With more than 95% open rate, SMS is still one of the trusted channels to deliver crucial messages for businesses.
Marketing, sales, and CX teams heavily rely on text messaging to share offers, reminders, confirmations, customer feedback, and much more.
However, businesses face deliverability and trust issues when they scale their text messaging operations.
Salesmate is introducing a special feature that would solve these problems so you can truly leverage text/MMS messaging in your marketing, sales, and customer experience initiatives.
We introduced this feature six months back in beta and got tremendous responses from our customers. This April, we improved this functionality and now you can leverage it with Automation Journeys and Sequences.
Introducing Salesmate Text Pilot
Salesmate Text Pilot is the functionality to intelligently manage and distribute a large volume of texts to keep you compliant and improve deliverability.
Text Pilot intelligently distributes your entire text message queue across a pool of source numbers, so you can send texts/MMS with the most relevant numbers without deteriorating your deliverability.
Key benefits of Text Pilot
1. Appear local to your audience
Text Pilot will send texts/MMS from the most relevant local number from your pool. For example, if your customer is in New York, Text Pilot will pick the NY number to send the text.
If the NY number is not available in your pool, then it will pick the number in closest proximity to New York City.
You can achieve this with an option of “Local Connect” in Text Pilot settings.
2. Stay consistent and build trust
You’d be able to send all your messages to the same customer with the same phone number throughout your communication journey.
This way, customers would be able to quickly identify your number and associate with your brand.
You can achieve this with an option of “Sticky Sender” in Text Pilot settings.
3. Higher deliverability
Text Pilot highly improves deliverability because it sends texts from the most relevant numbers within the desired limits with effective load management and distribution system.
Check out our support article on Text Pilot to know how Text Pilot works and how you can leverage this functionality with Automation Journeys and Sequences.
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Kashyap Trivedi is working with an awesome marketing team at Salesmate CRM. He is deeply interested in learning digital marketing trends and try them out! When he’s not working, you’ll find him reading a good book or meditating.