- Black Friday Significance: Black Friday is a crucial shopping day that kicks off the holiday season and has a long history of being profitable for businesses.
- You must take a strategic approach to boost Black Friday sales.
- Some of the tips would be to plan discounts creatively to add value, create a sense of urgency with FOMO tactics, craft engaging and personalized emails, etc.
- Extend the sales by continuing discounts beyond Black Friday to maximize profits.
- Differentiate from competitors, and use tools like Salesmate for data management and analysis to achieve a successful Black Friday sales figure.
‘Tis the season of joy and anticipation, when the world readies itself for the arrival of Santa. But before we immerse ourselves in the warmth of holiday festivities, there’s an event that sets the stage for shopping extravaganzas like no other: Black Friday!
As 2023 draws to a close, consumers far and wide are already crafting their Thanksgiving lists, plotting their shopping sprees, and eyeing those coveted deals.
It’s the time when shoppers’ wallets and wish lists align!
But the question remains: Are you prepared to seize the hearts and wallets of these eager shoppers this Black Friday?
In this fast-paced retail arena, hesitation is not your ally. If you fail to act now, you risk losing customers to the siren call of your competitors.
That’s why we’re here to unwrap the secrets to Black Friday sales success and reveal winning Black Friday strategies with Salesmate.io, your trusted CRM companion for this shopping bonanza.
In the world of Black Friday sales, the right tactics and strategies are your only ticket to success. Let’s get started!🎅🛒✨
Let’s recap – What is Black Friday?
There’s an infamous history behind Black Friday. The occasion actually refers to the financial crisis of 1869.
Sounds twisted, right?
In those days, Black Friday was synonymous with financial turmoil.
However, today, in the retail world, Black Friday signifies something entirely different – the sweet scent of profits.
Well, it’s said that businesses used to meticulously record their gains in black ink and losses in red ink. So, when Black Friday arrives, it marks the exhilarating launch of the holiday shopping season.
It’s been an eagerly anticipated shopping extravaganza since the early 1980s, and it’s the day after Thanksgiving when retail magic truly unfolds.
As a business entrepreneur, you should prepare for Black Friday and get ready to leverage this opportunity the most!
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Statistics you need to know for Black Friday planning
- As per Tidio’s research, 65% of shoppers will go online this season, with 36% searching for deals on social media. Retailers must boost their online presence and invest in social media ads.
- In fact, enthusiastic shoppers spend up to $325 during the Thanksgiving Thursday, Black Friday, and Cyber Monday period.
- Personalized email open rates are 10-15% higher than generic email open rates on Black Fridays.
- Around 90% of U.S. Cyber Week shoppers expressed grief about the 2022 deals being similar to 2021. You have a better chance and wider scope in 2023 to impress the shoppers.
Strategies, tips & ideas to boost Black Friday sales 2023
Pay special attention to your marketing efforts, as it’s a fantastic way to connect with potential buyers. Now, let’s explore some ideas and strategies to boost your sales on Black Friday 2023:
Here are a few ideas and strategies for increasing sales on Black Friday 2023:
1. Make your acquisition strategy game strong!
Black Friday sales allow you to acquire new customers for your retail business.
As you prepare for Black Friday, you’ll earn some repeat customers beyond the peak season. You surely wouldn’t want to miss repeat sales, so ensure you give extra attention to your acquisition strategies.
Moreover, if you manage to keep these customers happy, there are chances they might purchase again during Christmas.
Track your current acquisition process and see how successful you are in getting new customers. Identify the areas of improvement and work on them to increase your customer base in Thanksgiving 2023.
2. Go easy on planning discounts
Thanksgiving sales are filled with deals and offers from your competition all over the US.
To surpass your competitors and win more profit during Black Friday sales 2023, you need to be careful as well as creative while planning your discount.
Slashing the price to half isn’t the only way to attract customers. You can give them a discount coupon that they can use for future purchases or offer a less-popular product for free.
It is all about adding value to your customer’s purchases. Even with the discount, the chances of earning profits are higher, as a massive volume of people are willing to spend happily on Black Friday sales.
3. Create a sense of urgency!!!
Instilling a sense of urgency is the best way to boost conversions during black Friday sales 2023. Developing the fear of missing out (FOMO) on something good is necessary.
While running advertising campaigns, don’t forget to mention how many days are left. Count the minutes with them by displaying an online timer and building hype. Create the urge to take immediate action by saying words like:
- “Shop now”
- “limited time offer”
- “limited number available”
- “Don’t miss it”
4. Go pro with product promotions
Black Friday sales are crucial for boosting your black Friday sales in 2023. Spread the news about your deal far and wide with the right promotion.
Use all available mediums like social media, emails, websites, e-magazines, or newspapers. Make use of WooCommerce and Shopify product reviews to boost trust among first-time buyers.
Create drip campaigns to promote your products. You can design systematic email sequences inside Salesmate CRM and send promotional emails at different intervals.
Wear a creative hat and come up with unique content. Buyers shouldn’t only be aware but also excited about your ‘Black Friday’ sales.
Focus more on targeted advertising to reach a niche audience. Create a GIF or video about the product you are about to offer on black Friday sales 2023 to generate buzz and develop an interest in the upcoming discounts.
A powerful outreach is pivotal!
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5. Create catchy, compelling & concise emails
Emails are a great medium to reach buyers and spread awareness about your special discounts during Black Friday sales 2023.
Try to create a bond with your customers by personalizing these emails. The more you advertise your deals through these emails, the better the chances of increasing Black Friday sales.
Make the emails as engaging as possible to capture your customer’s interest. Ensure you track the sent emails to find out if your potential buyers are reading or ignoring your emails.
Even the competitors might be trying to reach your customer’s inbox. So, you need to create a visually appealing email that stands out amongst the other emails.
For more tips on creating an email that drives conversion, read the blog: Effective sales email tips for getting a response.
6. Segment and target your potential buyers
Segmentation is a crucial aspect of your Black Friday sales strategy in 2023. It helps you stay on track and supports your marketing efforts. So, create different segments as per people’s behavior.
For instance, separate people who abandoned the cart in one segment and those who opened your offer emails in the other segment. You can create sequences to send follow-up emails and texts to the prospects who have abandoned the cart.
Smart filters and tags in Salesmate CRM can help segment your potential buyers. This will help you target them respectively with a personalized black friday email strategy.
7. Leverage the existence of social media – Go viral!
Make the most of the social media platforms to generate buzz about the upcoming Thanksgiving sales. Run engaging campaigns, post exciting ads, host special contests, and upload informative videos.
Spread awareness about your product and deals through popular social media sites like Instagram, Twitter, and Facebook.
With such tools, you can even track the effectiveness of your social media campaigns and make required changes accordingly.
Don’t forget to use popular (trending) hashtags such as #blackfriday, #thanksgiving, #retail, #sales or #blackfridaysales2023, #thanksgivingsales2023 for your posts to reach a wider audience and potentially grow your number of followers.
8. Start a PPC advertising campaign
PPC is a costly game but a great marketing tactic to increase the visibility of your offers and deals. So run Pay-Per-Clicks (PPC) advertising campaigns before Black Friday and Cyber Monday.
You need to ponder over many things before running a PPC ad campaign. The wrong ad and the wrong bid can ruin the day for you. Therefore, you need to be very careful while planning your Black Friday PPC campaigns.
Due to the popularity of the shopping event, you might have to bid a little more aggressively for your chosen keywords. PPC is a great marketing strategy for people who are familiar with Google Ads.
If you haven’t used it before or are new to it, then you should take the help of the expert for using it during Black Friday sales.
9. Know what’s the competitor doing
To step ahead of your competitors, you need to know what they are doing to attract customers on Black Friday. It’s great if you are acquainted with all your competitors.
If not, then research and create a list without delay. Browse your competitor’s website and follow their social media activities.
Check what kind of message they are trying to convey and which creative strategy they are using to drive engagement. Ensure you have signed up for their newsletter to get all the updates about their Thanksgiving sales in 2023.
10. Learn from the previous year’s mistakes & trends
You wouldn’t want to repeat the same mistakes of 2018 for Thanksgiving sales in 2023. So, looking back, there is a wealth of valuable information in the previous year’s sales data.
If you have consolidated reports, then study them minutely to discover your best-selling products and better understand your consumer needs.
- See which products are preferred more by the customers and which you need to bundle.
- Analyze what kind of promotional content drives traffic.
- Assess customer behavior and understand their buying patterns.
If you haven’t been using reporting tools, start now so that you don’t have to face similar difficulties while planning for black friday sales 2023.
11. Old is gold: Re-target the past customers
Customers who have purchased from you in the past can buy again. So, approach these customers.
If not, then do it this year without fail. Saving your customer details can help you reach out to them before the big sales.
You can send them texts or emails to inform them about upcoming sales and offers. To make the work easier, you can opt for CRM software with text messages.
So, besides streamlining your high-value client’s contact details systematically, you can even send bulk messages in seconds and inform maximum buyers about your special offers.
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12. Reward your loyal customers!
“Once you create a loyal customer base, it’s tough for a competitor to take it away.”
– Joseph D Mansueto
Customers purchasing from you for a long time deserve special treatment. If you reward your loyal customers during the seasonal spike, they will get more reasons to return during any other time of the year.
Provide extra points or discount coupons after the first purchase that are only valid for the holiday season sales.
In this way, customers will shop again to redeem the reward and thus add to your profit. Offer free shipping to your loyal customers and motivate them to come back.
13. Embrace automation
Every customer expects an instant response. Studies proved that responding within 24 hours of emails increases the 60% the chances of sales. Automation can help you to reach out to your prospective buyers and respond to their queries in real-time.
Whether you are a solopreneur or a small business, use CRM software for automating most of your sales tasks, email responses, follow-ups, or other tasks like feedback or lead assignment. It will assure you that you will never miss a single inquiry.
Salesmate CRM is the best CRM software which is designed for small, medium, and enterprise businesses to help them increase their sales revenue. You can try it for free for 15 days and check out how it improved overall productivity and sales.
14. Get into the charitable spirit of the season
Win your customer’s heart with an act of kindness during the season of Thanksgiving. Advertise that you are going to donate a part of your profit to the charity. This will not only create a good image of your company but also attract buyers as people would love to support a good cause.
A unique approach to thanksgiving sales in 2023 will not only benefit you but also help others. Most of the companies have already walked on the path of kindness last year; for instance, Great Outdoors Galway donated 10% of every sale to local charity Ability West previous year.
15. Involve sales as well as marketing team and take their input
Most of your sales and marketing team members must have been with you on black friday sales of the last few years. They must have experienced the heat, pressure, and excitement along with you. Inputs from such professionals are necessary to up your game in Thanksgiving 2023.
Find out where did they faced difficulties and what strategies worked the best. If they have recorded any data, then refer to it to get a better sales insight.
If you don’t have the right technology to keep track of these records, consider implementing the best CRM software that would help you compile data, monitor processes, and measure performance to achieve better sales results.
Boost your Black Friday profits by extending your deals with Salesmate
Shoppers can’t always get everything they want in a single day; they look for more.
To bring joy and boost your sales, consider extending your deals to Saturday with even larger discounts.
For example, if you’re offering a 20% discount on Friday, consider going the extra mile and offering an additional 10% off on Saturday.
But don’t stop there; continue the sales on Cyber Monday to attract more customers and increase your profits.
As we approach Black Friday 2023, the potential for businesses to achieve the best black Friday sales is sky-high. Smart planning and execution are crucial in this highly anticipated year.
We’ve explored various strategies, from acquisitions to discounts, creating urgency, and leveraging social media as part of your Black Friday marketing strategy. Learning from the past, using automation, and showing charitable spirit can also boost your black Friday sales strategy.
With Salesmate CRM, you have the black Friday sales tools to maximize your profits. Make this black Friday a memorable success story. Happy selling! 🎅🛒✨
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