SaaS churn is a dreaded term for every business.
Find a way around this hurdle and optimize your
strategies to retain your existing customers.

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We have researched and compiled some of the techniques that will come in handy for business owners across the globe while tackling the SaaS churn issue.

  • Differences between good and bad churn
  • Optimization of various churn stages
  • Different calculation of SaaS churn
  • Reducing customer churn

    Optimize the three crucial SaaS churn stages



    Churn rate is the percentage at which your existing customers cancel their subscription or opt-out from the purchase cycle.

    To grow consistently, it’s crucial to reduce the churn rate. Here’s how you can calculate churn rate – Divide the customers churned by total customers acquired during that time interval.

    For example – 20 customers opted out of your subscription, and during that time you acquired 200 customers.

    20 ÷ 200 = 0.1

    Now, Multiply 0.1 with 100 = 10% churn rate.

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