix of behavioral KPIs and user satisfaction metrics to understand both action and emotion:
To improve user experience analytics, ensure you're tracking metrics that reflect both user behavior and emotional engagement across touchpoints.
Utilize tools like Mixpanel, Amplitude, or UXCam to visualize the entire user journey and quantify friction points.
A well-structured UX contributes directly to better search engine optimization by making content more discoverable and relevant.
UX vs UI vs CX: Key differences
Each plays a different role in shaping digital experiences.
When these three align, you don't just have a good product, you have a brand people trust and return to.
Your UX is costing you revenue
Salesmate helps you enhance the user experience for customers by converting drop-offs into conversions with seamless journeys and AI-driven insights.
Conclusion
More than a trend, UX improvement is about reducing friction and helping the target audience act with ease.
As your experience evolves to meet user needs, you lower bounce rates, boost conversions, and drive improved customer satisfaction that fuels long-term loyalty.
Focus on quick wins, such as speeding up mobile load times or clarifying CTAs; they deliver high ROI quickly.
Even small UX upgrades can drive lasting results and significantly improve end-user experience across devices and journeys.
Frequently asked questions
1. What are the five elements of user experience?
Based on Jesse James Garrett's UX framework, the five core elements are:
2. How do UX (User Experience) and CX (Customer Experience) differ?
UX deals with how users interact with your product or interface, navigation, usability, and flow. CX is the big picture, covering every interaction users have with your brand from your homepage to your customer support team.
3. What tools help improve user experience on websites or mobile apps?
Some of the most effective tools for user experience enhancement:
Hotjar – for heatmaps and behavior recordings
Google Analytics 4 – for user behavior and drop-off analysis
Maze – for remote usability testing
Figma – for interface design and prototyping
Drift – for personalized, real-time user interaction
PageSpeed Insights – for identifying performance issues
4. How to improve user experience with analytics?
To enhance user experience with analytics, track how users interact with your site or app using tools such as Google Analytics 4, Hotjar, or Mixpanel. Focus on metrics such as:
These insights show where users struggle or drop off. Combine this data with user feedback to identify pain points and make data-backed UX improvements. The goal is to remove friction and help users complete actions more easily.
5. How can B2B SaaS companies improve user experience?
B2B SaaS companies can improve user experience by making their platforms intuitive, fast, and tailored to business users. Key strategies include:
6. How to improve your customers' user experience?
Here are the five tips to improve your customers' user experience:
7. How to improve the eCommerce user experience?
You can improve the eCommerce user experience by making your store fast, simple, and personalized. Focus on:
Mobile-friendly design with fast load times
Easy product search with filters and categories
Clear product pages with images, reviews, and specs
Streamlined checkout with fewer steps and guest options
Personalization using past behavior or preferences
Real-time support like live chat or product FAQs
Sonali Negi
Content WriterSonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.