Never miss any real estate leads, close more deals, build lasting customer relationships, and improve productivity of your entire team with our award-winning sales CRM.

Carmel Properties
kw preferred
US Dental
Next Home
lend simpli
Bates myers
Know Atlanta
Long beach home loan
Are you facing any one of these challenges? If yes, you need Salesmate.
  • My team does not know how many leads we received this month
  • All my leads are scattered across various platforms
  • ⏱️ My agents don’t have time to nurture each lead
  • It’s not clear which leads are hot and important at this moment
  • 💰 We are literally leaving the money on the table
  • 🤞 Follow-ups are inconsistent and often forgotten
  • 📈 We can grow our sales if we can engage with leads & follow-up more
  • 🙄 Good deals are falling through the cracks, and I don’t even know
  • We don’t have much visibility in our sales and team performance
  • 😬 We’ve tried many real estate CRM software – they either slow us down or do not work
Software Advice Most Recommended 2021
Software Advice FrontRunners 2021
GetApp Category Leaders 2021
G2 High Performer Summer 2021
Capterra Shortlist 2021
TrustRadius Top Rated 2021
Software Advice Best Customer Support 2020

How Salesmate helps real estate teams to grow
their revenue and create customers for life



Capture and organize your leads from listing platforms such as Zillow, Redfin, and from your website at a single place. Assign them to your agents and start reaching out to them in minutes.

Automatically capture and distribute all your leads
Automate follow-ups and engagement with a personal touch
Automated follow-ups

Automated follow-ups

Put your leads and prospects follow-ups on auto-pilot. Convert more leads into loyal customers with emails, texts, calls and tasks that are personalized for each person.

Built-in calling and Texting

Built-in calling and Texting

Use the industry’s best phone features to engage your buyer and seller leads with texts and calls. Purchase local numbers, record calls, drop voicemails, and send bulk text messages.

Reach more customers with real estate calling & texting
Build a strong sales pipeline for buyers, sellers, renters, refinance, and more


Track contacts, deals, sales activities such as property
showings, open houses, listing, follow-ups and conversations as it happens – freeing your team to focus on selling and crushing their quotas.

Always know where each deal stands and nothing falls through the cracks.

“I have tried, literally, more than 50 CRMs and Salesmate is the best I have found!

Commission Funding LLC
roy Weinberg Commission Funding lLC

Improve your team productivity with the best sales and business suites



Eliminate the repetitive tasks of assigning leads, setting up notifications, sending greetings, signing contracts, scheduling closing tasks, and much more – you can automate your entire sales process.

  • Follow-up with leads if they don’t respond in X days
Get more productivity & revenue at each stage and for every agent
Grow your real estate business with actionable insights
Sales reports

Sales reports

Use insights to understand and improve the performance of the real estate sales team and business at each stage. Coach your agents with actionable intelligence and feedback.

  • Report Library
  • Custom Reports
  • Team Insights
  • Custom Dashboards
  • Goal Tracking
  • Sales Forecasting
Get started in minutes
Get started in minutes

It’s quick to get started and
customize your way

Secure & Compliant

Enterprise-grade security, ISO certified and GDPR ready

Personalized Support
Personalized Support

Top-rated live chat, email, phone,
and one-on-one video support

Robert Allen

Improved sales effectiveness. It’s got everything we need, works efficiently and it is affordable. The team picked this over all of the others and they’re using it. Great sales app.

Robert Allen Principal - RKA Ventures, LLC


Keep up with your leads, follow-ups, and customers even when you are on the road with industry’s most complete sales app for mobile and tablet devices.

  • iPhone & iPad iPhone & iPad
  • AndroidAndroid
  • Inside GmailInside Gmail
  • G-suit G-Suite Apps
Sell from anywhere


Use it with your favorite apps

Salesmate integrates with 700+ business apps including Google Apps, Microsoft, and Zapier


Make your agents stay on top of every deal with
our innovative CRM for real estate

Timely, detailed, and focused sales experience for both your real estate agents and customers.

Eliminate guesswork and use sales automation to turn your agents into a real estate genie. Create a repeatable sales process to track your sales agent’s activities and take real-time action.

Get more leads, nurture the current customer base, and keep closing more deals with
data-backed decisions. Get all the important information in one single place.

Make your agents stay on top of every deal with our smart real estate CRM


Salesmate is the only CRM real estate software that helps agents to grow their sales

Power Dialer

Automatically dial to your contacts
for 3x productivity

Automated Workflows

Automate the sales activities, emails, assign deals and more

Team Inbox

Improve team collaboration and boost efficiency

Voicemail Drop
Voicemail Drop

Auto-drop your pre-recorded
messages over voicemail

Call Recording
Call Recording

Record calls for crucial information and training purposes

Activity Tracking
Activity Tracking

See how the team is performing their sales activities

Text and Email templates
Text and Email templates

Forget about writing your emails and texts from scratch

Contact Management

Get 360° view of all your contacts and companies

Sales Reports
Sales Reports

Grow your business with sales data and not assumptions

Frequently Asked Questions

Got questions? Find answers!

What is real estate CRM software?

Real estate CRM (Customer Relationship Management) is a technology-based software used by real estate agents, and brokers to manage their customer transactions. It helps automate the sales process, track leads, analyze market trends, build relationships with prospects, generate reports, and track performance.  

This makes it easier for them to focus on what matters most – providing an excellent service to buyers and sellers while getting deals closed. 

How does a CRM help real estate agents?

A real estate CRM provide agents with a comprehensive suite of features to streamline the entire sales process that helps real estate agents stay organized, and more productive. For example, using the sales pipeline feature within a CRM, agents can quickly capture leads and track activity throughout their buying or selling journey.   

Additionally, CRMs provide agents with powerful analytics to identify trends in their sales reports, and help them make better decisions when targeting potential clients. 

Why do real estate agents need a CRM?

Real estate agents need a CRM because it helps them to manage their interactions with prospects, stay organized, and close more deals to generate more revenue. With a CRM in place, agents can capture leads, track their activities, communicate with prospects through various channels such as email, and texts.  

In addition, agents can organize information about properties for sale or rent, and view reports that allow them to measure the success of their activities. 

What features should I look for in a real estate CRM?

When selecting a CRM software for real estate agents, it is essential to consider the most relevant and beneficial features as per your business needs.  

Below are some of the key features to look for:  

  • Lead capture and conversion 

Look for a CRM that easily capture leads from multiple sources and brings all the data into the CRM as contacts and companies.  

  • Contact database management 

A CRM should provide an organized way of managing contact information, including contact details, notes, conversation history, etc. This gives user a complete overview of their interactions with a prospect.  

  • Automated workflows

A realtor CRM should provide automation tools that help agents to manage their daily tasks more efficiently. For example, automated workflows can automates lead nurturing, follow-up emails, and appointment reminders. 

  • Reporting and analytics

CRM reporting and analytics give agents the ability to evaluate their success, identify customer behavior trends, and monitor sales performance. Sales pipeline report show you how deals are progressing through every stage of the sales pipeline. 

  • Integration

Look for CRM software that integrates with other tools you use, such as email marketing platform, project management system, social media platforms, and other third-party software. This allows you to manage all your data in one place for a streamlined workflow.

What are the benefits of using a CRM for real estate?

CRM for real estate provides several key benefits, including: 

  • Increased efficiency 

CRM software help agents to streamline their workflow and increase their efficiency by automating tasks, managing leads, and contacts in one organized system. . 

  • Improved communication

A CRM system for realtors helps manage contact information, which allows real estate agents to communicate more effectively with their prospects.  

A CRM system for realtors helps agents to engage with their prospects through various channels like SMS marketing, email marketing, and social media. Communication is key in the sales process, and a CRM makes it easier to keep track of customer interactions.  

  • Better lead management

 CRMs provide tools that help real estate agents to manage leads, and nurture them throughout the entire buying journey. This enables agents to focus on the most promising prospects, improving their sales performance, and increasing their revenue. 

  • Increased customer satisfaction

CRM software in real estate helps agents provide better service to their prospects. (Using CRM tools) With the right CRM tools in place, agents can respond quickly to inquiries, stay up-to-date on prospect needs, and maintain positive relationships with their prospects.  

  • Scalability

A CRM is a scalable solution that can be adapted to the changing needs of real estate agents as their business grows. CRMs can be customized to fit the unique needs of an organization, so agents have the flexibility to grow their business without needing to invest in additional software.

What are the steps to choose the best real estate CRM software?

When selecting a CRM software for real estate business, it is important to consider your business needs and budget. Here are some of the key things to consider:  

  • Features 

Before settling on any CRM software, thoroughly assess the features each one offers to ensure it meets your business needs. Look for CRMs with features such as automated workflows, lead scoring and nurturing features tools, customer segmentation, contact management, marketing automation, and more.  

  • Affordability 

The cost is one of the most important factors when selecting a CRM tool for real estate. Be sure to compare different options, and additional costs such as set-up, customization, training, and ongoing support.   

  • User experience 

The CRM should provide an intuitive and user-friendly experience for you and your team. Make sure the interface is easy to navigate, features are easy to access, and reports are easy to generate.   

  • Security 

The CRM you choose should have robust security measures in place to protect your data and information. Be sure to look for platforms that are compliant with industry standards and regulations.   

  • Support 

Look for a CRM provider that offers timely support and assistance, either through live chat, phone, or email. This will help ensure any issues you may encounter can be quickly and easily resolved.   

  • Integration 

A good CRM for realtors should be able to integrate with your social media accounts, cand other third-party programs. Integration is key for making sure different departments in large organizations can work together seamlessly.

Which is the most popular CRM software for realtors?

The most popular CRM software for realtors includes:  

  1. Salesmate CRM

Salesmate is a cloud-based affordable CRM for realtors that help real estate sales teams increase efficiency, boost sales performance, and build lasting relationships with prospects. With Salesmate, you can quickly connect to multiple lead sources and get them straight into CRM. The platform also offers automation tools to streamline your entire sales processes such as sales, marketing, and customer success process.  

  1. LionDesk

LionDesk is the perfect customer relationship management system, providing a user-friendly interface and integrated systems to streamline your business processes. With LionDesk you’ll have one login that connects you with all of your essential tools. This cloud-based platform offers a variety of features which includes drip campaigns, task reminders, bulk text messages, and much more. 


  1. Follow Up Boss

Follow Up Boss is a comprehensive CRM platform that helps real estate agents manage their leads, track deals, and communicate with prospects. Its comprehensive capabilities allow users to close deals more easily, and expand their business in an organized manner. With Follow Up Boss, you can customize workflow automation to keep your sales process on track. More than 200 real estate lead providers are integrated into the app, including Ylopo,, Zillow, and 

  1. Wise Agent

Wise Agent is the optimal real estate CRM solution for any agent, as it offers a plethora of features designed to make your job easier. It includes contact management, lead automation, transaction management, time management, and many more. This application features a user-friendly email signature generator, enabling you to effortlessly add your real estate signature to all of your emails. 

  1. Top Producer

Top Producer is an industry-leading web-based CRM system that empowers real estate agents and brokerages to build meaningful relationships with their prospects. From initial contact through long term repeat business, it helps you manage every aspect of customer follow up – ensuring maximum efficiency and personalization for every client interaction. It offers various features such as transaction management, lead management, email marketing, marketing automation, and many more. 


Why Salesmate is the best CRM for real estate agents?

Salesmate is the best CRM for real estate agents because it offers a comprehensive set of features, advanced security measures, and great customer service.   

Salesmate is the perfect CRM for sales teams who need to connect with multiple lead sources. With Salesmate, you can easily manage your deals and pipelines, communication channels, and more.  

In addition, it can be easily integrated with other tools, making it the perfect CRM solution for real estate agents.


How much does a real estate CRM cost?

The cost of a real estate CRM will vary depending on the features and services you need. Generally, most CRM software solutions are offered on a subscription basis and range in price from $12 to $150 per user per month.   

However, some providers offer discounts for yearly subscriptions or additional discounts for teams with more than one user. Additionally, many CRMs offer a free trial, so you can test out the platform before committing to it.   

It’s important to consider your budget and business needs when choosing a real estate CRM. Compare different options and make sure that the features offered are worth the price. By doing this, you can find the best CRM for your business. 


How does Salesmate CRM help automate the real estate sales process?

Salesmate is essential to improve operational efficiency within a real estate organization. It helps streamline the entire sales process within a unified platform.  

With Salesmate, agents can quickly capture leads, schedule meetings, track activities, manage the sales pipeline, make automated calls, and even send personalized emails based on prospects’ behavior and actions. All of this is done from a single platform so that real estate agents can focus on their business without worrying about juggling multiple tools. 

Additionally, agents can track their performance with detailed reports and dashboards. It helps them identify areas for improvement, and stay organized with their daily tasks. 

Also, Salesmate offers powerful integrations with other apps such as Zapier, Mailchimp, Google Calendar, PandaDoc, DocuSign, etc., further enhancing the CRM platform’s automation capabilities. 

With Salesmate, real estate agents can cut down on time-consuming manual tasks, and focus on what matters most – making more sales! 

Overall, Salesmate is an excellent tool for automating the real estate industry and is sure to become an invaluable asset in any agent’s arsenal. Salesmate makes it easy for agents to stay organized, motivated, and on top of their game with its powerful automation capabilities. 


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