As a sales team, ask yourselves what goals do you want to achieve in 2020? How should you approach the creation of your successful sales plan?
If you have paid attention to the questions above then, you will realize that we have stressed the use of the word “You.”
Yes, you because “you” are the major factor in the outcome of every sales deal.
Your competitors are pursuing the same strategies that you are implementing in your sales process.
It is you who makes the ultimate alteration in their decision making.
We are drilling down some of the facts in this infographic.
These facts will help you understand the areas of improvement that you need to work on to crush your sales goals for 2020.
Here are some insights that were researched by RAIN Group Center for Sales Research.
We hope it helps businesses take smart decisions and improve their sales performance.
Take a look at the infographic as it will help you inderstand the concept better.
What did you learned about sales goals from this infographic?
Let’s go through the factors mentioned in the infographic once again.
Show some commitment
This statistic speaks volume about the way modern buyers operate in the world of internet.
The days where prospects walked into big stores and had everything displayed in front of them is over.
They need commitment from the sellers.
Commitment in any relationship helps build a great level of trust between the involved parties.
The same case is applied to the buyer-seller relationship for achieving your organizational sales goals.
Provide better service
After spending endless dollars, would you like to see your customers go to the competition?
Yes, we know the answer.
But we just needed to remind you that new customer acquisition cost is more expensive than retaining your current customer base.
In fact, the costing of new customer acquisition stands at five times the cost of customer retention!
So, bring in tools that help you collect feedback of your service quality.
Record, store and understand the inputs from your customers regarding your offering.
Provide a world class service that turns the customers into brand advocates.
Don’t be ‘just active’
Provide proactive customer service using customer data.
Don’t just dump content on your prospects, they don’t have the time to comb through and find the relevant information.
Be efficient with time
44% of buyers feel that only 25% of their providers help them maximize their value. — Gartner
Your selling time is precious.
Manual labour of the sales related activities eats into that selling time.
We hear you!
But do you know, how your prospects feel when you aren’t considerate about their time?
Don’t over burden the prospects with your company information.
Tailor the resources as per your conversation with them.
This way, you only share relevant piece of information and prospects will feel you actually understood their problem.
You need efficiency to hit your target in time.
This is the only way to grow your business.
Learn more skills
55% of the people making their living in sales don’t have the right skills to be successful. — Brevet Group
Learning new skills is part of the job.
Your interactions with various prospects helps in learning and sharpening new sales skills.
You sales training too contributes to the leaning of new sales skills.
Businesses must invest on training their sales reps.
- Continuous training gives 50% higher net sales per employee.
- The average company spends $10K – $15K hiring an individual and only $2K a year in sales training.
- It takes 10 months or more for a new sales rep to be fully productive.
Start out with setting small goals for learning new skills.
Once you gain confidence, move tovwards long term and bigger goals.
Collaborate with team members
97% of employees and executives believe lack of alignment within a team impacts the outcome of a task or project.
Team collaboration contributes towards better productivity and achievement of monthly sales goals.
Imagine a working environment where there is complete transparency and ownership of accounts amongst sales reps.
Everyone knows which prospect their colleague is following up with.
They know the sales goal, their contribution towards those goals and how it will effect the entire revenue structure.
A shared team inbox, where every client and prospect communication is visible to the colleagues.
If your sales team members are not working against each other (while chasing leads), they will freely contribute towards achieving the organizational goals.
We hope this article helps you in setting your sales specific goals.
Plan long term, because revenue is the ultimate bottom line.
But remember this, set realistic sales targets that can be achieved with actionable steps takes by your sales reps.
Having a sales playbook also allows you and your sales manager to forsee these actions and not make grave mistakes.
After all, your revenue goals must never get hurt, if you want to grow your business.
A smart CRM can assist you to crush your sales goals by helping you drive the sales of your product.
You need a CRM software that is omnipresent and has all the ingredients that will help you develop a team.
Set sales goals and crush them in 2020.
Salesmate CRM has various features and integrations.
The tool will make an impact on your overall sales process and provide you that much-required edge over your competitions.