Key Takeaways
- The quality of cold calling scripts impacts the success of your cold call objective.
- A good cold call script has several benefits for cold callers (sales reps), including increased confidence, more structured conversations, and improved efficiency.
- Know your market position before creating a cold calling lead generation script to align with your audience and communicate your unique value.
- Effective cold calling script tips include personalizing your approach, active listening, and staying prepared to handle objections.
Did you know? “I understand we share a common LinkedIn group” can increase your chances of securing a meeting by 70%.
So, if your opening line includes a reason for calling, your success rate could increase by 2.1%.
So, if you’re eager to boost your cold calling efficiency, explore the secret of the best cold calling scripts!
This blog covers the 15 best cold call scripts that will get you more leads for the business. Further, you will get a step-by-step blueprint to write the perfect cold-calling script.
Let’s start with the definition of cold calling scripts.
What is a cold call script?
A cold call script is a blueprint of a first verbal communication to discover whether the call recipient can be a potential customer for you or not.
Cold calling scripts help introduce prospects to your brand, product, or service in a friendly way. The best cold calling scripts are those that convey and collect all the crucial details, as prospects aren’t expecting your call.
The primary goal of a cold call script is for reps to build rapport with prospects and maintain a smooth conversation.
A winning cold calling script for sales example
Cold calling plays a vital role in the B2B sales journey, and using top-notch sales cold calling scripts is essential for reps to achieve success.
Here’s a cold calling script sample for a better understanding of how to drive a cold call communication effectively.
Sales rep: Hi, Ron. This is James from Salesmate. We are contacting sales-driven companies in our industry to check if they can benefit from our solution. Is this something that interests you? Ron: Sure. What do you offer? Sales rep: To put in a sentence, we assist managers in improving their marketing, sales, and customer service through our CRM. We have 5000+ happy users and would like to know if you want to learn more about our product. Ron: Sure, I am. Sales rep: Perfect. Can we connect this coming Wednesday or Thursday around noon? Ron: Okay, Thursday works for me. Sales rep: Alright then, I’ll share the invite shortly. Thank you. |
There can be many more cold calling examples you will find in the template for various scenarios so stay tuned.
Now, let’s explore how to write the best cold call sales scripts that close every deal.
These simple steps of writing effective cold calling scripts can be a game-changer for your sales team’s performance.
How to make a cold call script for effective lead generation – 5 Simple steps!
Creating impactful cold calling scripts is crucial for successful sales outreach.
Let’s dive deep into these five steps to craft an effective cold call script for better lead generation:
Step 1: Research and pinpoint your target enterprises
Before reaching out to any prospect, make sure you do your research about their enterprise (in case of a B2B cold call).
You can get these insights through various resources like industry reports, company press releases, business news articles, LinkedIn profiles, and competitor analysis.
Step 2: Identify your ideal prospects and research persona
This is an advanced step towards knowing your target prospects for crafting tailored cold calling scripts.
Research and define your ideal prospects based on various aspects such as:
- Geography
- Company size
- Industry
- Designation
This way, you can learn more about them and take a personalized cold call outreach.
A powerful contact management software can help in organizing and streamlining customer interactions significantly. Moreover, you can get more details about your prospects through auto-profile enrichment.
Know your audience better with our free buyer persona template – Download for FREE!
Step 3: Determine your market positioning before you start working on your cold calling scripts
When creating cold calling scripts, it’s important to know your market positioning.
You can do so by:
- Conducting thorough market research to understand your target audience and competitors.
- Determining your USP to define what sets you apart.
- Discovering your value proposition to communicate the benefits you offer.
- Collecting customer feedback to gather insights for improvement.
Step 4. Set your goal for the cold call
Cold calls are only sometimes made to secure a discovery meeting. It is often to introduce the brand to prospects or learn about the prospect and their initial interaction with the product/service.
Be specific about why you are calling and what you want to convey at the end. This way, you can structure your cold calling scripts and ensure you achieve the goal.
Step 5: Craft cold calling script sections for impact
82% of potential buyers are open to meetings with sellers who reach out through cold calls. So, if you want to make an impression during your cold calls, you need to work on your cold calling scripts tactfully.
The below image will help you understand the core structure of successful cold call scripts:
- Personalized introduction: Address the prospect by name and mention their company for a personalized start.
- Discussion of pain point points: Use discovery questions to uncover the prospect’s needs and show how your product solves them.
- Handling responses: Prepare for all types of responses, offering clear solutions and strategies for doubts.
- Effective closing: Conclude with clear next steps, like setting a meeting or event invitation.
By following these steps, you can create effective cold calling scripts for different situations, resulting in better sales outcomes.
Next, we’ve some of the best free cold calling scripts for you that experienced cold calling coaches endorse.
15 Best cold calling script templates for free to boost lead generation
These are some of the proven cold calling script examples that are approved by top-performing sales reps and experts in cold outreach calls.
Let’s dive deep into these best scripts for cold calling to help you boost your opportunities for sales:
Scenario 1: Cold calling script for discovery
Best to use: This cold call template is ideal for learning about prospects’ interests in your brand. Also, you can use it to determine the pain points and challenges by asking prominent sales discovery questions to qualify the call recipients for the sales process.
Possible objective to meet: To identify if the contacted person/company is a potential fit for your brand.
Script:
You: Hi June, I’m Peter from Salesmate. I’ve been exploring companies in your industry and would love to discuss [specific pain point or challenge]. So, are you experiencing any specific challenges with [mention their specific challenge]? June: Well, we’ve been struggling with [mention their specific challenge]. You: I see, that’s a common issue. Could you tell me what strategies or solutions you’ve already tried to address [mention problem]? June: We’ve experimented with [mentioned their previous attempts]. You: Thank you for sharing that. What’s standing in the way of finding a better solution? June: It’s been challenging because [mentioned their obstacles or issues]. You: Thank you so much for answering my questions. It’s helpful to understand your needs better, I believe we could be a good fit for you in overcoming your challenges. I’d love to continue this conversation at a more convenient time — does Thursday at 3 PM work for you? June: Yeah, sure. |
If your initial calls are successful, you can request a discovery meeting to learn more about the prospect’s buying intentions. Here’s how to prepare for a successful discovery meeting!
Scenario 2: Cold calling script with a hyper-personalized opener
Best to use: This cold call script template is one of the kinds of cold calling openings to grab the prospect’s attention and increase the chances of continuing the conversation.
Possible objective to meet: To connect quickly and demonstrate your research for a receptive and productive conversation.
Script:
You: Hi [Prospect’s Name], this is [Your Name] from [Your Company]. I hope you’re doing well. I couldn’t help but notice that you recently [mention something specific, like a promotion, an achievement, or a recent post on LinkedIn]. |
Wish to explore more winning cold call opening scripts? Here are the 20 best cold calling opening lines to maximize results!
Scenario 3: Cold calling script to get the person’s name
The most effective script for cold calls when you don’t have the prospect’s name should start with a polite introduction, followed by a request for the prospect’s name. Later, swiftly moves to the purpose of the call, maintaining respect and personability.
Best to use: This cold call script template works when you only have a contact number and not a name. This script is ideal for establishing an initial connection and gathering essential information.
Possible objective to meet: To politely and professionally ascertain the name of the person you’re speaking to, thereby personalizing future communications.
Script:
You: Hello, my name is [Your Name], and I’m calling from [Your Company]. I’m sorry, I don’t seem to have your name here. May I ask who I’m speaking with? Prospect: [Responds with their name] You: Thank you, [Prospect’s Name]. It’s great to connect with you. [Your Company] specializes in [Brief Description of Services]. May I take a moment to tell you about what we do and how it might be of interest to you? [Now, continue the conversation accordingly] |
Scenario 4: Cold calling scripts to get past the gatekeeper
Best to use: This example of a cold calling script is used when reps want to reach CXO-level prospects and contact them through their gatekeepers.
Possible objective to meet: To get past the first line of contact and get in touch with the target prospect.
Script:
You: Hello, this is [Your Name] from [Your Company]. I hope you’re doing well. I was hoping to speak with [Target Prospect’s Name]. Could you help me connect with them? Gatekeeper (GK): Hi, I manage [Target Prospect’s Name]’s calls and appointments. Can I ask what this call is regarding? You: Of course, I’d be happy to explain. We provide [mention your product or service briefly, e.g., cutting-edge cybersecurity solutions] that can significantly benefit companies like yours. [Target Prospect’s Name] is someone who would greatly appreciate how our solution can [mention a key benefit, e.g., enhance security and reduce risks]. GK: I see. [Target Prospect’s Name] is indeed interested in cybersecurity. You: That’s great to hear. I believe a brief conversation with me could provide valuable insights into how our solution aligns with [Target Prospect’s Name]’s goals and challenges. Would it be possible to connect me with [Target Prospect’s Name] for just a few minutes? GK: [Pause] You: If [Target Prospect’s Name] is available, I promise to keep it concise and informative. GK: Let me check their schedule. Please hold on for a moment. [Hold] GK: [Target Prospect’s Name] is available for a brief call. I’ll contact you now. You: Thank you so much for your assistance. I appreciate it. |
Scenario 5: Cold calling scripts for prospecting
Best to use: This phone call script is helpful when exploring new markets. Your cold call prospecting script should quickly pique interest, leading to further conversation.
Possible objective to meet: Identify the potential client and line up further conversations.
Script:
You: Hi, this is [Your Name] from [Your Company Name]. I specialize in [briefly mention your company’s expertise]. We’ve helped companies like [mention a relevant client or success story] achieve [mention a significant result]. I believe we could do something similar for [Prospect’s Company Name]. Prospect: I’m listening. You: Great! To explore this further, I suggest a quick 15-minute discovery call. It’s no obligation, and it’ll help us understand your specific needs better. Would you be open to that? Prospect: Yes, I’m interested. You: Fantastic! How about we schedule the discovery call for [Proposed Date and Time]? I’ll send you an invitation with all the details. If there are any specific topics you’d like to cover, please let me know. Thanks, [Prospect’s Name], looking forward to it! Prospect: Thank you. Talk to you soon. You: Have a great day, [Prospect’s Name]! |
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Start your free trialScenario 6: Cold call script to get a meeting
Best to use: The cold call appointment setting script is beneficial when reaching local businesses or new potential B2B clients.
Possible objective to meet: Fixing the time and date of the meeting.
Script:
You: Hi, this is [Your Name] from [Your Company Name]. I hope you’re doing well. Prospect: Hello, what can I do for you? You: Thank you for taking my call. I’ll keep it brief. We specialize in [mention your core B2B offering, e.g., business consulting] and have a track record of helping local businesses like yours [mention a key benefit, e.g., improve efficiency and profitability]. Prospect: Interesting, tell me more. You: Certainly, I’d love to learn more about your specific goals and challenges. I believe a face-to-face conversation would be the most productive way to explore how we can assist you. Can we schedule a brief meeting to dive into this further? Prospect: I’m open to a meeting. You: Great! How about we schedule a meeting for [Proposed Date and Time]? I’ll send you an invitation with all the details. If there are any specific topics you’d like to address during our meeting, please feel free to share them. Thanks, [Prospect’s Name], and I look forward to our discussion! Prospect: Thank you. Talk to you soon. You: Have a wonderful day, [Prospect’s Name]! |
Scenario 7: Cold calling scripts for courses and seminars
Best to use: When introducing and promoting your educational programs to potential prospects, tried and tested cold calling scripts for seminars and courses will give you better results.
Possible objective to meet: Prospect signing up for the seminars and courses.
Script:
You: Hi, this is [Your Name] from [Your Educational Institution/Company Name]. I hope you’re having a great day. Prospect: Hello. How can I help you? You: Thank you for taking my call. I’ll keep it brief. We’re excited to announce a series of upcoming courses and seminars designed to [mention the key benefits or outcomes, e.g., enhance professional skills, boost career prospects]. Prospect: Sounds interesting. You: We’ve carefully curated these programs to provide valuable insights and hands-on training in [mention the relevant field or industry]. Many of our participants have seen remarkable growth in their careers after attending. Prospect: I might be interested. You: Wonderful! Our next session is scheduled for [mention the date and time]. It covers [briefly describe the main topics or focus areas]. Can I provide you with more details, or should I go ahead and secure a spot for you? Prospect: More details, please. You: Great! I’ll send you an email with all the details, including the agenda, pricing options, and registration instructions. If you have any specific questions or preferences, please let me know, and I’ll make sure to address them in the email. Thanks, [Prospect’s Name], and we look forward to having you join us! Prospect: Thank you. I’ll keep an eye out for the email. You: Have a fantastic day, [Prospect’s Name]! We hope to see you at our upcoming course or seminar. |
Scenario 8: Cold calling voicemail script to get a callback
Best to use: This sample cold calling script is useful if the prospects you’re trying to reach don’t answer the phone. So, leaving a voicemail can be an effective option.
Using a cold call voicemail script can help you convey your message to the contacts, and there’s a chance that you may receive a response.
Possible objective to meet: Getting a callback as requested in voicemail.
Script:
Hi, this is [Your Name] from [Your Company Name]. I’ve been trying to reach you regarding [briefly mention the purpose of your call, e.g., our upcoming meeting or an important opportunity]. I understand you’re genuinely busy, and I respect your time. Your call is important to me, and I’d love to connect. Please give me a callback at [Your Phone Number]. I’m looking forward to our conversation. Thank you and have a great day! |
You can set email sequences with a follow-up voicemail script, saving precious time when prospects are unavailable. Meanwhile, focus on preparing for the crucial moment when a prospect answers, maximizing every opportunity.
A Rain Group study reveals that a 50-member sales team might spend 1,250 hours monthly on voicemails alone.
However, using smart cold calling software, your team can automate such repetitive tasks, freeing up valuable time for more strategic sales activities.
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Explore Power Dialer!Scenario 9: Cold call script to pitch two options
Best to use: This phone call script is perfect for presenting two different options to a prospect, helping them understand and choose what best fits their needs.
Possible objective to meet: Simplify the decision-making process for prospects by clearly explaining how each option suits their needs and preferences.
Script:
You: Hi, this is [Your Name] from [Your Company Name]. I hope you’re doing well. Prospect: Hello, what’s this call regarding? You: Thank you for taking my call. I wanted to discuss a couple of options that we believe could be beneficial for [mention their specific needs or goals, e.g., your marketing strategy]. Prospect: I’m listening. You: Option 1 is [briefly describe the first option, including its key benefits]. This has proven effective for businesses looking to [mention the outcome or improvement it offers, e.g., boost online visibility]. Prospect: Okay, and option 2? You: Option 2 is [briefly describe the second option, emphasizing its unique benefits]. It’s particularly suited for companies seeking to [mention the specific outcome or advantage, e.g., improve customer engagement]. Prospect: Both options sound interesting. You: I’m glad to hear that! The next step would be to dive into more details about your business and objectives to determine which option aligns best with your needs. Would you prefer to explore Option 1 or Option 2 in greater depth? Prospect: I’m not sure. What do you recommend? (Continue conversation) |
Scenario 10: Business development cold calling script
Best to use: This cold call template best works when you want to increase your clientele and reach out to a prospect.
Possible objective to meet: To schedule meetings.
Script:
You: Hi, this is [Your Name] from [Your Company Name]. I hope you’re doing well. Prospect: Hello. How can I assist you? You: Thank you for taking my call. I’ll be brief. We specialize in [mention your industry or expertise, e.g., business consulting], and I’ve been reviewing companies in your sector. I’m impressed with what I’ve seen at [Prospect’s Company Name] and believe we might have some valuable insights to share. Prospect: I’m listening. You: Excellent! To provide you with the best insights, I’d like to understand your company’s goals and challenges a bit better. Can we schedule a brief 15-minute call to discuss how we can potentially assist [Prospect’s Company Name]? Prospect: I’m open to that. You: Great! How about [Proposed Date and Time]? I’ll send you an invitation with all the details. Thanks, [Prospect’s Name], looking forward to our conversation and exploring opportunities! Prospect: Thank you. I’ll be there. You: Have a fantastic day, [Prospect’s Name]! We’re excited about the potential partnership. |
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Salesmate comes with a Built-in Calling feature and Power Dialer to streamline your calling for success.
Explore Built-In Calling!Scenario 11: SaaS cold call script to qualify prospects
Best to use: In a B2B business, when the prospect has shown interest in a product, and you want to qualify them for selling. So, a B2B cold call script for SaaS will help you qualify prospects to understand their roadblocks and desires.
Possible objective to meet: Either the prospect can be a fit or not. In either case, you’ll have the clarity to move ahead with them.
Script:
You: Hi, this is [Your Name] from [Your SaaS Company Name]. I hope you’re doing well. Prospect: Hello. I’ve been looking into your product. You: That’s great to hear! Our product is designed to [mention the key benefits or problems it solves, e.g., streamline workflows, improve efficiency]. Can you share a bit about your current challenges or needs that led you to explore our solution? Prospect: Well, we’ve been struggling with [mention a specific challenge]. You: I see. Many of our clients faced similar challenges before adopting our product. It’s been quite effective in addressing [mention how your product can help with the mentioned challenge]. Are there any specific goals or outcomes you’re aiming for? Prospect: We’re looking to [mention their goals, e.g., increase productivity, reduce costs]. You: Excellent! Our solution aligns well with those goals. Before we proceed further, may I ask about your timeline for implementing a solution like ours? Prospect: We’re looking to decide within the next [mention their timeframe, e.g., three months]. You: That’s helpful to know. It sounds like we might be a good fit. The next step would be to explore your specific requirements in more detail. Would you be open to a brief 20-minute call to discuss how our product can be tailored to your needs? Prospect: I’m interested in learning more. You: Wonderful! How about we schedule a call for [Proposed Date and Time]? I’ll send you an invitation with all the details. If there are any particular questions or aspects you’d like to cover during our call, please let me know. Thanks, [Prospect’s Name], looking forward to our discussion! Prospect: Thank you. I’ll be there. You: Have a fantastic day, [Prospect’s Name]! We’re excited to explore how our SaaS solution can benefit your business. |
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Explore Sales Pipeline ManagementScenario 12: Cold call follow up script
Best to use: This follow up cold call script works best when you establish a connection with the prospect over emails and make the first follow-up call with them.
Possible objective to meet: Execution of follow-up and proceeding towards the next step (could be a sales conversion). Also, if you’re aiming for a sales conversion, it is necessary to write a well-planned sales call script to guide your conversation effectively.
Script:
You: Hi, this is [Your Name] from [Your Company Name]. I hope you’re doing well. Prospect: Hello. What can I do for you? You: Thanks for taking my call. I wanted to follow up on the email I sent you regarding [mention the topic or subject of the email]. Have you had a chance to look at it? Prospect: Yes, I did. You: Great to hear. In that email, I shared some [mention key points or information from the email, e.g., insights about our services]. I wanted to discuss those points in more detail and see how we might be able to assist you. Prospect: I remember your email. You: Fantastic! I’m glad it caught your attention. Is now a good time to dive into a more detailed conversation, or would you prefer to schedule a specific time for us to chat? Prospect: I’m interested. Let’s talk now. You: Perfect. To give you a bit of context, [mention a summary of the value proposition or benefits]. How does that align with your current needs or objectives? Prospect: It’s relevant to what we’re looking for. You: That’s great to hear. I’d love to learn more about your specific goals and explore how we can tailor our solutions to your needs. How about we schedule a 20-minute call for [Proposed Date and Time]? I’ll send you an invitation with all the details. Prospect: That works for me. You: Excellent! I’ll send the invitation right away. If there are any specific topics or questions you’d like to address during our call, please let me know. Thanks, [Prospect’s Name], looking forward to our discussion! Prospect: Thank you. Talk to you soon. You: Have a fantastic day, [Prospect’s Name]! |
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Start your free trialCreating your own cold call script helps you overcome objections to sales calls easily. Next, we’re covering the smart cold calling scripts to overcome their common cold call objections.
Cold calling scripts to deal with varied common objections
Cold calling isn’t a cake walk if you are new to this field. So, always try to experiment by implementing mindful cold calling tips to enhance the quality of interactions and lead generation.
Let’s examine some of the best cold call script examples that help to overcome the most common cold calling objections.
1. Response script – “It’s not a good time.”
Here are the sample cold calling scripts on how to respond when the clients respond with – It’s a not good time.
[Alright. How about I call you later this evening or tomorrow morning?] |
Another script you can use is:
[Noted. When can we connect for a 5-minute call?] |
Such a cold call sales script ensures that you don’t miss the prospect but fix a time to connect.
2. Response script – “We already have a solution for that“ or “We’re happy with our current solution.”
This challenge may be faced by a lot of business owners and sales reps. Here are the cold calling scripts to deal with this objection.
[Ohh okay. In this case, can you quickly rate the solution you have in place?] |
This way you can discover the opportunity of entering your product in a picture. Another way to deal with this situation is –
[That’s alright. My motive is to help you with the best solution post which transitioning or not is your call.] |
This way you can grab an opportunity to fix a meeting.
3. Response script – “I need to discuss this internally and will get back to you later.”
This challenge arises when you talk to one of the decision-makers from their panel. So, here’s an example of a cold call script for sales –
[I understand. However, is it possible to connect for a quick introductory call with your team.] |
This way you open a space to grab the call to present your product and services.
Wrap up
Mastering cold calling scripts is essential for a successful cold call, from initial contact to follow-up interactions.
The success of the cold caller hinges on reaching the decision-maker. A good cold calling script can transform every call into a strategic move, enhancing their lead generation efforts.
So, keep your cold calling scripts updated, listen actively, and turn every cold call into a step towards a productive sales relationship.
Sales leaders should review calls periodically and help reps improve their following cold call scripts and performance.
Utilize CRM tools to refine your cold call approach for both interested and uninterested prospects, and always seek ways to improve.
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Explore Sales Activity Tracker!Frequently asked questions
What is a cold call?
A cold call is your first verbal communication with the prospect over the phone. Typically, this involves using cold calling scripts to guide the conversation and establish a connection with the prospect.
What is the purpose of cold calling?
The purpose of cold calls is to introduce prospects to your business and line up further conversations. Utilizing well-crafted cold calling scripts can significantly enhance the effectiveness of these initial calls.
What are the components of the best cold calling script?
Crafting an effective telemarketing script is essential to create a lasting first impression. Here are the essential elements of great cold-calling scripts:
- Conversation openers: Making an impactful first impression with an initial cold call
- Introduction of the company: Establishing credibility
- Highlighting the value proposition: Answering the ‘Why’
- Qualifying questions: Understanding and discovering potential customer needs
- Discussing prospect pain points: Empathizing and problem-solving
- Benefit highlighting in your sales pitch: Showcasing what you offer
- Call-to-action: Guiding the next step to get a chance for the next sales call or in-person meeting
How many cold calls per day should reps make?
Making 52 calls each day is the ongoing standard and is a good number of cold calls per day.
What businesses use cold calling scripts?
B2B and B2C businesses from industries like IT, advertising, real estate, finance, banking, law firms, and more use cold calling script templates.
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Sonali Negi
Sonali is a writer born out of her utmost passion for writing. She is working with a passionate team of content creators at Salesmate. She enjoys learning about new ideas in marketing and sales. She is an optimistic girl and endeavors to bring the best out of every situation. In her free time, she loves to introspect and observe people.