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9 Effective sales email tools for every sales rep

8 Min read

Sales emails are invitation envelopes, and most of your prospecting highly depends on it. They are one of the most effective ways to reach and engage with the audience. 

Sending out cold emails is a predictable and reliable way of prospecting and converting. It’s an efficient way to generate more leads and close more deals. 

In the recent few years, with the growth of emails, developers also eyed this effective sales and marketing tool and created platforms for sending better emails and helping sales reps from ending up in the spam folder. 

These tools not only help mechanically but also help in sending out more personalized emails and increase open rates by 14%

So, let’s see which sales email tools are helpful for sales reps. But first, have a look at how one should choose a sales email tool. 

How to choose the ideal email tools? 

Before we look at the amazing sales email tools that are available for you to plan your next sales email campaign, let’s see which criteria you should keep in mind while deciding to get an email tool for your company. 

1. Import and manage prospects 

You have a prospects’ list ready but then you need an email tool that can import and manage all your contacts in one place. 

The tool should be able to help you import your prospects list from any platform, be it your CRM, or Google Sheet, or even MS Excel. The perfect sales email tool will be the one that’s compatible with just any other tool.  

It should also manage your prospects and manage them under different pipelines or lists by tagging or grouping them based on certain criteria and avoiding any duplicate data. 

2. Email campaign features 

This is foremost because your sales email tool should enable you to plan email campaigns and send out highly personalized emails. It should also be able to send emails according to different schedules and time zones and work in real-time. 

The ideal tool would be that it allows you to send emails to a specific number of prospects from a list and can detect auto-reply or bounces on each email.  

The tool should also provide necessary functions like A/B testing on each campaign so that you can analyze the success rate of each campaign and plan the next one accordingly. 

3. Reports and dashboards 

Email campaigns are generally data-driven. So, you will need a tool that gives you every possible analysis of the campaigns in form of reports.  

Your tool should be able to compare the performances of various campaigns and check the performance at each step to keep improving your campaigns’ performance constantly. 

If you have a team, then the tool should also help you to measure your team’s performance as well. 

4. Pricing 

Now, this is important for every business. Any tool that you invest in should be in accordance with your budget and should not be heavy on your pockets. The pricing of any tool can be based on the number of users, functionalities, etc. Based on your requirements, you must choose the tool that fits your budget and is good for your work. 

9 best sales email tools every sales rep should use 

Emails are important for your sales and we cannot emphasize on this fact more.  

Let’s see some of the best sales email tools available in the market that can help you grow your clientele as well as increase your sales. 

1. Salesmate

Isn’t it better if you can send all your emails from your CRM system without having to juggle between apps? Salesmate provides you with some of the best email templates that ease your email sending process and saves you time.  

You can tailor your messages and send them as per your prospects’ schedule with Sales Sequences. Not only that, but you can also create your own email templates and design them as you want them to be, save them into the CRM and reuse them as and when required. 

2. Mailshake

One of the best email tools to generate awareness about your product or service is Mailshake. It can help you strengthen your email outreach by enabling you to automate. 

Instead of typing the same message over and over again, you can create and store email templates inside this high-end tool. You can easily create campaigns and automate them with Mailshake, and you don’t even need to worry about sending follow-up emails!  

You can easily put your follow-up emails on autopilot inside this cutting-edge marketing software and forget about forgetting important sales emails. 

3. Autoklose

One tool to cover all the important areas of modern sales development. With Autoklose, you can target the right prospects with the help of a huge database packed with millions of verified B2B leads from different industries and applying a number of powerful filters. 

You can then engage with promising prospects and convert them into loyal customers by sending them sequences of tailored sales emails at scale, tuning your campaign in real-time, and automating your sales process. 

Also, you can manage and monitor your team’s performance for every campaign as well as individually and analyze reports directly on the dashboards. 

4. SendGrid

Eliminate the complexities of sending business emails with SendGrid. Easily segment your contact list and send personalized emails to increase response rate. SendGrid saves you a lot of time with its automation functionalities. You can also analyze your email campaigns inside this tool and optimize them in real time to produce better results. 

5. Sendinblue

Sendinblue is a great tool that can help you automate your email marketing and provide you the power of engaging with more prospects. 

You can build professional-looking emails in no time with 200+ compelling templates, customize your content and create impressive campaigns, all of it in real-time. Sendinblue also offers a drag-and-drop email designing feature with which you can create your own email designs from scratch.  

You can also create workflows inside the tool itself and send emails when your prospects are more likely to open it. 

6. Mailchimp

Take your sales emails to the next level with an all-in-one marketing platform Mailchimp. With its effective solution, you can create targeted campaigns, send marketing and sales emails, get an insight into your work through reports, create postcards and build landing pages, and so much more. 

Mailchimp offers advanced automation with superior third-party integration and A/B testing features to increase the success rate. You can also segment your contacts inside the tool and send them tailored emails. 

7. Hunter

Found a good prospect online but don’t have their email id? With Hunter, you can easily find out a prospect’s email. So instead of wasting your time looking for an email address elsewhere, you can come up with new strategies for increasing your conversions; all you need to do is enter the prospect’s name or domain’s name, and you will easily get their email address.  

Hunter also does a double check on the email id so that you can send your sales emails with confidence. 

8. Clearbit

The more information you have on a prospect, the easier it is to reach out to them. Clearbit is a marketing software that fetches your prospect’s relevant data like social media accounts, photos, location, company details, etc. 

You can also find their email addresses and send them marketing and sales emails. Since Clearbit collects data from various resources, every record goes through two verification stages, so you can always rely on the platform to provide you accurate data. 

9. AeroLeads

A sales deal passes through many decision-makers, and to quicken the process; it’s better if you have data on all the stakeholders. AeroLeads can easily find you all the emails you want, so you can save your time and ease your work. 

In addition to numbers and email ids, you can even get more vital information like prospect’s industry, title, location, and more. AeroLeads also integrates with MailChimp and Zapier to simply your job further. 

Summing it up… 

Sales email tools are essential to send out the best emails that you can and increase your sales while growing your business manyfold. 

The final installment of the Sales Email bundle comes to an end on this note, and we hope we could add more value to your business with the same! 

Being an avid reader, Parijat developed a keen interest in writing at a very young age. She's passionate about topics like Spirituality, History, Psychology, and Philosophy. She's now a Product Specialist at Salesmate and strives to write her own novel someday.

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