How Kabannas saves 40+ hours monthly with Salesmate
How Kabannas leveraged Salesmate CRM to enhance sales efficiency, track group bookings, and streamline processes across three locations in the UK.
How Kabannas saves 40+ hours monthly with Salesmate
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About Kabannas
Kabannas is a UK-based budget accommodation provider founded in July 2023, operating in London, Liverpool, and Newcastle. The brand offers a mix of private rooms and shared accommodation, catering to a diverse range of guests, from solo travelers to large groups such as school trips and friends traveling together. As a young and ambitious company, Kabannas aimed to establish itself as a key player in the budget accommodation sector. However, manual processes and limited operational visibility were hindering their ability to scale and optimize their revenue potential.
Key features used
Sales pipeline management, Customizable reporting, Mobile app integration, Email tracking
Industry
Hospitality
Location
United kingdom
Results
Enhanced Sales Tracking, Better Resource Allocation, Time Savings, and Streamlined Processes
We’re a growing company, and we needed a CRM that could support our ambition and simplify how we manage our sales activities across multiple locations.
The challenge: Manual processes and limited oversight
Before adopting Salesmate, Kabannas encountered several operational challenges that threatened their efficiency and growth:
- Inefficient sales tracking: Sales data was recorded in Excel spreadsheets and tracked through shared calendars in Outlook. This made it difficult to gain a clear picture of sales progress, especially across multiple locations.
- Fragmented communication: Teams operating in different cities struggled to coordinate effectively due to a lack of centralized client data and sales tracking.
- Time-Consuming processes: Without automation, tasks like reporting and follow-ups required significant manual effort, slowing down operations.
- Limited scalability: As Kabannas grew, their existing tools could not keep up with the volume of inquiries and group bookings.
We were spending too much time managing spreadsheets and chasing updates. We needed a smarter solution to keep up with our growth.” - Louise
The Solution: Streamlining operations with Salesmate
Kabannas chose Salesmate CRM after evaluating several CRM options, including industry-specific solutions like Salesforce. Salesmate stood out for its ease of use, cost-effectiveness, and ability to cater to businesses across various industries.
Effortless onboarding
The transition to Salesmate was smooth and efficient. Kabannas imported their data from Excel spreadsheets into Salesmate within weeks, aided by the platform’s adaptable tools and hands-on support.
Customized sales pipeline
With Salesmate, Kabannas developed a tailored sales pipeline to track inquiries and bookings across different stages, allowing for better visibility and forecasting.
Salesmate’s pipeline gave us clarity we never had before. It’s now easier to track bookings and revenue potential across all locations. - Louise
Robust reporting features
The customizable reporting feature allowed Kabannas to create detailed reports on sales activities, group bookings, and revenue forecasts. These insights were instrumental during budget planning.
Preparing our financial budgets has become so much easier. The reports give us confidence and save hours of manual work. - Louise
Mobile app integration
The Salesmate mobile app empowered the sales team to log meetings, track interactions, and access data on the go, fostering better collaboration across cities.
Email tracking and client management
Salesmate’s email tracking and centralized client data ensured seamless communication between the sales and reservations teams, particularly during staff transitions.
Transformative benefits of Salesmate CRM for Kabannas
1. Streamlined sales processes
Salesmate eliminated the inefficiencies of manual tracking. By automating follow-ups and consolidating sales data, Kabannas saved significant time and resources.
2. Enhanced revenue forecasting
Custom reports allowed Kabannas to track sales progress and forecast revenue by property, arrival month, and customer type. This clarity helped them identify slow months and direct resources strategically.
3. Time savings and efficiency gains
With automation and centralized data, Kabannas saved approximately 40 hours per month, freeing the team to focus on strategic tasks like client engagement and revenue growth.
4. Improved team collaboration
The mobile app and email tracking ensured all team members had access to real-time data, making it easier to coordinate efforts across locations.
5. Key account management
Salesmate enabled Kabannas to identify and nurture repeat clients, turning them into key accounts that brought consistent revenue across multiple properties.
Results: Accelerated growth and efficiency
Since implementing Salesmate CRM, Kabannas has achieved:
- Enhanced sales tracking: A clear, centralized view of sales activities and pipeline stages.
- Stronger client relationships: Better communication and data tracking improved client engagement and retention.
- Operational efficiency: Automation and streamlined processes improved overall productivity across the team.
- Strategic growth: Data-driven insights allowed Kabannas to expand their operations confidently, with a fourth property in Edinburgh planned for 2025.
Ready to streamline your hospitality operations?
Discover how Salesmate CRM can help transform your sales processes and drive growth, just like it did for Kabannas.
Salesmate has transformed the way we operate, giving us the tools and clarity to grow efficiently and strategically. - Louise
Looking ahead: Scaling with Salesmate
Kabannas aims to expand its portfolio to 10–12 properties over the next few years, with Salesmate as an integral part of their growth strategy. The CRM’s flexibility and scalability will support their evolving needs as they venture into new markets.
We see Salesmate as a long-term partner in our success. It’s central to our growth strategy and has already made a huge difference in how we operate. - Louise