How Kickstart International streamlined operations with Salesmate
How Kickstart International leveraged Salesmate to automate processes, improve team collaboration, and enhance client engagement across Sub-Saharan Africa.
How Kickstart International streamlined operations with Salesmate
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About Kickstart International
Kickstart International is a nonprofit organization based in Nairobi, Kenya, with a mission to lift millions out of poverty in Sub-Saharan Africa. Through innovative, manually operated irrigation pumps, Kickstart enables smallholder farmers to sustain their livelihoods and improve food security by producing crops year-round. As their team and operations grew, Kickstart realized the need for a cost-effective CRM solution to centralize data, enhance team collaboration, and streamline processes.
Key features used
Usage Tracking Reports, Customized Modules, Automation, Mobile App Integration
Industry
Nonprofit
Location
Nairobi, Kenya
Results
Improved Team Efficiency, Enhanced Data Management, and Streamlined Operation
“We needed a system that was affordable yet capable of supporting our expanding operations and empowering our team.”
The challenge: High costs and limited functionality
Kickstart International faced several critical challenges before adopting Salesmate CRM:
1. Unsustainable costs: Their previous CRM, Salesforce, was expensive, making it difficult to scale as the team grew.
2. Fragmented data: With scattered client information, maintaining a centralized view of operations was challenging.
3. Low user adoption: Ensuring team-wide utilization of the CRM was a persistent struggle.
These issues made it clear that Kickstart needed a CRM that was affordable, scalable, and easy to adopt.
The solution: Seamless integration with Salesmate CRM
Kickstart chose Salesmate CRM for its affordability, ease of use, and ability to align with their organizational needs.
Seamless onboarding process
The transition to Salesmate was smooth and efficient, taking just two weeks. Kickstart’s team received tailored training, ensuring they were ready to use the system effectively.
“The onboarding process was seamless. Salesmate’s team guided us at every step, and our staff quickly adapted to the platform.” - Simon
Customized reporting and modules
Salesmate’s customizable reports and modules allowed Kickstart to track team performance and system utilization effectively.
Mobile app for real-time logging
The mobile app empowered field staff to log client interactions in real time, ensuring no critical data was lost.
“Our field teams can now capture and access data on the go, streamlining partner communication and follow-ups,” - Simon noted.
Key benefits: How Salesmate improved the business operation
1. Improved operational efficiency
Salesmate automated routine tasks and centralized operations, saving Kickstart significant time and effort.
- Automated data consolidation reduced manual work by 3+ hours weekly.
- Real-time logging ensured accurate and up-to-date client information.
2. Enhanced team collaboration
Custom usage reports provided insights into team performance, enabling managers to identify gaps and improve CRM adoption.
3. Cost savings
By switching to Salesmate, Kickstart eliminated the need for additional analysts and reduced CRM costs substantially.
4. Better data-driven decision making
Salesmate’s analytical capabilities allowed Kickstart to tailor sales strategies and improve client engagement.
“Consolidated data gives us the clarity needed to fine-tune our approach and better serve our clients,” - Simon emphasized.
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Results: Simplified processes and stronger impact
Since implementing Salesmate CRM, Kickstart has achieved:
- Streamlined processes: Automation and mobile integration boosted productivity and ensured real-time data access.
- Improved client engagement: Centralized data and actionable insights enhanced customer interactions.
- Significant cost savings: Lower operational costs allowed more resources to be directed toward their mission.
“Salesmate has transformed our operations. From real-time data logging to tailored reports, it has become an integral part of our strategy. The support team has been exceptional throughout the journey.” - Simon Gatonya Keronjo
Looking ahead: Scaling with Salesmate
As Kickstart continues to grow, Salesmate CRM remains integral to their strategy. With plans to expand into new regions, they rely on Salesmate to manage interactions and ensure operational efficiency.
“As long as Salesmate continues evolving with technology and customer feedback, we’ll remain loyal customers.” - Simon