It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is more adaptable to change – Charles Darwin
Suddenly everything changed; death rate surged, sales plummet, and the global economy plunged into severe contraction.
The 2020 crisis decimated businesses globally. Demand and supply, trade, and finance have been severely disrupted due to the Coronavirus outbreak.
Yes, the Covid-19 pandemic has triggered fear and uncertainties. But is it the end of everything?
The business world has experienced various crises in the past, with different impacts ranging from low, medium, to high.
If looked through an optimistic lens, even sales professionals can find opportunities during the crisis and contribute to the business revenue.
Optimism is the faith that leads to achievements. Nothing can be done without hope and confidence. – Helen Keller
Look at the brighter side. Crisis calls for a mindset shift. It is a learning opportunity, provided one is willing to put in efforts and move forward with unwavering determination.
Here are a few tips for selling successfully in times of crisis:
Acceptance of reality is a must. The more you ignore it, the more you might suffer. It is important to respond to a crisis rather than reacting to it negatively. Do not freeze or panic.
It is time to level up your sales game. The current situation requires new sales strategies and action plans. Use new technologies to improve efficiency and increase productivity.
For instance, using a smart queue in a CRM, you can embrace task automation and add more time in your day for creating new sales strategies.
Give up the obsolete selling ways and take a different pathway to nurture and convert prospects during the crisis successfully.
Your potential buyers are also facing a tough time due to the ongoing crisis. Showing empathy during a crisis towards your potential buyers is simply the right thing to maintain a healthy relationship with them.
Never lose sight of what your competitors are up to. Yes, the sales pressure is even higher during a crisis. However, you need to stay aware of everything that your business competitors are doing to attract prospects during the crisis.
Sales has always been a challenging field. The difficulty level without a doubt increases during a crisis.
However, it helps you to become better as you try new ways to move a deal forward in the sales pipeline.
So, do not get disappointed if you receive negative responses from your prospects. There are even chances that your prospects might not reply at all. However, do not give up.
Some things might work; some strategies won’t. However, you shouldn’t stop trying. Explore more strategies and continue trying different things. It is important to learn from your mistakes.
Yes, selling in crisis is surely a challenging task. However, making a rash decision just to sell a product can lead to serious repercussions later. So take each step carefully. Avoid giving discounts or making promises you cannot keep just to sell the product.
Modern technology can be your savior in times of crisis. So, use it smartly. Technology can help you save time and sell effectively during a crisis. All you need to do is analyze your needs and choose the right technology.
It is important to be calm for selling in a crisis. Think and take every step carefully during a crisis. Support your prospects; be empathetic towards them. Help them address the current situation. It is the right time to earn their trust and confidence.
You might face rejection during this time. However, do not give up. Experiment and try different approaches. Use various sales tools that can help you in saving your precious time for important sales tasks.
An advanced tool like Salesmate CRM can be your helping hand in times of crisis. With this useful sales CRM, you can keep track of your opportunities. It provides a clear pipeline view of all your deals, so you’ll know where you need to put in more effort.
Through its insightful reports, you can know what’s working and where you need to walk the extra mile. By creating sequences of email and text in this high-end CRM, you can follow-up in real-time. With its shared-inbox, you can collaborate with your team members.
Besides, you can even buy a number of your preferred country with local area code and start making calls from within the CRM. You can set workflows and automate most of the time-consuming tasks. This cutting-edge technology allows you to do these and many other things to win more deals even during a crisis.