9 Best cold calling software that you must check out in 2024

Cold calling is difficult to master. But it isn’t impossible! 

According to ForEntrepreneurs and The Bridge Group, inside sales reps usually have 6.6 conversations per day. 

That is quite low! So, how can change this? 

To begin with, use tools that enhance your productivity and can help you close more deals faster, such as cold calling software.  

Using cold calling software can truly help you boost your workflow and free you up from investing valuable time in mundane tasks. And allow you to focus on what’s important – communicating with leads. 

But before we take a look at some of the best cold calling software available in the market, let’s clear out what exactly is cold calling software. 

What is cold calling software? 

Cold calling software is a smart solution built to support sales teams in enhancing their outreach processes. In addition, it also offers various features such as calling analytics, recording, forwarding, contact management, and more.  

With such a tool to manage the process, sales leaders can leverage the features to identify the team’s shortcomings and best opportunities, so the sales reps can be guided to success. 

Cold calling software is also sometimes identified as dialing or telecommunication software.  

Cold calling software is a tool that can do more than just auto-dialing. For example, as a sales leader, it’s essential to oversee how the sales teams are performing. So, cold calling software can help derive valuable insights from data and help with sales performance tracking. 

Now, let’s look at some key features that are truly essential to have in cold calling software.

Key features cold calling software should have 

Cold calling software isn’t a tool just made for connecting with prospects and leads in a better way.  

But it has an additional extensive suite of features that help enhance the overall productivity of the sales professional. So, when you’re on the hunt to choose a cold calling software, look for these features: 

Built-in phone system 

A VoIP system provides flexibility to the business. As your reps can make cold calls using multiple devices. The only mandatory factor would be to have access to high-speed internet. It is also fairly cost-effective. 

And, if you have an inside sales team that completely functions remotely, cold calling software with a Built-In phone system would be quite helpful.  

Power dialer 

Power Dialer helps improve overall productivity by enabling automatic calling. Allowing your sales reps to focus on the tasks that are important and not invest their energy in manually dialing each phone number. 

A power dialer is an auto-dialing feature that calls contacts one after another from the contact list automatically. Thus, it saves a significant amount of time, which is usually invested in manual dialing.

Call recording

Recording cold calls and reviewing them to discover what’s working and what’s not in your cold calling process is quite helpful. Also, you can leverage these recorded calls to train new sales reps later on.  

Call recordings can also be a great asset to showcase the best practices that should be followed whilst engaging with prospects and leads.

If your reps need the help of another sales rep to tackle prospects’ objections and questions, a call forwarding feature will help to delegate the strain. 

Call analytics 

The cold call software you invest in must offer intelligent call analytics. You can trace down the efficiency of each sales rep with analytics on hand.   

This will help them to make data-driven decisions to improve their cold call pitches, call scripts, and other influencing factors. 

Sales activity tracking 

For the sales leader, it is essential to track sales activities performed by the sales team at any specific hour of the day. A sales activity tracker feature is a must to check the overall performance of your sales team. 

Above all, the best software would include an option of seamless integration with CRM. It gives you access to prospects’ data and enables businesses to build prosperous customer relationships.

9 Best cold calling software for your sales team 

Cold calling software must support your sales reps in dealing with your prospects and provide post-call analytics helping managers to make a better sales calling strategy.  

Here is some unrivaled cold calling software you would want to consider for your sales team.  

1. Salesmate

Salesmate is an all-in-one sales and marketing software with efficient cold calling features and much more that your teams can use.  

Whether you’re a start-up or an enterprise-level business, Salesmate can add incredible value to your outreach workflows. 

With features like Built-In Calling, you can engage with your leads across the globe in 80+ countries using top-notch virtual calling and texting.  

And whether you’re looking for a toll-free number or a local phone number, you quickly set up the system and start calling instantly.  

Built-In Calling within Salesmate comes with a variety of features that amplify the cold calling experience. 

For instance, Salesmate has incorporated Power Dialer, so your sales teams don’t have to worry about calling leads manually. It also comes with Call Tracking, Forwarding, and Recording, so no call is left unattended and is addressed by the rightful person. 

Not only that, but it also comes with Automatic Call Distribution (ACD). So, if you’re a sales manager, you don’t have to worry about managing the team’s workload, as Salesmate can automatically do that for you. 

But we’re still not done! 

When cold calling, there might also be a time when the prospect or lead might not be able to attend the call. For times like that, you can pre-record your message and send it over so you can stay on top of their mind and ensure to close the deal. 

Built-In Calling is just a fraction of how Salesmate can truly help your marketing and sales teams.  

With Salesmate, you not only get all the cold calling features, but also the necessary features that you will need to manage those leads and close them. 

Here’s why Salesmate is a smart solution for your sales and marketing teams: 

Features with benefits  

• Built-In Calling System: Swiftly engage with your prospects and leads. 
• Sales Activity Tracking: Seamlessly track all your sales activities. 
• Shared Team Inbox: Keep all your communication in sync across teams. 
• Drag-&-Drop Email Builder: Quickly send follow-up emails to close deals faster. 
• Sales Reports: Derive valuable insights from data and make data-driven decisions. 
• Sales Automation: Automate mundane tasks and focus on what’s important. 

These were just a few of the many features in Salesmate. Explore more here. 

Pricing 

Simple and affordable pricing to grow your business. 

Basic Plan – $23/per user/month 

Pro Plan – $39/per user/month 

Business Plan – $63/per user/month 

Enterprise Plan – Customizable

2. RingCentral

RingCentral is a communication solution supporting sales teams to improve their workflow. You can connect with your audience via phone, messaging, and video conferencing.   

It’s an omnichannel communication tool helping reps to connect with their prospects.  

And with its advanced dialer, call analytics, and many other features it can quickly help you get started with cold calling. Moreover, it also provides easy integration with a CRM for extensive business growth. 

Features  

• Virtual phone system 
• Auto dialer  
• Automatic call recording 
• Document sharing 
• Call log report 

Pricing 

Essentials Plan – $19.99/per user/month (Most Popular) 

Standard Plan – $27.99/per user/month 

Premium Plan – $34.99/per user/month

Ultimate Plan – $49.99/per user/month

Software	Starting From
Salesmate	$23/per user/month
RingCentral	$19.99/per user/month

3. PhoneBurner

PhoneBurner is a cold calling software enabling sales reps to conduct more cold calls with automation and streamline the entire sales process.  

It provides a virtual phone service allowing reps to easily connect with prospects. In addition, you can set up your telephonic list to auto dialing. So, you’re saved from the pain of manual dialing. 

You can also record all customer conversations and review them to make cold calling more effective.  

If your prospects don’t show up to a call, it automatically drops a pre-recorded voicemail. Additionally, it provides integration with various powerful CRM software. 

Features  

• Virtual phone service 
• Power dialer 
• Call deliverability 
• Remote dialing 
• Seamless integration with CRM 

Pricing 

Standard Plan – $127/per user/month 

Professional Plan – $152/per user/month

Premium Plan – $169/per user/month

Software	Starting From
Salesmate	$23/per user/month
RingCentral	$19.99/per user/month
PhoneBurner	$127/per user/month

4. CallHippo

CallHippo is a promising virtual call center solution supporting small, mid-level, and enterprise-level businesses. It offers toll-free business numbers for multiple countries.  

It allows users to record cold calls and share them with other sales team members for better team collaboration. Also, it has call routing, so every time there’s an inbound call, it’s connected with the available rep, resulting in no missed calls. 

CallHippo offers seamless integration with many business-oriented apps via Zapier. 

Features  

• Business phone system 
• Power dialer 
• Call recording 
• Call forwarding 
• Voice broadcasting 
• Speech analytics 

Pricing

Basic Plan – $0/per user/month 

Bronze Plan – $16/per user/month

Silver Plan – $24/per user/month

Platinum Plan – $40/per user/month (Most Popular)

Software	Starting From
Salesmate	$23/per user/month
RingCentral	$19.99/per user/month
PhoneBurner	$127/per user/month
CallHippo	$16/per user/month

5. Aircall

Aircall is cloud-based call center software and phone system that caters to modern businesses. It seamlessly integrates with other popular productivity software and helpdesk tools. It was built to make the efforts of phone support easier to manage, accessible, transparent, and more collaborative. 

With its feature, the power dialer, it focuses on cutting down the strain of manual dialing. 

It consists of multiple features that relieve the strain of reps whilst communicating with prospects or leads. For instance, call routing, virtual call center, voicemail, shared call inbox, warm transfer, and much more. 

Moreover, it also has call analytics that helps sales managers review roadblocks and identify opportunities for growth. Allowing them to make strategic data-driven decisions. 

Features  

• Power dialer 
• Call Recording 
• Voicemail  
• Parallel calls 
• Time-based routing 
• Analytics 
• CRM integration

Pricing 

Essentials Plan – $30/per user/month (3 Users Minimum)

Professional Plan – $50/per user/month (3 Users Minimum)

Custom Plan – Contact Sales (10 Users Minimum)

Software	Starting From
Salesmate	$23/per user/month
RingCentral	$19.99/per user/month
PhoneBurner	$127/per user/month
CallHippo	$16/per user/month
Aircall	$30/per user/month (3 Users Minimum)

6. Dialpad

Dialpad is a business communication platform helping your sales reps easily reach potential customers via calls, video chat, and messaging.  

It is a platform that is an innovative AI-enabled tool, providing real-time recommendations based on sentiment analysis.  

Dialpad is a platform that has AI built-in at every step. The AI transcribes calls, takes notes, and tracks action items, allowing sales teams to stay focused on the conversation. 

Also, it has post-call analytics that provides insights to help improve the performance of sales teams. It also comes with native CRM integration, so you can streamline the entire sales workflow within Dialpad. 

Features  

• Business phone system 
• Visual voicemail 
• Custom call routing 
• Call recording 
• Call forwarding 

Pricing 

Standard Plan – $15/per user/month

Pro Plan – $25/per user/month

Enterprise Plan – Contact Sales

Software	Starting From
Salesmate	$23/per user/month
RingCentral	$19.99/per user/month
PhoneBurner	$127/per user/month
CallHippo	$16/per user/month
Aircall	$30/per user/month (3 Users Minimum)
Dialpad	$15/per user/month

7. JustCall

JustCall is an all-in-one cloud phone system for all sizes of businesses.  

It provides local phone numbers in about 70 countries, helping reps to connect with any device.  

Just upload your contact list and let its powerful auto-dialer do the rest. So, you can speed up the cold calling rate and skip the manual time-wasting process of manual dialing. 

Moreover, you can record and review the cold calls to monitor your sales reps’ performances. Also, connect with a CRM and other helpful apps to get build smarter and faster business workflows. 

Features  

• Built-in calling system 
• Powerful auto dialer 
• Call recording 
• Voicemail by email 
• Call forwarding 
• Conference calling 
• Call analytics 

Pricing 

Standard Plan – $24/per user/month

Premium Plan – $48/per user/month

Custom Plan – Request Quote

Software	Starting From
Salesmate	$23/per user/month
RingCentral	$19.99/per user/month
PhoneBurner	$127/per user/month
CallHippo	$16/per user/month
Aircall	$30/per user/month (3 Users Minimum)
Dialpad	$15/per user/month
JustCall	$24/per user/month (2 Users Minimum)

8. CloudTalk

CloudTalk is a cold calling software enabling businesses to build better customer relationships with an international phone number, so your business can run a virtual call center from anywhere in the world.  

Using its advanced call center analytics, sales teams can track and record calls automatically to improve communication with potential customers. And, with its three-way calling features, you can easily add any other team members to tackle sales objections when needed.  

CloudTalk also comes with native integrations to valuable tools like CRM, sales enablement, automation, helpdesk, and more. 

Features  

• Power dialer 
• Call recording 
• Conference call 
• Call analytics 
• Call masking 
• Simple integration 

 Pricing 

Starter Plan – $25/per user/month

Essential Plan – $30/per user/month

Expert Plan – $50/per user/month

Custom Plan – Contact Sales

Software	Starting From
Salesmate	$23/per user/month
RingCentral	$19.99/per user/month
PhoneBurner	$127/per user/month
CallHippo	$16/per user/month
Aircall	$30/per user/month (3 Users Minimum)
Dialpad	$15/per user/month
JustCall	$24/per user/month (2 Users Minimum)
CloudTalk	$25/per user/month

9. Toky

Toky is a business phone system that supports businesses in improving their cold-calling workflow and sales opportunities.  

It has various features that make it easier for businesses to integrate Toky into their processes. Such as power dialers, flexible virtual services, localized numbers accessible anywhere, tags, and much more. 

And, if you’re a sales manager or a sales leader, then Toky has features like call monitoring, reports, phone trees, and much more to help you make data-backed decisions. Furthermore, it isn’t limited to its own ecosystem. It also offers multiple options to use a wide range of business apps via integrations. 

Features  

• Power dialer 
• Voice mail drop 
• Call forwarding 
• Call transfer 
• Call monitoring 
• Integration 

Pricing 

Entrepreneur Plan – $20/per user/month

Business Plan – $25/per user/month

Enterprise Plan – Contact Sales

Software	Starting From
Salesmate	$23/per user/month
RingCentral	$19.99/per user/month
PhoneBurner	$127/per user/month
CallHippo	$16/per user/month
Aircall	$30/per user/month (3 Users Minimum)
Dialpad	$15/per user/month
JustCall	$24/per user/month (2 Users Minimum)
CloudTalk	$25/per user/month
Toky	$20/per user/month

How to choose the right cold calling software for your team? 

Firstly, with so many software options out there, you need to be ingenious to choose the tool that’s best for your teams and business. 

When you’re clear on that, start by evaluating your business’s current and future demands. Make a list of the best cold calling software out there (we’ve stated a few of them in this blog post). 

You’re almost done! The next thing which you would want to focus on is, conducting extensive research to compare them. To evaluate the best experience, take a free trial of each tool and also ask your sales teams to do so as well. This way, you find the best for your teams and business. 

Below we’ve mentioned a checklist to help you choose the right software. 

✅ Evaluate and map your requirements. (Identify features that you certainly can’t compromise and the ones you can.)  

✅ Take a free trial  

✅ Collect team feedback on each software (What works best and what doesn’t!) 

✅ Explore extra benefits from each software 

✅ Compare price value with the features being offered. 

✅ Ease of use 

✅ Scope of scalability (Choose the one that aligns with your business’s future goals) 

Conclusion 

All in all, cold calling is a successful way to start a conversation with a decision-maker. And if accompanied by the right cold calling software, the cold calling process becomes even more efficient.  

By now, you’re well aware of all the key features that make cold calling software efficient for a business. And, when choosing a cold calling software, just don’t forget to consider your business needs, budget, and scalability. 

If you’re looking for an affordable cold calling tool that is not just limited to boosting cold calling but entire sales, have a go with Salesmate CRM (you won’t regret it). 

FAQs on cold calling software