Did you know, “Ecommerce is the art of turning clicks into customers.”
Imagine this: Your ecommerce is thriving with visitors. They tend to scroll through your products and add items to the cart, and when the sale closes, the customers just vanish.
It’s like leads are slipping through your fingers, one abandoned cart at a time. Also, the abandonment rate of an online store shopping carts is 70%.
An ecommerce CRM can help you with its ability to track the customer journey, understand their hesitation, and nudge them back toward a checkout.
Through this blog, you will go through the 13 ecommerce CRM strategy that can turn abandoned carts into completed purchases by keeping customers engaged and bringing them back to closing the sale.
What are ecommerce CRM strategies & how to create them?
Ecommerce CRM strategy is a planned action designed to optimize customer acquisition, enhance user experience, and improve conversion rates while retaining them.
These strategies leverage CRM systems to gather and analyze data insights, enabling businesses to drive traffic, engage customers, and achieve sales goals.
Here’s how you can create a successful ecommerce CRM strategy:
- Establish clear and measurable goals. Your objectives include increasing conversion rates, maintaining strong customer relationships, or growing overall revenue.
- Conduct thorough market research to identify your customer needs, demographics, and pain points.
- Closely study competitors in your market to know their strengths, weaknesses, and market gaps that allow your business to flourish.
13 Ecommerce CRM strategies with examples to boost sales in 2025
Around 9 in 10 people buy from the brands that follow or show up on social media, highlighting its importance in ecommerce.
Apart from this, there are numerous CRM strategies for ecommerce that you can easily integrate into your business:
1) Take an advantage of automation
Automation in ecommerce is using software like Salesmate to automate repetitive tasks such as inventory management, customer service and data analysis.
Such CRM incorporation allows businesses to streamline operations, improve efficiency, and provide better customer experiences while reducing manual effort.
Example: Amazon’s automation in action
Amazon is the best example for automation. This company uses automation across multiple areas to enhance customer satisfaction.
- Automated recommendations: It is an AI based system that suggests the products to customers based on their purchase and browsing history that boosts 35% of total sales.
- Automated email marketing campaign: The automated email marketing campaigns are a great example of having a wonderful CRM in the business. For example, if a customer abandons their shopping cart, they can automatically receive a follow up through the email reminding them of the purchase.
Must read:: Ecommerce Email Marketing Guide - Boost Conversions in 2025
2) Always go multichannel with business
Multichannel strategies involve engaging customers across multiple platforms such as social media, email, website, SMS, and even physical stores to offer seamless experiences.
Such an approach is essential for modern ecommerce because customers interact with brands through multiple channels, and these touchpoints can drive engagement, build loyalty, and increase conversions.
Example: Nike multichannel approach
Nike seamlessly integrates its website, mobile app, physical stores, and social media platforms to engage with customers.
Nike uses all social media platforms to engage users with their fitness content, like posts and product announcements that drive traffic to the app and website.
When customers experience a consistent connection through multiple channels, brand loyalty, and enhanced customer engagement offer their better interactions with the brand.
3) Product delivery management
Product delivery management handles orders from the start to closing in the entire sales process.
It involves tracking sales, managing, and optimizing shipping and logistics to ensure that order is taken, and delivery is on time.
This efficient delivery management is crucial for customer satisfaction, as it keeps you away from delivering delayed or incorrect orders that can damage trust and hurt repeat business.
Example: Zappos delivery excellence
Zappos built its reputation by giving excellent customer service teams, and part of that success comes from its consistent shipping and delivery policies.
Zappos offers free shipping and returns, which makes it easier for customers to shop without worrying about additional costs. What sets Zappos apart is the speed and reliability of its delivery services.
In many cases, Zappos upgrades customers to free overnight shipping without any additional fees. The surprise benefit delights customers and strengthens the brand's trust.
4) Revamp your online marketing module
Revamping your online marketing module that involves refreshing and updating the digital marketing strategies to align with the current market trends, customer behavior and integrating new technologies.
This often includes enhancing content marketing, improving SEO, personalizing customer outreach, and adopting new channels like social media or influencer partnerships.
It often includes enhancing the content marketing, improving the SEO, personalizing customer outreach, and adopting new channels like social media or influencer partnerships.
With such a revamp you can drive more traffic, increase customer engagement that can result in boosting sales.
Example: ASOS marketing transformation
A prime example is ASOS, an online marketing team for fashion ecommerce brand that rejuvenated everything for the better.
ASOS shifted its focus on personalization, influencer marketing automation and social media integration to stay competitive to engage with younger audiences. It includes:
- Personalization
- Influencer marketing
- Social media and content marketing
They included an ecommerce CRM by running the influencer campaigns and offering exclusive deals through multiple social media channels.
5) Provide discount offers
Offering discounts is a powerful ecommerce strategy that drives both customer acquisition and retention.
Discounts given to new customers to make their first purchase can encourage their repeat purchasing to buy more frequently or for larger quantities.
Well time discounts can help slow selling inventory or boost sales during off-peak seasons.
Example: GAP discount sales
GAP is a well-known brand that employs a discount strategy to boost sales on seasonal shifts or holidays.
The strategy mainly includes:
- Storewide sales.
- Offering 40-50% discounts during back-to-school periods.
- Black Friday, and end-of-season sale clearances.
Additionally, GAP often combines discount codes with free shipping offers, creating an even more attractive deal.
GAP also uses email marketing and personalized offers for loyal customers, such as special discounts or exclusive member deals.
6) Build loyalty programs
Loyalty programs are designed to encourage repeat business by rewarding customers for purchases and engagement with the brand.
The key idea is to give loyal customers exclusive benefits, discounts, or rewards in return for their support.
These programs increase customer retention and enhance lifetime value, driving long-term sales growth.
Example: H&M's loyalty program
H&M has developed a successful loyalty program for their purchases and engagement, encouraging them to shop frequently.
Customers who join their loyalty program tend to earn more for every in-store or online purchase.
These points can be redeemed with exclusive discounts and special offers. Additionally, members can receive birthday gifts, early access to sales, and invitation events, creating a sense of community and exclusivity.
7) Track customer journey
Tracking customer journey involves the monitoring and analyzing of the various touchpoints a customer interacts with while engaging with the brand.
This CRM strategy for ecommerce helps understand customer behavior, preferences and pain points, allowing them to tailor their marketing efforts and ultimately drive conversions.
Example: Sephora customer journey tracking
Sephora, the global cosmetics company, excels at tracking the customer journey to enhance the shopping experience both online and offline store.
When customers browse Sephora’s website, their actions such as products viewed, wish lists created and purchases made are meticulously tracked.
This data allows Sephora to send personalized recommendations and target promotions via email or push notifications based on the customers interests and purchase history.
8) Tailored & targeted marketing
Tailored and targeted marketing involves creating personalized campaigns that resonate with individual customer preferences, behaviors, and demographics.
This strategy enhances customer engagement and increases conversion rates by delivering the right message to the right audience at the correct time.
Example: Lululemon’s marketing strategy
Lululemon, a popular apparel brand, effectively employs targeted marketing that can enhance engagement and drive better sales.
The ecommerce brand utilizes the CRM feature data analytics to understand the customer shopping behaviors, resulting in a better personalized shopping experience.
One of Lululemon’s standout strategies is their email marketing integration into the CRM strategy. The brand segments its email lists based on customer interests, purchase history, and demographics.
9) Prioritize customer experience
Customer experiences place the customers' needs and preferences at the forefront of your business strategy.
Prioritizing customer experience then enhances satisfaction, builds loyalty, and drives better sales by ensuring that every customer interaction has positivity with your brand.
Example: Chewy giving exceptional customer experience
The online pet food brand is renowned for prioritizing customer experience, significantly contributing to rapid growth and customer loyalty.
Chewy’s approach focuses on delivering not just products but also gives a good shopping experience.
The standout feature of Chewy is its 24/7 customer support, with representatives trained to provide proper knowledge and assistance.
Chewy is known for giving an exceptional experience, for example, customer calls with an issue, and representatives often take extra steps, such as sending out replacement products quickly or providing personalized recommendations based on their pet preferences.
Additionally, Chewy has developed a program that allows customers to schedule regular deliveries for better pet supplies.
10) Take advantage of SMS marketing
SMS marketing is a good option to send promotional messages directly to customers mobile devices.
This ecommerce CRM strategy involves high open rates of text messages, providing businesses with a quick and effective way to engage the customers and boost sales.
Example: Fashion Nova’s SMS strategy
Fashion Nova, a trendy online fashion brand, utilizes SMS marketing to engage customers and drive sales. They mainly encourage SMS sign ups that offer early discounts and get early access to sales.
When the customers sign-up, Fashion Nova sends target audience promotions, regular restock notifications, and sales alerts directly through SMS itself.
Fashion Nova significantly increases the engagement and conversion rates, showcasing the ecommerce SMS marketing effectiveness.
11) Boost email marketing campaigns
Email marketing campaigns can boost companies strategy to another level.
By regularly reaching out to customers through targeted email campaigns, businesses can enhance engagement, drive website traffic, and boost sales.
Besides, effective email marketing promotes products and builds customer relationships through personalized content, special offers, and informative newsletters.
Example: Gymshark email marketing success
Gymshark is a fitness apparel brand with an effective email marketing strategy. They frequently send newsletters, promotional emails, and targeted campaigns to keep customer engagement intact.
For example, Gymshark sends out emails after new product launches, exclusive discounts, and community events tailored as per customer preferences.
Their email campaigns often feature eye-catching visuals, strong CTAs, and personalized content based on the customer's behavior.
By leveraging data analytics, Gymshark determines the best times to send emails and the types of products that will appeal to different customer segments.
12) Proper lead management
Proper lead management in ecommerce involves effectively capturing, tracking, nurturing, and converting potential customers throughout their buying journey.
This strategy ensures no leads are lost and businesses can efficiently move interested prospects through the sales funnel, ultimately increasing conversion rates and sales.
Example: Warby Parker’s lead management strategy
Warby Parker, an online eyewear retailer, excels in proper lead management by utilizing a streamlined process that captures, nurtures, and converts leads effectively.
The company focuses on providing an exceptional customer experience, which starts with capturing leads through their website and social media channels.
When potential customers visit Warby Parker's site, they are encouraged to sign up for a free home try-on program, where they can select several pairs of glasses for them to choose.
This program captures leads and engages potential customers by offering a personalized experience that addresses their needs.
Then emails are personalized and used based on the customer's behavior, such as which glasses they expressed interest in during their website visit and more.
13) Customized reports to measure sales
Customized reports in ecommerce involve creating tailored analytics that track specific sales KPIs relevant to achieve better sales goals.
This ecommerce CRM strategy enables businesses to gain insights into performance, understand customer behavior, and make informed decisions to drive sales growth.
Example: Walmart’s sales analysis
Walmart utilizes customized sales reporting through its ecommerce platform to measure performance effectively.
Walmart’s sales analytics dashboard allows their ecommerce sales team to create detailed reports for tracking sales data by product category and location.
The ecommerce CRM analyzes which products perform well during specific holidays or promotions, enabling them to adjust inventory levels and marketing strategies.
Walmart also tracks online customer shopping through data analytics, identifying trends that can help create future product offerings and their promotional campaigns.
How can Salesmate enhance an ecommerce CRM strategy for your business?
Salesmate can help in adapting every ecommerce strategy with its definitive features, that can help in boosting sales and growth to your business:
Features:
- Contact management: Track and manage contact data while turning them into leads for better interaction.
- Lead management system: Manage, qualify and track leads throughout to get better success in sales.
- Sales pipeline: Create a custom sales pipeline to get a bird-eye view of your entire sales cycle.
- Smart emails: Take your email marketing campaigns to the next level by automated creation, personalization and delivery of emails.
- Reporting: Build customizable reports and analytics to help your reps gain actionable insights into the sale progress of ecommerce businesses.
Wrap up!
Adapting a perfect ecommerce CRM strategy over time is essential for sustainable growth and success.
The continuous improvements can ensure that your CRM strategy for ecommerce evolves alongside changing customer expectations, marketing trends and technological advancements.
Regularly reviewing and updating your CRM strategy allows businesses to leverage new features, enhance customer engagement, and streamline operations.
A robust ecommerce CRM can help review and update your strategy, allowing business to enhance customer engagement.
Salesmate can help enhance customer satisfaction, drive loyalty, and ultimately boost overall sales success.
FAQs
What is the primary goal of using CRM in ecommerce?
An ecommerce CRM can help businesses gain insights into their customers' actions and wishes and help understand their mindset about a particular product.
For instance, by retaining customer history, you can determine how to pitch the products they like once, which can help close more sales.
What is the key element of an ecommerce CRM strategy?
The primary element of every ecommerce CRM strategy is leveraging personalization. It mainly involves using customer data to tailor their experiences, product recommendations, and communications to each consumer's behavior and preferences.
How can CRM improve customer retention in ecommerce strategy?
There are a few ways through which a CRM can improve the customer retention rate, and they are:
- By sending personalized messages/emails
- Regular follow-ups
- Greetings on special occasions
How can CRM support loyalty programs and customer engagement?
Any ecommerce CRM supports loyalty programs and customer engagement by leveraging the data to offer loyalty programs and rewards.
CRM helps to make a list of customers through their purchase history, preferences, and interactions and to design tailored loyalty programs that resonate with each of them.
Did you know, “Ecommerce is the art of turning clicks into customers.”
Imagine this: Your ecommerce is thriving with visitors. They tend to scroll through your products and add items to the cart, and when the sale closes, the customers just vanish.
It’s like leads are slipping through your fingers, one abandoned cart at a time. Also, the abandonment rate of an online store shopping carts is 70%.
An ecommerce CRM can help you with its ability to track the customer journey, understand their hesitation, and nudge them back toward a checkout.
Through this blog, you will go through the 13 ecommerce CRM strategy that can turn abandoned carts into completed purchases by keeping customers engaged and bringing them back to closing the sale.
What are ecommerce CRM strategies & how to create them?
Ecommerce CRM strategy is a planned action designed to optimize customer acquisition, enhance user experience, and improve conversion rates while retaining them.
These strategies leverage CRM systems to gather and analyze data insights, enabling businesses to drive traffic, engage customers, and achieve sales goals.
Here’s how you can create a successful ecommerce CRM strategy:
13 Ecommerce CRM strategies with examples to boost sales in 2025
Around 9 in 10 people buy from the brands that follow or show up on social media, highlighting its importance in ecommerce.
Apart from this, there are numerous CRM strategies for ecommerce that you can easily integrate into your business:
1) Take an advantage of automation
Automation in ecommerce is using software like Salesmate to automate repetitive tasks such as inventory management, customer service and data analysis.
Such CRM incorporation allows businesses to streamline operations, improve efficiency, and provide better customer experiences while reducing manual effort.
Example: Amazon’s automation in action
Amazon is the best example for automation. This company uses automation across multiple areas to enhance customer satisfaction.
2) Always go multichannel with business
Multichannel strategies involve engaging customers across multiple platforms such as social media, email, website, SMS, and even physical stores to offer seamless experiences.
Such an approach is essential for modern ecommerce because customers interact with brands through multiple channels, and these touchpoints can drive engagement, build loyalty, and increase conversions.
Example: Nike multichannel approach
Nike seamlessly integrates its website, mobile app, physical stores, and social media platforms to engage with customers.
Nike uses all social media platforms to engage users with their fitness content, like posts and product announcements that drive traffic to the app and website.
When customers experience a consistent connection through multiple channels, brand loyalty, and enhanced customer engagement offer their better interactions with the brand.
3) Product delivery management
Product delivery management handles orders from the start to closing in the entire sales process.
It involves tracking sales, managing, and optimizing shipping and logistics to ensure that order is taken, and delivery is on time.
This efficient delivery management is crucial for customer satisfaction, as it keeps you away from delivering delayed or incorrect orders that can damage trust and hurt repeat business.
Example: Zappos delivery excellence
Zappos built its reputation by giving excellent customer service teams, and part of that success comes from its consistent shipping and delivery policies.
Zappos offers free shipping and returns, which makes it easier for customers to shop without worrying about additional costs. What sets Zappos apart is the speed and reliability of its delivery services.
In many cases, Zappos upgrades customers to free overnight shipping without any additional fees. The surprise benefit delights customers and strengthens the brand's trust.
4) Revamp your online marketing module
Revamping your online marketing module that involves refreshing and updating the digital marketing strategies to align with the current market trends, customer behavior and integrating new technologies.
This often includes enhancing content marketing, improving SEO, personalizing customer outreach, and adopting new channels like social media or influencer partnerships.
It often includes enhancing the content marketing, improving the SEO, personalizing customer outreach, and adopting new channels like social media or influencer partnerships.
With such a revamp you can drive more traffic, increase customer engagement that can result in boosting sales.
Example: ASOS marketing transformation
A prime example is ASOS, an online marketing team for fashion ecommerce brand that rejuvenated everything for the better.
ASOS shifted its focus on personalization, influencer marketing automation and social media integration to stay competitive to engage with younger audiences. It includes:
They included an ecommerce CRM by running the influencer campaigns and offering exclusive deals through multiple social media channels.
5) Provide discount offers
Offering discounts is a powerful ecommerce strategy that drives both customer acquisition and retention.
Discounts given to new customers to make their first purchase can encourage their repeat purchasing to buy more frequently or for larger quantities.
Well time discounts can help slow selling inventory or boost sales during off-peak seasons.
Example: GAP discount sales
GAP is a well-known brand that employs a discount strategy to boost sales on seasonal shifts or holidays.
The strategy mainly includes:
Additionally, GAP often combines discount codes with free shipping offers, creating an even more attractive deal.
GAP also uses email marketing and personalized offers for loyal customers, such as special discounts or exclusive member deals.
6) Build loyalty programs
Loyalty programs are designed to encourage repeat business by rewarding customers for purchases and engagement with the brand.
The key idea is to give loyal customers exclusive benefits, discounts, or rewards in return for their support.
These programs increase customer retention and enhance lifetime value, driving long-term sales growth.
Example: H&M's loyalty program
H&M has developed a successful loyalty program for their purchases and engagement, encouraging them to shop frequently.
Customers who join their loyalty program tend to earn more for every in-store or online purchase.
These points can be redeemed with exclusive discounts and special offers. Additionally, members can receive birthday gifts, early access to sales, and invitation events, creating a sense of community and exclusivity.
7) Track customer journey
Tracking customer journey involves the monitoring and analyzing of the various touchpoints a customer interacts with while engaging with the brand.
This CRM strategy for ecommerce helps understand customer behavior, preferences and pain points, allowing them to tailor their marketing efforts and ultimately drive conversions.
Example: Sephora customer journey tracking
Sephora, the global cosmetics company, excels at tracking the customer journey to enhance the shopping experience both online and offline store.
When customers browse Sephora’s website, their actions such as products viewed, wish lists created and purchases made are meticulously tracked.
This data allows Sephora to send personalized recommendations and target promotions via email or push notifications based on the customers interests and purchase history.
8) Tailored & targeted marketing
Tailored and targeted marketing involves creating personalized campaigns that resonate with individual customer preferences, behaviors, and demographics.
This strategy enhances customer engagement and increases conversion rates by delivering the right message to the right audience at the correct time.
Example: Lululemon’s marketing strategy
Lululemon, a popular apparel brand, effectively employs targeted marketing that can enhance engagement and drive better sales.
The ecommerce brand utilizes the CRM feature data analytics to understand the customer shopping behaviors, resulting in a better personalized shopping experience.
One of Lululemon’s standout strategies is their email marketing integration into the CRM strategy. The brand segments its email lists based on customer interests, purchase history, and demographics.
9) Prioritize customer experience
Customer experiences place the customers' needs and preferences at the forefront of your business strategy.
Prioritizing customer experience then enhances satisfaction, builds loyalty, and drives better sales by ensuring that every customer interaction has positivity with your brand.
Example: Chewy giving exceptional customer experience
The online pet food brand is renowned for prioritizing customer experience, significantly contributing to rapid growth and customer loyalty.
Chewy’s approach focuses on delivering not just products but also gives a good shopping experience.
The standout feature of Chewy is its 24/7 customer support, with representatives trained to provide proper knowledge and assistance.
Chewy is known for giving an exceptional experience, for example, customer calls with an issue, and representatives often take extra steps, such as sending out replacement products quickly or providing personalized recommendations based on their pet preferences.
Additionally, Chewy has developed a program that allows customers to schedule regular deliveries for better pet supplies.
10) Take advantage of SMS marketing
SMS marketing is a good option to send promotional messages directly to customers mobile devices.
This ecommerce CRM strategy involves high open rates of text messages, providing businesses with a quick and effective way to engage the customers and boost sales.
Example: Fashion Nova’s SMS strategy
Fashion Nova, a trendy online fashion brand, utilizes SMS marketing to engage customers and drive sales. They mainly encourage SMS sign ups that offer early discounts and get early access to sales.
When the customers sign-up, Fashion Nova sends target audience promotions, regular restock notifications, and sales alerts directly through SMS itself.
Fashion Nova significantly increases the engagement and conversion rates, showcasing the ecommerce SMS marketing effectiveness.
11) Boost email marketing campaigns
Email marketing campaigns can boost companies strategy to another level.
By regularly reaching out to customers through targeted email campaigns, businesses can enhance engagement, drive website traffic, and boost sales.
Besides, effective email marketing promotes products and builds customer relationships through personalized content, special offers, and informative newsletters.
Example: Gymshark email marketing success
Gymshark is a fitness apparel brand with an effective email marketing strategy. They frequently send newsletters, promotional emails, and targeted campaigns to keep customer engagement intact.
For example, Gymshark sends out emails after new product launches, exclusive discounts, and community events tailored as per customer preferences.
Their email campaigns often feature eye-catching visuals, strong CTAs, and personalized content based on the customer's behavior.
By leveraging data analytics, Gymshark determines the best times to send emails and the types of products that will appeal to different customer segments.
12) Proper lead management
Proper lead management in ecommerce involves effectively capturing, tracking, nurturing, and converting potential customers throughout their buying journey.
This strategy ensures no leads are lost and businesses can efficiently move interested prospects through the sales funnel, ultimately increasing conversion rates and sales.
Example: Warby Parker’s lead management strategy
Warby Parker, an online eyewear retailer, excels in proper lead management by utilizing a streamlined process that captures, nurtures, and converts leads effectively.
The company focuses on providing an exceptional customer experience, which starts with capturing leads through their website and social media channels.
When potential customers visit Warby Parker's site, they are encouraged to sign up for a free home try-on program, where they can select several pairs of glasses for them to choose.
This program captures leads and engages potential customers by offering a personalized experience that addresses their needs.
Then emails are personalized and used based on the customer's behavior, such as which glasses they expressed interest in during their website visit and more.
13) Customized reports to measure sales
Customized reports in ecommerce involve creating tailored analytics that track specific sales KPIs relevant to achieve better sales goals.
This ecommerce CRM strategy enables businesses to gain insights into performance, understand customer behavior, and make informed decisions to drive sales growth.
Example: Walmart’s sales analysis
Walmart utilizes customized sales reporting through its ecommerce platform to measure performance effectively.
Walmart’s sales analytics dashboard allows their ecommerce sales team to create detailed reports for tracking sales data by product category and location.
The ecommerce CRM analyzes which products perform well during specific holidays or promotions, enabling them to adjust inventory levels and marketing strategies.
Walmart also tracks online customer shopping through data analytics, identifying trends that can help create future product offerings and their promotional campaigns.
How can Salesmate enhance an ecommerce CRM strategy for your business?
Salesmate can help in adapting every ecommerce strategy with its definitive features, that can help in boosting sales and growth to your business:
Features:
Wrap up!
Adapting a perfect ecommerce CRM strategy over time is essential for sustainable growth and success.
The continuous improvements can ensure that your CRM strategy for ecommerce evolves alongside changing customer expectations, marketing trends and technological advancements.
Regularly reviewing and updating your CRM strategy allows businesses to leverage new features, enhance customer engagement, and streamline operations.
A robust ecommerce CRM can help review and update your strategy, allowing business to enhance customer engagement.
Salesmate can help enhance customer satisfaction, drive loyalty, and ultimately boost overall sales success.
FAQs
What is the primary goal of using CRM in ecommerce?
An ecommerce CRM can help businesses gain insights into their customers' actions and wishes and help understand their mindset about a particular product.
For instance, by retaining customer history, you can determine how to pitch the products they like once, which can help close more sales.
What is the key element of an ecommerce CRM strategy?
The primary element of every ecommerce CRM strategy is leveraging personalization. It mainly involves using customer data to tailor their experiences, product recommendations, and communications to each consumer's behavior and preferences.
How can CRM improve customer retention in ecommerce strategy?
There are a few ways through which a CRM can improve the customer retention rate, and they are:
How can CRM support loyalty programs and customer engagement?
Any ecommerce CRM supports loyalty programs and customer engagement by leveraging the data to offer loyalty programs and rewards.
CRM helps to make a list of customers through their purchase history, preferences, and interactions and to design tailored loyalty programs that resonate with each of them.
Juhi Desai
Juhi is a passionate writer and reader. She is working with the team of content creators at Salesmate. Always seeking to learn something new, Juhi has an optimistic approach towards life. When she is not writing you can find her with a book and a coffee by her side.