An all-inclusive guide to SaaS churn
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We have researched and compiled some of the techniques that will come in handy for business owners across the globe while tackling the SaaS churn issue.

  • Differences between good and bad churn
  • Optimization of various churn stages
  • Different calculation of SaaS churn
  • Reducing customer churn
  • Overcome the biggest sales challenges today!

Churn rate is the percentage at which your existing customers cancel their subscription or opt out from the purchase cycle.

To grow consistently, it’s crucial to reduce the churn rate. Here’s how you can calculate churn rate – Divide the customers churned by total customers acquired during that time interval.

For example – 20 customers opted out of your subscription, and during that time you acquired 200 customers.

20 ÷ 200 = 0.1

Now, Multiple 0.1 with 100 = 10% churn rate.

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