How Kleenoil achieved 13% increase in sales efficiency with Salesmate

The challenge: Managing bulk inquiries and follow-ups 

The company receives 5-6 new bulk order inquiries daily, leading to a growing backlog of follow-ups. Sales cycles often stalled because: 

• Inquiries were not being tracked systematically. 
• Follow-ups were inconsistent, leading to lost opportunities. 
• The sales team, composed of field agents, was not tech-savvy and struggled with manual data entry. 
• Existing methods like Excel sheets were inefficient for tracking deals and maintaining accountability. 

The solution: Salesmate – bringing structure to sales follow-ups 

To tackle these inefficiencies, Kleenoil adopted Salesmate CRM, using its activity tracking and deal management features to streamline follow-ups and improve accountability. 

Automated follow-ups and sales tracking 

Salesmate allowed the team to log and monitor all inquiries systematically. Activities and reminders ensured that follow-ups were scheduled and never missed. 

Simplifying sales team adoption 

Given the field-oriented nature of the sales team, data entry into CRM was initially a challenge. Instead of forcing the entire team to update records, a dedicated team member was assigned to enter data, ensuring that sales reps could focus on customer interactions. 

The results: Increased sales efficiency and accountability 

After implementing Salesmate, Kleenoil saw tangible improvements: 

• Around 13% increase in sales efficiency due to structured follow-ups. 
• Better accountability across the sales team, ensuring no inquiries were ignored. 
• Higher deal conversions from timely follow-ups. 

With a streamlined sales process, Kleenoil is well-positioned for continued growth, ensuring that no potential deal is lost due to a lack of follow-up.