When the era of email arrived, it was included the simple task of entering the email address, compose your email and drop it in the sender’s digital mailbox. Fancy, advanced and limitless! But back then, you just “sent” email to the recipient.

  • You were not sure if the email got delivered.
  • Did the recipient open it?
  • Was there any interaction between the recipient and your email content!
  • Did it land in the spam folder or was directly sent to the “junk” folder to be deleted soon!

There were no sales email tracking guidelines.

Today, we have email tracking software that provides a small business owner with intuitive and detailed insights about how the outbound emails perform with recipients. These smart and intelligent email tracking tools allow businesses to gather information about

    • the open rate,
    • the success of the email templates,
    • the number of link clicks, and
    • the number of times email were opened, etc.

In this article, we will be covering the base of email tracking, what are the tools, what they do for business owners and provide a solution to the common issues they face.

What is email tracking?

In business point of view, email tracking refers to the process of monitoring email delivery time and status. Email tracking is done to check whether a recipient has opened an email or not.

Speaking in a more business sense of it, email tracking helps business owners develop and maintain relationships with their customer base.

And this is where an email tracking guide comes in handy for small business owners. You don’t want to end up losing those crucial prospects and customers, just because you overlooked or over did your Sales Email.

So, how to get on with the guidelines?

How can you track your sales email?

Tracking emails are not rocket science although it may seem so to a layman. Here are a few simple steps to set up email tracking for your sales campaign.

1. Check in with email tracking tool/software

There are independent email tracking tools in the market, but you will be happy to know that the latest CRM system has their in-built sales email tracking feature which allows you to maintain a healthy relationship with your customers and prospects, simultaneously.

  • Whether email reached to the recipient inbox.
  • Notification regarding email open and click on links
  • Real-time updates on the number of times email were opened, and from the which device

2. Compose the email

With smart CRM tools, business owners can easily compose emails based on the profile information of the contact. Many tools give you the freedom of adding valuable context to your email content to make them appealing, to-the-point and informative.

You can also insert different call to actions inside your email signatures based on the consumer profile information. Read more about professional email signatures for your sales emails.

3. Check “Track email”

As previously mentioned, the market has an abundance of email tracking tools and they all work a bit differently than each other.

You can use Salesmate email tracking tool for tracking how your recipients are interacting with your email.

4. Get notified

When your email recipients open your email, the system notifies you about the same. You can use this real-time information for

  • Staying on top crucial sales campaign-related emails,
  • sending out cold emails to prospects,
  • improving your email efficiency and productivity.

That’s it, just four simple steps and you have the power of email metrics.

If you are using Chrome browser for Gmail, Salesmate CRM comes up with Chrome Extension for seamless tracking.

Here’s what you can do:

  • Sign up for Salesmate CRM,
  • Add the Chrome extension,
  • Send out an email.
  • Salesmate will now track this email, and when the recipient opens it, you will get notified for the same.

Here’s more on how Salesmate Chrome extension works.

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The benefit of tracking Email

Before going ahead, let’s do a simple Q&A

  1. Is your outbound sales email campaign getting enough prospect response? If your answer is yes, then have you planned your next move?
  2. The question that stays with every small business owner’s mind is how they should do successful sales email prospecting?
  3. Is it alright to push one more email to the prospect or having a conversation over the call will make a better impact?

With email tracking metrics, small business owners can

1. Touch base with prospects as soon as they receive “Open Email” notification:

Following up within a few minutes after your prospects open your email makes a better impact on them, as the information you shared over the email is fresh in their mind.

2. Stay put and be content that recipients open:

Many business owners just track the prospect psyche and email open rates to judge which email template is performing the best and which is not. This is a good tactic as you create enough data in your hand that makes it easy for you to decide the type of email content on-the-go.

3. Contact the prospect contextually:

Many businesses use these metrics to determine when they can follow-up with the prospects based on the type of interaction they had with the email.

Maybe they opened the “About Us” document you had shared, and you can make a call to them just to discuss your company and its products. You can take the conversation further based on your first interaction.

How does email tracking help small business owners?

Being a business owner, you will ask yourself, yes, it seems a fancy feature to invest on but what are the actual benefits I get after using this feature? We are listing down the advantages for you:

1. Saves your Time

When you get notified that the recipient opened your email and clicked on the link you sent or viewed a cover letter or proposal attached to the mail, you get an idea that they have read about you and it is the correct time to make the next move.

Although many will believe that it is sort of interruptive, it isn’t as you contact them while they are processing your email content. They will surely appreciate it as it will save both of your time.

Keep reading for specific examples to demonstrate the power of tracking emails in action.

2. Provides Contextual Content

Email tracking offers valuable insight of email interactions with

  • contacts,
  • networks,
  • customers, or
  • prospects.

Business owners can successfully use this insight for strengthening their outreach.

If you get a report which tells that your recipients have opened and clicked on your email multiple times in a day or a week, won’t it prove that what you sent out is being read continuously; it is the right time to strike a conversation over the phone?

Get more on how to get real-time reports on Email Open & Click Tracking with Salesmate.

Use Salesmate as sales email tracking software

Understanding the customer psyche is essential for the success of your outbound sales email campaigns because a lot of time and resources get saved.

If you are struggling to strike a good email conversation with your prospects and need email tracking tool that helps you with intuitive email tracking reports, then you must try Salesmate CRM.

With this smart sales CRM, you can easily track your email activities, get insightful behavior reports, and automate various email campaign-related tasks. Curious to know more how? Why not get in touch with us and we can take the conversation over a call or IM?

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Author

A writer with an uncommon funny bone and a knack for perfection, Saptarshi loves to write about anything that can be of help to businesses, people, and dogs! A true human at heart, he likes to spend most of his time researching the internet to find ways technology is influencing our daily life (positively).