case study

Solitex IBS cuts manual tasks by 30% and boosts lead conversions by 15% with Salesmate

Krastio Ivanov
Customer story

Solitex IBS cuts manual tasks by 30% and boosts lead conversions by 15% with Salesmate

Krastio IvanovCEO
Krastio Ivanov

Trusted by 8,500+ businesses globally

sony music
jetscom
DD
grant_thornton
kissflow
vet_comm

About Solitex IBS Limited

Solitex IBS Limited is a Bulgarian IT solutions provider specializing in cloud services, cybersecurity, and data management. Their primary mission is to help businesses boost productivity and enhance security through tools like Google Workspace and data analytics. As a rapidly growing company, Solitex IBS required a solution that could manage its prospecting, streamline client onboarding, and optimize communication to scale efficiently.

Key Features Used

Key features used

Automated email sequences, KPI Tracking, mass emailing, prospecting activity tracking 

Key Features Used

Industry

IT solutions

Key Features Used

Location

Bulgaria

Key Features Used

Results

30% Reduction in manual tasks, 15% increase in lead conversions 

The challenge: Limited automation and high manual effort 

Before adopting Salesmate CRM, Solitex IBS relied on HubSpot’s free version for managing client relationships. However, the system’s lack of essential automation features—such as email sequences and workflow capabilities—hindered Solitex’s ability to scale effectively.  

The team also experimented with Pipedrive but ultimately found both CRMs fell short in providing the level of automation and affordability they needed. 

As Solitex IBS expanded, the need for a comprehensive CRM became urgent to streamline prospecting campaigns, automate onboarding processes, and efficiently handle mass emailing. 

The solution: Salesmate CRM 

Solitex IBS selected Salesmate CRM for its user-friendly interface, powerful automation features, KPI tracking, and affordability. Salesmate provided Solitex with the exact tools they needed to scale efficiently, from automated workflows to intuitive dashboards. 

Key features that transformed solitex’s operations: 
  1. Automated email sequences 
    Salesmate’s automated email sequences became a game-changer for Solitex, saving significant time in managing prospecting and onboarding emails. With automated follow-ups, the team could focus more on client interactions and less on manual tasks. 
  2. Prospecting activity tracking 
    The CRM’s prospecting tracking allowed Solitex to monitor each communication stage with potential clients. This precise tracking was instrumental in a recent campaign, resulting in a 15% increase in converted leads. 
  3. Mass emailing and detailed KPI tracking 
    Salesmate enabled Solitex to send bulk emails seamlessly while monitoring key performance indicators. The detailed KPI tracking gave the team insights into their performance, helping them refine strategies for better client engagement. 

Ready to streamline your sales process?

Discover how Salesmate can help your business improve efficiency and achieve growth, just like Solitex IBS.

“Salesmate’s intuitive dashboard and automation have saved us countless hours. The team feels more organized and confident in our workflows.” - Krastio

The results: Improved efficiency and increased conversions 

Since implementing Salesmate, Solitex IBS has achieved notable operational improvements: 

  • 30% Reduction in manual tasks: By automating email follow-ups and streamlining prospecting efforts, Salesmate has reduced the time spent on repetitive tasks, resulting in lower operational costs. 
  • 15% increase in lead conversions: During a recent campaign, Salesmate’s prospecting and tracking features directly contributed to an increase in converted leads. 
  • Enhanced client engagement and conversion rates: The streamlined communication and automation allowed Solitex to engage clients more effectively, which has shown early signs of improving conversion rates. 

Long-term vision: Scaling with Salesmate 

Looking ahead, Solitex IBS envisions Salesmate as a cornerstone of its growth strategy, helping the company to scale effectively while maintaining high standards of client satisfaction.  

Salesmate’s powerful automation, KPI tracking, and streamlined communication capabilities provide Solitex with the tools it needs to expand its operations smoothly without compromising service quality. 

“Salesmate will be a key part of our business strategy as we grow, helping us enhance client engagement and optimize onboarding.” - Krastio